The Gap, Inc. (GAP) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of The Gap, Inc. stock $20.67, price $21.48, that is 3.8% below the price, quality 60 out of 100. Rating: fairly valued. Calculated from audited financials with 24 of our 26 valuation models and 37 quality factors, updated daily.
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The Gap, Inc.
GAP · USThe stock costs about what our calculation considers fair.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 9, 2026.
How to read this chart
60‑month range $6.64 – $28.66 · fair‑value band $14.55 – $27.65 · the $21.48 price screens above the $20.67 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 9, 2026.
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Company profile
The Gap, Inc. operates as an apparel retail company in the United States, Canada, Japan, Taiwan, and internationally. The company offers apparel, accessories, and personal care products for men, women, and children under the Old Navy, Gap, Banana Republic, and Athleta brands.
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The company offers its products through company-operated stores, franchise stores, websites, and third-party arrangements, as well as licensing partnerships. It has franchise agreements to operate Old Navy, Gap, Banana Republic, and Athleta in Asia, Europe, Latin America, the Middle East, and Africa.
The Gap, Inc. was incorporated in 1969 and is headquartered in San Francisco, California.
Stock analysis
The Gap, Inc. (GAP) currently trades at $21.48, while our model-based Fair Value estimate is $20.67, so the stock looks roughly fairly valued today (gap 3.9%).
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Valuation
Bull case: the Multiples group reads highest at a median of $43.00 per share, and 20 of the 24 models we run sit above the $21.48 price.
Bear case: the Dividend Discount group reads lowest at $6.68, and 4 of the 24 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $14.55 (bear) to $27.65 (bull), the price of $21.48 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 60/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
The Gap, Inc. reported revenue of $15.4B in FY2026 versus $16.7B in FY2022, a compound −2.0%/yr. Reported net income was $816M in FY2026, compounding +33.6%/yr from FY2022.
Key figures
Market cap $8.2B Mid · P/E ratio 6.5 · P/S ratio 0.54 · EPS (TTM) $3.32 · Dividend yield 3.2% · Net margin 8.1% · Return on equity 33.8% · Return on assets (EBIT) 5.8% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 56 out of 100 (low confidence).
What moves the price
The share trades about 25% below its 52-week high and 17% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −19% fair-value upside, at −4%, GAP screens cheaper than that median.
Fair Value models
All 24 models by family
The fair value above starts from this blend and is adjusted for a year distorted by one-off effects.
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Insider trades
In the last 6 months, 2 officers or directors sold shares worth $24.2M and none bought.
- SaleWilliam Sydney FisherDirector, 10% owner4× since Dec 3, 2025: 1,500,000 shares, avg. $24.73$37.1MOct 6, 2026
- SaleJulie GruberChief Legal&Compliance Officer5× since Nov 25, 2025: 199,130 shares, avg. $25.50$5.1MOct 6, 202610b5-1 plan
- SaleEric Kayen ChanChief Business & Strat Officer13,377 shares at $26.19$350,302Apr 10, 2026
- SaleJohn J Fisher10% owner3× since Nov 26, 2025: 553,971 shares, avg. $26.47$14.7MApr 8, 2026
- SaleAmanda J ThompsonChief People Officer25,000 shares at $25.14$628,500Apr 6, 2026
- SaleSarah GilliganChief Sup Chn & Transform Ofcr69,912 shares at $25.00$1.7MMar 23, 202610b5-1 plan
- SaleHoracio BarbeitoPresident & CEO, Old Navy113,684 shares at $24.01$2.7MMar 20, 202610b5-1 plan
- SaleMark BreitbardPresident & CEO, Gap Brand4× since Mar 16, 2026: 155,570 shares, avg. $23.82$3.7MMar 19, 202610b5-1 plan
- SaleKatrina O'ConnellChief Financial Officer4× since Mar 16, 2026: 189,438 shares, avg. $23.85$4.5MMar 19, 202610b5-1 plan
- SaleRobert J FisherDirector, 10% owner500,000 shares at $27.45$13.7MDec 1, 2025
Plus 1 more entries from the last 12 months.
Plus 14 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗
Revenue & earnings trend
Growth Forecast
Watch GAP, get fair value alerts →
Earlier news
- Gap Inc. to Report Third Quarter Fiscal 2026 Results on November 19
- Zacks.com featured highlights include Signet Jewelers, Arrow Electronics, The Gap and Occidental Petroleum
- Expeditors Named Gap Inc.’s 2025 Strategic Supplier of the Year for Operations Excellence
- 3 Reasons GAP is risky and 1 stock to buy instead
Compare The Gap, Inc. with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Apparel Retail · 101 stocks
Valuation Multiplesvs Apparel Retail median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Net margin by industry
- P/B ratio by industry
- PEG screener for stocks with fair value
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Apparel Retail stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| lululemon athletica inc., LULU | $110.79 | $307.70 | +178% | vs GAP |
| Aritzia Inc ATZ | C$155.00 | C$170.50 | +10% | vs GAP |
| Urban Outfitters, Inc URBN | $84.70 | $92.85 | +10% | vs GAP |
| Industria de Diseño Textil, S.A ITX | €59.66 | €64.94 | +9% | vs GAP |
| Fast Retailing Co 6288 | HK$39.30 | HK$32.03 | −19% | vs GAP |
| The TJX Companies, Inc TJX | $135.30 | $85.31 | −37% | vs GAP |
| Burlington Stores, Inc BURL | $246.76 | $150.41 | −39% | vs GAP |
| Ross Stores, Inc ROST | $231.09 | $118.41 | −49% | vs GAP |
| Trent Limited TRENT | ₹3,119 | ₹1,277 | −59% | vs GAP |
| Victoria's Secret & Co VSXY | $108.05 | $34.31 | −68% | vs GAP |
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Frequently asked questions
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Key figures of The Gap, Inc.
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