Uber Technologies Inc (UBER) fair value: what the stock is really worth
As of Nov 4, 2026: fair value (intrinsic value) of Uber Technologies Inc stock $101, price $69.87, upside +44.9%, quality 70 out of 100. Rating: undervalued. Calculated from audited financials with 24 of our 26 valuation models and 37 quality factors, updated daily.
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The stock costs 31% less than our calculation considers fair.
Fair value $101.25 · Undervalued (31%)
Quality 70/100
Healthy Growth(revenue 5y +36.1 %/yr in USD)
Solidly profitable · 17.4% net margin (TTM)
Low debt
Generates free cash flow
Ranks above peers(10/14)
Wide moat75/100
Profit last quarter +86% vs. a year ago.
Insiders bought $15.3M (6M) · sold $2.0M
Some data
Negative coverage
Risks from the AI analysis
🚩Robotaxis and AI agents could bypass Uber's platform🚩Subscription models from rivals like Rapido could erode share in India🚩Gig worker reclassification could raise labor costs
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 5, 2026.
How to read this chart
60‑month range $20.46 – $100.10 · fair‑value band $53.09 – $179.37 · the $69.87 price screens below the $101.25 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 5, 2026.
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Uber Technologies, Inc. develops and operates proprietary technology applications in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia Pacific. The company operates through three segments: Mobility, Delivery, and Freight.
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The Mobility segment connects consumers with a range of transportation modalities, such as ridesharing, carsharing, micromobility, rentals, public transit, taxis, and other modalities; and offers riders in a variety of vehicle types, as well as financial partnerships products and advertising services.
The Delivery segment allows consumers to search for and discover restaurants to grocery, alcohol, convenience, and other retailers, as well as order a meal or other items, and either pick-up at the restaurant or have it delivered; and provides Uber direct, a white-label delivery-as-a-service for retailers and restaurants, as well as advertising services.
The Freight segment manages transportation and logistics networks, which connects shippers and carriers in digital marketplace, including carriers upfronts, pricing, and shipment booking; and offers on-demand platform to automate logistics end-to-end transactions for small-and medium-sized businesses to global enterprises.
The company was formerly known as Ubercab, Inc. and changed its name to Uber Technologies, Inc. in February 2011. Uber Technologies, Inc. was founded in 2009 and is headquartered in San Francisco, California.
Stock analysis
Uber Technologies Inc (UBER) currently trades at $69.87, while our model-based Fair Value estimate is $101.25, implying the stock looks roughly 31% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of $167.79 per share, and 13 of the 24 models we run sit above the $69.87 price.
Bear case: the Economic Profit group reads lowest at $37.28, and 11 of the 24 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $53.09 (bear) to $179.37 (bull), the price of $69.87 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 70/100 (solid quality), in the Technology sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Uber Technologies Inc reported revenue of $52.0B in FY2025 versus $17.5B in FY2021, a compound +31.4%/yr. Reported net income was $10.1B in FY2025.
Key figures
Market cap $143B Large · P/E ratio 14.6 · P/S ratio 2.59 · EPS (TTM) $4.78 · Net margin 17.4% · Return on equity 37.2% · Return on assets (EBIT) 0.3% · Operating margin 13.3%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 75 out of 100 (medium confidence).
What moves the price
The share trades about 26% below its 52-week high and 7% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Technology peers we cover trades at −20% fair-value upside, at 45%, UBER screens cheaper than that median.
Fair Value models
Bear$53.09Fair Value $101.25Bull$179.37
Price $69.87 · Upside +44.9%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then ($4.05 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, 2 officers or directors bought shares worth $15.3M, most recently on Sep 10, 2026. Over the same period, one person sold shares worth $2.0M. Buying cluster
SaleJill HazelbakerOfficer28,170 shares at $71.31$2.0MSep 11, 2026
BuyDara KhosrowshahiChief Executive Officer, Director141,000 shares at $70.96$10.0MSep 10, 2026
BuyAndrew MacdonaldOfficer70,000 shares at $75.83$5.3MSep 4, 2026
SaleNikki KrishnamurthySVP and Chief People Officer30,000 shares at $74.45$2.2MMar 16, 2026
BuyBalaji (A) KrishnamurthyChief Financial Officer22,453 shares at $71.25$1.6MFeb 24, 2026
SaleTony WestOfficer3× since Nov 18, 2025: 9,375 shares, avg. $85.32$799,875Jan 20, 202610b5-1 plan
SalePrashanth Mahendra-RajahCFO5,500 shares at $94.41$519,255Nov 12, 2025
Plus 32 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.100/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+18.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+17.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+36.1%
Start year 2020 (pandemic). Over 10 years: +38.6% a year
Revenue growth 10 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+38.6%
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What shareholders gained per year (last 3 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 3 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: adjusted.
+41.4%
Earnings growth per share plus dividend.
Earnings per share, growth per year+41.4%
Dividend (yield on the price)0.0%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−44% → 11%
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+4.9%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+12.5%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +2.4% a year for the price and +9.9% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (99 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Negative
Recent news coverage is more negative than average.
AI conclusion: The business shows moderate platform advantages as its main strength, yet faces intense competition and limited owner signals as its key weakness.
Main risk: Vertically integrated robotaxi operators or user-aligned AI agents could reduce Uber's role as marketplace intermediary, lowering commissions and margins on mobility services.
Bull case: Uber could integrate robotaxis and partner with AI tools to enhance its platform efficiency and expand into new services, maintaining or growing its intermediary position.
Bear case: If robotaxis and reclassification risks materialise alongside aggressive rivals, Uber might see its core marketplace model commoditised or burdened with higher costs, limiting growth in mobility and delivery.
Our models see the business as undervalued. Strong gross bookings growth continues even as Uber commits over ten billion dollars to robotaxis that still account for under half a percent of trips. Will the core platform capture enough value from autonomy to offset the capital at risk, or will dedicated competitors erode its position over time?
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Application · 634 stocks
Beats the industry median on 10/14 measures
Overall it ranks above its industry peers.
Valuation
Quality Score70 · Top 25%
Fair Value upside+44.9% · Top 25%
Profitability
Return on equity (12 months)37.2% · Top 25%
Return on assets16.3% · Top 25%
Net margin (12 months)17.4% · Top 25%
Operating margin (12 months)13.3% · Above median
Growth and dividend
Revenue growth (quarter YoY)12.2% · Above median
Balance sheet
Debt / equity0.39× · Highest 25%
Valuation Multiplesvs Software - Application median · lower = cheaper
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Is Uber Technologies Inc (UBER) overvalued or undervalued?
As of Nov 5, 2026, our model estimates a fair value of $101.25 versus a price of $69.87, about +45% upside (undervalued).
What is the fair value of UBER?
Our model-based fair value for Uber Technologies Inc is $101.25 (as of Nov 5, 2026), built from audited fundamentals. The current price: $69.87.
What is the quality score of UBER?
Uber Technologies Inc has a Quality Score of 70/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Uber Technologies Inc (UBER)?
Our model-based price target is the fair value of $101.25 (as of Nov 5, 2026) from 24 valuation models. Cautious scenario $53.09, optimistic scenario $179.37. It is a calculation from audited fundamentals, not an analyst target.
What is the Uber Technologies Inc stock forecast for 2026?
Our models put fair value at $101.25, about +45% upside versus a price of $69.87 (undervalued). Cautious scenario $53.09, optimistic scenario $179.37. The calculation is refreshed regularly with new filings.
What is the revenue of Uber Technologies Inc (UBER)?
Uber Technologies Inc reported trailing-twelve-month revenue of about $55.2B (latest available figure, as of Nov 5, 2026).
What growth is priced into Uber Technologies Inc (UBER)?
For today's price to be fair in a discounted-cash-flow model, Uber Technologies Inc would have to grow free cash flow by +4.9 % per year for five years (discount rate 9.9 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +36.1 % per year. As of Nov 5, 2026.
What discount rate (WACC) does the fair value of UBER use?
Our models discount Uber Technologies Inc at 9.9 %: a base by market capitalisation (large), damped by beta 1.31, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Uber Technologies Inc that is +4.9 % per year a year over ten years, using the same discount rate (9.9 %) and the same formula as our fair value.
How much growth has Uber Technologies Inc (UBER) delivered so far?
Over the past 5 years revenue at Uber Technologies Inc grew +36.1 % a year. The price currently implies +4.9 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Uber Technologies Inc (UBER) growing?
The median revenue growth in the sector is +7.8 % a year. That is the yardstick for the growth priced into Uber Technologies Inc (+4.9 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Uber Technologies Inc (UBER)?
The free-cash-flow yield on the price is 6.82 %: that much free cash flow Uber Technologies Inc produces per unit of market value. When it exceeds the discount rate of our models (9.9 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Uber Technologies Inc (UBER)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Uber Technologies Inc it is $101.25 per share (as of Nov 5, 2026), against a price of $69.87. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Uber Technologies Inc stock overvalued or undervalued in 2026?
As of Nov 5, 2026, UBER trades below its calculated fair value: price $69.87, fair value $101.25, a gap of about +45% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of UBER?
No. The price is what the market pays today ($69.87); the fair value is what the company's own numbers justify ($101.25). For Uber Technologies Inc the two are $31.38 per share apart. That gap is exactly why we show both numbers side by side.
How much is Uber Technologies Inc worth?
The market values Uber Technologies Inc at about $143B (market capitalisation, as of Nov 5, 2026). Per share that is $69.87; our models calculate a fair value of $101.25 per share.
What do the bullish and bearish scenarios say about UBER?
Our models span a range for Uber Technologies Inc: cautious scenario $53.09, base $101.25, optimistic $179.37 per share (as of Nov 5, 2026, price $69.87). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of UBER?
Uber Technologies Inc trades at a price-to-earnings ratio of 14.6 (as of Nov 5, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $101.25 is built from several models across several years. Other multiples: PEG 5.8, P/B 5.3, P/S 2.6, EV/EBITDA 19.5.
What is the PEG ratio of UBER?
The PEG ratio of Uber Technologies Inc is 5.79 (P/E divided by earnings growth, as of Nov 5, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Uber Technologies Inc (UBER)?
Balance-sheet figures for Uber Technologies Inc (as of Nov 5, 2026): return on equity 37.2%, debt of 0.39 per unit of equity. They feed the Quality Score of 70/100, which measures business quality independently of the share price.
How far is UBER from its 52-week high?
Uber Technologies Inc trades at $69.87, about 26% below its 52-week high of $94.67 and 7% above the low of $65.25 (as of Nov 4, 2026). Distance from the high says nothing about value: that is what the fair value of $101.25 is for.
Which stocks are comparable to Uber Technologies Inc?
From the same area (Technology) we also value SAP SE, Shopify Inc, Salesforce, Inc, ServiceNow, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Uber Technologies Inc stock attractive at the current price?
The data as of Nov 5, 2026: price $69.87, calculated fair value $101.25 (+45%), Quality Score 70/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of UBER calculated?
We run Uber Technologies Inc through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $101.25, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.6% above its aggregate fair value. Uber Technologies Inc currently trades 31% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Uber Technologies Inc (UBER)?
The closing price on Nov 4, 2026 was $69.87. Our model-based fair value is $101.25, about +45% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Uber Technologies Inc right now?
The model range is unusually wide ($53.09 to $179.37). The outcome hinges heavily on assumptions, so read the point estimate with caution. Solid quality (70/100) at a price below fair value, the discount is the argument here, not the business quality.
Key figures of Uber Technologies Inc
How large is the market capitalisation of Uber Technologies Inc (UBER)?
The market capitalisation of Uber Technologies Inc is $143B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Uber Technologies Inc (UBER)?
The price-to-sales ratio of Uber Technologies Inc is 2.59 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Uber Technologies Inc (UBER)?
Earnings per share at Uber Technologies Inc are $4.78 (price ÷ EPS = P/E 14.6). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Uber Technologies Inc (UBER)?
The net margin of Uber Technologies Inc is 17.4% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Uber Technologies Inc (UBER)?
The return on equity (ROE) of Uber Technologies Inc is 37.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Uber Technologies Inc (UBER)?
On an EBIT basis the return on assets of Uber Technologies Inc is 0.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Uber Technologies Inc (UBER)?
The operating margin of Uber Technologies Inc is 13.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Uber Technologies Inc (UBER)?
Revenue at Uber Technologies Inc is growing +12.2% versus a year earlier (3y avg +17.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Uber Technologies Inc (UBER)?
Earnings per share at Uber Technologies Inc are growing +85.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Uber Technologies Inc (UBER) carry?
The net debt of Uber Technologies Inc is $5.7B (fiscal year 2025, ≈ 0.6 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Some data
Nov 5, 2026