BRP Inc. (DOO) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of BRP Inc. $63.69, price $56.84, upside +12.1%, quality 67 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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BRP Inc.
DOO · USUndervaluedQuality growthThe stock appears undervalued with acceptable quality.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range $31.38 – $88.35 · fair‑value band $47.76 – $155.29 · the $56.84 price screens below the $63.69 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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Company profile
BRP Inc., together with its subsidiaries, designs, develops, manufactures, and sells powersports vehicles and marine products in the United States, Canada, Europe, Asia Pacific, Latin America, and internationally. It operate4s through two segments, Powersports and Marine.
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BRP Inc., together with its subsidiaries, designs, develops, manufactures, and sells powersports vehicles and marine products in the United States, Canada, Europe, Asia Pacific, Latin America, and internationally. It operate4s through two segments, Powersports and Marine. The Powersports segment offers year-round products, such as all-terrain vehicles, side-by-side vehicles, and three-wheeled and two vehicles; seasonal products, including snowmobiles, personal watercraft, and pontoons; and OEM engines, which includes parts, accessories and apparel (PA&A), engines for karts, recreational aircraft and jet boats, and other services. The Marine segment includes boats, pontoons, related PA&A, and other services. It offers its products under SKI-DOO, LYNX, CAN-AM, SEA-DOO, QUINTREX, ROTAX brands. The company was formerly known as J.A. Bombardier (J.A.B.) Inc. and changed its name to BRP Inc. in April 2013. BRP Inc. was founded in 1937 and is headquartered in Valcourt, Canada.
Stock analysis
BRP Inc. (DOO) currently trades at $56.84, while our model-based Fair Value estimate is $63.69, implying the stock looks roughly 10.8% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $133.98 per share, and 19 of the 26 models we run sit above the $56.84 price.
Bear case: the Dividend Discount group reads lowest at $13.01, and 7 of the 26 models stay below the price. Evidence for this calculation is high.
Scenario range: $47.76 (bear) to $155.29 (bull), the price of $56.84 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 67/100 (solid quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
BRP Inc. reported revenue of C$8.4B in FY2026 versus C$7.6B in FY2022, a compound +2.5%/yr. Reported net income was C$292M in FY2026, compounding −22.2%/yr from FY2022.
Key figures
Market cap $4.2B · P/E ratio 19.8 · P/S ratio 0.69 · EPS (TTM) $3.00 · Dividend yield 1.6% · Net margin 3.5% · Return on equity 52.3% · Return on assets (EBIT) 16.8%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 49 out of 100 (low confidence).
What moves the price
The share trades about 30% below its 52-week high and 12% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 57% fair-value upside, at 12%, DOO screens richer than that median.
Fair Value models
All 26 models by family
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Set up alert →Quality Score breakdown
Of which business quality 63 · Market factors (momentum, volatility) 31
Revenue & earnings trend
Growth Forecast
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Recent news
- BRP (TSX:DOO) Stock Sees Fair Value Lift After Q2 Analyst Target Increases
- Ski-Doo Snow PASS Program Awards Funding to Trail and Access Projects Across North America
- BRP (DOO) Posts A Quarterly Loss And Raises Its Outlook Anyway
Compare BRP Inc. with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Recreational Vehicles · 40 stocks
Valuation Multiplesvs Recreational Vehicles median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Recreational Vehicles stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Zhejiang Cfmoto Power Co 603129 | ¥296.97 | ¥465.45 | +57% |
| Brunswick Corporation BC | $66.59 | $59.90 | −10% |
| Polaris Inc PII | $53.97 | $129.29 | +140% |
| THOR Industries, Inc THO | $73.80 | $97.14 | +32% |
| Trigano S.A TRI | €132.90 | €273.48 | +106% |
| Patrick Industries, Inc PATK | $71.06 | $85.54 | +20% |
| Harley-Davidson, Inc HOG | $26.03 | $64.09 | +146% |
| LCI Industries, LCII | $87.92 | $167.42 | +90% |
| Sanlorenzo S.p.A SL | €36.80 | €36.55 | −1% |
| Ferretti S.p.A YACHT | €2.88 | €2.26 | −22% |
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