WINBO-Dongjian Automotive Technology Co (300978) Fair Value & Analysis
Consumer Cyclical · CN · Market cap 3.9B CNY
Fair value as of: Jul 9, 2026
From 24 valuation models · updated 32 days ago
Share price +2.4% over the past month.
A solid business, but screening 12% overvalued on our models.
What matters now
- Our model range runs from ¥5.56 (bear) to ¥9.27 (bull), base ¥7.41. The closer the price sits to the lower half, the larger the margin of safety.
- Quality 70/100 (solid quality) with high evidence: the data supports the verdict.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 9, 2026.
How to read this chart
60‑month range ¥7.73 – ¥27.21 · fair‑value band ¥5.56 – ¥9.27 · the ¥8.46 price screens above the ¥7.41 fair value. Dashed = 300-day average. As of Jul 9, 2026.
Analysis
WINBO-Dongjian Automotive Technology Co (300978) currently trades at ¥8.46, while our model-based Fair Value estimate is ¥7.41, implying the stock looks roughly 12.4% overvalued today. The Quality Score stands at 70/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, WINBO-Dongjian Automotive Technology Co generated revenue of 2.0B CNY at a net margin of 6.4%. Revenue declined 14.7% year over year. It earns a return on equity of 7.9%. The balance sheet holds a net cash position of 258M CNY. Fundamentals as of Jul 9, 2026
Our scenario range runs from ¥5.56 (bear case) to ¥9.27 (bull case); at ¥8.46, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 44% below its 52-week high, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -44% fair-value upside, at -12%, 300978 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: DCF Models (¥9.13) versus Earnings-Based (¥1.76). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 9, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 69 · Market factors (momentum, volatility) 28
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
WINBO-Dongjian Automotive Technology Co., Ltd. produces and sells automotive smart cockpits and exterior parts in China.
Full company description
WINBO-Dongjian Automotive Technology Co., Ltd. produces and sells automotive smart cockpits and exterior parts in China. The company offers smart door, electric tailgate, electric pedal, electric folding rearview mirror, electronic child lock, electric closing door, and smart car air purifier products; and front and rear bar, side pedal, luggage rack/luggage box, and surround/tail products. It also provides pickup tail box cover, pickup trunk multi-function rack, and luggage rack luggage rack products; and pickup/wrangler pump handle, front bumper, U-shaped front bumper, off-road side anti-collision pedal, side bar/pedal, wheel eyebrow, car door, anti-roll frame, pickup truck tail compartment, and UTV series products. The company also exports its products. WINBO-Dongjian Automotive Technology Co., Ltd. was founded in 2003 and is based in Foshan, China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
WINBO-Dongjian Automotive Technology Co reported revenue of ¥2.0B in FY2025 versus ¥1.6B in FY2021, a compound +5.6%/yr. Reported net income was ¥142M in FY2025, compounding +5.3%/yr from FY2021.
300978 screens 12% overvalued. Compare with Hyundai Mobis Co →
Peer Group
Auto Parts · 642 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Auto Parts median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Auto Parts stocks, each showing price versus our Fair Value estimate (as of Jul 9, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Hyundai Mobis Co 012330 | 482,000 KRW | 678,420 KRW | +41% |
| Magna International Inc MGAN | 1,122 MXN | 1,172 MXN | +4% |
| Samvardhana Motherson International Limited MOTHERSON | ₹144.17 | ₹80.63 | -44% |
| Bosch Limited BOSCHLTD | ₹41,110 | ₹14,004 | -66% |
| Bharat Forge Limited BHARATFORG | ₹2,117 | ₹441.74 | -79% |
| Uno Minda Limited UNOMINDA | ₹1,158 | ₹426.57 | -63% |
| Schaeffler India Limited SCHAEFFLER | ₹4,135 | ₹1,412 | -66% |
| Hankook Tire & Technology Co 161390 | 73,600 KRW | 196,479 KRW | +167% |
| MRF Limited MRF | ₹131,025 | ₹125,849 | -4% |
| Sona BLW Precision Forgings Limited SONACOMS | ₹792.00 | ₹207.06 | -74% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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