kt nasmedia Co (089600) Fair Value & Analysis
Communication Services · KR · Market cap 112B KRW
Fair value as of: Jul 20, 2026
From 22 valuation models · updated 21 days ago
Share price +12.5% over the past month.
A solid business, screening 18% undervalued on our models.
What matters now
- Our model range runs from 10,067 KRW (bear) to 16,778 KRW (bull), base 13,422 KRW. The closer the price sits to the lower half, the larger the margin of safety.
- Quality 63/100 (solid quality) with high evidence: the data supports the verdict.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 20, 2026.
How to read this chart
60‑month range 9,240 KRW – 30,595 KRW · fair‑value band 10,067 KRW – 16,778 KRW · the 11,340 KRW price screens below the 13,422 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 20, 2026.
Analysis
kt nasmedia Co (089600) currently trades at 11,340 KRW, while our model-based Fair Value estimate is 13,422 KRW, implying the stock looks roughly 18.4% undervalued today. The Quality Score stands at 63/100 (solid quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, kt nasmedia Co generated revenue of 143B KRW at a net margin of -4.6%. Revenue grew 3.3% year over year. It earns a return on equity of -1.9%. Fundamentals as of Jul 20, 2026
Our scenario range runs from 10,067 KRW (bear case) to 16,778 KRW (bull case); at 11,340 KRW, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 33% below its 52-week high and 16% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -1% fair-value upside, at 18%, 089600 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 22 models by family
Widest divergence: DCF Models (28,383 KRW) versus Earnings-Based (5,870 KRW). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 20, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 65 · Market factors (momentum, volatility) 42
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
kt nasmedia Co., Ltd. operates as a digital marketing platform company in South Korea. The company offers online and mobile ad services, including display and search ads; digital broadcasting ad services, such as IPTV VOD, real-time channel, Addressable TV, and pre-roll type TV ads; digital out of home ads; and global marketing services.
Full company description
kt nasmedia Co., Ltd. operates as a digital marketing platform company in South Korea. The company offers online and mobile ad services, including display and search ads; digital broadcasting ad services, such as IPTV VOD, real-time channel, Addressable TV, and pre-roll type TV ads; digital out of home ads; and global marketing services. It also provides adpacker, a programmatic DSP based on sophisticated audience targeting; admixer, a global SSP based on global AD exchange and google publisher partner; Nasmedia Ad Platform that Offers personalized reward services using audience targeting technology; AD Tech that offers planning, programmatic buying, analytics, and data management; and AD Study that studies effects of digital media cross platform ad campaigns and advance ad tech platform. In addition, the company offers N.DMP, a big data and AI-based data-driven audience targeting platform; Bid Optimizer, a service for maximizing AdMixer's Ad bid rate with real-time Ad bidding optimization AI model; Auto Traffic Curation for customized advertising traffic; Fraud Detection; and Ad effect research and data-based consulting services. The company was formerly known as Nasmedia Co., Ltd. and changed its name to kt nasmedia Co., Ltd. in April 2025. The company was founded in 2000 and is based in Seoul, South Korea.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
kt nasmedia Co reported revenue of 118B KRW in FY2025 versus 124B KRW in FY2021, a compound −1.3%/yr. Reported net income was 6.8B KRW in FY2025, compounding −28.6%/yr from FY2021.
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Peer Group
Advertising Agencies · 199 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Advertising Agencies median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate (as of Jul 20, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| AppLovin Corporation APP | $506.98 | $181.37 | -64% |
| Publicis Groupe S.A PUB | €87.16 | €146.36 | +68% |
| Omnicom Group OMC | $80.75 | $99.84 | +24% |
| Focus Media Information Technology Co 002027 | ¥5.00 | ¥4.08 | -18% |
| The Trade Desk, Inc TTD | $19.37 | $20.76 | +7% |
| BlueFocus Intelligent Communications Group 300058 | ¥13.81 | ¥1.50 | -89% |
| JCDecaux SE DEC | €21.28 | €20.99 | -1% |
| WPP plc WPP | $18.13 | $18.56 | +2% |
| Easy Click Worldwide Network Technology Co 301171 | ¥28.85 | ¥5.62 | -81% |
| Magnite, Inc MGNI | $19.91 | $17.17 | -14% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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