SharkNinja, Inc. (SN) fair value: what the stock is really worth
As of Nov 5, 2026: fair value (intrinsic value) of SharkNinja, Inc. stock $102, price $217, that is 53.2% below the price, quality 70 out of 100. Rating: strongly overvalued. Calculated from audited financials with 24 of our 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.
How to read this chart
39‑month range $26.28 – $219.25 · fair‑value band $54.14 – $177.71 · the $217.13 price screens above the $101.56 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. As of Nov 6, 2026.
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SharkNinja, Inc., a product design and technology company, engages in the provision of various solutions for consumers in the United States, China, and internationally.
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It offers cleaning appliances, including corded and cordless vacuums, such as handheld and robotic vacuums, as well as other floorcare products comprising steam mops, wet/dry cleaning floor products, and carpet extraction; fans, coolers, frozen drink appliances, propane grills, and fire pits; and cooking and beverage appliances, such as air fryers, multi-cookers, outdoor and countertop grills and ovens, coffee systems, carbonation, cookware, cutlery, kettles, and toasters and bakeware products.
The company also provides food preparation appliances, which include blenders, food processors, ice cream makers, juicers, and frozen drink appliances and coolers; haircare and skincare beauty appliances, as well as home environment products comprising air purifiers and fans.
It sells its products through traditional brick-and-mortar retail channels and e-commerce channels, distributors, and direct-to-consumer channels under Shark and Ninja brands. SharkNinja, Inc. was incorporated in 2017 and is headquartered in Needham, Massachusetts.
Stock analysis
SharkNinja, Inc. (SN) currently trades at $217.13, while our model-based Fair Value estimate is $101.56, 53% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of $223.16 per share, and 2 of the 24 models we run sit above the $217.13 price.
Bear case: the Economic Profit group reads lowest at $44.37, and 22 of the 24 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $54.14 (bear) to $177.71 (bull), the price of $217.13 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 70/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
SharkNinja, Inc. reported revenue of $6.4B in FY2025 versus $3.7B in FY2021, a compound +14.5%/yr. Reported net income was $701M in FY2025, compounding +20.6%/yr from FY2021.
Key figures
Market cap $30.7B Large · P/E ratio 36.8 · P/S ratio 4.23 · EPS (TTM) $5.90 · Net margin 11.6% · Return on equity 30.3% · Return on assets (EBIT) 13.1% · Operating margin 22.4%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 78 out of 100 (low confidence).
What moves the price
The share trades about 1% below its 52-week high and 157% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 12% fair-value upside, at −53%, SN screens richer than that median.
Fair Value models
Bear$54.14Fair Value $101.56Bull$177.71
Price $217.13 · Downside -53.2%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then ($5.01 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, 6 officers or directors sold shares worth $578.1M and none bought.
SaleNeil B. ShahChief Commercial Officer4× since Feb 13, 2026: 200,000 shares, avg. $158.14$31.6MAug 26, 2026
SalePeter FeldDirector5,000 shares at $180.00$900,000Aug 20, 2026
SaleAdam QuigleyChief Financial Officer3× since Mar 4, 2026: 11,293 shares, avg. $124.29$1.4MAug 7, 2026
SaleMark BarrocasChief Executive Officer, Director5× since Feb 26, 2026: 996,511 shares, avg. $162.57$162.0MAug 6, 2026
SaleXuning WangDirector, 10% owner2,668,200 shares at $150.36$401.2MJul 10, 2026
SalePedro J. Lopez-BaldrichChief Legal Officer2× since Mar 3, 2026: 26,299 shares, avg. $115.78$3.0MJun 4, 2026
Plus 12 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.87/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+15.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+19.8%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+18.4%
Start year 2020 (pandemic). Over 10 years: +24.7% a year
Revenue growth 16 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+89.0%
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What shareholders gained per year (last 5 years) (mathematically smoothed) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Smoothed = median of all growth paths between the years of the window (trend line on the logarithm of earnings per share): a single extreme year cannot distort the rate. The reported figure stays in the tooltip.
+9.3%
Earnings growth per share plus dividend.
Earnings per share, growth per year+9.3%
Dividend (yield on the price)0.0%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.17% → 14%
2025 sits 195% above its own trend. The rate follows the median trend of the last 5 years, not that single year.
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+31.8%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+12.3%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +28.7% a year for the price and +9.7% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (97 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Positive
Recent news coverage is more positive than average.
AI conclusion: Strong reported margins and international sales momentum contrast with limited public evidence of a durable competitive moat.
Main risk: Chinese brands such as Roborock, Dreame and Ecovacs could capture share with feature-rich robot vacuums and appliances at lower prices, squeezing SharkNinja's margins in its core floorcare and small-appliance categories.
Bull case: By accelerating AI-driven design and consumer insights while further diversifying suppliers, SharkNinja could outpace rivals with faster innovation and maintain margins through premium features at competitive prices.
Bear case: If low-cost Chinese competitors erode pricing power and tariffs persist without full offset, SharkNinja might face sustained margin compression and slower growth in its key appliance segments.
SharkNinja is rolling out AI tools for consumer insights, product design and marketing optimization, with broader effects expected in 2027 and the chance to expand while holding headcount roughly flat. Strong international momentum and repeated product launches already fuel double-digit sales growth, yet our models see the stock as overvalued. Will the efficiency and pipeline gains from AI outweigh tariff headwinds and softer consumer demand?
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Furnishings, Fixtures & Appliances · 297 stocks
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "SharkNinja, Inc. Fair Value". https://www.fairvalue-calculator.com/stock/SN
Frequently asked questions
Is SharkNinja, Inc. (SN) overvalued or undervalued?
As of Nov 6, 2026, our model estimates a fair value of $101.56 versus a price of $217.13, about 53% lower (overvalued).
What is the fair value of SN?
Our model-based fair value for SharkNinja, Inc. is $101.56 (as of Nov 6, 2026), built from audited fundamentals. The current price: $217.13.
What is the quality score of SN?
SharkNinja, Inc. has a Quality Score of 70/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for SharkNinja, Inc. (SN)?
Our model-based price target is the fair value of $101.56 (as of Nov 6, 2026) from 24 valuation models. Cautious scenario $54.14, optimistic scenario $177.71. It is a calculation from audited fundamentals, not an analyst target.
What is the SharkNinja, Inc. stock forecast for 2026?
Our models put fair value at $101.56, about 53% lower versus a price of $217.13 (overvalued). Cautious scenario $54.14, optimistic scenario $177.71. The calculation is refreshed regularly with new filings.
What is the revenue of SharkNinja, Inc. (SN)?
SharkNinja, Inc. reported trailing-twelve-month revenue of about $7.3B (latest available figure, as of Nov 6, 2026).
What growth is priced into SharkNinja, Inc. (SN)?
For today's price to be fair in a discounted-cash-flow model, SharkNinja, Inc. would have to grow free cash flow by +31.8 % per year for five years (discount rate 9.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +18.4 % per year. As of Nov 6, 2026.
What discount rate (WACC) does the fair value of SN use?
Our models discount SharkNinja, Inc. at 9.6 %: a base by market capitalisation (large), damped by beta 1.17, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For SharkNinja, Inc. that is +31.8 % per year a year over ten years, using the same discount rate (9.6 %) and the same formula as our fair value.
How much growth has SharkNinja, Inc. (SN) delivered so far?
Over the past 5 years revenue at SharkNinja, Inc. grew +18.4 % a year. The price currently implies +31.8 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of SharkNinja, Inc. (SN) growing?
The median revenue growth in the sector is +4.6 % a year. That is the yardstick for the growth priced into SharkNinja, Inc. (+31.8 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of SharkNinja, Inc. (SN)?
The free-cash-flow yield on the price is 1.54 %: that much free cash flow SharkNinja, Inc. produces per unit of market value. When it exceeds the discount rate of our models (9.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of SharkNinja, Inc. (SN)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For SharkNinja, Inc. it is $101.56 per share (as of Nov 6, 2026), against a price of $217.13. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is SharkNinja, Inc. stock overvalued or undervalued in 2026?
As of Nov 6, 2026, SN trades above its calculated fair value: price $217.13, fair value $101.56, a gap of about −53% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SN?
No. The price is what the market pays today ($217.13); the fair value is what the company's own numbers justify ($101.56). For SharkNinja, Inc. the two are $115.57 per share apart. That gap is exactly why we show both numbers side by side.
How much is SharkNinja, Inc. worth?
The market values SharkNinja, Inc. at about $30.7B (market capitalisation, as of Nov 6, 2026). Per share that is $217.13; our models calculate a fair value of $101.56 per share.
What do the bullish and bearish scenarios say about SN?
Our models span a range for SharkNinja, Inc.: cautious scenario $54.14, base $101.56, optimistic $177.71 per share (as of Nov 6, 2026, price $217.13). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of SN?
SharkNinja, Inc. trades at a price-to-earnings ratio of 36.8 (as of Nov 6, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $101.56 is built from several models across several years. Other multiples: PEG 2.9, P/B 11.5, P/S 4.2, EV/EBITDA 23.6.
What is the PEG ratio of SN?
The PEG ratio of SharkNinja, Inc. is 2.87 (P/E divided by earnings growth, as of Nov 6, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of SharkNinja, Inc. (SN)?
Balance-sheet figures for SharkNinja, Inc. (as of Nov 6, 2026): return on equity 30.3%, debt of 0.26 per unit of equity. They feed the Quality Score of 70/100, which measures business quality independently of the share price.
How far is SN from its 52-week high?
SharkNinja, Inc. trades at $217.13, about 1% below its 52-week high of $219.25 and 157% above the low of $84.57 (as of Nov 5, 2026). Distance from the high says nothing about value: that is what the fair value of $101.56 is for.
Which stocks are comparable to SharkNinja, Inc.?
From the same area (Consumer Cyclical) we also value Midea Group, Gree Electric Appliances, Inc, Haier Smart Home Co, Guangdong Songfa Ceramics Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is SharkNinja, Inc. stock attractive at the current price?
The data as of Nov 6, 2026: price $217.13, calculated fair value $101.56 (−53%), Quality Score 70/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SN calculated?
We run SharkNinja, Inc. through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $101.56, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.5% above its aggregate fair value. SharkNinja, Inc. itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of SharkNinja, Inc. (SN)?
The closing price on Nov 5, 2026 was $217.13. Our model-based fair value is $101.56, about 53% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with SharkNinja, Inc. right now?
The price sits above even our optimistic bull case ($177.71). The favourable scenario is already priced in. The model range is unusually wide ($54.14 to $177.71). The outcome hinges heavily on assumptions, so read the point estimate with caution. Solid but not exceptional quality (70/100) and above fair value, neither a clear bargain nor a standout compounder.
Key figures of SharkNinja, Inc.
How large is the market capitalisation of SharkNinja, Inc. (SN)?
The market capitalisation of SharkNinja, Inc. is $30.7B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of SharkNinja, Inc. (SN)?
The price-to-sales ratio of SharkNinja, Inc. is 4.23 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of SharkNinja, Inc. (SN)?
Earnings per share at SharkNinja, Inc. are $5.90 (price ÷ EPS = P/E 36.8). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of SharkNinja, Inc. (SN)?
The net margin of SharkNinja, Inc. is 11.6% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of SharkNinja, Inc. (SN)?
The return on equity (ROE) of SharkNinja, Inc. is 30.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of SharkNinja, Inc. (SN)?
On an EBIT basis the return on assets of SharkNinja, Inc. is 13.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of SharkNinja, Inc. (SN)?
The operating margin of SharkNinja, Inc. is 22.4% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at SharkNinja, Inc. (SN)?
Revenue at SharkNinja, Inc. is growing +21.2% versus a year earlier (3y avg +19.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at SharkNinja, Inc. (SN)?
Earnings per share at SharkNinja, Inc. are growing +79.7% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does SharkNinja, Inc. (SN) carry?
The net debt of SharkNinja, Inc. is $124M (fiscal year 2025, ≈ 0.3 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Nov 6, 2026