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Cha AI Healthcare Co (025620) Fair Value & Analysis

Consumer Defensive · KR · Market cap 51.5B KRW

Price7,500 KRW
Fair Value3,579 KRW
Upside-52.3%
Quality95/100
Evidence: Medium Range 2,684 KRW – 4,474 KRW

Fair value as of: Jun 24, 2026

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Analysis

Cha AI Healthcare Co (025620) currently trades at 7,500 KRW, while our model-based Fair Value estimate is 3,579 KRW — implying the stock looks roughly 52.3% overvalued today. We read business quality at 95/100 (high quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: medium).

About the company

Cha AI Healthcare Co., Ltd., together with its subsidiaries, manufactures and distributes cosmetic products in South Korea. The company offers facial care products, including masks/packs, skin/toner/mist, pads/patches, ampoules/serums/essence, lotion/emulsion, creams/gels, cleansing/peeling, sun care, and beauty accessories products; skin cells/texture, moisture/moisturizing, whitening/brightening, and sensitive/calm care products; nutritional/elasticity/anti-aging care products; and UV protection care products. The company was formerly known as Jayjun Cosmetic Co., Ltd. and changed its name to Cha AI Healthcare Co., Ltd. in December 2025. Cha AI Healthcare Co., Ltd. was founded in 1972 and is headquartered in Seoul, South Korea.

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Frequently asked questions

Is Cha AI Healthcare Co (025620) undervalued?
As of Jun 24, 2026, our model estimates a fair value of 3,579 KRW versus a price of 7,500 KRW — about −52% (overvalued). Model-based estimate, not financial advice.
What is the fair value of 025620?
Our 21-model fair value for Cha AI Healthcare Co is 3,579 KRW (as of Jun 24, 2026), built from audited fundamentals. The current price is 7,500 KRW.
What is the quality score of 025620?
Cha AI Healthcare Co has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.