Lotte Corp (004990) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Lotte Corp KRW 73,200, price KRW 24,400, upside +200.0%, quality 40 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range 18,027 KRW – 37,041 KRW · fair‑value band 38,865 KRW – 107,535 KRW · the 24,400 KRW price screens below the 73,200 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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LOTTE Corporation engages in the food, retail, chemical, construction, manufacturing, tourism, service, and finance businesses worldwide.
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LOTTE Corporation engages in the food, retail, chemical, construction, manufacturing, tourism, service, and finance businesses worldwide. It offers confectionery, beverages, liquor, food ingredients, and processed foods; coffee and coffee mixes, powdered drinks, food and beverage solution, and petcare products; manufactures, wholesales, and distributes soft drinks and alcoholic beverages; import and sells wine; and engages in restaurant franchise business. The company also operates department stores, grocery market, supermarkets, convenience stores, and home shopping networks; e-commerce platform; easy payment service; imports and sells clothing and general merchandise; retails consumer elec payment services; and operates multiplex movie theater. In addition, it manufactures and sells petrochemicals, aluminium anode foil, organic chemical, Acetic acid, VAM, hydrogen, office machinery, electronic instruments, synthetic resins, synthetic textiles, and by-products; imports and exports cameras, medical devices, projectors, and network cameras; and offers instant cameras, photobooks, photo solution services, digital printing devices, RFID and IoT solutions, etc. Further, the company engages in housing, architecture, civil engineering, and plant; construction; delivery, distribution/storage, shipping, forwarding, port operations, and consultation activities; rental of car and equipment; operation of resort condominium, Tourist hotel, and LOTTE World Tower and Mall, as well as theme parks; construction and management of golf course; Culture and arts business; social welfare activities; education consultancy; real estate development and financial consulting; owns a professional baseball team; and offers digital platform, travel, Lease financing, corporate, and individual loans. The company was formerly known as Lotte Confectionery Co. Ltd. and changed its name to LOTTE Corporation in October 2017. The company was founded in 1967 and is headquartered in Seoul, South Korea.
Stock analysis
Lotte Corp (004990) currently trades at 24,400 KRW, while our model-based Fair Value estimate is 73,200 KRW, implying the stock looks roughly 66.7% undervalued today.
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Valuation
How firm this estimate is: it rests on 6 models at a data quality of 80/100, which puts the evidence level at low.
Scenario range: 38,865 KRW (bear) to 107,535 KRW (bull), the price of 24,400 KRW sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 40/100 (below-average quality), in the Consumer Defensive sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Lotte Corp reported revenue of 15.5T KRW in FY2025 versus 9.9T KRW in FY2021, a compound +11.9%/yr. Reported net income was −648B KRW in FY2025.
Key figures
Market cap 1.7T KRW (≈ $1.3B) · P/S ratio 0.12 · Dividend yield 5.1% · Net margin −4.2% · Return on equity −5.2% · Return on assets (EBIT) 1.6% · Operating margin 1.3% · Revenue (TTM) 15.6T KRW.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 32 out of 100 (medium confidence).
What moves the price
The share trades about 34% below its 52-week high and 11% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −43% fair-value upside, at 200%, 004990 screens cheaper than that median.
Fair Value models
Bear 38,865 KRWFair Value 73,200 KRWBull 107,535 KRW
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.32/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
−1.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+11.3%
Start year 2020 (pandemic). Over 10 years: +21.3% a year
Revenue growth 24 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.2%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
1.8% (2020) → 1.5% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Confectioners · 81 stocks
Beats the industry median on 4/9 measures
A mixed picture versus its industry peers.
Valuation
Quality Score40 · Bottom 25%
Fair Value upside+200% · Top 25%
Profitability
Return on assets1% · Below median
Net margin (TTM)−3% · Bottom 25%
Operating margin (TTM)1% · Below median
Growth and dividend
Revenue growth1% · Above median
Dividend yield (TTM)5.1% · Top 25%
Balance sheet
Debt / equity0.81× · Highest 25%
Valuation Multiplesvs Confectioners median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Lotte Corp Fair Value". https://www.fairvalue-calculator.com/stock/004990
Frequently asked questions
Is Lotte Corp (004990) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 73,200 KRW versus a price of 24,400 KRW, about +200% upside (undervalued).
What is the fair value of 004990?
Our model-based fair value for Lotte Corp is 73,200 KRW (as of Sep 24, 2026), built from audited fundamentals. The current price: 24,400 KRW.
What is the quality score of 004990?
Lotte Corp has a Quality Score of 40/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Lotte Corp (004990)?
Our model-based price target is the fair value of 73,200 KRW (as of Sep 24, 2026) from 4 valuation models. Cautious scenario 38,865 KRW, optimistic scenario 107,535 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the Lotte Corp stock forecast for 2026?
Our models put fair value at 73,200 KRW, about +200% upside versus a price of 24,400 KRW (undervalued). Cautious scenario 38,865 KRW, optimistic scenario 107,535 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of Lotte Corp (004990)?
Lotte Corp reported trailing-twelve-month revenue of about 15.6T KRW (latest available figure, as of Sep 24, 2026).
Does Lotte Corp pay a dividend?
Lotte Corp currently shows a dividend yield of about 5.12% relative to its recent price (as of Sep 24, 2026).
What is the intrinsic value of Lotte Corp (004990)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Lotte Corp it is 73,200 KRW per share (as of Sep 24, 2026), against a price of 24,400 KRW. It is the blended result of 4 valuation models (cash flow, earnings, asset, dividend).
Is Lotte Corp stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 004990 trades below its calculated fair value: price 24,400 KRW, fair value 73,200 KRW, a gap of about +200% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 004990?
No. The price is what the market pays today (24,400 KRW); the fair value is what the company's own numbers justify (73,200 KRW). For Lotte Corp the two are 48,800 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is Lotte Corp worth?
The market values Lotte Corp at about 1.7T KRW (market capitalisation, as of Sep 24, 2026). Per share that is 24,400 KRW; our models calculate a fair value of 73,200 KRW per share.
What do the bullish and bearish scenarios say about 004990?
Our models span a range for Lotte Corp: cautious scenario 38,865 KRW, base 73,200 KRW, optimistic 107,535 KRW per share (as of Sep 24, 2026, price 24,400 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Lotte Corp (004990)?
Balance-sheet figures for Lotte Corp (as of Sep 24, 2026): return on equity −5.2%, debt of 0.81 per unit of equity. They feed the Quality Score of 40/100, which measures business quality independently of the share price.
How far is 004990 from its 52-week high?
Lotte Corp trades at 24,400 KRW, about 34% below its 52-week high of 37,041 KRW and 11% above the low of 22,050 KRW (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of 73,200 KRW is for.
Which stocks are comparable to Lotte Corp?
From the same area (Consumer Defensive) we also value Mondelez International, Inc, The Hershey Company, Chocoladefabriken Lindt & Sprüngli AG, Barry Callebaut AG, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Lotte Corp stock attractive at the current price?
The data as of Sep 24, 2026: price 24,400 KRW, calculated fair value 73,200 KRW (+200%), Quality Score 40/100, from 4 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 004990 calculated?
We run Lotte Corp through 4 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 73,200 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.0 % above its aggregate fair value. Lotte Corp currently trades 200 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Lotte Corp (004990)?
The closing price on Sep 23, 2026 was 24,400 KRW. Our model-based fair value is 73,200 KRW, about +200% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Lotte Corp right now?
The large discount to fair value meets weak quality (40/100). That raises the risk this is a value trap rather than a bargain. The price is below even our cautious bear case (38,865 KRW). The market is more pessimistic than our downside scenario. The model range is unusually wide (38,865 KRW to 107,535 KRW). The outcome hinges heavily on assumptions, so read the point estimate with caution. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Key figures of Lotte Corp
How large is the market capitalisation of Lotte Corp (004990)?
The market capitalisation of Lotte Corp is 1.7T KRW (≈ $1.3B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Lotte Corp (004990)?
The price-to-sales ratio of Lotte Corp is 0.12 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the dividend yield of Lotte Corp (004990)?
The dividend yield of Lotte Corp is 5.1%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Lotte Corp (004990)?
The net margin of Lotte Corp is −4.2% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Lotte Corp (004990)?
The return on equity (ROE) of Lotte Corp is −5.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Lotte Corp (004990)?
On an EBIT basis the return on assets of Lotte Corp is 1.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Lotte Corp (004990)?
The operating margin of Lotte Corp is 1.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Lotte Corp (004990)?
Revenue at Lotte Corp is growing +1.0% versus a year earlier (3y avg +3.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Lotte Corp (004990)?
Earnings per share at Lotte Corp are growing −46.0% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Lotte Corp (004990) generate?
The free cash flow of Lotte Corp is −209B KRW (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Lotte Corp (004990) carry?
The net debt of Lotte Corp is 7.3T KRW (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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