Planet Fitness Inc (PLNT) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Planet Fitness Inc stock $66.34, price $60.31, upside +10.0%, quality 68 out of 100. Rating: fairly valued. Calculated from audited financials with 22 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.
How to read this chart
60‑month range $40.50 – $113.55 · fair‑value band $30.01 – $93.98 · the $60.31 price screens below the $66.34 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. As of Nov 8, 2026.
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Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Clubs, and Equipment.
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The Franchise segment includes operations related to the franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate-owned clubs segment includes operations with corporate-owned clubs in the United States, Canada, and Spain.
The Equipment segment includes the sale of equipment to franchisee-owned clubs; and the sale of fitness equipment to franchisee-owned clubs in the United States, Canada, and Mexico. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.
Stock analysis
Planet Fitness Inc (PLNT) currently trades at $60.31, while our model-based Fair Value estimate is $66.34, so the stock looks roughly fairly valued today (gap 9.1%).
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Valuation
Bull case: the Growth Earnings group reads highest at a median of $71.33 per share, and 11 of the 22 models we run sit above the $60.31 price.
Bear case: the Economic Profit group reads lowest at $31.53, and 11 of the 22 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $30.01 (bear) to $93.98 (bull), the price of $60.31 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 68/100 (solid quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Planet Fitness Inc reported revenue of $1.3B in FY2025 versus $587M in FY2021, a compound +22.6%/yr. Reported net income was $219M in FY2025, compounding +50.4%/yr from FY2021. FY2021 was a trough year, so the rate overstates the trend.
Key figures
Market cap $4.7B Mid · P/E ratio 20.4 · P/S ratio 3.52 · EPS (TTM) $2.94 · Dividend yield 0.0% · Net margin 17.5% · Return on assets (EBIT) 9.5% (5-year average) · Operating margin 31.1%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 74 out of 100 (medium confidence).
What moves the price
The share trades about 46% below its 52-week high and 49% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 22% fair-value upside, at 10%, PLNT screens richer than that median.
Fair Value models
Bear$30.01Fair Value $66.34Bull$93.98
Price $60.31 · Upside +10.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then ($2.51 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, 3 officers or directors bought shares worth $859,763, most recently on Sep 14, 2026. Over the same period, one person sold shares worth $358,540. Buying cluster
SaleWilliam BodeChief Operating Officer7,000 shares at $51.22$358,540Sep 14, 2026
BuyChristopher TancoDirector2,328 shares at $51.23$119,263Sep 14, 2026
BuyStephen Spinelli JRDirector10,000 shares at $49.28$492,800Aug 10, 2026
BuyColleen KeatingChief Executive Officer, Director5,000 shares at $49.54$247,700May 12, 2026
BuyFrances G RathkeDirector5,000 shares at $46.21$231,050May 8, 2026
Plus 15 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.95/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+12.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+26.6%
Start year 2020 (pandemic). Over 10 years: +14.9% a year
Revenue growth 13 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+17.7%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: adjusted.
+18.6%
Earnings growth per share plus dividend.
Earnings per share, growth per year+18.6%
Dividend (yield on the price)0.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.22.2% vs 17.9%, picking up
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.15% → 30%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
A lot of optimism in the price
The price assumes less growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+14.8%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+6.3%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +12.1% a year for the price and +3.9% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (94 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Neutral
Recent news coverage is roughly neutral, about typical for how stocks are covered.
AI conclusion: Moderate moat from membership margins and franchise scale is offset by high leverage with negative equity plus limited differentiation in a commoditized service.
Main risk: Exposure to price-sensitive turnover among casual members who rarely visit would hit membership margins and steady growth.
Planet Fitness built its model on attracting casual members who pay steadily but rarely visit. A marketing shift that missed this core group slowed joins and led to guidance cuts earlier this year, so the company is now refining tactics and testing AI tools to predict churn. Our models see it as undervalued. Will these adjustments restore durable growth in member quality, or will they leave the business more exposed to price-sensitive turnover?
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Leisure · 169 stocks
Beats the industry median on 7/12 measures
A mixed picture versus its industry peers.
Valuation
Quality Score68 · Top 25%
Fair Value upside+10.0% · Above median
Profitability
Return on equity (12 months)Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
Return on assets7.1% · Top 25%
Net margin (12 months)17.5% · Top 25%
Operating margin (12 months)31.1% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)6.2% · Above median
Dividend yield (12 months)0.0% · Bottom 25%
Balance sheet
Debt / equityNegative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
Valuation Multiplesvs Leisure median · lower = cheaper
P/E (12 months)20.4× · Pricier than median
P/BNegative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
P/S (12 months)3.52× · Priciest 25%
Price / free cash flow (fiscal year)18.3× · Pricier than median
EV/EBITDA11.6× · Pricier than median
PEG0.92× · Cheaper than median
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)47· sector 41
FUTURE (revenue growth)31· sector 27
PAST (return on equity)0· sector 25
HEALTH (low debt)0· sector 94
DIVIDEND (yield)1· sector 52
PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.
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Is Planet Fitness Inc (PLNT) overvalued or undervalued?
As of Nov 8, 2026, our model estimates a fair value of $66.34 versus a price of $60.31, about +10% upside (fairly valued).
What is the fair value of PLNT?
Our model-based fair value for Planet Fitness Inc is $66.34 (as of Nov 8, 2026), built from audited fundamentals. The current price: $60.31.
What is the quality score of PLNT?
Planet Fitness Inc has a Quality Score of 68/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Planet Fitness Inc (PLNT)?
Our model-based price target is the fair value of $66.34 (as of Nov 8, 2026) from 22 valuation models. Cautious scenario $30.01, optimistic scenario $93.98. It is a calculation from audited fundamentals, not an analyst target.
What is the Planet Fitness Inc stock forecast for 2026?
Our models put fair value at $66.34, about +10% upside versus a price of $60.31 (fairly valued). Cautious scenario $30.01, optimistic scenario $93.98. The calculation is refreshed regularly with new filings.
What is the revenue of Planet Fitness Inc (PLNT)?
Planet Fitness Inc reported trailing-twelve-month revenue of about $1.3B (latest available figure, as of Nov 8, 2026).
Does Planet Fitness Inc pay a dividend?
Planet Fitness Inc currently shows a dividend yield of 0.03% relative to its recent price (as of Nov 8, 2026).
How much is the dividend of Planet Fitness Inc (PLNT)?
Planet Fitness Inc has a dividend yield of 0.0%.
What growth is priced into Planet Fitness Inc (PLNT)?
For today's price to be fair in a discounted-cash-flow model, Planet Fitness Inc would have to grow free cash flow by +14.8 % per year for five years (discount rate 9.8 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +26.6 % per year. As of Nov 8, 2026.
What discount rate (WACC) does the fair value of PLNT use?
Our models discount Planet Fitness Inc at 9.8 %: a base by market capitalisation (mid), damped by beta 1.03, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Planet Fitness Inc that is +14.8 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (9.8 %) and the same formula as our fair value.
How much growth has Planet Fitness Inc (PLNT) delivered so far?
Over the past 5 years revenue at Planet Fitness Inc grew +26.6 % a year. The price currently implies free-cash-flow growth of +14.8 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Planet Fitness Inc (PLNT) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into Planet Fitness Inc (+14.8 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Planet Fitness Inc (PLNT)?
The free-cash-flow yield on the price is 5.48 %: that much free cash flow Planet Fitness Inc produces per unit of market value. When it exceeds the discount rate of our models (9.8 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Planet Fitness Inc (PLNT)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Planet Fitness Inc it is $66.34 per share (as of Nov 8, 2026), against a price of $60.31. It is the blended result of 22 valuation models in 7 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Growth DCF, Economic Profit, Growth Earnings).
Is Planet Fitness Inc stock overvalued or undervalued in 2026?
As of Nov 8, 2026, PLNT trades below its calculated fair value: price $60.31, fair value $66.34, a gap of about +10% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of PLNT?
No. The price is what the market pays today ($60.31); the fair value is what the company's own numbers justify ($66.34). For Planet Fitness Inc the two are $6.03 per share apart. That gap is exactly why we show both numbers side by side.
How much is Planet Fitness Inc worth?
The market values Planet Fitness Inc at about $4.7B (market capitalisation, as of Nov 8, 2026). Per share that is $60.31; our models calculate a fair value of $66.34 per share.
What do the bullish and bearish scenarios say about PLNT?
Our models span a range for Planet Fitness Inc: cautious scenario $30.01, base $66.34, optimistic $93.98 per share (as of Nov 8, 2026, price $60.31). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of PLNT?
Planet Fitness Inc trades at a price-to-earnings ratio of 20.4 (as of Nov 8, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $66.34 is built from several models across several years. Median P/E at fiscal year-end, 9 fiscal years (2016 to 2025), reported earnings, 8 of the years ex one-offs: 46.1. Other multiples: PEG 0.9, P/S 3.5, EV/EBITDA 11.6.
What is the PEG ratio of PLNT?
The PEG ratio of Planet Fitness Inc is 0.92 (P/E divided by earnings growth, as of Nov 8, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Planet Fitness Inc (PLNT)?
Balance-sheet figures for Planet Fitness Inc (as of Nov 8, 2026): negative equity, so no return on equity and no debt-to-equity ratio. They feed the Quality Score of 68/100, which measures business quality independently of the share price.
How far is PLNT from its 52-week high?
Planet Fitness Inc trades at $60.31, about 46% below its 52-week high of $111.97 and 49% above the low of $40.50 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $66.34 is for.
Which stocks are comparable to Planet Fitness Inc?
From the same area (Consumer Cyclical) we also value Pop Mart International Group, Amer Sports, Inc, Hasbro, Inc, Life Time Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Planet Fitness Inc stock attractive at the current price?
The data as of Nov 8, 2026: price $60.31, calculated fair value $66.34 (+10%), Quality Score 68/100, from 22 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of PLNT calculated?
We run Planet Fitness Inc through 22 models from 7 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of $66.34 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. Planet Fitness Inc currently trades 9% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Planet Fitness Inc (PLNT)?
The closing price on Nov 6, 2026 was $60.31. Our model-based fair value is $66.34, about +10% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Planet Fitness Inc right now?
The model range is unusually wide ($30.01 to $93.98). The outcome hinges heavily on assumptions, so read the point estimate with caution. The price sits close to our fair value, market and models broadly agree here, little valuation tension.
Where does the earnings growth of Planet Fitness Inc (PLNT) come from?
Earnings per share at Planet Fitness Inc grew +13.5 % a year from 2014 to 2025. Broken into its drivers: revenue per share +5.6 %, EBIT margin +1.1 %, tax rate −0.2 %, residual (interest, one-offs) +6.5 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Planet Fitness Inc
How large is the market capitalisation of Planet Fitness Inc (PLNT)?
The market capitalisation of Planet Fitness Inc is $4.7B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Planet Fitness Inc (PLNT)?
The price-to-sales ratio of Planet Fitness Inc is 3.52 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Planet Fitness Inc (PLNT)?
Earnings per share at Planet Fitness Inc are $2.94 (price ÷ EPS = P/E 20.4). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Planet Fitness Inc (PLNT)?
The dividend yield of Planet Fitness Inc is 0.0% (payout 0.7%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Planet Fitness Inc (PLNT)?
The net margin of Planet Fitness Inc is 17.5% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the EBIT return on assets of Planet Fitness Inc (PLNT)?
On an EBIT basis the return on assets of Planet Fitness Inc is 9.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Planet Fitness Inc (PLNT)?
The operating margin of Planet Fitness Inc is 31.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Planet Fitness Inc (PLNT)?
Revenue at Planet Fitness Inc is growing +6.2% versus a year earlier (3y avg +12.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Planet Fitness Inc (PLNT)?
Earnings per share at Planet Fitness Inc are growing −0.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Planet Fitness Inc (PLNT) carry?
The net debt of Planet Fitness Inc is $2.6B (fiscal year 2025, ≈ 10.0 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Some data
Nov 8, 2026