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Data-driven stock valuation

Rubrik, Inc. (RBRK) fair value: what the stock is really worth

As of Nov 5, 2026: fair value (intrinsic value) of Rubrik, Inc. stock $25.01, price $106, that is 76.4% below the price, quality 47 out of 100. Rating: strongly overvalued. Calculated from audited financials with 6 of our 26 valuation models and 37 quality factors, updated daily.

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Technology US

RI Rubrik, Inc. logo Thin data Nov 3, 2026

Rubrik, Inc.

RBRK · US
Very expensive, weak quality

Our calculation puts a fair price 76% below what the stock costs today.

Generates free cash flow
Revenue last quarter +38% vs. a year ago.
Quality 47/100
Mixed Growth (revenue 5y +27.7 %/yr in USD)
Negative equity (buybacks among others)
Neutral coverage
Insiders sold $51.2M (6M)
Fair value $25.01 · Strongly overvalued (−76.4%)
Loss-making · -16.5% net margin (TTM)
Trails peers (1/8)
Narrow moat 15/100 · thin data
Thin data
⚠ Dilution

Risks from the AI analysis

🚩Heavy reliance on three channel partners🚩Lower-cost rivals like Veeam with flexible licensing🚩Native backup tools from hyperscalers
Watch Rubrik, Inc. for free: we tell you when fair value or trend changes. Watch for free

What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$136.00 $28.65 Fair Value $25.01 Apr 2024 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 3, 2026.

How to read this chart

30‑month range $28.65 – $136.00 · fair‑value band $11.23 – $37.64 · the $105.74 price screens above the $25.01 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 3, 2026.

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Company profile

Rubrik, Inc. provides data security solutions to individuals and businesses worldwide.

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The company offers enterprise data protection, unstructured data protection, cloud data protection, SaaS data protection solutions, and identity provider services protection; data threat analytics; data security posture; identity recovery and resilience services; and cyber recovery solutions.

It also provides RUBY, an AI agent for cyber resilience designed to scale data security operations through automation; SENTRYAI, a proprietary AI deep learning-based platform for system health monitoring; and RUBRIK UNIVERSITY, which includes instructor-led training with hands-on labs, on-demand e-learning courses, and certification exams, as well as offers cloud services.

It serves financial, retail, trade, transportation, energy, industrial, healthcare and life science, education, technology, media, communications, services, and public sectors.

Rubrik, Inc. has strategic collaboration with MEDITECH to offer native cyber resilience to MEDITECH self-hosted cloud and on-premises solutions. Rubrik, Inc. was formerly known as Scaledata, Inc. and changed its name to Rubrik, Inc. in October 2014.

The company was incorporated in 2013 and is based in Palo Alto, California.

Stock analysis

Rubrik, Inc. (RBRK) currently trades at $105.74, while our model-based Fair Value estimate is $25.01, 76% below the price, so the stock looks overvalued today.

Show more

Valuation

Bull case: the DCF Models group reads highest at a median of $29.42 per share, and 0 of the 6 models we run sit above the $105.74 price.

Bear case: the Multiples group reads lowest at $12.94, and 6 of the 6 models stay below the price. Data coverage for this calculation is low.

Scenario range: $11.23 (bear) to $37.64 (bull), the price of $105.74 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 47/100 (below-average quality), in the Technology sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

Rubrik, Inc. reported revenue of $1.3B in FY2026 versus $506M in FY2022, a compound +27.0%/yr. Reported net income was −$349M in FY2026.

Key figures

Market cap $23.6B Large · P/S ratio 15.3 · EPS (TTM) $−1.27 · Net margin −16.5% · Return on assets (EBIT) −41.9% · Operating margin −16.8% · Revenue (TTM) $1.5B · Revenue growth (YoY) +37.9%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 15 out of 100 (low confidence).

What moves the price

The share trades about 22% below its 52-week high and 141% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Technology peers we cover trades at −8% fair-value upside, at −76%, RBRK screens richer than that median.

Fair Value models

Bear $11.23 Fair Value $25.01 Bull $37.64
Price $105.74 · Downside -76.4%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
FCF DCF $17.78 $29.42 $65.73 71
Growth DCF $16.46 $34.77 $64.26 71
5Y Revenue Exit $11.63 $22.21 $44.28 65
All 6 models by family
DCF Models
FCF DCF $17.78 $29.42 $65.73 71
5Y Revenue Exit $11.63 $22.21 $44.28 65
10Y Revenue Exit $13.21 $31.80 $43.08 63
Multiples
EV/Revenue $7.91 $12.94 $17.97 51
Growth DCF
Growth DCF $16.46 $34.77 $64.26 71
Rev-Margin DCF $13.20 $25.96 $52.72 65

The fair value above starts from this blend and is adjusted for dilution from new shares.

Open the full fair value analysis →

Quality Score breakdown

Overall quality 47/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 24
How much profit the company makes from its sales and capital
Quality Growth 80
Are margins and returns getting better?
Cashflow 83
Do the profits arrive as real cash?
Financial strength 49
Debt, balance sheet and risk of trouble
Investment 49
Does it invest with discipline instead of growing at any price?
Low Volatility 26
How calm the share price moves, does not count
Price momentum 91
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 76
Distance to the 52-week high, does not count
New shares 22
Buys back shares or issues new ones?

Open the full quality analysis →

Insider trades

In the last 6 months, 5 officers or directors sold shares worth $51.2M and none bought.

  • SaleYvonne WassenaarDirector8× since May 29, 2026: 7,840 shares, avg. $85.34$669,062Nov 4, 202610b5-1 plan
  • SaleArvind NithrakashyapChief Technology Officer, Director9× since Dec 17, 2025: 483,497 shares, avg. $87.34$42.2MNov 4, 2026
  • SaleJohn Wendell ThompsonDirector12× since Dec 1, 2025: 157,509 shares, avg. $76.82$12.1MNov 2, 202610b5-1 plan
  • SaleKiran Kumar ChoudaryChief Financial Officer12× since Nov 19, 2025: 251,392 shares, avg. $60.96$15.3MSep 17, 2026
  • SaleRavi MhatreDirector3× since Dec 12, 2025: 13,265 shares, avg. $80.49$1.1MJul 13, 2026
  • BuyMark D McLaughlinDirector10,638 shares at $47.21$502,220Mar 30, 2026
  • SaleBrian K. McCarthyPres.,Global Sales & Field Ops4× since Nov 10, 2025: 34,797 shares, avg. $78.79$2.7MJan 12, 2026

Plus 30 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.

Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.

Source: SEC Form 4, as of Nov 5, 2026. All filings at the SEC ↗

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 67/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+48.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+29.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+27.7%
Start year 2021 (pandemic)
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−53.9% (2021) → −26.2% (2026)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2026 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+35.7%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+19.9%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +32.5% a year for the price and +17.1% for the forecasts.
Forecast 2027 (sales)+28.5%
Forecast 2028 (sales)+21.5%
Projected 2029 (sales)+19.1%
Projected 2030 (sales)+16.6%
Projected 2031 (sales)+14.2%

RBRK screens overvalued: fair value 76% below the price. Compare with Microsoft Corporation →

Recent news

News mood ⓘNews mood, the average tone of recent news (98 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation. Neutral
Recent news coverage is roughly neutral, about typical for how stocks are covered.
Note from the team Oct 31, 2026
AI conclusion: High gross margins and positive cash flow form the main strength, while persistent net losses and negative shareholder equity remain the central weakness.
Main risk: Three channel partners generated about 73 to 76 percent of revenue in recent years, so any change in their priorities or loss of one could sharply reduce sales and distribution reach.
Bull case: By deepening its Project Hourglass partner network and extending the platform to govern AI agents with features like Agent Rewind, Rubrik could capture more enterprise spending on AI-related data risks and offset any pressure from partners or rivals.
Bear case: If channel partners reduce support or hyperscaler native tools improve enough for many customers, Rubrik could lose significant revenue share and face sustained margin pressure on its core data resilience offerings.
Rubrik is extending its data resilience platform into proactive AI code security via the Project Hourglass expansion and Code Guardian, which scans air-gapped code repositories for multi-step attack paths using frontier models. This targets emerging risks from AI-generated code and autonomous agents where standard recovery tools fall short. Our models continue to see the stock as overvalued. Will these new capabilities meaningfully expand its moat or mainly increase operational complexity?
Join the discussion →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Infrastructure · 341 stocks

Beats the industry median on 1/8 measures
Overall it trails its industry peers.
Valuation
Quality Score 47 · Below median
Fair Value upside −76.4% · Bottom 25%
Profitability
Return on equity (12 months) Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
Return on assets −12.6% · Bottom 25%
Net margin (12 months) −16.5% · Bottom 25%
Operating margin (12 months) −16.8% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) 37.9% · Top 25%
Balance sheet
Debt / equity Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.

Valuation Multiplesvs Software - Infrastructure median · lower = cheaper

P/B Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
P/S (12 months) 15.29× · Priciest 25%
Price / free cash flow 93.1× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 24
FUTURE (revenue growth)100 · sector 60
PAST (return on equity)0 · sector 23
HEALTH (low debt)0 · sector 98
DIVIDEND (yield)0 · sector 31

VALUE 0: the price sits above our fair-value range.

PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Software - Infrastructure stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Microsoft Corporation MSFT $535.93 $611.38 +14% vs RBRK
Fortinet, Inc FTNT $122.51 $138.83 +13% vs RBRK
Oracle Corporation ORCL $115.16 $111.97 −3% vs RBRK
NetApp, Inc NTAP $169.38 $156.80 −7% vs RBRK
Block, Inc XYZ $84.04 $76.95 −8% vs RBRK
Synopsys, Inc SNPS $440.31 $288.23 −35% vs RBRK
Zscaler, Inc ZS $203.88 $101.45 −50% vs RBRK
Palantir Technologies Inc PLTR $154.99 $42.30 −73% vs RBRK
CrowdStrike Holdings CRWD $217.20 $37.97 −83% vs RBRK
Palo Alto Networks, Inc PANW $314.67 $39.54 −87% vs RBRK

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Rubrik, Inc.: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Rubrik, Inc. Fair Value". https://www.fairvalue-calculator.com/stock/RBRK

Frequently asked questions

Is Rubrik, Inc. (RBRK) overvalued or undervalued?
As of Nov 3, 2026, our model estimates a fair value of $25.01 versus a price of $105.74, about 76% lower (overvalued).
What is the fair value of RBRK?
Our model-based fair value for Rubrik, Inc. is $25.01 (as of Nov 3, 2026), built from audited fundamentals. The current price: $105.74.
What is the quality score of RBRK?
Rubrik, Inc. has a Quality Score of 47/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Rubrik, Inc. (RBRK)?
Our model-based price target is the fair value of $25.01 (as of Nov 3, 2026) from 6 valuation models. Cautious scenario $11.23, optimistic scenario $37.64. It is a calculation from audited fundamentals, not an analyst target.
What is the Rubrik, Inc. stock forecast for 2026?
Our models put fair value at $25.01, about 76% lower versus a price of $105.74 (overvalued). Cautious scenario $11.23, optimistic scenario $37.64. The calculation is refreshed regularly with new filings.
What is the revenue of Rubrik, Inc. (RBRK)?
Rubrik, Inc. reported trailing-twelve-month revenue of about $1.5B (latest available figure, as of Nov 3, 2026).
What growth is priced into Rubrik, Inc. (RBRK)?
For today's price to be fair in a discounted-cash-flow model, Rubrik, Inc. would have to grow free cash flow by +35.7 % per year for five years (discount rate 9.5 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +27.7 % per year. As of Nov 3, 2026.
What discount rate (WACC) does the fair value of RBRK use?
Our models discount Rubrik, Inc. at 9.5 %: a base by market capitalisation (large), damped by beta 1.12, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Rubrik, Inc. that is +35.7 % per year a year over ten years, using the same discount rate (9.5 %) and the same formula as our fair value.
How much growth has Rubrik, Inc. (RBRK) delivered so far?
Over the past 5 years revenue at Rubrik, Inc. grew +27.7 % a year. The price currently implies +35.7 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Rubrik, Inc. (RBRK) growing?
The median revenue growth in the sector is +11.3 % a year. That is the yardstick for the growth priced into Rubrik, Inc. (+35.7 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Rubrik, Inc. (RBRK)?
The free-cash-flow yield on the price is 1.22 %: that much free cash flow Rubrik, Inc. produces per unit of market value. When it exceeds the discount rate of our models (9.5 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Rubrik, Inc. (RBRK)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Rubrik, Inc. it is $25.01 per share (as of Nov 3, 2026), against a price of $105.74. It is the blended result of 6 valuation models (cash flow, earnings, asset, dividend).
Is Rubrik, Inc. stock overvalued or undervalued in 2026?
As of Nov 3, 2026, RBRK trades above its calculated fair value: price $105.74, fair value $25.01, a gap of about −76% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of RBRK?
No. The price is what the market pays today ($105.74); the fair value is what the company's own numbers justify ($25.01). For Rubrik, Inc. the two are $80.73 per share apart. That gap is exactly why we show both numbers side by side.
How much is Rubrik, Inc. worth?
The market values Rubrik, Inc. at about $23.6B (market capitalisation, as of Nov 3, 2026). Per share that is $105.74; our models calculate a fair value of $25.01 per share.
What do the bullish and bearish scenarios say about RBRK?
Our models span a range for Rubrik, Inc.: cautious scenario $11.23, base $25.01, optimistic $37.64 per share (as of Nov 3, 2026, price $105.74). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Rubrik, Inc. (RBRK)?
Balance-sheet figures for Rubrik, Inc. (as of Nov 3, 2026): negative equity, so no return on equity and no debt-to-equity ratio. They feed the Quality Score of 47/100, which measures business quality independently of the share price.
How far is RBRK from its 52-week high?
Rubrik, Inc. trades at $105.74, about 22% below its 52-week high of $136.00 and 141% above the low of $43.81 (as of Nov 5, 2026). Distance from the high says nothing about value: that is what the fair value of $25.01 is for.
Which stocks are comparable to Rubrik, Inc.?
From the same area (Technology) we also value Microsoft Corporation, Palantir Technologies Inc, Oracle Corporation, Palo Alto Networks, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Rubrik, Inc. stock attractive at the current price?
The data as of Nov 3, 2026: price $105.74, calculated fair value $25.01 (−76%), Quality Score 47/100, from 6 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of RBRK calculated?
We run Rubrik, Inc. through 6 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $25.01, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.5% above its aggregate fair value. Rubrik, Inc. itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Rubrik, Inc. (RBRK)?
The closing price on Nov 5, 2026 was $105.74. Our model-based fair value is $25.01, about 76% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Rubrik, Inc. right now?
The price sits above even our optimistic bull case ($37.64). The favourable scenario is already priced in. Weak quality (47/100) and above fair value at the same time, the margin of safety is missing on both counts. The model range is unusually wide ($11.23 to $37.64). The outcome hinges heavily on assumptions, so read the point estimate with caution. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.

Key figures of Rubrik, Inc.

How large is the market capitalisation of Rubrik, Inc. (RBRK)?
The market capitalisation of Rubrik, Inc. is $23.6B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Rubrik, Inc. (RBRK)?
The price-to-sales ratio of Rubrik, Inc. is 15.3 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Rubrik, Inc. (RBRK)?
Earnings per share at Rubrik, Inc. are $−1.27. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Rubrik, Inc. (RBRK)?
The net margin of Rubrik, Inc. is −16.5% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the EBIT return on assets of Rubrik, Inc. (RBRK)?
On an EBIT basis the return on assets of Rubrik, Inc. is −41.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Rubrik, Inc. (RBRK)?
The operating margin of Rubrik, Inc. is −16.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Rubrik, Inc. (RBRK)?
Revenue at Rubrik, Inc. is growing +37.9% versus a year earlier (3y avg +29.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much net debt does Rubrik, Inc. (RBRK) carry?
The net debt of Rubrik, Inc. is $751M (fiscal year 2026, ≈ 3.0 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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