XP Factory Plc (XPF) Fair Value & Analysis
Consumer Cyclical · GB · Market cap 32.9M GBX
Fair value as of: Jul 15, 2026
From 6 valuation models · updated 26 days ago
Share price +2.7% over the past month.
Below-average quality, screening 84% undervalued on our models.
What matters now
- The large discount to fair value meets weak quality (30/100). That raises the risk this is a value trap rather than a bargain.
- The price is below even our cautious bear case (£0.1900). The market is more pessimistic than our downside scenario.
- The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
- A fairly wide model range (£0.1900 to £0.4800) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 15, 2026.
How to read this chart
60‑month range £0.0913 – £0.4313 · fair‑value band £0.1900 – £0.4800 · the £0.1850 price screens below the £0.3400 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 15, 2026.
Analysis
XP Factory Plc (XPF) currently trades at £0.1850, while our model-based Fair Value estimate is £0.3400, implying the stock looks roughly 83.8% undervalued today. The Quality Score stands at 30/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: low), always confirm before acting.
Over the trailing twelve months, XP Factory Plc generated revenue of £61.1M at a net margin of -1.5%. Revenue grew 13.3% year over year. It earns a return on equity of -5.1%. Net debt stands at £42.1M. Fundamentals as of Jul 15, 2026
Our scenario range runs from £0.1900 (bear case) to £0.4800 (bull case); at £0.1850, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. For context, the median of 10 Consumer Cyclical peers we cover trades at 2% fair-value upside, at 84%, XPF screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 6 models by family
Widest divergence: Multiples (£0.1600) versus Earnings-Based (£0.0500). Highest evidence: ROIC Compounder (72).
Notify me when XPF reaches fair value
Free. You confirm by email (double opt-in) and can unsubscribe anytime in one click.
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 15, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 33 · Market factors (momentum, volatility) 78
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
XP Factory Plc engages in the leisure businesses in the United Kingdom, Europe, and internationally. It engages in operating and developing a network of franchised, licensed, and owner-operated branches and offsite escape-the-room type games under the Escape Hunt brand name; and a network of owner-operated and franchised cocktail bar venues under the Boom …
Full company description
XP Factory Plc engages in the leisure businesses in the United Kingdom, Europe, and internationally. It engages in operating and developing a network of franchised, licensed, and owner-operated branches and offsite escape-the-room type games under the Escape Hunt brand name; and a network of owner-operated and franchised cocktail bar venues under the Boom Battle Bar brand name. The company also offers various games, such as augmented reality darts, Bavarian axe throwing, crazier golf, shuffleboard, and others. In addition, it is involved in the game designing and IP licensing businesses. The company was formerly known as Escape Hunt plc and changed its name to XP Factory Plc in December 2021. XP Factory Plc was incorporated in 2016 and is based in London, the United Kingdom.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2020 – FY2025 · reported fiscal years
XP Factory Plc reported revenue of £57.8M in FY2025 versus £2.7M in FY2020, a compound +85.1%/yr. Reported net income was −£1.3M in FY2025.
Watch XPF: get an alert when its fair value changes →
Peer Group
Leisure · 190 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Leisure median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Insider activity: 40/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Leisure stocks, each showing price versus our Fair Value estimate (as of Jul 15, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| ANTA Sports Products Limited 2020 | HK$74.15 | HK$119.29 | +61% |
| Pop Mart International Group 9992 | HK$160.20 | HK$227.30 | +42% |
| Amer Sports, Inc AS | $36.44 | $16.16 | -56% |
| Hasbro, Inc HAS | $81.55 | $83.38 | +2% |
| Life Time Group LTH | $42.15 | $16.15 | -62% |
| Acushnet Holdings GOLF | $114.78 | $37.79 | -67% |
| Li Ning Company 2331 | HK$14.80 | HK$29.26 | +98% |
| Benefit Systems S.A BFT | 5,255 PLN | 3,714 PLN | -29% |
| Ninebot Limited 689009 | ¥37.82 | ¥39.17 | +4% |
| Asmodee Group ASMDEEB | kr 145.70 | kr 41.90 | -71% |
Compare XP Factory Plc with another stock
Price, fair value, quality and upside side by side.
Explore undervalued stocks
More undervalued Consumer Cyclical stocks →
Frequently asked questions
Is XP Factory Plc (XPF) overvalued or undervalued?
What is the fair value of XPF?
What is the quality score of XPF?
What is the revenue of XP Factory Plc (XPF)?
What is the net profit margin of XPF?
How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
Track XP Factory Plc and try Pro for 14 days
One email gets you 14 days of full Pro (review alerts, the 35,000+ stock screener, the diversification check) plus the monthly Top-25 report of the most undervalued quality stocks. No card, cancel anytime.
Zero risk: nothing is ever charged. After 14 days you decide whether to stay.