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Willamette Valley Vineyards, Inc (WVVIP) fair value: what the stock is really worth

As of Oct 7, 2026: fair value of Willamette Valley Vineyards, Inc $4.49, price $2.87, upside +56.3%, quality 53 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? Yes
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Consumer Defensive · US · ISIN US9691362092

WV Willamette Valley Vineyards, Inc logo Some data Oct 4, 2026

Willamette Valley Vineyards, Inc

WVVIP · US

Clearly undervaluedStrong Fair Value upside, but quality is only moderate.

Fair value $4.49 · Strongly undervalued (+56.3%)
Low debt
Quality 53/100
Expensive Growth (revenue 5y +6.4 %/yr in USD)
Mixed vs. peers (5/12)
Some data
Loss-making · -5.9% net margin (TTM)
Negative free cash flow
Narrow moat 12/100
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$4.15 $2.46 Fair Value $4.49 Jun 2026 Oct 2026

White line = price, green steps = our fair value per fiscal year. As of Oct 4, 2026.

How to read this chart

3‑month range $2.46 – $4.15 · fair‑value band $4.42 – $4.55 · the $2.87 price screens below the $4.49 fair value. As of Oct 4, 2026.

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Company profile

Willamette Valley Vineyards, Inc. produces and sells wine in the United States and internationally. It operates through two segments, Direct Sales and Distributor Sales.

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Willamette Valley Vineyards, Inc. produces and sells wine in the United States and internationally. It operates through two segments, Direct Sales and Distributor Sales. The company offers Pinot Noir, Chardonnay, Pinot Gris, Pinot Blanc, Sauvignon Blanc, Gruner Veltliner, Rose, Brut, Brut Rose, and Riesling branded wines under the Willamette Valley Vineyards label; Brut, Brut Rose, and Blanc de Blancs under the Domaine Willamette label; Semi-Sparkling Muscat branded wine under the Tualatin Estate Vineyards label; and Syrah, Merlot, Cabernet Sauvignon, Grenache, Cabernet Franc, Tempranillo, Malbec, The Griffin, and Viognier branded wines under the Griffin Creek label. It also provides Pinot Noir and Chardonnay branded wine under the Elton label; Chrysologue, Merlot, Cabernet Sauvignon, and Malbec branded wine under the Pambrun label; Frontiere Syrah, Graviére Syrah, Voyageur Syrah, Bourgeois Grenache, Voltigeur Viognier, and Lisette Rose branded wine under the Maison Bleue label; and wines under the Natoma, Pere Ami, and Metis labels. In addition, the company owns the Tualatin Estate Vineyards and Winery located near Forest Grove, Oregon. It markets and sells its wine products through direct sales at the retail locations, including tasting rooms, wine club, online, on-site, kitchen, catering, and other sales; mailing lists; and distributors and wine brokers. The company exports its products. Willamette Valley Vineyards, Inc. was founded in 1983 and is headquartered in Turner, Oregon.

Stock analysis

Willamette Valley Vineyards, Inc (WVVIP) currently trades at $2.87, while our model-based Fair Value estimate is $4.49, implying the stock looks roughly 36.0% undervalued today.

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Valuation

How firm this estimate is: it rests on 5 models at a data quality of 96/100, which puts the evidence level at medium.

Scenario range: $4.42 (bear) to $4.55 (bull), the price of $2.87 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 53/100 (solid quality), in the Consumer Defensive sector.

Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.

Willamette Valley Vineyards, Inc reported revenue of $37.2M in FY2025 versus $31.8M in FY2021, a compound +4.0%/yr. Reported net income was −$918K in FY2025.

Key figures

Market cap $21.8M · P/E ratio 21.9 · P/S ratio 0.58 · EPS (TTM) $0.1350 · Dividend yield 4.4% · Net margin −2.5% · Return on equity −3.3% · Return on assets (EBIT) 0.3%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (low confidence).

What moves the price

For context, the median of 10 Consumer Defensive peers we cover trades at 34% fair-value upside, at 56%, WVVIP screens cheaper than that median.

Quality Score breakdown

Overall quality 53/100

Of which business quality 53 · Market factors (momentum, volatility) 54

Profitability 17
Margins and returns on capital today
Quality Growth 49
Are margins and returns improving?
Cashflow 32
Earnings quality: real cash, not paper profit
Fin. Strength 70
Balance sheet, leverage, solvency risk
Investment 95
Disciplined investing over empire-building
Low Volatility 50
Calm price path (market factor)
Momentum 58
Price trend over the last 3–12 months (market factor)
52W Momentum 52
Distance to the 52-week high (market factor)
Net Issuance 81
Share count: buybacks or dilution?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 26/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+53.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.4%
Start year 2020 (pandemic). Over 10 years: +7.6% a year
Revenue growth 32 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+8.8%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
18.3% (2020) → −3.9% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Beverages - Wineries & Distilleries · 91 stocks

Beats the industry median on 5/11 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 53 · Below median
Fair Value upside +56.3% · Top 25%
Profitability
Return on assets −1.8% · Bottom 25%
Net margin (TTM) −5.9% · Bottom 25%
Operating margin (TTM) −13.5% · Bottom 25%
Growth and dividend
Revenue growth −1.6% · Above median
Dividend yield (TTM) 4.4% · Above median
Balance sheet
Debt / equity 0.21× · Above median

Valuation Multiplesvs Beverages - Wineries & Distilleries median · lower = cheaper

P/E (TTM) 21.9× · Pricier than median
P/B 0.33× · Cheapest 25%
P/S (TTM) 0.58× · Cheaper than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)100 · sector 22
FUTURE (revenue growth)0 · sector 0
PAST (return on equity)0 · sector 17
HEALTH (low debt)89 · sector 96
DIVIDEND (yield)89 · sector 64

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

Alcohol

Similar stocks

10 more Beverages - Wineries & Distilleries stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Luzhou Laojiao Co 000568 ¥70.65 ¥149.17 +111% vs WVVIP
Shanxi Xinghuacun Fen Wine Factory Co 600809 ¥111.18 ¥209.69 +89% vs WVVIP
Thai Beverage Public Company Y92 0.4400 SGD 0.7300 SGD +66% vs WVVIP
Jiangsu King's Luck Brewery Joint-Stock Co 603369 ¥26.92 ¥38.66 +44% vs WVVIP
Kweichow Moutai Co 600519 ¥1,237 ¥1,653 +34% vs WVVIP
Wuliangye Yibin Co 000858 ¥69.67 ¥76.64 +10% vs WVVIP
Pernod Ricard SA RI €59.22 €56.69 −4% vs WVVIP
Anhui Yingjia Distillery Co 603198 ¥37.20 ¥30.27 −19% vs WVVIP
Jiangsu Yanghe Distillery Co 002304 ¥37.47 ¥24.22 −35% vs WVVIP
Radico Khaitan Limited RADICO ₹4,237 ₹947.39 −78% vs WVVIP

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Willamette Valley Vineyards, Inc · Fair Value
$4.49 +36%Fair Value
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Cite: Fair Value Calculator (2026). "Willamette Valley Vineyards, Inc Fair Value". https://www.fairvalue-calculator.com/stock/WVVIP

Frequently asked questions

Is Willamette Valley Vineyards, Inc (WVVIP) overvalued or undervalued?
As of Oct 4, 2026, our model estimates a fair value of $4.49 versus a price of $2.87, about +56% upside (undervalued).
What is the fair value of WVVIP?
Our model-based fair value for Willamette Valley Vineyards, Inc is $4.49 (as of Oct 4, 2026), built from audited fundamentals. The current price: $2.87.
What is the quality score of WVVIP?
Willamette Valley Vineyards, Inc has a Quality Score of 53/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Willamette Valley Vineyards, Inc (WVVIP)?
Our model-based price target is the fair value of $4.49 (as of Oct 4, 2026) from 5 valuation models. Cautious scenario $4.42, optimistic scenario $4.55. It is a calculation from audited fundamentals, not an analyst target.
What is the Willamette Valley Vineyards, Inc stock forecast for 2026?
Our models put fair value at $4.49, about +56% upside versus a price of $2.87 (undervalued). Cautious scenario $4.42, optimistic scenario $4.55. The calculation is refreshed regularly with new filings.
What is the revenue of Willamette Valley Vineyards, Inc (WVVIP)?
Willamette Valley Vineyards, Inc reported trailing-twelve-month revenue of about $37.8M (latest available figure, as of Oct 4, 2026).
Does Willamette Valley Vineyards, Inc pay a dividend?
Willamette Valley Vineyards, Inc currently shows a dividend yield of about 4.44% relative to its recent price (as of Oct 4, 2026).
What is the intrinsic value of Willamette Valley Vineyards, Inc (WVVIP)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Willamette Valley Vineyards, Inc it is $4.49 per share (as of Oct 4, 2026), against a price of $2.87. It is the blended result of 5 valuation models (cash flow, earnings, asset, dividend).
Is Willamette Valley Vineyards, Inc stock overvalued or undervalued in 2026?
As of Oct 4, 2026, WVVIP trades below its calculated fair value: price $2.87, fair value $4.49, a gap of about +56% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of WVVIP?
No. The price is what the market pays today ($2.87); the fair value is what the company's own numbers justify ($4.49). For Willamette Valley Vineyards, Inc the two are $1.62 per share apart. That gap is exactly why we show both numbers side by side.
How much is Willamette Valley Vineyards, Inc worth?
The market values Willamette Valley Vineyards, Inc at about $21.8M (market capitalisation, as of Oct 4, 2026). Per share that is $2.87; our models calculate a fair value of $4.49 per share.
What do the bullish and bearish scenarios say about WVVIP?
Our models span a range for Willamette Valley Vineyards, Inc: cautious scenario $4.42, base $4.49, optimistic $4.55 per share (as of Oct 4, 2026, price $2.87). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of WVVIP?
Willamette Valley Vineyards, Inc trades at a price-to-earnings ratio of 21.9 (as of Oct 4, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $4.49 is built from several models across several years. Other multiples: P/B 0.3, P/S 0.6.
How solid is the balance sheet of Willamette Valley Vineyards, Inc (WVVIP)?
Balance-sheet figures for Willamette Valley Vineyards, Inc (as of Oct 4, 2026): return on equity −3.3%, debt of 0.21 per unit of equity. They feed the Quality Score of 53/100, which measures business quality independently of the share price.
Which stocks are comparable to Willamette Valley Vineyards, Inc?
From the same area (Consumer Defensive) we also value Kweichow Moutai Co, Wuliangye Yibin Co, Shanxi Xinghuacun Fen Wine Factory Co, Pernod Ricard SA, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Willamette Valley Vineyards, Inc stock attractive at the current price?
The data as of Oct 4, 2026: price $2.87, calculated fair value $4.49 (+56%), Quality Score 53/100, from 5 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of WVVIP calculated?
We run Willamette Valley Vineyards, Inc through 5 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $4.49, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.3 % above its aggregate fair value. Willamette Valley Vineyards, Inc currently trades 36 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Willamette Valley Vineyards, Inc (WVVIP)?
The closing price on Oct 7, 2026 was $2.87. Our model-based fair value is $4.49, about +56% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Willamette Valley Vineyards, Inc right now?
The price is below even our cautious bear case ($4.42). The market is more pessimistic than our downside scenario. Solid quality (53/100) at a price below fair value, the discount is the argument here, not the business quality. The models converge in a tight band ($4.42 to $4.55), unusually little disagreement for a valuation.

Key figures of Willamette Valley Vineyards, Inc

How large is the market capitalisation of Willamette Valley Vineyards, Inc (WVVIP)?
The market capitalisation of Willamette Valley Vineyards, Inc is $21.8M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Willamette Valley Vineyards, Inc (WVVIP)?
The price-to-sales ratio of Willamette Valley Vineyards, Inc is 0.58 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Willamette Valley Vineyards, Inc (WVVIP)?
Earnings per share at Willamette Valley Vineyards, Inc are $0.1350 (price ÷ EPS = P/E 21.9). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Willamette Valley Vineyards, Inc (WVVIP)?
The dividend yield of Willamette Valley Vineyards, Inc is 4.4% (payout 94.3%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Willamette Valley Vineyards, Inc (WVVIP)?
The net margin of Willamette Valley Vineyards, Inc is −2.5% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Willamette Valley Vineyards, Inc (WVVIP)?
The return on equity (ROE) of Willamette Valley Vineyards, Inc is −3.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Willamette Valley Vineyards, Inc (WVVIP)?
On an EBIT basis the return on assets of Willamette Valley Vineyards, Inc is 0.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Willamette Valley Vineyards, Inc (WVVIP)?
The operating margin of Willamette Valley Vineyards, Inc is −13.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Willamette Valley Vineyards, Inc (WVVIP)?
Revenue at Willamette Valley Vineyards, Inc is growing −1.6% versus a year earlier (3y avg +3.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Willamette Valley Vineyards, Inc (WVVIP)?
Earnings per share at Willamette Valley Vineyards, Inc are growing −42.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Willamette Valley Vineyards, Inc (WVVIP) generate?
The free cash flow of Willamette Valley Vineyards, Inc is −$2.3M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does Willamette Valley Vineyards, Inc (WVVIP) hold?
Willamette Valley Vineyards, Inc holds more cash than debt, $380M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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