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DraftKings Inc (DKNG) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of DraftKings Inc stock $1.46, price $18.51, that is 92.1% below the price, quality 65 out of 100. Rating: strongly overvalued. Calculated from audited financials with 19 of our 26 valuation models and 37 quality factors, updated daily.
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Nov 6, 2026
Thin data
Nov 6, 2026
DraftKings Inc
DKNG · USVery expensive, in a downtrend
Our calculation puts a fair price 92% below what the stock costs today.
Quality 65/100
Healthy Growth (revenue 5y +58.0 %/yr in USD)
Generates free cash flow
Loss over the last twelve months · -2.7% net margin (TTM) · fiscal year 2025 0.1%
Insiders sold $3.0M (6M)
Fair value $1.46 · Strongly overvalued (−92.1%)
High debt
Trails peers (2/12)
Narrow moat 22/100
Negative coverage
Thin data
Extreme valueQuality growth
Risks from the AI analysis
🚩Regulators could restrict AI-driven promotions🚩Prediction markets could take bettors from sportsbooks
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What runs behind every stock
26
valuation models
8 families, DCF to NCAV
37
quality factors
margins, balance sheet, cashflow, debt
6
AI factors
moat, what no ratio measures
2,000+
data points
verified, per stock, median
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.
How to read this chart
60‑month range $10.27 – $63.67 · fair‑value band $1.38 – $1.62 · the $18.51 price screens above the $1.46 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. As of Nov 6, 2026.
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Company profile
DraftKings Inc. operates as a digital sports entertainment and gaming company in the United States and internationally. The company offers online and retail sports betting, daily fantasy sports, digital lottery couriers, prediction markets, and other products, as well as retails sportsbooks.
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It also provides iGaming, or online casino products, which includes blackjack, roulette, baccarat and slot machines. In addition, the company engages in the design and development of sports betting and casino gaming software for online and retail sportsbooks, and iGaming operators.
DraftKings Inc. was founded in 2011 and is headquartered in Boston, Massachusetts.
Stock analysis
DraftKings Inc (DKNG) currently trades at $18.51, while our model-based Fair Value estimate is $1.46, 92% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of $2.89 per share, and 7 of the 19 models we run sit above the $18.51 price.
Bear case: the Earnings-Based group reads lowest at $0.2600, and 12 of the 19 models stay below the price. Data coverage for this calculation is low.
Scenario range: $1.38 (bear) to $1.62 (bull), the price of $18.51 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 65/100 (solid quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
DraftKings Inc reported revenue of $6.1B in FY2025 versus $1.3B in FY2021, a compound +47.0%/yr. Reported net income was $3.7M in FY2025.
Key figures
Market cap $11.7B Large · P/S ratio 1.88 · EPS (TTM) $−0.3500 · Net margin −2.7% · Return on equity −21.1% · Return on assets (EBIT) −22.1% (5-year average) · Operating margin −4.7% · Revenue (TTM) $6.2B.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 22 out of 100 (medium confidence).
What moves the price
The share trades about 49% below its 52-week high and at its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 12% fair-value upside, at −92%, DKNG screens richer than that median.
Fair Value models
Bear $1.38
Fair Value $1.46
Bull $1.62
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.
Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.
Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
FCF DCF
$18.37
$27.33
$54.35
74
Growth DCF
$17.18
$30.64
$51.86
73
5Y EBITDA Exit
$8.73
$13.13
$21.67
71
All 19 models by family
DCF Models
FCF DCF
$18.37
$27.33
$54.35
74
Owner Earnings
$9.55
$20.59
$41.43
69
5Y Revenue Exit
$13.13
$22.02
$40.53
67
5Y EBITDA Exit
$8.73
$13.13
$21.67
71
5Y P/E Exit
$5.52
$7.79
$10.01
69
10Y Revenue Exit
$14.55
$29.85
$38.81
64
10Y EBITDA Exit
$11.97
$21.07
$35.03
64
10Y P/E Exit
$9.79
$14.65
$20.71
62
Earnings-Based
Graham-Dodd
$0.0500
$0.3500
$0.5000
61
Lynch FV
$0.1800
$0.2600
$0.3400
59
PEG = 1.0
$0.1800
$0.2600
$0.3400
55
Multiples
P/E Multiple
$0.1200
$0.1600
$0.2100
63
P/S Multiple
$0.1000
$0.1300
$0.1600
58
EV/EBITDA
$4.04
$5.61
$7.18
67
EV/Revenue
$9.58
$13.97
$18.36
53
Growth DCF
Growth DCF
$17.18
$30.64
$51.86
73
Rev-Margin DCF
$14.48
$25.26
$47.88
67
Economic Profit
Residual Income
$0.6900
$0.7300
$0.8100
68
Growth Earnings
Growth-Adj P/E
$0.2400
$0.3500
$0.4500
65
Quality Score breakdown
Overall quality
65/100
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Profitability
50
How much profit the company makes from its sales and capital
Quality Growth
96
Are margins and returns getting better?
Cashflow
75
Do the profits arrive as real cash?
Financial strength
27
Debt, balance sheet and risk of trouble
Investment
94
Does it invest with discipline instead of growing at any price?
Low Volatility
10
How calm the share price moves, does not count
Price momentum
9
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high
0
Distance to the 52-week high, does not count
New shares
69
Buys back shares or issues new ones?
Insider trades
In the last 6 months, 4 officers or directors sold shares worth $3.0M and none bought.
- SaleJocelyn MooreDirector2× since Mar 13, 2026: 12,909 shares, avg. $24.31$313,794Aug 19, 202610b5-1 plan
- SaleR Stanton DodgeChief Legal Officer3× since Dec 1, 2025: 168,054 shares, avg. $31.72$5.3MJun 11, 202610b5-1 plan
- SaleErik BradburyChief Accounting Officer3× since Feb 19, 2026: 11,013 shares, avg. $23.26$256,165May 20, 202610b5-1 plan
- SaleWoodrow LevinDirector34,234 shares at $25.71$880,156May 18, 2026
- SalePaul LibermanOfficer, Director484,417 shares at $25.16$12.2MMar 11, 202610b5-1 plan
- BuyHarry SloanDirector2× since Nov 11, 2025: 125,000 shares, avg. $23.54$2.9MFeb 17, 2026
- SaleAlan Wayne EllingsonChief Financial Officer8,421 shares at $29.23$246,146Nov 14, 202510b5-1 plan
- BuyGregory Westin WendtDirector10,000 shares at $30.27$302,700Nov 11, 2025
Plus 26 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗
Revenue & earnings trend
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.
90/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+27.0%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+39.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+58.0%
Start year 2020 (pandemic)
Revenue growth 8 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+54.0%
’17
’18
’19
’20
’21
’22
’23
’24
’25
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−137.2% (2020) → −0.3% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: no profitable base year
not computed
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+5.9%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+11.4%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +3.4% a year for the price and +8.8% for the forecasts.
Forecast 2026 (sales)+9.9%
Forecast 2027 (sales)+14.1%
Projected 2028 (sales)+12.6%
Projected 2029 (sales)+11.1%
Projected 2030 (sales)+9.5%
DKNG screens overvalued: fair value 92% below the price. Compare with Evolution AB →
Recent news
News mood ⓘNews mood, the average tone of recent news (98 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.
Negative
Recent news coverage is more negative than average.
- DraftKings (DKNG) Stock May Be Undervalued As Q3 Miss Resets Outlook
- DraftKings Inc (DKNG) (Q3 2026) Earnings Call Highlights: Predictions Bet Pays Off as Revenue ...
- DraftKings Shares Plunge as BofA Cites Prediction Business Spending For 2027 Expectations Reset
- DraftKings forecasts $800M-$1B 2027 adjusted EBITDA as predictions revenue is guided to $650M-$750M
Note from the team Oct 14, 2026
AI conclusion: DraftKings draws on its scale in online gambling and brand partnerships yet faces persistently low net margins amid intense market competition.
Main risk: State and federal regulators might limit or ban the use of AI to target promotions at losing gamblers, which could reduce customer acquisition and retention while squeezing margins on promotional spending.
Bull case: DraftKings could adapt its AI systems to emphasize responsible gaming features and expand its own prediction market offerings to capture growth in new formats while maintaining regulatory compliance.
Bear case: Restrictions on AI targeting combined with competition from prediction markets could limit promotional effectiveness and shift significant customer activity to rival platforms, reducing overall engagement and revenue growth.
DraftKings is extending its predictions product to serve customers in states without full sportsbook access, building on its brand and partnerships. Early engagement reached over 600,000 users by early August at lower acquisition costs and comparable retention to core betting. Our models view the shares as overvalued. Will this route expand the total addressable market profitably, or will competition and potential regulatory pushback on promotions limit the gains?
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Gambling · 45 stocks
Beats the industry median on 2/11 measures
Overall it trails its industry peers.
Valuation Multiplesvs Gambling median · lower = cheaper
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- EBIT margin by industry
- P/S ratio by industry
- PEG screener for stocks with fair value
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Gambling
Similar stocks
10 more Gambling stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Evolution AB EVO | kr 847.60 | kr 2,229 | +163% | vs DKNG |
| Flutter Entertainment plc FLUT | $81.70 | $194.39 | +138% | vs DKNG |
| Brightstar Lottery PLC BRSL | $9.90 | $13.37 | +35% | vs DKNG |
| Light & Wonder, Inc LNWO | $80.84 | $101.80 | +26% | vs DKNG |
| Super Group SGHC | $11.36 | $12.71 | +12% | vs DKNG |
| Churchill Downs Incorporated CHDN | $97.94 | $108.00 | +10% | vs DKNG |
| Lottomatica Group LTMC | €27.57 | €30.24 | +10% | vs DKNG |
| FDJ United FDJU | €21.68 | €23.47 | +8% | vs DKNG |
| Rush Street Interactive, Inc RSI | $12.28 | $13.09 | +7% | vs DKNG |
| The Lottery Corporation TLC | A$5.49 | A$2.08 | −62% | vs DKNG |
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Cite: Fair Value Calculator (2026). "DraftKings Inc Fair Value". https://www.fairvalue-calculator.com/stock/DKNG
Frequently asked questions
Is DraftKings Inc (DKNG) overvalued or undervalued?
As of Nov 6, 2026, our model estimates a fair value of $1.46 versus a price of $18.51, about 92% lower (overvalued).
What is the fair value of DKNG?
Our model-based fair value for DraftKings Inc is $1.46 (as of Nov 6, 2026), built from audited fundamentals. The current price: $18.51.
What is the quality score of DKNG?
DraftKings Inc has a Quality Score of 65/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for DraftKings Inc (DKNG)?
Our model-based price target is the fair value of $1.46 (as of Nov 6, 2026) from 19 valuation models. Cautious scenario $1.38, optimistic scenario $1.62. It is a calculation from audited fundamentals, not an analyst target.
What is the DraftKings Inc stock forecast for 2026?
Our models put fair value at $1.46, about 92% lower versus a price of $18.51 (overvalued). Cautious scenario $1.38, optimistic scenario $1.62. The calculation is refreshed regularly with new filings.
What is the revenue of DraftKings Inc (DKNG)?
DraftKings Inc reported trailing-twelve-month revenue of about $6.2B (latest available figure, as of Nov 6, 2026).
What growth is priced into DraftKings Inc (DKNG)?
For today's price to be fair in a discounted-cash-flow model, DraftKings Inc would have to grow free cash flow by +5.9 % per year for five years (discount rate 10.7 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +58.0 % per year. As of Nov 6, 2026.
What discount rate (WACC) does the fair value of DKNG use?
Our models discount DraftKings Inc at 10.7 %: a base by market capitalisation (large), damped by beta 1.61, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For DraftKings Inc that is +5.9 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (10.7 %) and the same formula as our fair value.
How much growth has DraftKings Inc (DKNG) delivered so far?
Over the past 5 years revenue at DraftKings Inc grew +58.0 % a year. The price currently implies free-cash-flow growth of +5.9 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of DraftKings Inc (DKNG) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into DraftKings Inc (+5.9 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of DraftKings Inc (DKNG)?
The free-cash-flow yield on the price is 7.05 %: that much free cash flow DraftKings Inc produces per unit of market value. When it exceeds the discount rate of our models (10.7 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of DraftKings Inc (DKNG)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For DraftKings Inc it is $1.46 per share (as of Nov 6, 2026), against a price of $18.51. It is the blended result of 19 valuation models in 6 families (DCF Models, Earnings-Based, Multiples, Growth DCF, Economic Profit, Growth Earnings).
Is DraftKings Inc stock overvalued or undervalued in 2026?
As of Nov 6, 2026, DKNG trades above its calculated fair value: price $18.51, fair value $1.46, a gap of about −92% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of DKNG?
No. The price is what the market pays today ($18.51); the fair value is what the company's own numbers justify ($1.46). For DraftKings Inc the two are $17.05 per share apart. That gap is exactly why we show both numbers side by side.
How much is DraftKings Inc worth?
The market values DraftKings Inc at about $11.7B (market capitalisation, as of Nov 6, 2026). Per share that is $18.51; our models calculate a fair value of $1.46 per share.
What do the bullish and bearish scenarios say about DKNG?
Our models span a range for DraftKings Inc: cautious scenario $1.38, base $1.46, optimistic $1.62 per share (as of Nov 6, 2026, price $18.51). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of DKNG?
The PEG ratio of DraftKings Inc is 0.06 (P/E divided by earnings growth, as of Nov 6, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of DraftKings Inc (DKNG)?
Balance-sheet figures for DraftKings Inc (as of Nov 6, 2026): return on equity −21.1%, debt of 2.91 per unit of equity. They feed the Quality Score of 65/100, which measures business quality independently of the share price.
How far is DKNG from its 52-week high?
DraftKings Inc trades at $18.51, about 49% below its 52-week high of $36.24 and at the low of $18.51 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $1.46 is for.
Which stocks are comparable to DraftKings Inc?
From the same area (Consumer Cyclical) we also value Evolution AB, Flutter Entertainment plc, The Lottery Corporation, Lottomatica Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is DraftKings Inc stock attractive at the current price?
The data as of Nov 6, 2026: price $18.51, calculated fair value $1.46 (−92%), Quality Score 65/100, from 19 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of DKNG calculated?
We run DraftKings Inc through 19 models from 6 families: DCF Models, Earnings-Based, Multiples, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of $1.46 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. DraftKings Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of DraftKings Inc (DKNG)?
The closing price on Nov 6, 2026 was $18.51. Our model-based fair value is $1.46, about 92% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with DraftKings Inc right now?
The price sits above even our optimistic bull case ($1.62). The favourable scenario is already priced in. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid but not exceptional quality (65/100) and above fair value, neither a clear bargain nor a standout compounder.
Key figures of DraftKings Inc
How large is the market capitalisation of DraftKings Inc (DKNG)?
The market capitalisation of DraftKings Inc is $11.7B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of DraftKings Inc (DKNG)?
The price-to-sales ratio of DraftKings Inc is 1.88 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of DraftKings Inc (DKNG)?
Earnings per share at DraftKings Inc are $−0.3500. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of DraftKings Inc (DKNG)?
The net margin of DraftKings Inc is −2.7% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of DraftKings Inc (DKNG)?
The return on equity (ROE) of DraftKings Inc is −21.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of DraftKings Inc (DKNG)?
On an EBIT basis the return on assets of DraftKings Inc is −22.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of DraftKings Inc (DKNG)?
The operating margin of DraftKings Inc is −4.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at DraftKings Inc (DKNG)?
Revenue at DraftKings Inc is growing −4.6% versus a year earlier (3y avg +39.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at DraftKings Inc (DKNG)?
Earnings per share at DraftKings Inc are growing +185% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does DraftKings Inc (DKNG) carry?
The net debt of DraftKings Inc is $330M (fiscal year 2025, ≈ 0.5 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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