XP Factory Plc (XPF) Fair Value & Analysis
Consumer Cyclical · GB · Market cap 32.9M GBX
Fair value as of: Jun 26, 2026
Analysis
XP Factory Plc (XPF) currently trades at p0.2000, while our model-based Fair Value estimate is p0.3400 — implying the stock looks roughly 70.0% undervalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: low) — always confirm before acting.
About the company
XP Factory Plc engages in the leisure businesses in the United Kingdom, Europe, and internationally. It engages in operating and developing a network of franchised, licensed, and owner-operated branches and offsite escape-the-room type games under the Escape Hunt brand name; and a network of owner-operated and franchised cocktail bar venues under the Boom Battle Bar brand name. The company also offers various games, such as augmented reality darts, Bavarian axe throwing, crazier golf, shuffleboard, and others. In addition, it is involved in the game designing and IP licensing businesses. The company was formerly known as Escape Hunt plc and changed its name to XP Factory Plc in December 2021. XP Factory Plc was incorporated in 2016 and is based in London, the United Kingdom.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.