Rockwell Automation Inc (ROK) fair value: what the stock is really worth
As of Nov 5, 2026: fair value (intrinsic value) of Rockwell Automation Inc stock $139, price $381, that is 63.4% below the price, quality 71 out of 100. Rating: strongly overvalued. Calculated from audited financials with 22 of our 26 valuation models and 37 quality factors, updated daily.
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Rockwell Automation Inc
ROK · USOur calculation puts a fair price 63% below what the stock costs today.
Risks from the AI analysis
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.
How to read this chart
60‑month range $178.05 – $493.56 · fair‑value band $95.53 – $191.07 · the $381.05 price screens above the $139.31 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 6, 2026.
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Company profile
Rockwell Automation, Inc., together with its subsidiaries, provides industrial automation and digital transformation solutions in North America, Europe, the Middle East, Africa, the Asia Pacific, and Latin America.
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It operates in three segments: Intelligent Devices, Software & Control, and Lifecycle Services.
The company offers drives, motion, advanced material handling, safety, sensing, industrial components, hardware, software, and configured-to-order products; and control and visualization software and hardware, digital twin, simulation and information software, network and security infrastructure, and custom-engineered systems.
It also provides digital consulting, professional services, engineered-to-order solutions, recurring services, cybersecurity, safety, remote monitoring, customer technical support and repair, asset management and optimization consulting, and training, as well as spare parts.
The company sells its products through independent distributors in relation to its direct sales force.
It serves discrete end markets, including automotive, semiconductor, e-commerce, and warehouse automation; hybrid end markets, such as food and beverage, life sciences, and tire; and process end markets comprising energy, mining, and chemicals.
The company was formerly known as Rockwell International Corporation and changed its name to Rockwell Automation, Inc. in February 2002. Rockwell Automation, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.
Stock analysis
Rockwell Automation Inc (ROK) currently trades at $381.05, while our model-based Fair Value estimate is $139.31, 63% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of $164.00 per share, and 0 of the 22 models we run sit above the $381.05 price.
Bear case: the Economic Profit group reads lowest at $50.52, and 22 of the 22 models stay below the price. Data coverage for this calculation is high.
Scenario range: $95.53 (bear) to $191.07 (bull), the price of $381.05 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 71/100 (solid quality), in the Industrials sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Rockwell Automation Inc reported revenue of $8.3B in FY2025 versus $7.0B in FY2021, a compound +4.5%/yr. Reported net income was $869M in FY2025, compounding −10.6%/yr from FY2021.
Key figures
Market cap $42.9B Large · P/E ratio 30.4 · P/S ratio 4.78 · EPS (TTM) $12.54 · Dividend yield 1.4% · Net margin 13.4% · Return on equity 30.6% · Return on assets (EBIT) 11.6%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 77 out of 100 (medium confidence).
What moves the price
The share trades about 23% below its 52-week high and 10% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Industrials peers we cover trades at −45% fair-value upside, at −63%, ROK screens richer than that median.
Fair Value models
All 22 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Insider trades
In the last 6 months, 7 officers or directors sold shares worth $2.0M and none bought.
- SaleIsaac WoodsVice President and Treasurer4× since Dec 5, 2025: 1,783 shares, avg. $407.26$726,148Sep 8, 202610b5-1 plan
- SaleMatheus De A G Viera BulhoSVP Software and Control5× since Dec 4, 2025: 8,009 shares, avg. $401.05$3.2MSep 2, 202610b5-1 plan
- SalePatricia A WatsonDirector1,100 shares at $431.43$474,573Aug 27, 2026
- SaleChristian E RotheSr. VP and CFO590 shares at $434.30$256,237Aug 20, 202610b5-1 plan
- SaleTerry L. RiestererVice President and Controller5× since Dec 5, 2025: 5,451 shares, avg. $440.06$2.4MJul 16, 2026
- SaleMatthew W. FordenwaltSVP Lifecycle Services7× since Dec 5, 2025: 4,465 shares, avg. $416.02$1.9MJun 4, 202610b5-1 plan
- SaleJohn M MillerVP and Chief IP Counsel3× since Dec 5, 2025: 1,201 shares, avg. $423.07$508,111May 20, 202610b5-1 plan
- SaleScott GenereuxSr.VP, Chief Revenue Officer4× since Dec 5, 2025: 19,893 shares, avg. $405.55$8.1MMay 5, 202610b5-1 plan
- SaleChristopher NardecchiaSVP, Chief Information Officer4× since Dec 5, 2025: 18,224 shares, avg. $414.53$7.6MMay 5, 202610b5-1 plan
- SaleCyril PerducatSVP, Chief Technology Officer3× since Dec 5, 2025: 1,303 shares, avg. $400.94$522,419Apr 10, 202610b5-1 plan
Plus 4 more entries from the last 12 months.
Plus 6 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Source: SEC Form 4, as of Nov 5, 2026. All filings at the SEC ↗
Revenue & earnings trend
Growth Forecast
ROK screens overvalued: fair value 63% below the price. Compare with SIE →
Recent news
- Rockwell Automation Gears Up to Report Q4 Earnings: What to Expect?
- Exploring Analyst Estimates for Rockwell Automation (ROK) Q4 Earnings, Beyond Revenue and EPS
- Rockwell Automation (ROK) Stock Looks Above Fair Value As Shares Ran 74%
- Should SecureOT Cybersecurity Launch Require Action From Rockwell Automation (ROK) Investors?
Compare Rockwell Automation Inc with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Industrial Machinery · 813 stocks
Valuation Multiplesvs Specialty Industrial Machinery median · lower = cheaper
Strength profile in five axes (Snowflake)
VALUE 0: the price sits above our fair-value range.
Context: sector, industry, market
- Is the Industrials sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- EBIT margin by industry
- P/S ratio by industry
- Stock screener with 62 metrics
- Undervalued stocks: Industrials
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Specialty Industrial Machinery stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Cummins Inc CMI | $448.58 | $358.52 | −20% | vs ROK |
| Schindler Holding SCHN | CHF 298.00 | CHF 184.22 | −38% | vs ROK |
| SIE SIE | €263.65 | €149.56 | −43% | vs ROK |
| AMETEK, Inc AME | $222.99 | $125.74 | −44% | vs ROK |
| Parker-Hannifin Corporation PH | $892.29 | $492.86 | −45% | vs ROK |
| Sandvik AB SAND | kr 357.40 | kr 194.33 | −46% | vs ROK |
| Illinois Tool Works Inc ITW | $285.41 | $154.30 | −46% | vs ROK |
| Emerson Electric Co EMR | $162.61 | $79.99 | −51% | vs ROK |
| Eaton Corporation ETN | $327.02 | $156.90 | −52% | vs ROK |
| GE Vernova Inc GEV | $770.51 | $143.50 | −81% | vs ROK |
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Key figures of Rockwell Automation Inc
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