Warpaint London PLC (W7L) Fair Value & Analysis
Consumer Defensive · GB · Market cap 145M GBX
Fair value as of: Aug 13, 2026
From 26 valuation models · updated yesterday
Share price +17.8% over the past month.
A solid business, screening 64% undervalued on our models.
What matters now
- Solid quality (56/100) at a price below fair value, the discount is the argument here, not the business quality.
- A fairly wide model range (£2.12 to £4.45) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range £0.9430 – £5.89 · fair‑value band £2.12 – £4.45 · the £2.18 price screens below the £3.58 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 13, 2026.
Analysis
Warpaint London PLC (W7L) currently trades at £2.18, while our model-based Fair Value estimate is £3.58, implying the stock looks roughly 64.2% undervalued today. The Quality Score stands at 56/100 (solid quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Warpaint London PLC generated revenue of £105M at a net margin of 13.7%. It earns a return on equity of 18.7%. The balance sheet holds a net cash position of £6.2M. The stock trades on a trailing P/E of 12.1. Fundamentals as of Aug 13, 2026
Our scenario range runs from £2.12 (bear case) to £4.45 (bull case); at £2.18, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. For context, the median of 10 Consumer Defensive peers we cover trades at -38% fair-value upside, at 64%, W7L screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: Growth Earnings (£4.18) versus Asset-Based (£0.6700). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 59 · Market factors (momentum, volatility) 39
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Warpaint London PLC, together with its subsidiaries, produces and sells cosmetics. It operates in two segments, Branded and Close-Out.
Full company description
Warpaint London PLC, together with its subsidiaries, produces and sells cosmetics. It operates in two segments, Branded and Close-Out. The company offers cosmetic, female beauty, male grooming, self-tan, and skincare products under the W7, Technic, Man'stuff, Body Collection, Chit Chat, Skin & Tan, Man's Stuff, Super Facialist, Dirty Works, Root Perfect, and Fish Soho brands. It also provides supply chain management services, as well as engages in the wholesale business. The company sells its products to retailers, distributors, supermarkets, and retail chains. The company operates in the United Kingdom, Spain, Denmark, rest of Europe, the United States, Australia, New Zealand, and internationally. Warpaint London PLC was founded in 1992 and is headquartered in Iver, the United Kingdom.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Warpaint London PLC reported revenue of £105M in FY2025 versus £50.0M in FY2021, a compound +20.4%/yr. Reported net income was £14.4M in FY2025, compounding +50.1%/yr from FY2021.
of which total revenue +19.0 pp · buybacks/dilution −2.8 pp
Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).
Watch W7L: get an alert when its fair value changes →
Peer Group
Household & Personal Products · 252 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Household & Personal Products median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The Procter & Gamble Company PG | $144.26 | $108.16 | -25% |
| Unilever PLC ULN | 1,080 MXN | 973.58 MXN | -10% |
| Hindustan Unilever Limited HINDUNILVR | ₹2,063 | ₹789.46 | -62% |
| Essity AB ESSITYA | kr 276.50 | kr 250.02 | -10% |
| Godrej Consumer Products Limited GODREJCP | ₹936.90 | ₹367.64 | -61% |
| Marico Limited MARICO | ₹855.00 | ₹233.05 | -73% |
| APR Co 278470 | 397,000 KRW | 137,521 KRW | -65% |
| Dabur India Limited DABUR | ₹411.25 | ₹175.59 | -57% |
| PT Unilever Indonesia Tbk UNVR | 1,760 IDR | 1,928 IDR | +10% |
| Amorepacific Corporation 090430 | 135,700 KRW | 84,785 KRW | -38% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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