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Newell Brands Inc (NWL) fair value: what the stock is really worth

As of Sep 23, 2026: fair value of Newell Brands Inc $4.31, price $5.68, upside -24.1%, quality 39 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? No
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Consumer Defensive · US · ISIN US6512291062

NB Newell Brands Inc logo Some data Sep 23, 2026

Newell Brands Inc

NWL · US

Weak valuationQuality is weak on top of the rich price.

!Fair value $4.31 · Overvalued (−24%)
!Quality 39/100
!Weak Growth (revenue 5y −5.2 %/yr)
!Loss-making · -3.9% net margin (TTM)
!High debt · generates free cash flow
·4.93% dividend yield
!Trails peers (5/14)
!Narrow moat 23/100
!Evidence only medium, so the estimate is less certain
!Weak on valuation: 1 out of 100
!Weak on balance sheet: 5 out of 100
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$21.69 $2.94 Fair Value $4.31 Jun 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.

How to read this chart

60‑month range $2.94 – $21.69 · fair‑value band $2.43 – $4.69 · the $5.68 price screens above the $4.31 fair value. Dashed = 300-day average. As of Sep 23, 2026.

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Company profile

Newell Brands Inc. engages in the design, manufacture, sourcing, and distribution of consumer and commercial products worldwide. The company operates in three segments: Home and Commercial Solutions, Learning and Development, and Outdoor and Recreation.

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Newell Brands Inc. engages in the design, manufacture, sourcing, and distribution of consumer and commercial products worldwide. The company operates in three segments: Home and Commercial Solutions, Learning and Development, and Outdoor and Recreation. The Commercial Solutions segment provides commercial cleaning and maintenance solution products under the Rubbermaid, Rubbermaid Commercial Products, Mapa, and Spontex brands; closet and garage organization products; hygiene systems and material handling solutions; household products, such as kitchen appliances under the Crockpot, Mr. Coffee, Oster, and Sunbeam brands; small appliances under the Breville brand name in Europe; food and home storage products under the FoodSaver, Rubbermaid, Ball, and Sistema brands; fresh preserving products; vacuum sealing products; and gourmet cookware, bakeware, and cutlery under the Calphalon brand; and home fragrance products under the Chesapeake Bay, WoodWick, and Yankee Candle brands. The Learning and Development segment offers writing instruments, including markers and highlighters, pens, and pencils; art products; activity-based products; labeling solutions; and baby gear and infant care products under the Dymo, Elmer's, EXPO, Graco, NUK, Paper Mate, Parker, and Sharpie brands. The Outdoor and Recreation segment provides outdoor and outdoor-related products, inlcuding technical apparel and on-the-go beverageware under the Bubba, Campingaz, Coleman, Contigo, and Marmot brands. It serves large mass merchandisers, discount stores, home centers, warehouse clubs, office superstores, direct-to-consumer channels, specialty retailers and wholesalers, commercial distributors and e-commerce retailers, grocery stores, and sporting goods, as well as direct to consumers online, select contract customers, and other professional customers. The company was founded in 1903 and is headquartered in Atlanta, Georgia.

Stock analysis

Newell Brands Inc (NWL) currently trades at $5.68, while our model-based Fair Value estimate is $4.31, implying the stock looks roughly 31.8% overvalued today.

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Valuation

Bull case: the Multiples group reads highest at a median of $8.72 per share, and 3 of the 10 models we run sit above the $5.68 price.

Bear case: the DCF Models group reads lowest at $2.38, and 7 of the 10 models stay below the price. Evidence for this calculation is medium.

Scenario range: $2.43 (bear) to $4.69 (bull), the price of $5.68 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 39/100 (below-average quality), in the Consumer Defensive sector.

Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.

Newell Brands Inc reported revenue of $7.2B in FY2025 versus $10.6B in FY2021, a compound −9.2%/yr. Reported net income was −$285M in FY2025.

Key figures

Market cap $2.4B · P/S ratio 0.29 · EPS (TTM) $−0.6700 · Dividend yield 4.9% · Net margin −4.0% · Return on equity −11.2% · Return on assets (EBIT) 2.7% · Operating margin 2.7%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 37 out of 100 (medium confidence).

What moves the price

The share trades about 11% below its 52-week high and 93% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Consumer Defensive peers we cover trades at −25% fair-value upside, at −24%, NWL screens cheaper than that median.

Fair Value models

Bear $2.43 Fair Value $4.31 Bull $4.69
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF n/a n/a $3.33 77
Growth DCF n/a n/a $3.02 75
5Y Revenue Exit n/a $2.38 $7.68 69
All 14 models by family
DCF Models
FCF DCF n/a n/a $3.33 77
5Y Revenue Exit n/a $2.38 $7.68 69
5Y EBITDA Exit $1.16 $7.84 $15.22 69
10Y Revenue Exit n/a $1.00 $5.49 64
10Y EBITDA Exit n/a $4.57 $10.78 65
Earnings-Based
EPV n/a n/a $0.9200 68
Dividend Discount
Gordon GGM $2.48 $3.67 $4.88 69
DDM Multi-Stage $2.48 $3.49 $4.59 67
Multiples
EV/EBIT $3.99 $8.72 $13.46 62
EV/EBITDA $5.84 $11.19 $16.54 64
EV/Revenue n/a $3.46 $7.56 50
Asset-Based
NCAV (Graham) $2.81 $3.77 $5.63 54
Growth DCF
Growth DCF n/a n/a $3.02 75
Economic Profit
ROIC Compounder n/a n/a $0.9200 68

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Quality Score breakdown

Overall quality 39/100

Of which business quality 35 · Market factors (momentum, volatility) 55

Profitability 19
Margins and returns on capital today
Quality Growth 37
Are margins and returns improving?
Cashflow 14
Earnings quality: real cash, not paper profit
Fin. Strength 8
Balance sheet, leverage, solvency risk
Investment 97
Disciplined investing over empire-building
Low Volatility 31
Calm price path (market factor)
Momentum 68
Price trend over the last 3–12 months (market factor)
52W Momentum 62
Distance to the 52-week high (market factor)
Net Issuance 78
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 18/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−5.0%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−8.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−5.2%
Start year 2020 (pandemic). Over 10 years: +2.0% a year
Revenue growth 40 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.9%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−5.0% (2019) → 0.9% (2024)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+72.6%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+1.5%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +68.6% a year for the price and −0.8% for the forecasts.
Forecast 2026 (sales)+1.2%
Forecast 2027 (sales)+1.5%
Projected 2028 (sales)+1.6%
Projected 2029 (sales)+1.6%
Projected 2030 (sales)+1.7%

NWL screens 32% overvalued. Compare with The Procter & Gamble Company →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Household & Personal Products · 246 stocks

Beats the industry median on 4/12 measures
Overall it trails its industry peers.
Valuation
Quality Score 39 · Bottom 25%
Fair Value upside −25% · Below median
Profitability
Return on assets 3% · Below median
Net margin (TTM) −4% · Bottom 25%
Operating margin (TTM) 3% · Below median
Growth and dividend
Revenue growth −1% · Below median
Dividend yield (TTM) 4.9% · Above median
Balance sheet
Debt / equity 1.90× · Highest 25%

Valuation Multiplesvs Household & Personal Products median · lower = cheaper

P/B 1.01× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (TTM) 0.34× · Cheapest 25%
P/FCF 141.9× · Priciest 25%
EV/EBITDA 8.5× · Cheaper than median
PEG 0.97× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)1 · sector 33
FUTURE (revenue growth)0 · sector 9
PAST (return on equity)0 · sector 27
HEALTH (low debt)5 · sector 98
DIVIDEND (yield)99 · sector 55

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
The Procter & Gamble Company PG $148.22 $110.45 −25%
Colgate-Palmolive Company CL $87.05 $55.95 −36%
Hindustan Unilever Limited HINDUNILVR ₹1,934 ₹799.52 −59%
Kenvue Inc KVUE $17.86 $12.73 −29%
Kimberly-Clark Corporation KMB $98.91 $83.93 −15%
Henkel AG HEN €69.30 €80.96 +17%
The Estée Lauder Companies Inc EL $100.29 $27.22 −73%
Church & Dwight Co CHD $96.12 $65.12 −32%
Beiersdorf Aktiengesellschaft, BEI €76.46 €68.95 −10%
Puig Brands, S.A PUIG €17.56 €19.32 +10%

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Cite: Fair Value Calculator (2026). "Newell Brands Inc Fair Value". https://www.fairvalue-calculator.com/stock/NWL

Frequently asked questions

Is Newell Brands Inc (NWL) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of $4.31 versus a price of $5.68, about −24% upside (overvalued).
What is the fair value of NWL?
Our model-based fair value for Newell Brands Inc is $4.31 (as of Sep 23, 2026), built from audited fundamentals. The current price: $5.68.
What is the quality score of NWL?
Newell Brands Inc has a Quality Score of 39/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Newell Brands Inc (NWL)?
Our model-based price target is the fair value of $4.31 (as of Sep 23, 2026) from 14 valuation models. Cautious scenario $2.43, optimistic scenario $4.69. It is a calculation from audited fundamentals, not an analyst target.
What is the Newell Brands Inc stock forecast for 2026?
Our models put fair value at $4.31, about −24% upside versus a price of $5.68 (overvalued). Cautious scenario $2.43, optimistic scenario $4.69. The calculation is refreshed regularly with new filings.
What is the revenue of Newell Brands Inc (NWL)?
Newell Brands Inc reported trailing-twelve-month revenue of about $7.2B (latest available figure, as of Sep 23, 2026).
Does Newell Brands Inc pay a dividend?
Newell Brands Inc currently shows a dividend yield of about 4.93% relative to its recent price (as of Sep 23, 2026).
What growth is priced into Newell Brands Inc (NWL)?
For today's price to be fair in a discounted-cash-flow model, Newell Brands Inc would have to grow free cash flow by +72.6 % per year for five years (discount rate 9.7 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -5.2 % per year. As of Sep 23, 2026.
What discount rate (WACC) does the fair value of NWL use?
Our models discount Newell Brands Inc at 9.7 %: a base by market capitalisation (mid), damped by beta 1.00, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Newell Brands Inc that is +72.6 % per year a year over ten years, using the same discount rate (9.7 %) and the same formula as our fair value.
How much growth has Newell Brands Inc (NWL) delivered so far?
Over the past 5 years revenue at Newell Brands Inc grew -5.2 % a year. The price currently implies +72.6 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Newell Brands Inc (NWL) growing?
The median revenue growth in the sector is +2.5 % a year. That is the yardstick for the growth priced into Newell Brands Inc (+72.6 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Newell Brands Inc (NWL)?
The free-cash-flow yield on the price is 0.72 %: that much free cash flow Newell Brands Inc produces per unit of market value. When it exceeds the discount rate of our models (9.7 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Newell Brands Inc (NWL)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Newell Brands Inc it is $4.31 per share (as of Sep 23, 2026), against a price of $5.68. It is the blended result of 14 valuation models (cash flow, earnings, asset, dividend).
Is Newell Brands Inc stock overvalued or undervalued in 2026?
As of Sep 23, 2026, NWL trades above its calculated fair value: price $5.68, fair value $4.31, a gap of about −24% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of NWL?
No. The price is what the market pays today ($5.68); the fair value is what the company's own numbers justify ($4.31). For Newell Brands Inc the two are $1.37 per share apart. That gap is exactly why we show both numbers side by side.
How much is Newell Brands Inc worth?
The market values Newell Brands Inc at about $2.4B (market capitalisation, as of Sep 23, 2026). Per share that is $5.68; our models calculate a fair value of $4.31 per share.
What do the bullish and bearish scenarios say about NWL?
Our models span a range for Newell Brands Inc: cautious scenario $2.43, base $4.31, optimistic $4.69 per share (as of Sep 23, 2026, price $5.68). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of NWL?
The PEG ratio of Newell Brands Inc is 0.97 (P/E divided by earnings growth, as of Sep 23, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Newell Brands Inc (NWL)?
Balance-sheet figures for Newell Brands Inc (as of Sep 23, 2026): return on equity −11.2%, debt of 1.90 per unit of equity. They feed the Quality Score of 39/100, which measures business quality independently of the share price.
How far is NWL from its 52-week high?
Newell Brands Inc trades at $5.68, about 11% below its 52-week high of $6.36 and 93% above the low of $2.94 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of $4.31 is for.
Which stocks are comparable to Newell Brands Inc?
From the same area (Consumer Defensive) we also value The Procter & Gamble Company, Colgate-Palmolive Company, Hindustan Unilever Limited, Kenvue Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Newell Brands Inc stock attractive at the current price?
The data as of Sep 23, 2026: price $5.68, calculated fair value $4.31 (−24%), Quality Score 39/100, from 14 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of NWL calculated?
We run Newell Brands Inc through 14 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $4.31, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Newell Brands Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Newell Brands Inc (NWL)?
The closing price on Sep 23, 2026 was $5.68. Our model-based fair value is $4.31, about −24% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Newell Brands Inc right now?
The price sits above even our optimistic bull case ($4.69). The favourable scenario is already priced in. Weak quality (39/100) and above fair value at the same time, the margin of safety is missing on both counts. A fairly wide model range ($2.43 to $4.69) leaves room in how you read the outcome.

Key figures of Newell Brands Inc

How large is the market capitalisation of Newell Brands Inc (NWL)?
The market capitalisation of Newell Brands Inc is $2.4B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Newell Brands Inc (NWL)?
The price-to-sales ratio of Newell Brands Inc is 0.29 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Newell Brands Inc (NWL)?
Earnings per share at Newell Brands Inc are $−0.6700. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Newell Brands Inc (NWL)?
The dividend yield of Newell Brands Inc is 4.9%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Newell Brands Inc (NWL)?
The net margin of Newell Brands Inc is −4.0% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Newell Brands Inc (NWL)?
The return on equity (ROE) of Newell Brands Inc is −11.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Newell Brands Inc (NWL)?
On an EBIT basis the return on assets of Newell Brands Inc is 2.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Newell Brands Inc (NWL)?
The operating margin of Newell Brands Inc is 2.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Newell Brands Inc (NWL)?
Revenue at Newell Brands Inc is growing −1.1% versus a year earlier (3y avg −8.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Newell Brands Inc (NWL)?
Earnings per share at Newell Brands Inc are growing +1.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Newell Brands Inc (NWL) carry?
The net debt of Newell Brands Inc is $5.4B (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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