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First Financial Bancorp (FFBC) fair value: what the stock is really worth

As of Nov 6, 2026: fair value (intrinsic value) of First Financial Bancorp stock $24.27, price $32.57, that is 25.5% below the price, quality 47 out of 100. Rating: overvalued. Calculated from audited financials with 6 of our 26 valuation models and 37 quality factors, updated daily.

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Financial Services US

FF First Financial Bancorp logo Broad data Nov 5, 2026

First Financial Bancorp

FFBC · US
Expensive, weak quality

Our calculation puts a fair price 25% below what the stock costs today.

Healthy Growth (revenue 5y +12.0 %/yr in USD)
Highly profitable · 29.7% net margin (TTM)
3.1% dividend yield · Low payout
Upbeat coverage
Broad data
Revenue last quarter +18% vs. a year ago.
Quality 47/100
Mixed vs. peers (7/15)
Wide moat 67/100 · thin data
Insiders sold $1.3M (6M)
Fair value $24.27 · Overvalued (−25.5%)
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$35.89 $15.51 Fair Value $24.27 Aug 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 5, 2026.

How to read this chart

60‑month range $15.51 – $35.89 · fair‑value band $19.59 – $28.63 · the $32.57 price screens above the $24.27 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 5, 2026.

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Company profile

First Financial Bancorp. operates as the bank holding company for First Financial Bank that provides commercial banking and banking-related services to individuals and businesses in Ohio, Indiana, Kentucky, and Illinois.

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The company offers checking and savings accounts; and accepts various deposit products, such as interest-bearing and non-interest-bearing accounts, time deposits, and cash management services for retail and commercial customers.

It also provides real estate loans secured by residential property, such as one to four family residential housing units or commercial property comprising owner-occupied and/or investor income producing real estate consisting of apartments, shopping centers, and office buildings; commercial and industrial loans for various purposes, including inventory, receivables, and equipment, as well as equipment and leasehold improvement financing for franchisees; consumer loans, such as new and used vehicle loans, second mortgages on residential real estate and unsecured loans; and home equity lines of credit.

In addition, the company offers secured commercial financing services to the insurance industry, registered investment advisors, certified public accountants, indirect auto finance companies, and restaurant franchisees.

Further, it provides a range of trust and wealth management services, lease and equipment financing services, currency payments, foreign exchange hedging, commodities hedging, and other advisory products. First Financial Bancorp. was founded in 1863 and is headquartered in Cincinnati, Ohio.

Stock analysis

First Financial Bancorp (FFBC) currently trades at $32.57, while our model-based Fair Value estimate is $24.27, 25% below the price, so the stock looks overvalued today.

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Valuation

Bull case: the Multiples group reads highest at a median of $26.12 per share, and 0 of the 6 models we run sit above the $32.57 price.

Bear case: the Asset-Based group reads lowest at $9.88, and 6 of the 6 models stay below the price. Data coverage for this calculation is high.

Scenario range: $19.59 (bear) to $28.63 (bull), the price of $32.57 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 47/100 (below-average quality), in the Financial Services sector.

Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.

First Financial Bancorp reported revenue of $1.3B in FY2025 versus $655M in FY2021, a compound +17.8%/yr. Reported net income was $256M in FY2025, compounding +5.6%/yr from FY2021.

Key figures

Market cap $3.4B Mid · P/E ratio 11.4 · P/S ratio 3.43 · EPS (TTM) $2.85 · Dividend yield 3.1% · Net margin 29.7% · Return on equity 10.7% · Return on assets (EBIT) 1.5% (5-year average).

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 67 out of 100 (low confidence).

What moves the price

The share trades about 9% below its 52-week high and 45% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Financial Services peers we cover trades at −28% fair-value upside, at −25%, FFBC screens cheaper than that median.

Fair Value models

Bear $19.59 Fair Value $24.27 Bull $28.63
Price $32.57 · Downside -25.5%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then ($1.57 per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
Residual Income $22.34 $24.27 $28.63 76
Gordon GGM $7.84 $15.49 $23.27 67
DDM Multi-Stage $7.84 $13.45 $16.37 67
All 6 models by family
Dividend Discount
Gordon GGM $7.84 $15.49 $23.27 67
DDM Multi-Stage $7.84 $13.45 $16.37 67
Multiples
P/E Multiple $23.69 $31.59 $39.49 63
P/B Multiple $15.48 $20.64 $25.80 55
Asset-Based
NCAV (Graham) $7.37 $9.88 $14.74 54
Economic Profit
Residual Income $22.34 $24.27 $28.63 76

Open the full fair value analysis →

Quality Score breakdown

Overall quality 47/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 32
How much profit the company makes from its sales and capital
Quality Growth 57
Are margins and returns getting better?
Cashflow 86
Do the profits arrive as real cash?
Financial strength 3
Debt, balance sheet and risk of trouble
Investment 70
Does it invest with discipline instead of growing at any price?
Low Volatility 74
How calm the share price moves, does not count
Price momentum 56
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 77
Distance to the 52-week high, does not count
New shares 25
Buys back shares or issues new ones?

Open the full quality analysis →

Insider trades

In the last 6 months, 5 officers or directors sold shares worth $1.3M and none bought.

  • SaleArchie M BrownPresident & CEO, Director3× since Dec 16, 2025: 26,500 shares, avg. $29.52$782,150Sep 3, 2026
  • SaleThomas Murray ObrienDirector16,088 shares at $32.77$527,204Aug 26, 2026
  • SaleScott T CrawleyController & Prin Actg Officer2,700 shares at $34.16$92,232Aug 3, 2026
  • SaleJames M AndersonChief Financial Officer2× since Apr 29, 2026: 8,263 shares, avg. $31.81$262,810Jul 31, 2026
  • SaleDawn C MorrisDirector740 shares at $30.90$22,866May 29, 2026
  • SaleClaude E DavisDirector26,123 shares at $30.45$795,445May 1, 2026
  • SaleJames R ShankChief Internal Auditor2× since Feb 27, 2026: 3,740 shares, avg. $27.20$101,719Mar 16, 2026
  • SaleKaren B WoodsGeneral Counsel & CAO10,000 shares at $30.28$302,800Feb 13, 2026
  • SaleRichard S DennenChief Corp. Banking Officer20,000 shares at $30.20$604,000Feb 4, 2026
  • SaleGregory A HarrisPresident, Wealth Management1,821 shares at $29.43$53,592Feb 2, 2026

Plus 28 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.

Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.

Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 91/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+2.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+17.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.0%
Start year 2020 (pandemic). Over 10 years: +13.8% a year
Revenue growth 34 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.4%
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: adjusted.
+7.1%
Earnings growth per share plus dividend.
Earnings per share, growth per year+4.0%
Dividend (yield on the price)3.1%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.5.9% vs 8.2%, steady
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.26% → 26%
Pace: the 5-year rate starts in 2020 (pandemic)

FFBC screens overvalued: fair value 25% below the price. Compare with China Merchants Bank Co →

Recent news

News mood ⓘNews mood, the average tone of recent news (95 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation. Hype
Recent news coverage is unusually upbeat, far more positive than stocks are typically covered.
Note from the team Oct 11, 2026
AI conclusion: Public data shows limited evidence of a durable competitive advantage for this regional bank, whose main weakness is thin information on competitive factors beyond standard profitability.
Main risk: Execution challenges from the recent leadership reorganization following multiple acquisitions could limit efficiency gains in regional banking operations and pressure margins.
First Financial Bancorp recently combined the president and CFO roles under one executive as part of long-term succession planning. The reorganization follows several acquisitions and precedes the third-quarter earnings release later this month. Will the new structure drive meaningful efficiency gains to address our models' view of overvaluation, or will execution challenges in regional banking continue to weigh more heavily?
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Banks - Regional · 998 stocks

Beats the industry median on 7/15 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 47 · Bottom 25%
Fair Value upside −25.5% · Below median
Profitability
Return on equity (12 months) 10.7% · Below median
Return on assets 1.2% · Above median
Net margin (12 months) 29.7% · Below median
Operating margin (12 months) 41.1% · Above median
Growth and dividend
Revenue growth (quarter YoY) 17.5% · Above median
Dividend yield (12 months) 3.1% · Above median
Balance sheet
Debt / equity 0.19× · Below median

Valuation Multiplesvs Banks - Regional median · lower = cheaper

P/E (12 months) 11.4× · Pricier than median
P/B 1.23× · Pricier than median
P/S (12 months) 3.43× · Pricier than median
Price / free cash flow (fiscal year) 10.8× · Cheaper than median
EV/EBITDA 10.9× · Pricier than median
PEG 1.12× · Cheaper than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 8
FUTURE (revenue growth)88 · sector 47
PAST (return on equity)43 · sector 43
HEALTH (low debt)–
DIVIDEND (yield)62 · sector 53

VALUE 0: the price sits above our fair-value range.

HEALTH: for banks, insurers and similar financial firms borrowed money is part of the business, so we do not rate debt here.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Banks - Regional stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Postal Savings Bank of China Co 601658 ¥5.53 ¥7.59 +37% vs FFBC
China Merchants Bank Co 600036 ¥42.88 ¥52.73 +23% vs FFBC
BNP Paribas SA BNP €91.93 €106.01 +15% vs FFBC
Intesa Sanpaolo S.p.A ISP €6.18 €4.49 −27% vs FFBC
State Bank of India SBIN ₹1,019 ₹736.65 −28% vs FFBC
UniCredit S.p.A UCG €76.80 €50.44 −34% vs FFBC
Mizuho Financial Group MFG $9.40 $5.90 −37% vs FFBC
DBS Group D05 69.72 SGD 40.39 SGD −42% vs FFBC
HDFC Bank Limited HDFCBANK ₹788.25 ₹406.39 −48% vs FFBC
ICICI Bank Limited ICICIBANK ₹1,571 ₹615.63 −61% vs FFBC

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Cite: Fair Value Calculator (2026). "First Financial Bancorp Fair Value". https://www.fairvalue-calculator.com/stock/FFBC

Frequently asked questions

Is First Financial Bancorp (FFBC) overvalued or undervalued?
As of Nov 5, 2026, our model estimates a fair value of $24.27 versus a price of $32.57, about 25% lower (overvalued).
What is the fair value of FFBC?
Our model-based fair value for First Financial Bancorp is $24.27 (as of Nov 5, 2026), built from audited fundamentals. The current price: $32.57.
What is the quality score of FFBC?
First Financial Bancorp has a Quality Score of 47/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for First Financial Bancorp (FFBC)?
Our model-based price target is the fair value of $24.27 (as of Nov 5, 2026) from 6 valuation models. Cautious scenario $19.59, optimistic scenario $28.63. It is a calculation from audited fundamentals, not an analyst target.
What is the First Financial Bancorp stock forecast for 2026?
Our models put fair value at $24.27, about 25% lower versus a price of $32.57 (overvalued). Cautious scenario $19.59, optimistic scenario $28.63. The calculation is refreshed regularly with new filings.
What is the revenue of First Financial Bancorp (FFBC)?
First Financial Bancorp reported trailing-twelve-month revenue of about $992M (latest available figure, as of Nov 5, 2026).
Does First Financial Bancorp pay a dividend?
First Financial Bancorp currently shows a dividend yield of 3.10% relative to its recent price (as of Nov 5, 2026).
How much is the dividend of First Financial Bancorp (FFBC) and when is the ex-dividend date?
First Financial Bancorp pays a dividend of $1.01 per share a year, a dividend yield of 3.1%. The next ex-dividend date is Dec 1, 2026. A dividend has been paid every year since at least 1984. The payout ratio is 35.4% of earnings. Our assessment: Low payout. A low payout ratio: the dividend takes at most 60 % of earnings. Whether free cash flow covers it as well, we cannot see for this company.
What is the intrinsic value of First Financial Bancorp (FFBC)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For First Financial Bancorp it is $24.27 per share (as of Nov 5, 2026), against a price of $32.57. It is the blended result of 6 valuation models in 4 families (Dividend Discount, Multiples, Asset-Based, Economic Profit).
Is First Financial Bancorp stock overvalued or undervalued in 2026?
As of Nov 5, 2026, FFBC trades above its calculated fair value: price $32.57, fair value $24.27, a gap of about −25% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of FFBC?
No. The price is what the market pays today ($32.57); the fair value is what the company's own numbers justify ($24.27). For First Financial Bancorp the two are $8.30 per share apart. That gap is exactly why we show both numbers side by side.
How much is First Financial Bancorp worth?
The market values First Financial Bancorp at about $3.4B (market capitalisation, as of Nov 5, 2026). Per share that is $32.57; our models calculate a fair value of $24.27 per share.
What do the bullish and bearish scenarios say about FFBC?
Our models span a range for First Financial Bancorp: cautious scenario $19.59, base $24.27, optimistic $28.63 per share (as of Nov 5, 2026, price $32.57). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of FFBC?
First Financial Bancorp trades at a price-to-earnings ratio of 11.4 (as of Nov 5, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $24.27 is built from several models across several years. Median P/E at fiscal year-end, 10 fiscal years (2016 to 2025), reported earnings, 7 of the years ex one-offs: 9.8. Other multiples: PEG 1.1, P/B 1.2, P/S 3.4, EV/EBITDA 10.9.
What is the PEG ratio of FFBC?
The PEG ratio of First Financial Bancorp is 1.12 (P/E divided by earnings growth, as of Nov 5, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of First Financial Bancorp (FFBC)?
Balance-sheet figures for First Financial Bancorp (as of Nov 5, 2026): return on equity 10.7%, debt of 0.19 per unit of equity. They feed the Quality Score of 47/100, which measures business quality independently of the share price.
How far is FFBC from its 52-week high?
First Financial Bancorp trades at $32.57, about 9% below its 52-week high of $35.89 and 45% above the low of $22.47 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $24.27 is for.
Which stocks are comparable to First Financial Bancorp?
From the same area (Financial Services) we also value China Merchants Bank Co, DBS Group, UniCredit S.p.A, Mizuho Financial Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is First Financial Bancorp stock attractive at the current price?
The data as of Nov 5, 2026: price $32.57, calculated fair value $24.27 (−25%), Quality Score 47/100, from 6 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of FFBC calculated?
We run First Financial Bancorp through 6 models from 4 families: Dividend Discount, Multiples, Asset-Based, Economic Profit. Every model gets the same audited fundamentals; the fair value of $24.27 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. First Financial Bancorp itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of First Financial Bancorp (FFBC)?
The closing price on Nov 6, 2026 was $32.57. Our model-based fair value is $24.27, about 25% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with First Financial Bancorp right now?
The price sits above even our optimistic bull case ($28.63). The favourable scenario is already priced in. Weak quality (47/100) and above fair value at the same time, the margin of safety is missing on both counts. For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly.
Where does the earnings growth of First Financial Bancorp (FFBC) come from?
Earnings per share at First Financial Bancorp grew +8.4 % a year from 2014 to 2025. Broken into its drivers: revenue per share +9.3 %, EBIT margin −2.8 %, tax rate +2.1 %, residual (interest, one-offs) +0.0 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.

Key figures of First Financial Bancorp

How large is the market capitalisation of First Financial Bancorp (FFBC)?
The market capitalisation of First Financial Bancorp is $3.4B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of First Financial Bancorp (FFBC)?
The price-to-sales ratio of First Financial Bancorp is 3.43 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of First Financial Bancorp (FFBC)?
Earnings per share at First Financial Bancorp are $2.85 (price ÷ EPS = P/E 11.4). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of First Financial Bancorp (FFBC)?
The dividend yield of First Financial Bancorp is 3.1% (payout 35.4%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of First Financial Bancorp (FFBC)?
The net margin of First Financial Bancorp is 29.7% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of First Financial Bancorp (FFBC)?
The return on equity (ROE) of First Financial Bancorp is 10.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of First Financial Bancorp (FFBC)?
On an EBIT basis the return on assets of First Financial Bancorp is 1.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of First Financial Bancorp (FFBC)?
The operating margin of First Financial Bancorp is 41.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at First Financial Bancorp (FFBC)?
Revenue at First Financial Bancorp is growing +17.5% versus a year earlier (3y avg +17.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at First Financial Bancorp (FFBC)?
Earnings per share at First Financial Bancorp are growing +2.7% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does First Financial Bancorp (FFBC) generate?
The free cash flow of First Financial Bancorp is $317M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does First Financial Bancorp (FFBC) carry?
The net debt of First Financial Bancorp is $1.0B (fiscal year 2025, ≈ 3.2 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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