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Lotte Corp (004990) fair value: what the stock is really worth

As of Nov 6, 2026: fair value (intrinsic value) of Lotte Corp stock KRW 67,350, price KRW 22,450, upside +200.0%, quality 39 out of 100. Rating: strongly undervalued. Calculated from audited financials with 2 of our 26 valuation models and 37 quality factors, updated daily.

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Consumer Defensive KR · ISIN KR7004990008

LC Lotte Corp logo Thin data Nov 5, 2026

Lotte Corp

004990 · KO
Cheap, value-trap risk

The stock costs 67% less than our calculation considers fair.

Fair value 67,350 KRW · Strongly undervalued
Generates free cash flow over the last twelve months
Even on cautious assumptions the value is 59% above the price (35,759 KRW).
Expensive Growth (revenue 5y +11.3 %/yr in KRW)
Moderate debt
5.6% dividend yield · Watch coverage
Mixed vs. peers (6/12)
Quality 39/100
Loss-making · -2.6% net margin (TTM)
Narrow moat 17/100
Thin data
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

37,041 KRW 18,027 KRW Fair Value 67,350 KRW Jun 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 5, 2026.

How to read this chart

60‑month range 18,027 KRW – 37,041 KRW · fair‑value band 35,759 KRW – 98,941 KRW · the 22,450 KRW price screens below the 67,350 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. As of Nov 5, 2026.

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Company profile

LOTTE Corporation engages in the food, retail, chemical, construction, manufacturing, tourism, service, and finance businesses worldwide.

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It offers confectionery, beverages, liquor, food ingredients, and processed foods; coffee and coffee mixes, powdered drinks, food and beverage solution, and petcare products; manufactures, wholesales, and distributes soft drinks and alcoholic beverages; import and sells wine; and engages in restaurant franchise business.

The company also operates department stores, grocery market, supermarkets, convenience stores, and home shopping networks; e-commerce platform; easy payment service; imports and sells clothing and general merchandise; retails consumer elec payment services; and operates multiplex movie theater.

In addition, it manufactures and sells petrochemicals, aluminium anode foil, organic chemical, Acetic acid, VAM, hydrogen, office machinery, electronic instruments, synthetic resins, synthetic textiles, and by-products; imports and exports cameras, medical devices, projectors, and network cameras; and offers instant cameras, photobooks, photo solution services, digital printing devices, RFID and IoT solutions, etc.

Further, the company engages in housing, architecture, civil engineering, and plant; construction; delivery, distribution/storage, shipping, forwarding, port operations, and consultation activities; rental of car and equipment; operation of resort condominium, Tourist hotel, and LOTTE World Tower and Mall, as well as theme parks; construction and management of golf course; Culture and arts business; social welfare activities; education consultancy; real estate development and financial consulting; owns a professional baseball team; and offers digital platform, travel, Lease financing, corporate, and individual loans.

The company was formerly known as Lotte Confectionery Co. Ltd. and changed its name to LOTTE Corporation in October 2017. The company was founded in 1967 and is headquartered in Seoul, South Korea.

Stock analysis

Lotte Corp (004990) currently trades at 22,450 KRW, while our model-based Fair Value estimate is 67,350 KRW, implying the stock looks roughly 67% undervalued today.

Show more

Valuation

How firm this estimate is: it rests on 2 models at a data quality of 80/100, which puts the data coverage at low.

Scenario range: 35,759 KRW (bear) to 98,941 KRW (bull), the price of 22,450 KRW sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 39/100 (below-average quality), in the Consumer Defensive sector.

Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.

Lotte Corp reported revenue of 15.5T KRW in FY2025 versus 9.9T KRW in FY2021, a compound +11.9%/yr. Reported net income was −648B KRW in FY2025.

Key figures

Market cap 1.6T KRW (≈ $1.2B) Small · P/S ratio 0.11 · EPS (TTM) −5,528 KRW · Dividend yield 5.6% · Net margin −2.6% · Return on equity −3.8% · Return on assets (EBIT) 1.6% (5-year average) · Operating margin 3.2%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 17 out of 100 (medium confidence).

What moves the price

The share trades about 39% below its 52-week high and 6% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Defensive peers we cover trades at −8% fair-value upside, at 200%, 004990 screens cheaper than that median.

Fair Value models

Bear 35,759 KRW Fair Value 67,350 KRW Bull 98,941 KRW
Price 22,450 KRW · Upside +200.0%
Capped: our models arrive at a very high value here. We deliberately show a more cautious Fair Value.
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
EV/EBITDA 58,342 KRW 109,882 KRW 161,422 KRW 64
NCAV (Graham) 33,160 KRW 44,434 KRW 66,319 KRW 54
All 2 models by family
Multiples
EV/EBITDA 58,342 KRW 109,882 KRW 161,422 KRW 64
Asset-Based
NCAV (Graham) 33,160 KRW 44,434 KRW 66,319 KRW 54

Open the full fair value analysis →

Quality Score breakdown

Overall quality 39/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 18
How much profit the company makes from its sales and capital
Quality Growth 48
Are margins and returns getting better?
Cashflow 16
Do the profits arrive as real cash?
Financial strength 16
Debt, balance sheet and risk of trouble
Investment 85
Does it invest with discipline instead of growing at any price?
Low Volatility 66
How calm the share price moves, does not count
Price momentum 22
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 8
Distance to the 52-week high, does not count
New shares 75
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 32/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
−1.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+11.3%
Start year 2020 (pandemic). Over 10 years: +21.3% a year
Revenue growth 24 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.2%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
1.8% (2020) → 1.5% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

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Compare Lotte Corp with another stock

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Confectioners · 80 stocks

Beats the industry median on 6/11 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 39 · Bottom 25%
Fair Value upside +200.0% · Top 25%
Profitability
Return on assets −2.8% · Bottom 25%
Net margin (12 months) −2.6% · Bottom 25%
Operating margin (12 months) 3.2% · Below median
Growth and dividend
Revenue growth (quarter YoY) 1.2% · Above median
Dividend yield (12 months) 5.6% · Top 25%
Balance sheet
Debt / equity 0.81× · Highest 25%

Valuation Multiplesvs Confectioners median · lower = cheaper

P/B 0.26× · Cheapest 25%
P/S (12 months) 0.10× · Cheapest 25%
EV/EBITDA 4.2× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)100 · sector 24
FUTURE (revenue growth)6 · sector 0
PAST (return on equity)0 · sector 22
HEALTH (low debt)59 · sector 89
DIVIDEND (yield)100 · sector 53

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Confectioners stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
ORION Corp 271560 118,400 KRW 203,315 KRW +72% vs 004990
ORION Holdings 001800 24,850 KRW 37,418 KRW +51% vs 004990
Chocoladefabriken Lindt & Sprüngli AG LISP CHF 8,635 CHF 11,708 +36% vs 004990
Barry Callebaut AG BARN CHF 1,240 CHF 1,179 −5% vs 004990
The Hershey Company HSY $178.08 $163.44 −8% vs 004990
Cofco Sugar Holding 600737 ¥12.27 ¥10.76 −12% vs 004990
Mondelez International, Inc MDLZ $66.02 $46.95 −29% vs 004990
Tootsie Roll Industries, Inc TR $38.97 $21.64 −44% vs 004990
Balrampur Chini Mills Limited BALRAMCHIN ₹670.30 ₹289.69 −57% vs 004990
Guangxi Yuegui Guangye Holdings 000833 ¥17.04 ¥6.91 −59% vs 004990

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Lotte Corp: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Lotte Corp Fair Value". https://www.fairvalue-calculator.com/stock/004990

Frequently asked questions

Is Lotte Corp (004990) overvalued or undervalued?
As of Nov 5, 2026, our model estimates a fair value of 67,350 KRW versus a price of 22,450 KRW, about +200% upside (undervalued).
What is the fair value of 004990?
Our model-based fair value for Lotte Corp is 67,350 KRW (as of Nov 5, 2026), built from audited fundamentals. The current price: 22,450 KRW.
What is the quality score of 004990?
Lotte Corp has a Quality Score of 39/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Lotte Corp (004990)?
Our model-based price target is the fair value of 67,350 KRW (as of Nov 5, 2026) from 2 valuation models. Cautious scenario 35,759 KRW, optimistic scenario 98,941 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the Lotte Corp stock forecast for 2026?
Our models put fair value at 67,350 KRW, about +200% upside versus a price of 22,450 KRW (undervalued). Cautious scenario 35,759 KRW, optimistic scenario 98,941 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of Lotte Corp (004990)?
Lotte Corp reported trailing-twelve-month revenue of about 15.6T KRW (latest available figure, as of Nov 5, 2026).
Does Lotte Corp pay a dividend?
Lotte Corp currently shows a dividend yield of 5.57% relative to its recent price (as of Nov 5, 2026).
How much is the dividend of Lotte Corp (004990) and when is the ex-dividend date?
Lotte Corp pays a dividend of 1,250 KRW per share a year, a dividend yield of 5.6%. The last ex-dividend date was Mar 30, 2026. Our assessment: Watch coverage. The dividend isn’t fully covered by free cash flow or earnings, part of it is funded from reserves or debt. Fine for now, but worth watching: if it stays uncovered, the dividend could be cut.
What is the intrinsic value of Lotte Corp (004990)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Lotte Corp it is 67,350 KRW per share (as of Nov 5, 2026), against a price of 22,450 KRW. It is the blended result of 2 valuation models in 2 families (Multiples, Asset-Based).
Is Lotte Corp stock overvalued or undervalued in 2026?
As of Nov 5, 2026, 004990 trades below its calculated fair value: price 22,450 KRW, fair value 67,350 KRW, a gap of about +200% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 004990?
No. The price is what the market pays today (22,450 KRW); the fair value is what the company's own numbers justify (67,350 KRW). For Lotte Corp the two are 44,900 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is Lotte Corp worth?
The market values Lotte Corp at about 1.6T KRW (market capitalisation, as of Nov 5, 2026). Per share that is 22,450 KRW; our models calculate a fair value of 67,350 KRW per share.
What do the bullish and bearish scenarios say about 004990?
Our models span a range for Lotte Corp: cautious scenario 35,759 KRW, base 67,350 KRW, optimistic 98,941 KRW per share (as of Nov 5, 2026, price 22,450 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Lotte Corp (004990)?
Balance-sheet figures for Lotte Corp (as of Nov 5, 2026): return on equity −3.8%, debt of 0.81 per unit of equity. They feed the Quality Score of 39/100, which measures business quality independently of the share price.
How far is 004990 from its 52-week high?
Lotte Corp trades at 22,450 KRW, about 39% below its 52-week high of 37,041 KRW and 6% above the low of 21,100 KRW (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of 67,350 KRW is for.
Which stocks are comparable to Lotte Corp?
From the same area (Consumer Defensive) we also value Mondelez International, Inc, The Hershey Company, Chocoladefabriken Lindt & Sprüngli AG, Barry Callebaut AG, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Lotte Corp stock attractive at the current price?
The data as of Nov 5, 2026: price 22,450 KRW, calculated fair value 67,350 KRW (+200%), Quality Score 39/100, from 2 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 004990 calculated?
We run Lotte Corp through 2 models from 2 families: Multiples, Asset-Based. Every model gets the same audited fundamentals; the fair value of 67,350 KRW builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Lotte Corp currently trades 67% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Lotte Corp (004990)?
The closing price on Nov 6, 2026 was 22,450 KRW. Our model-based fair value is 67,350 KRW, about +200% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Lotte Corp right now?
The large discount to fair value meets weak quality (39/100). That raises the risk this is a value trap rather than a bargain. The price is below even our cautious bear case (35,759 KRW). The market is more pessimistic than our downside scenario. The model range is unusually wide (35,759 KRW to 98,941 KRW). The outcome hinges heavily on assumptions, so read the point estimate with caution. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.

Key figures of Lotte Corp

How large is the market capitalisation of Lotte Corp (004990)?
The market capitalisation of Lotte Corp is 1.6T KRW (≈ $1.2B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Lotte Corp (004990)?
The price-to-sales ratio of Lotte Corp is 0.11 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Lotte Corp (004990)?
Earnings per share at Lotte Corp are −5,528 KRW. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Lotte Corp (004990)?
The dividend yield of Lotte Corp is 5.6%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Lotte Corp (004990)?
The net margin of Lotte Corp is −2.6% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Lotte Corp (004990)?
The return on equity (ROE) of Lotte Corp is −3.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Lotte Corp (004990)?
On an EBIT basis the return on assets of Lotte Corp is 1.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Lotte Corp (004990)?
The operating margin of Lotte Corp is 3.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Lotte Corp (004990)?
Revenue at Lotte Corp is growing +1.2% versus a year earlier (3y avg +3.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Lotte Corp (004990)?
Earnings per share at Lotte Corp are growing −46.0% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Lotte Corp (004990) generate?
The free cash flow of Lotte Corp is −209B KRW (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Lotte Corp (004990) carry?
The net debt of Lotte Corp is 7.3T KRW (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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