Warpaint London PLC (W7L) fair value: what the stock is really worth
As of Nov 12, 2026: fair value (intrinsic value) of Warpaint London PLC stock £3.79, price £1.81, upside +109.4%, quality 59 out of 100. Rating: strongly undervalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 12, 2026.
How to read this chart
60‑month range £0.9430 – £5.89 · fair‑value band £2.19 – £4.77 · the £1.81 price screens below the £3.79 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 12, 2026.
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Warpaint London PLC, together with its subsidiaries, produces and sells cosmetics.
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It operates in two segments, Branded and Close-Out. The company offers cosmetic, female beauty, male grooming, self-tan, and skincare products under the W7, Technic, Man'stuff, Body Collection, Chit Chat, Skin & Tan, Man's Stuff, Super Facialist, Dirty Works, Root Perfect, and Fish Soho brands.
It also provides supply chain management services, as well as engages in the wholesale business. The company sells its products to retailers, distributors, supermarkets, and retail chains.
The company operates in the United Kingdom, Spain, Denmark, rest of Europe, the United States, Australia, New Zealand, and internationally. Warpaint London PLC was founded in 1992 and is headquartered in Iver, the United Kingdom.
Stock analysis
Warpaint London PLC (W7L) currently trades at £1.81, while our model-based Fair Value estimate is £3.79, implying the stock looks roughly 52% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of £4.24 per share, and 21 of the 26 models we run sit above the £1.81 price.
Bear case: the Asset-Based group reads lowest at £0.6400, and 5 of the 26 models stay below the price. Data coverage for this calculation is high.
Scenario range: £2.19 (bear) to £4.77 (bull), the price of £1.81 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 59/100 (solid quality), in the Consumer Defensive sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Warpaint London PLC reported revenue of £105M in FY2025 versus £50.0M in FY2021, a compound +20.4%/yr. Reported net income was £14.4M in FY2025, compounding +50.1%/yr from FY2021. FY2021 was a trough year, so the rate overstates the trend.
Key figures
Market cap £146M Micro · P/E ratio 11.3 · P/S ratio 1.52 · EPS (TTM) £0.1600 · Dividend yield 7.3% · Net margin 12.0% · Return on equity 15.3% · Return on assets (EBIT) 19.6% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 60 out of 100 (low confidence).
What moves the price
The share trades about 31% below its 52-week high and 12% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −31% fair-value upside, at 109%, W7L screens cheaper than that median.
Fair Value models
Bear£2.19Fair Value £3.79Bull£4.77
Price £1.81 · Upside +109.4%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (£0.0239 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.100/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+3.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+17.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+21.1%
Start year 2020 (pandemic). Over 10 years: +16.8% a year
Revenue growth 12 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+16.6%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
≈ +52.6%
Earnings growth per share plus dividend.
Earnings per share, growth per year≈ +45.3%
Dividend (yield on the price)7.3%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.base effect: 45.3% / 11.8%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−1% → 18%
⚠ Base effect: the rate starts in the earnings trough around 2020 (starting value 0.027 per share, median 0.058 in 2015 to 2018). It measures the recovery from the trough, not lasting growth.
Growth Forecast
Price in line with expectations
The price assumes less growth than the company has delivered so far and about what analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+2.4%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+3.3%
Yearly sales growth analysts expect, extended to five years.
After inflation (UK: IMF forecast 2.3% a year to 2030, 3.3% from 2016 to 2025) that is about +0.1% a year for the price and +1.0% for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Household & Personal Products · 241 stocks
Beats the industry median on 10/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score59 · Above median
Fair Value upside+109.4% · Top 25%
Profitability
Return on equity (12 months)15.3% · Above median
Return on assets14.6% · Top 25%
Net margin (12 months)12.0% · Top 25%
Operating margin (12 months)12.2% · Above median
Growth and dividend
Revenue growth (quarter YoY)−17.8% · Bottom 25%
Dividend yield (12 months)7.3% · Top 25%
Valuation Multiplesvs Household & Personal Products median · lower = cheaper
P/E (12 months)11.3× · Cheapest 25%
P/B1.82× · Pricier than median
P/S (12 months)1.52× · Pricier than median
Price / free cash flow (fiscal year)12.0× · Cheaper than median
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Warpaint London PLC Fair Value". https://www.fairvalue-calculator.com/stock/W7L
Frequently asked questions
Is Warpaint London PLC (W7L) overvalued or undervalued?
As of Nov 12, 2026, our model estimates a fair value of £3.79 versus a price of £1.81, about +109% upside (undervalued).
What is the fair value of W7L?
Our model-based fair value for Warpaint London PLC is £3.79 (as of Nov 12, 2026), built from audited fundamentals. The current price: £1.81.
What is the quality score of W7L?
Warpaint London PLC has a Quality Score of 59/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Warpaint London PLC (W7L)?
Our model-based price target is the fair value of £3.79 (as of Nov 12, 2026) from 26 valuation models. Cautious scenario £2.19, optimistic scenario £4.77. It is a calculation from audited fundamentals, not an analyst target.
What is the Warpaint London PLC stock forecast for 2026?
Our models put fair value at £3.79, about +109% upside versus a price of £1.81 (undervalued). Cautious scenario £2.19, optimistic scenario £4.77. The calculation is refreshed regularly with new filings.
What is the revenue of Warpaint London PLC (W7L)?
Warpaint London PLC reported trailing-twelve-month revenue of about £96.3M (latest available figure, as of Nov 12, 2026).
Does Warpaint London PLC pay a dividend?
Warpaint London PLC currently shows a dividend yield of 7.32% relative to its recent price (as of Nov 12, 2026).
How much is the dividend of Warpaint London PLC (W7L) and when is the ex-dividend date?
Warpaint London PLC pays a dividend of £0.133 per share a year, a dividend yield of 7.3%. The last ex-dividend date was Nov 5, 2026. A dividend has been paid every year since at least 2017. The payout ratio is 82.8% of earnings. Free cash flow covers the dividend 1.16 times. Our assessment: Sustainable. Payout and cash coverage both look sustainable.
What growth is priced into Warpaint London PLC (W7L)?
For today's price to be fair in a discounted-cash-flow model, Warpaint London PLC would have to grow free cash flow by +2.4 % per year for five years (discount rate 11.8 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +21.1 % per year. As of Nov 12, 2026.
What discount rate (WACC) does the fair value of W7L use?
Our models discount Warpaint London PLC at 11.8 %: a base by market capitalisation (micro), damped by beta 0.42, country premium for United Kingdom. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Warpaint London PLC that is +2.4 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (11.8 %) and the same formula as our fair value.
How much growth has Warpaint London PLC (W7L) delivered so far?
Over the past 5 years revenue at Warpaint London PLC grew +21.1 % a year. The price currently implies free-cash-flow growth of +2.4 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Warpaint London PLC (W7L) growing?
The median revenue growth in the sector is +3.6 % a year. That is the yardstick for the growth priced into Warpaint London PLC (+2.4 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Warpaint London PLC (W7L)?
The free-cash-flow yield on the price is 8.37 %: that much free cash flow Warpaint London PLC produces per unit of market value. When it exceeds the discount rate of our models (11.8 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Warpaint London PLC (W7L)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Warpaint London PLC it is £3.79 per share (as of Nov 12, 2026), against a price of £1.81. It is the blended result of 26 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is Warpaint London PLC stock overvalued or undervalued in 2026?
As of Nov 12, 2026, W7L trades below its calculated fair value: price £1.81, fair value £3.79, a gap of about +109% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of W7L?
No. The price is what the market pays today (£1.81); the fair value is what the company's own numbers justify (£3.79). For Warpaint London PLC the two are £1.98 per share apart. That gap is exactly why we show both numbers side by side.
How much is Warpaint London PLC worth?
The market values Warpaint London PLC at about £146M (market capitalisation, as of Nov 12, 2026). Per share that is £1.81; our models calculate a fair value of £3.79 per share.
What do the bullish and bearish scenarios say about W7L?
Our models span a range for Warpaint London PLC: cautious scenario £2.19, base £3.79, optimistic £4.77 per share (as of Nov 12, 2026, price £1.81). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of W7L?
Warpaint London PLC trades at a price-to-earnings ratio of 11.3 (as of Nov 12, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of £3.79 is built from several models across several years. Median P/E at fiscal year-end, 9 fiscal years (2016 to 2025), reported earnings: 22.3. Other multiples: P/B 1.8, P/S 1.5, EV/EBITDA 8.3.
How solid is the balance sheet of Warpaint London PLC (W7L)?
Balance-sheet figures for Warpaint London PLC (as of Nov 12, 2026): return on equity 15.3%. They feed the Quality Score of 59/100, which measures business quality independently of the share price.
How far is W7L from its 52-week high?
Warpaint London PLC trades at £1.81, about 31% below its 52-week high of £2.61 and 12% above the low of £1.62 (as of Nov 12, 2026). Distance from the high says nothing about value: that is what the fair value of £3.79 is for.
Which stocks are comparable to Warpaint London PLC?
From the same area (Consumer Defensive) we also value Colgate-Palmolive Company, Hindustan Unilever Limited, The Estée Lauder Companies Inc, Henkel AG, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Warpaint London PLC stock attractive at the current price?
The data as of Nov 12, 2026: price £1.81, calculated fair value £3.79 (+109%), Quality Score 59/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of W7L calculated?
We run Warpaint London PLC through 26 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of £3.79 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.3% above its aggregate fair value. Warpaint London PLC currently trades 52% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Warpaint London PLC (W7L)?
The closing price on Nov 12, 2026 was £1.81. Our model-based fair value is £3.79, about +109% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Warpaint London PLC right now?
The price is below even our cautious bear case (£2.19). The market is more pessimistic than our downside scenario. Solid quality (59/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (£2.19 to £4.77) leaves room in how you read the outcome.
Where does the earnings growth of Warpaint London PLC (W7L) come from?
Earnings per share at Warpaint London PLC grew +14.5 % a year from 2014 to 2025. Broken into its drivers: revenue per share +16.3 %, EBIT margin −1.3 %, tax rate −0.3 %, residual (interest, one-offs) +0.2 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Warpaint London PLC
How large is the market capitalisation of Warpaint London PLC (W7L)?
The market capitalisation of Warpaint London PLC is £146M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Warpaint London PLC (W7L)?
The price-to-sales ratio of Warpaint London PLC is 1.52 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Warpaint London PLC (W7L)?
Earnings per share at Warpaint London PLC are £0.1600 (price ÷ EPS = P/E 11.3). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Warpaint London PLC (W7L)?
The dividend yield of Warpaint London PLC is 7.3% (payout 82.8%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Warpaint London PLC (W7L)?
The net margin of Warpaint London PLC is 12.0% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Warpaint London PLC (W7L)?
The return on equity (ROE) of Warpaint London PLC is 15.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Warpaint London PLC (W7L)?
On an EBIT basis the return on assets of Warpaint London PLC is 19.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Warpaint London PLC (W7L)?
The operating margin of Warpaint London PLC is 12.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Warpaint London PLC (W7L)?
Revenue at Warpaint London PLC is growing −17.8% versus a year earlier (3y avg +17.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Warpaint London PLC (W7L)?
Earnings per share at Warpaint London PLC are growing −43.9% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Warpaint London PLC (W7L) hold?
Warpaint London PLC holds more cash than debt, £6.2M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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Broad data
Nov 12, 2026