Jayjun Co Ltd (025620) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Jayjun Co Ltd stock KRW 1,341, price KRW 4,995, that is 73.2% below the price, quality 25 out of 100. Rating: strongly overvalued. Calculated from audited financials with 8 of our 26 valuation models and 37 quality factors, updated daily.
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Jayjun Co Ltd
025620 · KOOur calculation puts a fair price 73% below what the stock costs today.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 9, 2026.
How to read this chart
60‑month range 3,350 KRW – 43,700 KRW · fair‑value band 1,006 KRW – 1,676 KRW · the 4,995 KRW price screens above the 1,341 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 9, 2026.
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Company profile
Cha AI Healthcare Co., Ltd., together with its subsidiaries, manufactures and distributes cosmetic products in South Korea.
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The company offers facial care products, including masks/packs, skin/toner/mist, pads/patches, ampoules/serums/essence, lotion/emulsion, creams/gels, cleansing/peeling, sun care, and beauty accessories products; skin cells/texture, moisture/moisturizing, whitening/brightening, and sensitive/calm care products; nutritional/elasticity/anti-aging care products; and UV protection care products.
The company was formerly known as Jayjun Cosmetic Co., Ltd. and changed its name to Cha AI Healthcare Co., Ltd. in December 2025. Cha AI Healthcare Co., Ltd. was founded in 1972 and is headquartered in Seoul, South Korea.
Stock analysis
Jayjun Co Ltd (025620) currently trades at 4,995 KRW, while our model-based Fair Value estimate is 1,341 KRW, 73% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of 3,262 KRW per share, and 1 of the 8 models we run sit above the 4,995 KRW price.
Bear case: the Earnings-Based group reads lowest at 624.40 KRW, and 7 of the 8 models stay below the price. Data coverage for this calculation is low.
Scenario range: 1,006 KRW (bear) to 1,676 KRW (bull), the price of 4,995 KRW sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 25/100 (below-average quality), in the Consumer Defensive sector.
Mixed Growth: Spin-off in 2002: revenue and profit before it include the divested business. Growth is measured afresh from 2002.
Jayjun Co Ltd reported revenue of 7.3B KRW in FY2025 versus 20.5B KRW in FY2021, a compound −22.8%/yr. Reported net income was 1.4B KRW in FY2025.
Key figures
Market cap 90.9B KRW (≈ $67.2M) Micro · P/E ratio 11.3 · P/S ratio 10.8 · EPS (TTM) 447.64 KRW · Net margin 96.6% · Return on equity 13.5% · Return on assets (EBIT) −15.2% (5-year average) · Operating margin −37.6%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).
What moves the price
The share trades about 65% below its 52-week high and 27% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −26% fair-value upside, at −73%, 025620 screens richer than that median.
Fair Value models
All 8 models by family
The fair value above starts from this blend and is adjusted for dilution from new shares.
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
025620 screens overvalued: fair value 73% below the price. Compare with Colgate-Palmolive Company →
Compare Jayjun Co Ltd with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Household & Personal Products · 230 stocks
Valuation Multiplesvs Household & Personal Products median · lower = cheaper
Strength profile in five axes (Snowflake)
VALUE 0: the price sits above our fair-value range.
Context: sector, industry, market
- Is the Consumer Staples sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Return on equity by industry
- Quality Score by industry
- PEG screener for stocks with fair value
- Undervalued stocks: South Korean Stocks
- Valuation of the Korea market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Godrej Consumer Products Limited GODREJCP | ₹851.00 | ₹1,146 | +35% | vs 025620 |
| Puig Brands, S.A PUIG | €19.84 | €24.28 | +22% | vs 025620 |
| Henkel AG HEN | €74.85 | €82.55 | +10% | vs 025620 |
| Beiersdorf Aktiengesellschaft, BEI | €85.26 | €69.09 | −19% | vs 025620 |
| The Clorox Company CLX | $99.96 | $74.29 | −26% | vs 025620 |
| Church & Dwight Co CHD | $109.33 | $65.04 | −41% | vs 025620 |
| Colgate-Palmolive Company CL | $96.56 | $56.16 | −42% | vs 025620 |
| Marico Limited MARICO | ₹897.75 | ₹493.84 | −45% | vs 025620 |
| The Estée Lauder Companies Inc EL | $110.06 | $44.21 | −60% | vs 025620 |
| Hindustan Unilever Limited HINDUNILVR | ₹1,998 | ₹775.25 | −61% | vs 025620 |
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Key figures of Jayjun Co Ltd
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