Nasmedia Co. Ltd (089600) fair value: what the stock is really worth
As of Nov 9, 2026: fair value (intrinsic value) of Nasmedia Co. Ltd stock KRW 16,811, price KRW 12,120, upside +38.7%, quality 66 out of 100. Rating: undervalued. Calculated from audited financials with 24 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 5, 2026.
How to read this chart
60‑month range 9,240 KRW – 30,595 KRW · fair‑value band 12,500 KRW – 21,122 KRW · the 12,120 KRW price screens below the 16,811 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 5, 2026.
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kt nasmedia Co., Ltd. operates as a digital marketing platform company in South Korea.
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The company offers online and mobile ad services, including display and search ads; digital broadcasting ad services, such as IPTV VOD, real-time channel, Addressable TV, and pre-roll type TV ads; digital out of home ads; and global marketing services.
It also provides adpacker, a programmatic DSP based on sophisticated audience targeting; admixer, a global SSP based on global AD exchange and google publisher partner; Nasmedia Ad Platform that Offers personalized reward services using audience targeting technology; AD Tech that offers planning, programmatic buying, analytics, and data management; and AD Study that studies effects of digital media cross platform ad campaigns and advance ad tech platform.
In addition, the company offers N.DMP, a big data and AI-based data-driven audience targeting platform; Bid Optimizer, a service for maximizing AdMixer's Ad bid rate with real-time Ad bidding optimization AI model; Auto Traffic Curation for customized advertising traffic; Fraud Detection; and Ad effect research and data-based consulting services.
The company was formerly known as Nasmedia Co., Ltd. and changed its name to kt nasmedia Co., Ltd. in April 2025. The company was founded in 2000 and is based in Seoul, South Korea.
Stock analysis
Nasmedia Co. Ltd (089600) currently trades at 12,120 KRW, while our model-based Fair Value estimate is 16,811 KRW, implying the stock looks roughly 28% undervalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of 28,541 KRW per share, and 16 of the 24 models we run sit above the 12,120 KRW price.
Bear case: the Dividend Discount group reads lowest at 6,042 KRW, and 8 of the 24 models stay below the price. Data coverage for this calculation is medium.
Scenario range: 12,500 KRW (bear) to 21,122 KRW (bull), the price of 12,120 KRW sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 66/100 (solid quality), in the Communication Services sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Nasmedia Co. Ltd reported revenue of 118B KRW in FY2025 versus 124B KRW in FY2021, a compound −1.3%/yr. Reported net income was 6.8B KRW in FY2025, compounding −28.6%/yr from FY2021.
Key figures
Market cap 137B KRW (≈ $101M) Micro · P/S ratio 0.94 · EPS (TTM) −550.78 KRW · Dividend yield 5.8% · Net margin −4.6% · Return on equity −1.9% · Return on assets (EBIT) 4.3% (5-year average) · Operating margin 10.3%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 27 out of 100 (low confidence).
What moves the price
The share trades about 11% below its 52-week high and 31% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at 39%, 089600 screens cheaper than that median.
Fair Value models
Bear12,500 KRWFair Value 16,811 KRWBull21,122 KRW
Price 12,120 KRW · Upside +38.7%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.66/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.0%
Revenue growth 9 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+13.5%
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What shareholders gained per year (last 5 years), in KRW ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: EBIT basis. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
−11.9%
Earnings growth per share plus dividend.
Earnings per share, growth per year−17.7%
Dividend (yield on the price)5.8%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−23.0% vs −6.0%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.24% → 10%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
Little optimism in the price
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
less than -40 %
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+4.2%
Yearly sales growth analysts expect, extended to five years.
After inflation (South Korea: IMF forecast 2.1% a year to 2030, 2.1% from 2016 to 2025) that is about +2.1% a year for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 170 stocks
Beats the industry median on 11/11 measures
Overall it ranks above its industry peers.
Valuation
Quality Score66 · Top 25%
Fair Value upside+38.7% · Above median
Profitability
Return on assets1.5% · Above median
Net margin (12 months)5.8% · Above median
Operating margin (12 months)10.3% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)3.3% · Above median
Dividend yield (12 months)5.8% · Top 25%
Valuation Multiplesvs Advertising Agencies median · lower = cheaper
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Is Nasmedia Co. Ltd (089600) overvalued or undervalued?
As of Nov 5, 2026, our model estimates a fair value of 16,811 KRW versus a price of 12,120 KRW, about +39% upside (undervalued).
What is the fair value of 089600?
Our model-based fair value for Nasmedia Co. Ltd is 16,811 KRW (as of Nov 5, 2026), built from audited fundamentals. The current price: 12,120 KRW.
What is the quality score of 089600?
Nasmedia Co. Ltd has a Quality Score of 66/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Nasmedia Co. Ltd (089600)?
Our model-based price target is the fair value of 16,811 KRW (as of Nov 5, 2026) from 24 valuation models. Cautious scenario 12,500 KRW, optimistic scenario 21,122 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the Nasmedia Co. Ltd stock forecast for 2026?
Our models put fair value at 16,811 KRW, about +39% upside versus a price of 12,120 KRW (undervalued). Cautious scenario 12,500 KRW, optimistic scenario 21,122 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of Nasmedia Co. Ltd (089600)?
Nasmedia Co. Ltd reported trailing-twelve-month revenue of about 143B KRW (latest available figure, as of Nov 5, 2026).
Does Nasmedia Co. Ltd pay a dividend?
Nasmedia Co. Ltd currently shows a dividend yield of 5.78% relative to its recent price (as of Nov 5, 2026).
How much is the dividend of Nasmedia Co. Ltd (089600) and when is the ex-dividend date?
Nasmedia Co. Ltd pays a dividend of 700.00 KRW per share a year, a dividend yield of 5.8%. The last ex-dividend date was Feb 26, 2026. The payout ratio is 115% of earnings. Free cash flow covers the dividend 4.40 times. Our assessment: Sustainable. Payout and cash coverage both look sustainable.
What growth is priced into Nasmedia Co. Ltd (089600)?
For today's price to be fair in a discounted-cash-flow model, Nasmedia Co. Ltd would have to grow free cash flow by less than minus 40 % per year for five years (discount rate 11.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +1.1 % per year. As of Nov 5, 2026.
What discount rate (WACC) does the fair value of 089600 use?
Our models discount Nasmedia Co. Ltd at 11.6 %: a base by market capitalisation (micro), damped by beta 0.14, country premium for South Korea. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Nasmedia Co. Ltd that is less than minus 40 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (11.6 %) and the same formula as our fair value.
How much growth has Nasmedia Co. Ltd (089600) delivered so far?
Over the past 5 years revenue at Nasmedia Co. Ltd grew +1.1 % a year. The price currently implies free-cash-flow growth of less than minus 40 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Nasmedia Co. Ltd (089600) growing?
The median revenue growth in the sector is +3.8 % a year. That is the yardstick for the growth priced into Nasmedia Co. Ltd (less than minus 40 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Nasmedia Co. Ltd (089600)?
The free-cash-flow yield on the price is 25.04 %: that much free cash flow Nasmedia Co. Ltd produces per unit of market value. When it exceeds the discount rate of our models (11.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Nasmedia Co. Ltd (089600)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Nasmedia Co. Ltd it is 16,811 KRW per share (as of Nov 5, 2026), against a price of 12,120 KRW. It is the blended result of 24 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is Nasmedia Co. Ltd stock overvalued or undervalued in 2026?
As of Nov 5, 2026, 089600 trades below its calculated fair value: price 12,120 KRW, fair value 16,811 KRW, a gap of about +39% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 089600?
No. The price is what the market pays today (12,120 KRW); the fair value is what the company's own numbers justify (16,811 KRW). For Nasmedia Co. Ltd the two are 4,691 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is Nasmedia Co. Ltd worth?
The market values Nasmedia Co. Ltd at about 137B KRW (market capitalisation, as of Nov 5, 2026). Per share that is 12,120 KRW; our models calculate a fair value of 16,811 KRW per share.
What do the bullish and bearish scenarios say about 089600?
Our models span a range for Nasmedia Co. Ltd: cautious scenario 12,500 KRW, base 16,811 KRW, optimistic 21,122 KRW per share (as of Nov 5, 2026, price 12,120 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Nasmedia Co. Ltd (089600)?
Balance-sheet figures for Nasmedia Co. Ltd (as of Nov 5, 2026): return on equity −1.9%. They feed the Quality Score of 66/100, which measures business quality independently of the share price.
How far is 089600 from its 52-week high?
Nasmedia Co. Ltd trades at 12,120 KRW, about 11% below its 52-week high of 13,550 KRW and 31% above the low of 9,240 KRW (as of Nov 9, 2026). Distance from the high says nothing about value: that is what the fair value of 16,811 KRW is for.
Which stocks are comparable to Nasmedia Co. Ltd?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Nasmedia Co. Ltd stock attractive at the current price?
The data as of Nov 5, 2026: price 12,120 KRW, calculated fair value 16,811 KRW (+39%), Quality Score 66/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 089600 calculated?
We run Nasmedia Co. Ltd through 24 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of 16,811 KRW builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Nasmedia Co. Ltd currently trades 28% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Nasmedia Co. Ltd (089600)?
The closing price on Nov 9, 2026 was 12,120 KRW. Our model-based fair value is 16,811 KRW, about +39% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Nasmedia Co. Ltd right now?
The price is below even our cautious bear case (12,500 KRW). The market is more pessimistic than our downside scenario. Solid quality (66/100) at a price below fair value, the discount is the argument here, not the business quality.
Key figures of Nasmedia Co. Ltd
How large is the market capitalisation of Nasmedia Co. Ltd (089600)?
The market capitalisation of Nasmedia Co. Ltd is 137B KRW (≈ $101M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Nasmedia Co. Ltd (089600)?
The price-to-sales ratio of Nasmedia Co. Ltd is 0.94 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Nasmedia Co. Ltd (089600)?
Earnings per share at Nasmedia Co. Ltd are −550.78 KRW. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Nasmedia Co. Ltd (089600)?
The dividend yield of Nasmedia Co. Ltd is 5.8%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Nasmedia Co. Ltd (089600)?
The net margin of Nasmedia Co. Ltd is −4.6% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Nasmedia Co. Ltd (089600)?
The return on equity (ROE) of Nasmedia Co. Ltd is −1.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Nasmedia Co. Ltd (089600)?
On an EBIT basis the return on assets of Nasmedia Co. Ltd is 4.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Nasmedia Co. Ltd (089600)?
The operating margin of Nasmedia Co. Ltd is 10.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Nasmedia Co. Ltd (089600)?
Revenue at Nasmedia Co. Ltd is growing +3.3% versus a year earlier (3y avg −8.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Nasmedia Co. Ltd (089600)?
Earnings per share at Nasmedia Co. Ltd are growing −3.2% versus a year earlier. How much earnings per share grew versus a year earlier.
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Some data
Nov 5, 2026