WINBO-Dongjian Automotive Technology Co. Ltd. (300978) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of WINBO-Dongjian Automotive Technology Co. Ltd. stock ¥7.41, price ¥8.23, that is 10.0% below the price, quality 68 out of 100. Rating: overvalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 7, 2026.
How to read this chart
60‑month range ¥7.73 – ¥22.97 · fair‑value band ¥5.56 – ¥9.27 · the ¥8.23 price screens above the ¥7.41 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 7, 2026.
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WINBO-Dongjian Automotive Technology Co., Ltd. produces and sells automotive smart cockpits and exterior parts in China.
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The company offers smart door, electric tailgate, electric pedal, electric folding rearview mirror, electronic child lock, electric closing door, and smart car air purifier products; and front and rear bar, side pedal, luggage rack/luggage box, and surround/tail products.
It also provides pickup tail box cover, pickup trunk multi-function rack, and luggage rack luggage rack products; and pickup/wrangler pump handle, front bumper, U-shaped front bumper, off-road side anti-collision pedal, side bar/pedal, wheel eyebrow, car door, anti-roll frame, pickup truck tail compartment, and UTV series products.
The company also exports its products. WINBO-Dongjian Automotive Technology Co., Ltd. was founded in 2003 and is based in Foshan, China.
Stock analysis
WINBO-Dongjian Automotive Technology Co. Ltd. (300978) currently trades at ¥8.23, while our model-based Fair Value estimate is ¥7.41, 10% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of ¥9.00 per share, and 9 of the 26 models we run sit above the ¥8.23 price.
Bear case: the Asset-Based group reads lowest at ¥1.57, and 17 of the 26 models stay below the price. Data coverage for this calculation is high.
Scenario range: ¥5.56 (bear) to ¥9.27 (bull), the price of ¥8.23 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 68/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
WINBO-Dongjian Automotive Technology Co. Ltd. reported revenue of 2.0B CNY in FY2025 versus 1.6B CNY in FY2021, a compound +5.6%/yr. Reported net income was 142M CNY in FY2025, compounding +5.3%/yr from FY2021.
Key figures
Market cap 3.5B CNY (≈ $522M) Small · P/E ratio 27.4 · P/S ratio 1.80 · EPS (TTM) ¥0.3000 · Dividend yield 4.3% · Net margin 6.5% · Return on equity 8.1% · Return on assets (EBIT) 6.2% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 43 out of 100 (low confidence).
What moves the price
The share trades about 45% below its 52-week high and 6% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −23% fair-value upside, at −10%, 300978 screens cheaper than that median.
Fair Value models
Bear¥5.56Fair Value ¥7.41Bull¥9.27
Price ¥8.23 · Downside -10.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.67/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−7.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.8%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.6%
Start year 2020 (pandemic)
Revenue growth 9 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.8%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−3.3%
Earnings growth per share plus dividend.
Earnings per share, growth per year−7.6%
Dividend (yield on the price)4.3%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−7.6% vs −4.6%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.15% → 12%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+2.8%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (China: IMF forecast 1.7% a year to 2030, 1.4% from 2016 to 2025) that is about +1.1% a year for the price.
Compare WINBO-Dongjian Automotive Technology Co. Ltd. with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Auto Parts · 656 stocks
Beats the industry median on 8/14 measures
A mixed picture versus its industry peers.
Valuation
Quality Score68 · Top 25%
Fair Value upside−10.0% · Below median
Profitability
Return on equity (12 months)8.1% · Above median
Return on assets5.3% · Above median
Net margin (12 months)6.5% · Above median
Operating margin (12 months)8.6% · Above median
Growth and dividend
Revenue growth (quarter YoY)−5.3% · Bottom 25%
Dividend yield (12 months)4.3% · Top 25%
Balance sheet
Debt / equity0.00× · Lowest 25%
Valuation Multiplesvs Auto Parts median · lower = cheaper
P/E (12 months)27.4× · Pricier than median
P/B2.10× · Pricier than median
P/S (12 months)1.80× · Pricier than median
Price / free cash flow (fiscal year)14.3× · Cheaper than median
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Is WINBO-Dongjian Automotive Technology Co. Ltd. (300978) overvalued or undervalued?
As of Nov 7, 2026, our model estimates a fair value of ¥7.41 versus a price of ¥8.23, about 10% lower (overvalued).
What is the fair value of 300978?
Our model-based fair value for WINBO-Dongjian Automotive Technology Co. Ltd. is ¥7.41 (as of Nov 7, 2026), built from audited fundamentals. The current price: ¥8.23.
What is the quality score of 300978?
WINBO-Dongjian Automotive Technology Co. Ltd. has a Quality Score of 68/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for WINBO-Dongjian Automotive Technology Co. Ltd. (300978)?
Our model-based price target is the fair value of ¥7.41 (as of Nov 7, 2026) from 26 valuation models. Cautious scenario ¥5.56, optimistic scenario ¥9.27. It is a calculation from audited fundamentals, not an analyst target.
What is the WINBO-Dongjian Automotive Technology Co. Ltd. stock forecast for 2026?
Our models put fair value at ¥7.41, about 10% lower versus a price of ¥8.23 (overvalued). Cautious scenario ¥5.56, optimistic scenario ¥9.27. The calculation is refreshed regularly with new filings.
What is the revenue of WINBO-Dongjian Automotive Technology Co. Ltd. (300978)?
WINBO-Dongjian Automotive Technology Co. Ltd. reported trailing-twelve-month revenue of about 1.9B CNY (latest available figure, as of Nov 7, 2026).
Does WINBO-Dongjian Automotive Technology Co. Ltd. pay a dividend?
WINBO-Dongjian Automotive Technology Co. Ltd. currently shows a dividend yield of 4.25% relative to its recent price (as of Nov 7, 2026).
How much is the dividend of WINBO-Dongjian Automotive Technology Co. Ltd. (300978) and when is the ex-dividend date?
WINBO-Dongjian Automotive Technology Co. Ltd. pays a dividend of ¥0.35 per share a year, a dividend yield of 4.3%. The last ex-dividend date was Jun 17, 2026. A dividend has been paid every year since at least 2021. The payout ratio is 117% of earnings. Free cash flow covers the dividend 1.64 times. Our assessment: Sustainable. Payout and cash coverage both look sustainable.
What growth is priced into WINBO-Dongjian Automotive Technology Co. Ltd. (300978)?
For today's price to be fair in a discounted-cash-flow model, WINBO-Dongjian Automotive Technology Co. Ltd. would have to grow free cash flow by +2.8 % per year for five years (discount rate 10.4 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +6.6 % per year. As of Nov 7, 2026.
What discount rate (WACC) does the fair value of 300978 use?
Our models discount WINBO-Dongjian Automotive Technology Co. Ltd. at 10.4 %: a base by market capitalisation (small), damped by beta 0.40, country premium for China. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For WINBO-Dongjian Automotive Technology Co. Ltd. that is +2.8 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (10.4 %) and the same formula as our fair value.
How much growth has WINBO-Dongjian Automotive Technology Co. Ltd. (300978) delivered so far?
Over the past 5 years revenue at WINBO-Dongjian Automotive Technology Co. Ltd. grew +6.6 % a year. The price currently implies free-cash-flow growth of +2.8 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of WINBO-Dongjian Automotive Technology Co. Ltd. (300978) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into WINBO-Dongjian Automotive Technology Co. Ltd. (+2.8 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of WINBO-Dongjian Automotive Technology Co. Ltd. (300978)?
The free-cash-flow yield on the price is 6.99 %: that much free cash flow WINBO-Dongjian Automotive Technology Co. Ltd. produces per unit of market value. When it exceeds the discount rate of our models (10.4 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of WINBO-Dongjian Automotive Technology Co. Ltd. (300978)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For WINBO-Dongjian Automotive Technology Co. Ltd. it is ¥7.41 per share (as of Nov 7, 2026), against a price of ¥8.23. It is the blended result of 26 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is WINBO-Dongjian Automotive Technology Co. Ltd. stock overvalued or undervalued in 2026?
As of Nov 7, 2026, 300978 trades above its calculated fair value: price ¥8.23, fair value ¥7.41, a gap of about −10% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 300978?
No. The price is what the market pays today (¥8.23); the fair value is what the company's own numbers justify (¥7.41). For WINBO-Dongjian Automotive Technology Co. Ltd. the two are ¥0.8200 per share apart. That gap is exactly why we show both numbers side by side.
How much is WINBO-Dongjian Automotive Technology Co. Ltd. worth?
The market values WINBO-Dongjian Automotive Technology Co. Ltd. at about 3.5B CNY (market capitalisation, as of Nov 7, 2026). Per share that is ¥8.23; our models calculate a fair value of ¥7.41 per share.
What do the bullish and bearish scenarios say about 300978?
Our models span a range for WINBO-Dongjian Automotive Technology Co. Ltd.: cautious scenario ¥5.56, base ¥7.41, optimistic ¥9.27 per share (as of Nov 7, 2026, price ¥8.23). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 300978?
WINBO-Dongjian Automotive Technology Co. Ltd. trades at a price-to-earnings ratio of 27.4 (as of Nov 7, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of ¥7.41 is built from several models across several years. Median P/E at fiscal year-end, 5 fiscal years (2021 to 2025), reported earnings: 41.6. Other multiples: P/B 2.1, P/S 1.8, EV/EBITDA 9.9.
How solid is the balance sheet of WINBO-Dongjian Automotive Technology Co. Ltd. (300978)?
Balance-sheet figures for WINBO-Dongjian Automotive Technology Co. Ltd. (as of Nov 7, 2026): return on equity 8.1%, debt of 0.00 per unit of equity. They feed the Quality Score of 68/100, which measures business quality independently of the share price.
How far is 300978 from its 52-week high?
WINBO-Dongjian Automotive Technology Co. Ltd. trades at ¥8.23, about 45% below its 52-week high of ¥14.84 and 6% above the low of ¥7.78 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of ¥7.41 is for.
Which stocks are comparable to WINBO-Dongjian Automotive Technology Co. Ltd.?
From the same area (Consumer Cyclical) we also value O'Reilly Automotive, Inc, AutoZone, Inc, Hyundai Mobis Co, Fuyao Glass Industry Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is WINBO-Dongjian Automotive Technology Co. Ltd. stock attractive at the current price?
The data as of Nov 7, 2026: price ¥8.23, calculated fair value ¥7.41 (−10%), Quality Score 68/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 300978 calculated?
We run WINBO-Dongjian Automotive Technology Co. Ltd. through 26 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of ¥7.41 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. WINBO-Dongjian Automotive Technology Co. Ltd. itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of WINBO-Dongjian Automotive Technology Co. Ltd. (300978)?
The closing price on Nov 6, 2026 was ¥8.23. Our model-based fair value is ¥7.41, about 10% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with WINBO-Dongjian Automotive Technology Co. Ltd. right now?
The price sits in the upper half of our model range, so the margin of safety is thin. The data supports the verdict: every model runs on fully documented inputs.
Key figures of WINBO-Dongjian Automotive Technology Co. Ltd.
How large is the market capitalisation of WINBO-Dongjian Automotive Technology Co. Ltd. (300978)?
The market capitalisation of WINBO-Dongjian Automotive Technology Co. Ltd. is 3.5B CNY (≈ $522M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of WINBO-Dongjian Automotive Technology Co. Ltd. (300978)?
The price-to-sales ratio of WINBO-Dongjian Automotive Technology Co. Ltd. is 1.80 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of WINBO-Dongjian Automotive Technology Co. Ltd. (300978)?
Earnings per share at WINBO-Dongjian Automotive Technology Co. Ltd. are ¥0.3000 (price ÷ EPS = P/E 27.4). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of WINBO-Dongjian Automotive Technology Co. Ltd. (300978)?
The dividend yield of WINBO-Dongjian Automotive Technology Co. Ltd. is 4.3% (payout 117%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of WINBO-Dongjian Automotive Technology Co. Ltd. (300978)?
The net margin of WINBO-Dongjian Automotive Technology Co. Ltd. is 6.5% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of WINBO-Dongjian Automotive Technology Co. Ltd. (300978)?
The return on equity (ROE) of WINBO-Dongjian Automotive Technology Co. Ltd. is 8.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of WINBO-Dongjian Automotive Technology Co. Ltd. (300978)?
On an EBIT basis the return on assets of WINBO-Dongjian Automotive Technology Co. Ltd. is 6.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of WINBO-Dongjian Automotive Technology Co. Ltd. (300978)?
The operating margin of WINBO-Dongjian Automotive Technology Co. Ltd. is 8.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at WINBO-Dongjian Automotive Technology Co. Ltd. (300978)?
Revenue at WINBO-Dongjian Automotive Technology Co. Ltd. is growing −5.3% versus a year earlier (3y avg +4.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at WINBO-Dongjian Automotive Technology Co. Ltd. (300978)?
Earnings per share at WINBO-Dongjian Automotive Technology Co. Ltd. are growing +1.6% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does WINBO-Dongjian Automotive Technology Co. Ltd. (300978) hold?
WINBO-Dongjian Automotive Technology Co. Ltd. holds more cash than debt, 258M CNY net (fiscal year 2024). The company holds more cash than debt, a safety cushion.
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Broad data
Nov 7, 2026