Nasmedia Co. Ltd (089600) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Nasmedia Co. Ltd KRW 13,422, price KRW 12,270, upside +9.4%, quality 63 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range 9,240 KRW – 30,595 KRW · fair‑value band 12,201 KRW – 16,778 KRW · the 12,270 KRW price screens below the 13,422 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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kt nasmedia Co., Ltd. operates as a digital marketing platform company in South Korea. The company offers online and mobile ad services, including display and search ads; digital broadcasting ad services, such as IPTV VOD, real-time channel, Addressable TV, and pre-roll type TV ads; digital out of home ads; and global marketing services.
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kt nasmedia Co., Ltd. operates as a digital marketing platform company in South Korea. The company offers online and mobile ad services, including display and search ads; digital broadcasting ad services, such as IPTV VOD, real-time channel, Addressable TV, and pre-roll type TV ads; digital out of home ads; and global marketing services. It also provides adpacker, a programmatic DSP based on sophisticated audience targeting; admixer, a global SSP based on global AD exchange and google publisher partner; Nasmedia Ad Platform that Offers personalized reward services using audience targeting technology; AD Tech that offers planning, programmatic buying, analytics, and data management; and AD Study that studies effects of digital media cross platform ad campaigns and advance ad tech platform. In addition, the company offers N.DMP, a big data and AI-based data-driven audience targeting platform; Bid Optimizer, a service for maximizing AdMixer's Ad bid rate with real-time Ad bidding optimization AI model; Auto Traffic Curation for customized advertising traffic; Fraud Detection; and Ad effect research and data-based consulting services. The company was formerly known as Nasmedia Co., Ltd. and changed its name to kt nasmedia Co., Ltd. in April 2025. The company was founded in 2000 and is based in Seoul, South Korea.
Stock analysis
Nasmedia Co. Ltd (089600) currently trades at 12,270 KRW, while our model-based Fair Value estimate is 13,422 KRW, implying the stock looks roughly 8.6% fairly valued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of 24,256 KRW per share, and 14 of the 22 models we run sit above the 12,270 KRW price.
Bear case: the Earnings-Based group reads lowest at 5,870 KRW, and 8 of the 22 models stay below the price. Evidence for this calculation is low.
Scenario range: 12,201 KRW (bear) to 16,778 KRW (bull), the price of 12,270 KRW sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 63/100 (solid quality), in the Communication Services sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Nasmedia Co. Ltd reported revenue of 118B KRW in FY2025 versus 124B KRW in FY2021, a compound −1.3%/yr. Reported net income was 6.8B KRW in FY2025, compounding −28.6%/yr from FY2021.
Key figures
Market cap 139B KRW (≈ $97.1M) · P/S ratio 0.78 · Dividend yield 5.7% · Net margin 5.8% · Return on equity −1.9% · Return on assets (EBIT) 4.3% · Operating margin 10.3% · Revenue (TTM) 143B KRW.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 32 out of 100 (low confidence).
What moves the price
The share trades about 11% below its 52-week high and 33% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 20% fair-value upside, at 9%, 089600 screens richer than that median.
Fair Value models
Bear 12,201 KRWFair Value 13,422 KRWBull 16,778 KRW
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.66/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.0%
Revenue growth 9 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+13.5%
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What shareholders gained per year (last 5 years), in KRW ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: EBIT basis. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
−12.0%
Earnings growth per share plus dividend.
Earnings per share, growth per year−17.7%
Dividend (yield on the price)5.7%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−23% vs −6%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.24% → 10%
Start year 2020 (pandemic)
Growth Forecast
Little optimism in the price
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
less than -40 %
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+5.2%
Yearly sales growth analysts expect, extended to five years.
After inflation (South Korea: IMF forecast 2.1% a year to 2030, 2.1% from 2016 to 2025) that is about +3.0% a year for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 197 stocks
Beats the industry median on 7/8 measures
Overall it ranks above its industry peers.
Valuation
Quality Score63 · Top 25%
Fair Value upside+9% · Above median
Profitability
Return on assets3% · Above median
Net margin (TTM)−5% · Below median
Operating margin (TTM)10% · Top 25%
Growth and dividend
Revenue growth3% · Above median
Dividend yield (TTM)5.7% · Above median
Valuation Multiplesvs Advertising Agencies median · lower = cheaper
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Is Nasmedia Co. Ltd (089600) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 13,422 KRW versus a price of 12,270 KRW, about +9% upside (fairly valued).
What is the fair value of 089600?
Our model-based fair value for Nasmedia Co. Ltd is 13,422 KRW (as of Sep 24, 2026), built from audited fundamentals. The current price: 12,270 KRW.
What is the quality score of 089600?
Nasmedia Co. Ltd has a Quality Score of 63/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Nasmedia Co. Ltd (089600)?
Our model-based price target is the fair value of 13,422 KRW (as of Sep 24, 2026) from 22 valuation models. Cautious scenario 12,201 KRW, optimistic scenario 16,778 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the Nasmedia Co. Ltd stock forecast for 2026?
Our models put fair value at 13,422 KRW, about +9% upside versus a price of 12,270 KRW (fairly valued). Cautious scenario 12,201 KRW, optimistic scenario 16,778 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of Nasmedia Co. Ltd (089600)?
Nasmedia Co. Ltd reported trailing-twelve-month revenue of about 143B KRW (latest available figure, as of Sep 24, 2026).
Does Nasmedia Co. Ltd pay a dividend?
Nasmedia Co. Ltd currently shows a dividend yield of about 5.70% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Nasmedia Co. Ltd (089600)?
For today's price to be fair in a discounted-cash-flow model, Nasmedia Co. Ltd would have to grow free cash flow by less than minus 40 % per year for five years (discount rate 11.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +1.1 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 089600 use?
Our models discount Nasmedia Co. Ltd at 11.6 %: a base by market capitalisation (micro), damped by beta 0.10, country premium for South Korea. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Nasmedia Co. Ltd that is less than minus 40 % per year a year over ten years, using the same discount rate (11.6 %) and the same formula as our fair value.
How much growth has Nasmedia Co. Ltd (089600) delivered so far?
Over the past 5 years revenue at Nasmedia Co. Ltd grew +1.1 % a year. The price currently implies less than minus 40 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Nasmedia Co. Ltd (089600) growing?
The median revenue growth in the sector is +1.6 % a year. That is the yardstick for the growth priced into Nasmedia Co. Ltd (less than minus 40 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Nasmedia Co. Ltd (089600)?
The free-cash-flow yield on the price is 24.73 %: that much free cash flow Nasmedia Co. Ltd produces per unit of market value. When it exceeds the discount rate of our models (11.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Nasmedia Co. Ltd (089600)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Nasmedia Co. Ltd it is 13,422 KRW per share (as of Sep 24, 2026), against a price of 12,270 KRW. It is the blended result of 22 valuation models (cash flow, earnings, asset, dividend).
Is Nasmedia Co. Ltd stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 089600 trades below its calculated fair value: price 12,270 KRW, fair value 13,422 KRW, a gap of about +9% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 089600?
No. The price is what the market pays today (12,270 KRW); the fair value is what the company's own numbers justify (13,422 KRW). For Nasmedia Co. Ltd the two are 1,152 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is Nasmedia Co. Ltd worth?
The market values Nasmedia Co. Ltd at about 139B KRW (market capitalisation, as of Sep 24, 2026). Per share that is 12,270 KRW; our models calculate a fair value of 13,422 KRW per share.
What do the bullish and bearish scenarios say about 089600?
Our models span a range for Nasmedia Co. Ltd: cautious scenario 12,201 KRW, base 13,422 KRW, optimistic 16,778 KRW per share (as of Sep 24, 2026, price 12,270 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Nasmedia Co. Ltd (089600)?
Balance-sheet figures for Nasmedia Co. Ltd (as of Sep 24, 2026): return on equity −1.9%. They feed the Quality Score of 63/100, which measures business quality independently of the share price.
How far is 089600 from its 52-week high?
Nasmedia Co. Ltd trades at 12,270 KRW, about 11% below its 52-week high of 13,755 KRW and 33% above the low of 9,240 KRW (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of 13,422 KRW is for.
Which stocks are comparable to Nasmedia Co. Ltd?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Nasmedia Co. Ltd stock attractive at the current price?
The data as of Sep 24, 2026: price 12,270 KRW, calculated fair value 13,422 KRW (+9%), Quality Score 63/100, from 22 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 089600 calculated?
We run Nasmedia Co. Ltd through 22 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 13,422 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. Nasmedia Co. Ltd currently trades 9 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Nasmedia Co. Ltd (089600)?
The closing price on Sep 23, 2026 was 12,270 KRW. Our model-based fair value is 13,422 KRW, about +9% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Nasmedia Co. Ltd right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of Nasmedia Co. Ltd
How large is the market capitalisation of Nasmedia Co. Ltd (089600)?
The market capitalisation of Nasmedia Co. Ltd is 139B KRW (≈ $97.1M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Nasmedia Co. Ltd (089600)?
The price-to-sales ratio of Nasmedia Co. Ltd is 0.78 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the dividend yield of Nasmedia Co. Ltd (089600)?
The dividend yield of Nasmedia Co. Ltd is 5.7%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Nasmedia Co. Ltd (089600)?
The net margin of Nasmedia Co. Ltd is 5.8% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Nasmedia Co. Ltd (089600)?
The return on equity (ROE) of Nasmedia Co. Ltd is −1.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Nasmedia Co. Ltd (089600)?
On an EBIT basis the return on assets of Nasmedia Co. Ltd is 4.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Nasmedia Co. Ltd (089600)?
The operating margin of Nasmedia Co. Ltd is 10.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Nasmedia Co. Ltd (089600)?
Revenue at Nasmedia Co. Ltd is growing +3.3% versus a year earlier (3y avg −8.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Nasmedia Co. Ltd (089600)?
Earnings per share at Nasmedia Co. Ltd are growing −3.2% versus a year earlier. How much earnings per share grew versus a year earlier.
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