Mattel Inc (MAT) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Mattel Inc stock $22.25, price $15.35, upside +45.0%, quality 65 out of 100. Rating: undervalued. Calculated from audited financials with 22 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.
How to read this chart
60‑month range $12.66 – $26.97 · fair‑value band $15.01 – $32.09 · the $15.35 price screens below the $22.25 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. As of Nov 8, 2026.
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Mattel, Inc., a play and family entertainment company, designs, manufactures, markets, and sells toys, games, and other products in North America, Europe, the Middle East, Africa, Latin America, and the Asia Pacific.
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The company offers dolls and accessories, books, content, and lifestyle products for children under the Barbie, American Girl, Disney Princess, Disney Frozen, Monster High, Polly Pocket, and KPop Demon Hunters brands; die-cast vehicles, tracks, playsets, and accessories for kids, adults, and collectors under the Hot Wheels, Hot Wheels Monster Trucks, Hot Wheels RC, Matchbox, and Matchbox, and Cars brands; and infant, toddler, and preschool products comprising toys, content, live events, and other consumer products under the Fisher-Price, Little People, Thomas & Friends, and Power Wheels brands.
It also provides action figures, building sets, games, and other products under the Masters of the Universe, Mattel Brick Shop, MEGA, UNO, Jurassic World, Minecraft, WWE, Toy Story, Star Wars, Pictionary, Skip-Bo, Phase 10, and Blokus brands; and licensor partner brands, including Disney Pixar, Microsoft, NBCUniversal, and WWE. The company sells its products to retailers, including omnichannel retailers, discount and free-standing toy stores, chain stores, department stores, and other retail outlets; wholesalers; and directly to consumers through retail spaces, boutique stores, agents and distributors, and its e-commerce platforms and third-party e-commerce channels.
Mattel, Inc. was founded in 1945 and is headquartered in El Segundo, California.
Stock analysis
Mattel Inc (MAT) currently trades at $15.35, while our model-based Fair Value estimate is $22.25, implying the stock looks roughly 31% undervalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of $24.94 per share, and 18 of the 22 models we run sit above the $15.35 price.
Bear case: the Economic Profit group reads lowest at $14.49, and 4 of the 22 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $15.01 (bear) to $32.09 (bull), the price of $15.35 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 65/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Mattel Inc reported revenue of $5.3B in FY2025 versus $5.5B in FY2021, a compound −0.5%/yr. Reported net income was $398M in FY2025, compounding −18.5%/yr from FY2021.
Key figures
Market cap $4.4B Mid · P/E ratio 9.1 · P/S ratio 0.80 · EPS (TTM) $1.69 · Net margin 9.0% · Return on equity 21.8% · Return on assets (EBIT) 10.2% (5-year average) · Operating margin 26.9%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 66 out of 100 (low confidence).
What moves the price
The share trades about 31% below its 52-week high and 21% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at 45%, MAT screens cheaper than that median.
Fair Value models
Bear$15.01Fair Value $22.25Bull$32.09
Price $15.35 · Upside +45.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then ($1.45 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
BuyYnon KreizChairman & CEO, Director65,000 shares at $15.53$1.0MFeb 12, 2026
Plus 10 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.58/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−0.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−0.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.1%
Start year 2020 (pandemic). Over 10 years: −0.6% a year
Revenue growth 40 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.2%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: adjusted.
+6.7%
Earnings growth per share plus dividend.
Earnings per share, growth per year+6.7%
Dividend (yield on the price)0.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.base effect: −2.8% / 1.4%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.8% → 12%
Pace: the 5-year rate starts in 2020 (pandemic)
⚠ Revenue per share shrinking 1.2%/yr over ~10Y (margins intact) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−0.1%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+5.5%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about −2.4% a year for the price and +3.0% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (98 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Neutral
Recent news coverage is roughly neutral, about typical for how stocks are covered.
AI conclusion: Limited durable moat signals leave the business exposed overall, with the push into branded experiences offering the clearest attempt to broaden beyond pressured core lines.
Main risk: Continued pressure on toy sales especially dolls would hit core revenue and limit resources available for the new parks venture.
Mattel is moving into indoor water parks with attractions built around Barbie, Hot Wheels and other brands, with the first site in Nebraska set to open at the end of 2027. This step aims to build an experiences business while toy sales, especially dolls, have faced pressure. Our models currently see it as undervalued. Does the company gain lasting scale from these parks or stay tethered to volatile toy cycles?
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Leisure · 169 stocks
Beats the industry median on 11/14 measures
Overall it ranks above its industry peers.
Valuation
Quality Score65 · Top 25%
Fair Value upside+45.0% · Above median
Profitability
Return on equity (12 months)21.8% · Top 25%
Return on assets6.0% · Above median
Net margin (12 months)9.0% · Above median
Operating margin (12 months)26.9% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)4.1% · Below median
Balance sheet
Debt / equity1.04× · Highest 25%
Valuation Multiplesvs Leisure median · lower = cheaper
P/E (12 months)9.1× · Cheapest 25%
P/B1.99× · Pricier than median
P/S (12 months)0.80× · Cheaper than median
Price / free cash flow (fiscal year)10.8× · Cheaper than median
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Mattel Inc Fair Value". https://www.fairvalue-calculator.com/stock/MAT
Frequently asked questions
Is Mattel Inc (MAT) overvalued or undervalued?
As of Nov 8, 2026, our model estimates a fair value of $22.25 versus a price of $15.35, about +45% upside (undervalued).
What is the fair value of MAT?
Our model-based fair value for Mattel Inc is $22.25 (as of Nov 8, 2026), built from audited fundamentals. The current price: $15.35.
What is the quality score of MAT?
Mattel Inc has a Quality Score of 65/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Mattel Inc (MAT)?
Our model-based price target is the fair value of $22.25 (as of Nov 8, 2026) from 22 valuation models. Cautious scenario $15.01, optimistic scenario $32.09. It is a calculation from audited fundamentals, not an analyst target.
What is the Mattel Inc stock forecast for 2026?
Our models put fair value at $22.25, about +45% upside versus a price of $15.35 (undervalued). Cautious scenario $15.01, optimistic scenario $32.09. The calculation is refreshed regularly with new filings.
What is the revenue of Mattel Inc (MAT)?
Mattel Inc reported trailing-twelve-month revenue of about $5.6B (latest available figure, as of Nov 8, 2026).
What growth is priced into Mattel Inc (MAT)?
For today's price to be fair in a discounted-cash-flow model, Mattel Inc would have to grow free cash flow by -0.1 % per year for five years (discount rate 8.7 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +3.1 % per year. As of Nov 8, 2026.
What discount rate (WACC) does the fair value of MAT use?
Our models discount Mattel Inc at 8.7 %: a base by market capitalisation (mid), damped by beta 0.59, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Mattel Inc that is -0.1 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (8.7 %) and the same formula as our fair value.
How much growth has Mattel Inc (MAT) delivered so far?
Over the past 5 years revenue at Mattel Inc grew +3.1 % a year. The price currently implies free-cash-flow growth of -0.1 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Mattel Inc (MAT) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into Mattel Inc (-0.1 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Mattel Inc (MAT)?
The free-cash-flow yield on the price is 9.27 %: that much free cash flow Mattel Inc produces per unit of market value. When it exceeds the discount rate of our models (8.7 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Mattel Inc (MAT)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Mattel Inc it is $22.25 per share (as of Nov 8, 2026), against a price of $15.35. It is the blended result of 22 valuation models in 7 families (DCF Models, Earnings-Based, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is Mattel Inc stock overvalued or undervalued in 2026?
As of Nov 8, 2026, MAT trades below its calculated fair value: price $15.35, fair value $22.25, a gap of about +45% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of MAT?
No. The price is what the market pays today ($15.35); the fair value is what the company's own numbers justify ($22.25). For Mattel Inc the two are $6.90 per share apart. That gap is exactly why we show both numbers side by side.
How much is Mattel Inc worth?
The market values Mattel Inc at about $4.4B (market capitalisation, as of Nov 8, 2026). Per share that is $15.35; our models calculate a fair value of $22.25 per share.
What do the bullish and bearish scenarios say about MAT?
Our models span a range for Mattel Inc: cautious scenario $15.01, base $22.25, optimistic $32.09 per share (as of Nov 8, 2026, price $15.35). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of MAT?
Mattel Inc trades at a price-to-earnings ratio of 9.1 (as of Nov 8, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $22.25 is built from several models across several years. Excluding one-off items of fiscal year 2025 it is 10.9 (reported for FY2025: 11.8). Median P/E at fiscal year-end, 7 fiscal years (2016 to 2025), reported earnings, FY2023, FY2025 ex one-offs: 16.3. Other multiples: PEG 1.1, P/B 2.0, P/S 0.8, EV/EBITDA 7.4.
What is the PEG ratio of MAT?
The PEG ratio of Mattel Inc is 1.05 (P/E divided by earnings growth, as of Nov 8, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Mattel Inc (MAT)?
Balance-sheet figures for Mattel Inc (as of Nov 8, 2026): return on equity 21.8%, debt of 1.04 per unit of equity. They feed the Quality Score of 65/100, which measures business quality independently of the share price.
How far is MAT from its 52-week high?
Mattel Inc trades at $15.35, about 31% below its 52-week high of $22.16 and 21% above the low of $12.66 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $22.25 is for.
Which stocks are comparable to Mattel Inc?
From the same area (Consumer Cyclical) we also value Pop Mart International Group, Amer Sports, Inc, Hasbro, Inc, Life Time Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Mattel Inc stock attractive at the current price?
The data as of Nov 8, 2026: price $15.35, calculated fair value $22.25 (+45%), Quality Score 65/100, from 22 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of MAT calculated?
We run Mattel Inc through 22 models from 7 families: DCF Models, Earnings-Based, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of $22.25 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Mattel Inc currently trades 31% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Mattel Inc (MAT)?
The closing price on Nov 6, 2026 was $15.35. Our model-based fair value is $22.25, about +45% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Mattel Inc right now?
Solid quality (65/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range ($15.01 to $32.09) leaves room in how you read the outcome.
Where does the earnings growth of Mattel Inc (MAT) come from?
Earnings per share at Mattel Inc grew −0.2 % a year from 2014 to 2025. Broken into its drivers: revenue per share −0.6 %, EBIT margin +1.7 %, tax rate −1.5 %, residual (interest, one-offs) +0.2 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Mattel Inc
How large is the market capitalisation of Mattel Inc (MAT)?
The market capitalisation of Mattel Inc is $4.4B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Mattel Inc (MAT)?
The price-to-sales ratio of Mattel Inc is 0.80 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Mattel Inc (MAT)?
Earnings per share at Mattel Inc are $1.69 (price ÷ EPS = P/E 9.1). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Mattel Inc (MAT)?
The net margin of Mattel Inc is 9.0% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Mattel Inc (MAT)?
The return on equity (ROE) of Mattel Inc is 21.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Mattel Inc (MAT)?
On an EBIT basis the return on assets of Mattel Inc is 10.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Mattel Inc (MAT)?
The operating margin of Mattel Inc is 26.9% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Mattel Inc (MAT)?
Revenue at Mattel Inc is growing +4.1% versus a year earlier (3y avg −0.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Mattel Inc (MAT)?
Earnings per share at Mattel Inc are growing +39.8% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Mattel Inc (MAT) carry?
The net debt of Mattel Inc is $1.6B (fiscal year 2025, ≈ 4.0 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Some data
Nov 8, 2026