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Al Sorayai Trading&Industrial Group (1213) fair value: what the stock is really worth

As of Nov 12, 2026: fair value (intrinsic value) of Al Sorayai Trading&Industrial Group stock SAR 2.47, price SAR 11.80, that is 79.1% below the price, quality 37 out of 100. Rating: strongly overvalued. Calculated from audited financials with 6 of our 26 valuation models and 37 quality factors, updated daily.

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Consumer Cyclical SA · ISIN SA12GGDGIUH9

AS Al Sorayai Trading&Industrial Group logo Thin data Nov 10, 2026

Al Sorayai Trading&Industrial Group

1213 · SR

Far too expensive (fair value 79% below the price), weak company and falling price: meets none of the 3 rules.

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Generates free cash flow 
Negative equity (buybacks among others) 
Revenue last quarter 81% below a year ago. 
Fair value 2.47 SAR · Strongly overvalued 
Quality 37/100 
Falling price (downtrend) 
Weak Growth (revenue 5y −17.8 %/yr in SAR) 
Loss-making · -192.5% net margin (TTM) 
Trails peers (0/7) 
Narrow moat 12/100
Thin data 
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

135.02 SAR 9.10 SAR Fair Value 2.47 SAR Aug 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 10, 2026.

How to read this chart

60‑month range 9.10 SAR – 135.02 SAR · fair‑value band 1.36 SAR – 4.11 SAR · the 11.80 SAR price screens above the 2.47 SAR fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. As of Nov 10, 2026.

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Company profile

Naseej International Trading Company, together with subsidiaries, engages in the manufacture, import, export, wholesale, and retailing of carpets and rugs in the Kingdom of Saudi Arabia.

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The company's products also include flooring, upholstery, furniture and furnishings, lampshades, antiques, office furniture, blankets, kitchens, bed sheets, curtain fabrics and accessories, tuft, and yarns.

In addition, it provides maintenance services for factories, governmental, and private institutions. The company was formerly known as Al Sorayai Trading And Industrial Group Company and changed its name to Naseej International Trading Company in May 2020.

The company was founded in 1953 and is based in Jeddah, the Kingdom of Saudi Arabia.

Stock analysis

Al Sorayai Trading&Industrial Group (1213) currently trades at 11.80 SAR, while our model-based Fair Value estimate is 2.47 SAR, 79% below the price, so the stock looks overvalued today.

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Valuation

Bull case: the Growth DCF group reads highest at a median of 3.49 SAR per share, and 0 of the 6 models we run sit above the 11.80 SAR price.

Bear case: the Asset-Based group reads lowest at 0.5800 SAR, and 6 of the 6 models stay below the price. Data coverage for this calculation is low.

Scenario range: 1.36 SAR (bear) to 4.11 SAR (bull), the price of 11.80 SAR sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 37/100 (below-average quality), in the Consumer Cyclical sector.

Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.

Al Sorayai Trading&Industrial Group reported revenue of 72.0M SAR in FY2025 versus 230M SAR in FY2021, a compound −25.2%/yr. Reported net income was −34.0M SAR in FY2025.

Key figures

Market cap 278M SAR (≈ $74.0M) Micro · P/S ratio 7.96 · EPS (TTM) −3.90 SAR · Net margin −47.2% · Return on equity −297% · Return on assets (EBIT) −4.5% (5-year average) · Operating margin −339% · Revenue (TTM) 34.9M SAR.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 12 out of 100 (medium confidence).

What moves the price

The share trades about 77% below its 52-week high and 30% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at −22% fair-value upside, at −79%, 1213 screens richer than that median.

Fair Value models

The price assumes far more growth than our models allow for, so the models scatter widely (0.5800 SAR to 4.83 SAR). Read the Fair Value as a cautious anchor, not a price target; the Growth Forecast section shows what the price assumes.
Bear 1.36 SAR Fair Value 2.47 SAR Bull 4.11 SAR
Price 11.80 SAR · Downside -79.1%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
FCF DCF 2.68 SAR 4.74 SAR 8.11 SAR 78
Growth DCF 2.89 SAR 4.83 SAR 7.77 SAR 77
5Y Revenue Exit 0.4400 SAR 1.94 SAR 4.11 SAR 66
All 6 models by family
DCF Models
FCF DCF 2.68 SAR 4.74 SAR 8.11 SAR 78
5Y Revenue Exit 0.4400 SAR 1.94 SAR 4.11 SAR 66
10Y Revenue Exit 1.36 SAR 2.47 SAR 3.58 SAR 66
Asset-Based
NCAV (Graham) 0.4300 SAR 0.5800 SAR 0.8700 SAR 54
Growth DCF
Growth DCF 2.89 SAR 4.83 SAR 7.77 SAR 77
Rev-Margin DCF 0.4400 SAR 2.14 SAR 4.31 SAR 66

Open the full fair value analysis →

Quality Score breakdown

Overall quality 37/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 3
How much profit the company makes from its sales and capital
Quality Growth 7
Are margins and returns getting better?
Cashflow 56
Do the profits arrive as real cash?
Financial strength 0
Debt, balance sheet and risk of trouble
Investment 90
Does it invest with discipline instead of growing at any price?
Low Volatility 50
How calm the share price moves, does not count
Price momentum 0
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 3
Distance to the 52-week high, does not count
New shares 90
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 23/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−63.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−36.4%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−17.8%
Start year 2020 (pandemic). Over 10 years: −21.5% a year
Revenue growth 18 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−12.8%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−8.3% (2020) → −60.4% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+22.5%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Saudi Arabia: IMF forecast 2.1% a year to 2030, 1.7% from 2016 to 2025) that is about +20.0% a year for the price.

1213 screens overvalued: fair value 79% below the price. Compare with Midea Group →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Furnishings, Fixtures & Appliances · 306 stocks

Beats the industry median on 0/7 measures
Overall it trails its industry peers.
Valuation
Quality Score 37 · Bottom 25%
Fair Value upside −79.1% · Bottom 25%
Profitability
Return on equity (12 months) Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
Return on assets −14.8% · Bottom 25%
Net margin (12 months) −192.5% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) −81.4% · Bottom 25%
Balance sheet
Debt / equity Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.

Valuation Multiplesvs Furnishings, Fixtures & Appliances median · lower = cheaper

P/B Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
P/S (12 months) 7.97× · Priciest 25%
Price / free cash flow (fiscal year) 33.2× · Priciest 25%

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Furnishings, Fixtures & Appliances stocks, each showing price versus our Fair Value estimate.

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Haier Smart Home Co 600690 ¥21.23 ¥45.72 +115% vs 1213
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Somnigroup International Inc SGI $60.76 $29.05 −52% vs 1213
SharkNinja, Inc SN $226.39 $101.56 −55% vs 1213
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Al Sorayai Trading&Industrial Group: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Al Sorayai Trading&Industrial Group Fair Value". https://www.fairvalue-calculator.com/stock/1213

Frequently asked questions

Is Al Sorayai Trading&Industrial Group (1213) overvalued or undervalued?
As of Nov 10, 2026, our model estimates a fair value of 2.47 SAR versus a price of 11.80 SAR, about 79% lower (overvalued).
What is the fair value of 1213?
Our model-based fair value for Al Sorayai Trading&Industrial Group is 2.47 SAR (as of Nov 10, 2026), built from audited fundamentals. The current price: 11.80 SAR.
What is the quality score of 1213?
Al Sorayai Trading&Industrial Group has a Quality Score of 37/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Al Sorayai Trading&Industrial Group (1213)?
Our model-based price target is the fair value of 2.47 SAR (as of Nov 10, 2026) from 6 valuation models. Cautious scenario 1.36 SAR, optimistic scenario 4.11 SAR. It is a calculation from audited fundamentals, not an analyst target.
What is the Al Sorayai Trading&Industrial Group stock forecast for 2026?
Our models put fair value at 2.47 SAR, about 79% lower versus a price of 11.80 SAR (overvalued). Cautious scenario 1.36 SAR, optimistic scenario 4.11 SAR. The calculation is refreshed regularly with new filings.
What is the revenue of Al Sorayai Trading&Industrial Group (1213)?
Al Sorayai Trading&Industrial Group reported trailing-twelve-month revenue of about 34.9M SAR (latest available figure, as of Nov 10, 2026).
What growth is priced into Al Sorayai Trading&Industrial Group (1213)?
For today's price to be fair in a discounted-cash-flow model, Al Sorayai Trading&Industrial Group would have to grow free cash flow by 22.5 % per year for five years (discount rate 11.8 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue fell 17.8 % per year. As of Nov 10, 2026.
What discount rate (WACC) does the fair value of 1213 use?
Our models discount Al Sorayai Trading&Industrial Group at 11.8 %: a base by market capitalisation (micro), damped by beta 0.42, country premium for Saudi Arabia. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Al Sorayai Trading&Industrial Group that is +22.5 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (11.8 %) and the same formula as our fair value.
How much growth has Al Sorayai Trading&Industrial Group (1213) delivered so far?
Over the past 5 years revenue at Al Sorayai Trading&Industrial Group shrank 17.8 % a year. The price currently implies free-cash-flow growth of +22.5 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Al Sorayai Trading&Industrial Group (1213) growing?
The median revenue growth in the sector is +4.5 % a year. That is the yardstick for the growth priced into Al Sorayai Trading&Industrial Group (+22.5 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Al Sorayai Trading&Industrial Group (1213)?
The free-cash-flow yield on the price is 6.50 %: that much free cash flow Al Sorayai Trading&Industrial Group produces per unit of market value. When it exceeds the discount rate of our models (11.8 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Al Sorayai Trading&Industrial Group (1213)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Al Sorayai Trading&Industrial Group it is 2.47 SAR per share (as of Nov 10, 2026), against a price of 11.80 SAR. It is the blended result of 6 valuation models in 3 families (DCF Models, Asset-Based, Growth DCF).
Is Al Sorayai Trading&Industrial Group stock overvalued or undervalued in 2026?
As of Nov 10, 2026, 1213 trades above its calculated fair value: price 11.80 SAR, fair value 2.47 SAR, a gap of about −79% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 1213?
No. The price is what the market pays today (11.80 SAR); the fair value is what the company's own numbers justify (2.47 SAR). For Al Sorayai Trading&Industrial Group the two are 9.33 SAR per share apart. That gap is exactly why we show both numbers side by side.
How much is Al Sorayai Trading&Industrial Group worth?
The market values Al Sorayai Trading&Industrial Group at about 278M SAR (market capitalisation, as of Nov 10, 2026). Per share that is 11.80 SAR; our models calculate a fair value of 2.47 SAR per share.
What do the bullish and bearish scenarios say about 1213?
Our models span a range for Al Sorayai Trading&Industrial Group: cautious scenario 1.36 SAR, base 2.47 SAR, optimistic 4.11 SAR per share (as of Nov 10, 2026, price 11.80 SAR). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Al Sorayai Trading&Industrial Group (1213)?
Balance-sheet figures for Al Sorayai Trading&Industrial Group (as of Nov 10, 2026): negative equity, so no return on equity and no debt-to-equity ratio. They feed the Quality Score of 37/100, which measures business quality independently of the share price.
How far is 1213 from its 52-week high?
Al Sorayai Trading&Industrial Group trades at 11.80 SAR, about 77% below its 52-week high of 51.95 SAR and 30% above the low of 9.10 SAR (as of Nov 12, 2026). Distance from the high says nothing about value: that is what the fair value of 2.47 SAR is for.
Which stocks are comparable to Al Sorayai Trading&Industrial Group?
From the same area (Consumer Cyclical) we also value Midea Group, Gree Electric Appliances, Inc, SharkNinja, Inc, Haier Smart Home Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Al Sorayai Trading&Industrial Group stock attractive at the current price?
The data as of Nov 10, 2026: price 11.80 SAR, calculated fair value 2.47 SAR (−79%), Quality Score 37/100, from 6 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 1213 calculated?
We run Al Sorayai Trading&Industrial Group through 6 models from 3 families: DCF Models, Asset-Based, Growth DCF. Every model gets the same audited fundamentals; the fair value of 2.47 SAR builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1% above its aggregate fair value. Al Sorayai Trading&Industrial Group itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Al Sorayai Trading&Industrial Group (1213)?
The closing price on Nov 12, 2026 was 11.80 SAR. Our model-based fair value is 2.47 SAR, about 79% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Al Sorayai Trading&Industrial Group right now?
The price sits above even our optimistic bull case (4.11 SAR). The favourable scenario is already priced in. Weak quality (37/100) and above fair value at the same time, the margin of safety is missing on both counts. The model range is unusually wide (1.36 SAR to 4.11 SAR). The outcome hinges heavily on assumptions, so read the point estimate with caution. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.

Key figures of Al Sorayai Trading&Industrial Group

How large is the market capitalisation of Al Sorayai Trading&Industrial Group (1213)?
The market capitalisation of Al Sorayai Trading&Industrial Group is 278M SAR (≈ $74.0M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Al Sorayai Trading&Industrial Group (1213)?
The price-to-sales ratio of Al Sorayai Trading&Industrial Group is 7.96 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Al Sorayai Trading&Industrial Group (1213)?
Earnings per share at Al Sorayai Trading&Industrial Group are −3.90 SAR. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Al Sorayai Trading&Industrial Group (1213)?
The net margin of Al Sorayai Trading&Industrial Group is −47.2% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Al Sorayai Trading&Industrial Group (1213)?
The return on equity (ROE) of Al Sorayai Trading&Industrial Group is −297% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Al Sorayai Trading&Industrial Group (1213)?
On an EBIT basis the return on assets of Al Sorayai Trading&Industrial Group is −4.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Al Sorayai Trading&Industrial Group (1213)?
The operating margin of Al Sorayai Trading&Industrial Group is −339% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Al Sorayai Trading&Industrial Group (1213)?
Revenue at Al Sorayai Trading&Industrial Group is down 81.4% versus a year earlier (3y avg −36.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Al Sorayai Trading&Industrial Group (1213)?
Earnings per share at Al Sorayai Trading&Industrial Group are down 97.3% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Al Sorayai Trading&Industrial Group (1213) carry?
The net debt of Al Sorayai Trading&Industrial Group is 131M SAR (fiscal year 2025, ≈ 15.7 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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