BRP Inc. (DOO) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of BRP Inc. stock $71.19, price $64.72, upside +10.0%, quality 68 out of 100. Rating: fairly valued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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BRP Inc.
DOO · USThe stock costs about what our calculation considers fair.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.
How to read this chart
60‑month range $31.19 – $87.83 · fair‑value band $53.40 – $88.99 · the $64.72 price screens below the $71.19 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 8, 2026.
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Company profile
BRP Inc., together with its subsidiaries, designs, develops, manufactures, and sells powersports vehicles and marine products in the United States, Canada, Europe, Asia Pacific, Latin America, and internationally. It operate4s through two segments, Powersports and Marine.
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The Powersports segment offers year-round products, such as all-terrain vehicles, side-by-side vehicles, and three-wheeled and two vehicles; seasonal products, including snowmobiles, personal watercraft, and pontoons; and OEM engines, which includes parts, accessories and apparel (PA&A), engines for karts, recreational aircraft and jet boats, and other services.
The Marine segment includes boats, pontoons, related PA&A, and other services. It offers its products under SKI-DOO, LYNX, CAN-AM, SEA-DOO, QUINTREX, ROTAX brands. The company was formerly known as J.A. Bombardier (J.A.B.) Inc. and changed its name to BRP Inc. in April 2013.
BRP Inc. was founded in 1937 and is headquartered in Valcourt, Canada.
Stock analysis
BRP Inc. (DOO) currently trades at $64.72, while our model-based Fair Value estimate is $71.19, so the stock looks roughly fairly valued today (gap 9.1%).
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Valuation
Bull case: the Growth DCF group reads highest at a median of $120.59 per share, and 13 of the 26 models we run sit above the $64.72 price.
Bear case: the Dividend Discount group reads lowest at $9.35, and 13 of the 26 models stay below the price. Data coverage for this calculation is high.
Scenario range: $53.40 (bear) to $88.99 (bull), the price of $64.72 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 68/100 (solid quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
BRP Inc. reported revenue of C$8.4B in FY2026 versus C$7.6B in FY2022, a compound +2.5%/yr. Reported net income was C$292M in FY2026, compounding −22.2%/yr from FY2022.
Key figures
Market cap $4.7B Mid · P/E ratio 51.8 · P/S ratio 0.46 · EPS (TTM) $1.13 · Dividend yield 1.0% · Net margin 1.2% · Return on equity 27.2% · Return on assets (EBIT) 16.8% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 46 out of 100 (low confidence).
What moves the price
The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat.
The share trades about 20% below its 52-week high and 28% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 47% fair-value upside, at 10%, DOO screens richer than that median.
Fair Value models
All 26 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
Growth Forecast
Watch DOO, get fair value alerts →
Recent news
- BRP (TSX:DOO) Stock May Be 47% Undervalued On Cash Flow
- BRP (TSX:DOO) Rebound Puts Its Undervalued Narrative Back In Focus
- Is BRP (TSX:DOO) Reasonably Priced Or Are Earnings Looking Stretched?
- BRP (TSX:DOO) Could Be 20% Undervalued As Investors Reassess Its Growth Story
Compare BRP Inc. with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Recreational Vehicles · 33 stocks
Valuation Multiplesvs Recreational Vehicles median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Return on equity by industry
- Quality Score by industry
- PEG screener for stocks with fair value
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Recreational Vehicles stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Polaris Inc PII | $63.07 | $127.85 | +103% | vs DOO |
| Trigano S.A TRI | €135.60 | €274.15 | +102% | vs DOO |
| Harley-Davidson, Inc HOG | $32.66 | $65.04 | +99% | vs DOO |
| LCI Industries, LCII | $97.81 | $167.42 | +71% | vs DOO |
| Zhejiang Cfmoto Power Co 603129 | ¥317.58 | ¥465.45 | +47% | vs DOO |
| Patrick Industries, Inc PATK | $78.79 | $88.30 | +12% | vs DOO |
| Sanlorenzo S.p.A SL | €36.52 | €36.35 | +0% | vs DOO |
| THOR Industries, Inc THO | $80.77 | $64.20 | −21% | vs DOO |
| Brunswick Corporation BC | $77.23 | $59.39 | −23% | vs DOO |
| New Gonow Recreational Vehicles Inc 0805 | HK$10.84 | HK$5.73 | −47% | vs DOO |
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Key figures of BRP Inc.
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