Newell Brands Inc (NWL) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Newell Brands Inc stock $4.66, price $5.47, that is 14.8% below the price, quality 36 out of 100. Rating: overvalued. Calculated from audited financials with 11 of our 26 valuation models and 37 quality factors, updated daily.
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Newell Brands Inc
NWL · USOur calculation puts a fair price 15% below what the stock costs today.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 7, 2026.
How to read this chart
60‑month range $2.91 – $20.73 · fair‑value band $1.20 – $10.90 · the $5.47 price screens above the $4.66 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 7, 2026.
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Company profile
Newell Brands Inc. engages in the design, manufacture, sourcing, and distribution of consumer and commercial products worldwide. The company operates in three segments: Home and Commercial Solutions, Learning and Development, and Outdoor and Recreation.
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The Commercial Solutions segment provides commercial cleaning and maintenance solution products under the Rubbermaid, Rubbermaid Commercial Products, Mapa, and Spontex brands; closet and garage organization products; hygiene systems and material handling solutions; household products, such as kitchen appliances under the Crockpot, Mr. Coffee, Oster, and Sunbeam brands; small appliances under the Breville brand name in Europe; food and home storage products under the FoodSaver, Rubbermaid, Ball, and Sistema brands; fresh preserving products; vacuum sealing products; and gourmet cookware, bakeware, and cutlery under the Calphalon brand; and home fragrance products under the Chesapeake Bay, WoodWick, and Yankee Candle brands.
The Learning and Development segment offers writing instruments, including markers and highlighters, pens, and pencils; art products; activity-based products; labeling solutions; and baby gear and infant care products under the Dymo, Elmer's, EXPO, Graco, NUK, Paper Mate, Parker, and Sharpie brands.
The Outdoor and Recreation segment provides outdoor and outdoor-related products, inlcuding technical apparel and on-the-go beverageware under the Bubba, Campingaz, Coleman, Contigo, and Marmot brands.
It serves large mass merchandisers, discount stores, home centers, warehouse clubs, office superstores, direct-to-consumer channels, specialty retailers and wholesalers, commercial distributors and e-commerce retailers, grocery stores, and sporting goods, as well as direct to consumers online, select contract customers, and other professional customers.
The company was founded in 1903 and is headquartered in Atlanta, Georgia.
Stock analysis
Newell Brands Inc (NWL) currently trades at $5.47, while our model-based Fair Value estimate is $4.66, 15% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of $6.10 per share, and 3 of the 7 models we run sit above the $5.47 price.
Bear case: the DCF Models group reads lowest at $3.54, and 4 of the 7 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $1.20 (bear) to $10.90 (bull), the price of $5.47 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 36/100 (below-average quality), in the Consumer Defensive sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Newell Brands Inc reported revenue of $7.2B in FY2025 versus $10.6B in FY2021, a compound −9.2%/yr. Reported net income was −$285M in FY2025.
Key figures
Market cap $2.4B Mid · P/S ratio 0.30 · EPS (TTM) $−0.7700 · Dividend yield 5.1% · Net margin −4.4% · Return on equity −12.8% · Return on assets (EBIT) 2.7% (5-year average) · Operating margin 7.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 22 out of 100 (medium confidence).
What moves the price
The share trades about 14% below its 52-week high and 88% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −26% fair-value upside, at −15%, NWL screens cheaper than that median.
Fair Value models
All 11 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Insider trades
In the last 6 months, 2 officers or directors sold shares worth $1.0M and none bought.
- SaleBradford R TurnerChief Legal & Admin. Officer2× since May 22, 2026: 200,000 shares, avg. $4.88$976,000Aug 6, 2026
- SaleKristine Kay MalkoskiPresident, Learning & Dev.11,750 shares at $3.65$42,897May 27, 2026
- SaleMelanie Arlene HuetPresident, Home & Com - Home91,000 shares at $4.50$409,500May 8, 2026
- SaleTracy L PlattChief Human Resources Officer96,169 shares at $4.65$447,186May 4, 2026
Plus 9 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗
Revenue & earnings trend
Growth Forecast
NWL screens overvalued: fair value 15% below the price. Compare with Colgate-Palmolive Company →
Earlier news
- Newell Brands Appoints Chief Operating Officer
- NWL Sees Broad-Based Sales Recovery: What's Behind the Shift?
Compare Newell Brands Inc with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Household & Personal Products · 230 stocks
Valuation Multiplesvs Household & Personal Products median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Return on assets by industry
- Fair value gap by industry
- PEG screener for stocks with fair value
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Godrej Consumer Products Limited GODREJCP | ₹851.00 | ₹1,146 | +35% | vs NWL |
| Puig Brands, S.A PUIG | €19.84 | €24.28 | +22% | vs NWL |
| Henkel AG HEN | €74.85 | €82.55 | +10% | vs NWL |
| Beiersdorf Aktiengesellschaft, BEI | €85.26 | €69.09 | −19% | vs NWL |
| The Clorox Company CLX | $99.96 | $74.29 | −26% | vs NWL |
| Church & Dwight Co CHD | $109.33 | $65.04 | −41% | vs NWL |
| Colgate-Palmolive Company CL | $96.56 | $56.16 | −42% | vs NWL |
| Marico Limited MARICO | ₹897.75 | ₹493.84 | −45% | vs NWL |
| The Estée Lauder Companies Inc EL | $110.06 | $44.21 | −60% | vs NWL |
| Hindustan Unilever Limited HINDUNILVR | ₹1,998 | ₹775.25 | −61% | vs NWL |
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Key figures of Newell Brands Inc
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