YETI Holdings (YETI) Fair Value & Analysis
Consumer Cyclical · US · Market cap $3.7B
YETI Holdings
YETI · US
Fair value as of: Jul 15, 2026
From 26 valuation models · updated 25 days ago
Share price +9.3% over the past month.
A solid business, but screening 20% overvalued on our models.
What matters now
- A high-quality business (quality 74/100), yet the market already pays well above fair value. Quality at a full price, with little margin of safety.
- A fairly wide model range ($31.28 to $68.79) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 15, 2026.
How to read this chart
60‑month range $26.94 – $107.73 · fair‑value band $31.28 – $68.79 · the $52.20 price screens above the $41.89 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 15, 2026.
Analysis
YETI Holdings (YETI) currently trades at $52.20, while our model-based Fair Value estimate is $41.89, implying the stock looks roughly 19.8% overvalued today. The Quality Score stands at 74/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, YETI Holdings generated revenue of $1.9B at a net margin of 8.4%. Revenue grew 8.3% year over year. It earns a return on equity of 22.3%. Net debt stands at $40.1M. Fundamentals as of Jul 15, 2026
Our scenario range runs from $31.28 (bear case) to $68.79 (bull case); at $52.20, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades near its 52-week high and 79% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 2% fair-value upside, at -20%, YETI screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: DCF Models ($62.51) versus Dividend Discount ($0.5000). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 15, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 75 · Market factors (momentum, volatility) 62
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
YETI Holdings, Inc. designs, retails, and distributes outdoor products under the YETI brand name in the United States, Canada, Australia, New Zealand, Europe, and Japan.
Full company description
YETI Holdings, Inc. designs, retails, and distributes outdoor products under the YETI brand name in the United States, Canada, Australia, New Zealand, Europe, and Japan. It offers hard coolers, including the YETI Tundra, YETI Roadie, YETI V Series hard coolers, YETI TANK ice bucket, and YETI Silo 6G water cooler, as well as related accessories comprising locks, dry baskets, beverage holders, and dividers. The company also provides soft cooler bags, such as under the Hopper collection and Daytrip collection; duffel bags, backpacks, luggage, and packing cubes comprising the Panga collection, Crossroads collection, Camino Caryall, SideKick Dry gear case, Cayo collection, and Ranchero collection; cargo and storage solutions that include the LoadOut GoBox, LoadOut bucket, and LoadOut swivel seat names; and outdoor living products, which consist of Trailhead camp chair, Lowlands blanket, Boomer dog bowls, Hondo beach chair, can crusher, and the YETI Fire Pit. In addition, it offers bottles and jugs under the Rambler, Yonder, and Silo collections; cups, mugs, and tumblers under the Rambler collection; Rambler products, including tableware, coffeeware, barware, and containers, as well as insulated bowls and food jars, ceramic-lined mugs and stackable cups, French presses, pitchers, wine chillers, wine tumblers, the beverage bucket, colsters, and cocktail shakers; and cookware. Further, the company provides apparel, such as hats, shirts, and sweatshirts, as well as ice substitutes and other YETI branded products. It sells its products through its direct-to-consumer channel, including websites, corporate sales programs, and retail stores, as well as through its wholesale channel. YETI Holdings, Inc. was founded in 2006 and is headquartered in Austin, Texas.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
YETI Holdings reported revenue of $1.9B in FY2025 versus $1.4B in FY2021, a compound +7.3%/yr. Reported net income was $165M in FY2025, compounding −6.1%/yr from FY2021.
YETI screens 20% overvalued. Compare with ANTA Sports Products Limited →
Earlier news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- YETI Holdings, Inc. Announces Reporting Date for Second Quarter Fiscal 2026 Financial Results
- Goldman Sachs gives major reset to YETI Holdings stock target
- YETI Holdings (YETI) Is Up 5.2% After Hitting New 52-Week High On Earnings Outperformance – Has The Bull Case Changed?
- YETI (YETI) Stock Looks Above Fair Value Despite A 48% Fall
Peer Group
Leisure · 192 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Leisure median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Insider activity: 40/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Leisure stocks, each showing price versus our Fair Value estimate (as of Jul 15, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| ANTA Sports Products Limited 2020 | HK$74.15 | HK$119.29 | +61% |
| Pop Mart International Group 9992 | HK$160.20 | HK$227.30 | +42% |
| Amer Sports, Inc AS | $36.44 | $16.16 | -56% |
| Hasbro, Inc HAS | $81.55 | $83.38 | +2% |
| Life Time Group LTH | $42.15 | $16.15 | -62% |
| Acushnet Holdings GOLF | $114.78 | $37.79 | -67% |
| Li Ning Company 2331 | HK$14.80 | HK$29.26 | +98% |
| Benefit Systems S.A BFT | 5,255 PLN | 3,714 PLN | -29% |
| Ninebot Limited 689009 | ¥37.82 | ¥39.17 | +4% |
| Asmodee Group ASMDEEB | kr 145.70 | kr 41.90 | -71% |
Compare YETI Holdings with another stock
Price, fair value, quality and upside side by side.
Explore undervalued stocks
More undervalued Consumer Cyclical stocks →
Frequently asked questions
Is YETI Holdings (YETI) overvalued or undervalued?
What is the fair value of YETI?
What is the quality score of YETI?
What is the revenue of YETI Holdings (YETI)?
What is the net profit margin of YETI?
How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
Track YETI Holdings and try Pro for 14 days
One email gets you 14 days of full Pro (review alerts, the 35,000+ stock screener, the diversification check) plus the monthly Top-25 report of the most undervalued quality stocks. No card, cancel anytime.
Zero risk: nothing is ever charged. After 14 days you decide whether to stay.