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Shanghai Longyun Advg & Media (603729) fair value: what the stock is really worth

As of Nov 10, 2026: fair value (intrinsic value) of Shanghai Longyun Advg & Media stock ¥8.45, price ¥11.94, that is 29.2% below the price, quality 32 out of 100. Rating: overvalued. The value is an estimate: none of our valuation models currently carries, it draws on revenue and assets compared with similar companies. Updated daily.

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Communication Services CN · ISIN CNE100002599

SL Shanghai Longyun Advg & Media logo Thin data Nov 10, 2026

Shanghai Longyun Advg & Media

603729 · SHG
Expensive, weak quality

Our calculation puts a fair price 29% below what the stock costs today.

Low debt
Generates free cash flow over the last twelve months
Revenue last quarter 31% below a year ago.
Fair value ¥8.45 · Overvalued
Quality 32/100
Weak Growth (revenue 5y −11.4 %/yr in CNY)
Loss-making · -33.2% net margin (TTM)
Trails peers (1/11)
Narrow moat 17/100
Thin data
Estimate
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26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

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Price vs Fair Value

¥45.13 ¥9.58 Fair Value ¥8.45 May 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 10, 2026.

How to read this chart

60‑month range ¥9.58 – ¥45.13 · fair‑value band ¥6.33 – ¥10.56 · the ¥11.94 price screens above the ¥8.45 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 10, 2026.

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Company profile

Shanghai LongYun Cultural Creation & Technology Group Co., Ltd. provides advertising services in the People's Republic of China.

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It offers market research, brand management, creative design, video production, advertising strategy, advertising execution, advertising evaluation, and other marketing services.

Shanghai LongYun Cultural Creation & Technology Group Co., Ltd. was formerly known as Shanghai LongYun Advertising & Media Co., Ltd. and changed its name to Shanghai LongYun Media Group Co., Ltd. in February 2019.

The company was founded in 2003 and is headquartered in Shanghai, the People's Republic of China.

Stock analysis

Shanghai Longyun Advg & Media (603729) currently trades at ¥11.94, while our estimate is ¥8.45, 29% below the price, so the stock looks overvalued today.

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Valuation

None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Scenario range: ¥6.33 (bear) to ¥10.56 (bull), the price of ¥11.94 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 32/100 (below-average quality), in the Communication Services sector.

Weak Growth: Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.

Shanghai Longyun Advg & Media reported revenue of 339M CNY in FY2025 versus 740M CNY in FY2021, a compound −17.7%/yr. Reported net income was −108M CNY in FY2025.

Key figures

Market cap 1.1B CNY (≈ $167M) Micro · P/S ratio 3.45 · EPS (TTM) ¥−0.3300 · Dividend yield 0.6% · Net margin −31.8% · Return on equity −31.7% · Return on assets (EBIT) −9.5% (5-year average) · Operating margin 11.4%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 17 out of 100 (medium confidence).

What moves the price

The share trades about 50% below its 52-week high and 25% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Communication Services peers we cover trades at 12% fair-value upside, at −29%, 603729 screens richer than that median.

Fair Value

Bear ¥6.33 Fair Value ¥8.45 Bull ¥10.56
Price ¥11.94 · Downside -29.2%
Estimate. None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Quality Score breakdown

Overall quality 32/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 7
How much profit the company makes from its sales and capital
Quality Growth 10
Are margins and returns getting better?
Cashflow 0
Do the profits arrive as real cash?
Financial strength 38
Debt, balance sheet and risk of trouble
Investment 95
Does it invest with discipline instead of growing at any price?
Low Volatility 64
How calm the share price moves, does not count
Price momentum 27
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 9
Distance to the 52-week high, does not count
New shares 77
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 6/100
Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.
Revenue growth 1 year
+0.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−7.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−11.4%
Start year 2020 (pandemic). Over 10 years: −12.7% a year
Revenue growth 17 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.1%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−4.7% (2020) → −7.4% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

603729 screens overvalued: fair value 29% below the price. Compare with AppLovin Corporation →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 191 stocks

Beats the industry median on 1/10 measures
Overall it trails its industry peers.
Valuation
Quality Score 32 · Bottom 25%
Fair Value upside −29.2% · Below median
Profitability
Return on assets −14.5% · Bottom 25%
Net margin (12 months) −33.2% · Bottom 25%
Operating margin (12 months) 11.4% · Top 25%
Growth and dividend
Revenue growth (quarter YoY) −30.5% · Bottom 25%
Dividend yield (12 months) 0.6% · Bottom 25%
Balance sheet
Debt / equity 0.15× · Above median

Valuation Multiplesvs Advertising Agencies median · lower = cheaper

P/B 4.07× · Priciest 25%
P/S (12 months) 3.73× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 33
FUTURE (revenue growth)0 · sector 19
PAST (return on equity)0 · sector 7
HEALTH (low debt)92 · sector 98
DIVIDEND (yield)12 · sector 55

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
The Trade Desk, Inc TTD $15.42 $46.26 +200% vs 603729
Publicis Groupe S.A PUB €103.95 €145.63 +40% vs 603729
Omnicom Group OMC $88.84 $113.06 +27% vs 603729
AppLovin Corporation APP $395.51 $451.00 +14% vs 603729
Magnite, Inc MGNI $28.52 $31.94 +12% vs 603729
Focus Media Information Technology Co 002027 ¥5.64 ¥6.11 +8% vs 603729
JCDecaux SE DEC €27.56 €20.99 −24% vs 603729
Easy Click Worldwide Network Technology Co 301171 ¥34.63 ¥11.05 −68% vs 603729
Leo Group 002131 ¥4.32 ¥1.06 −75% vs 603729
Stagwell Inc STGW $11.28 $2.62 −77% vs 603729

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Shanghai Longyun Advg & Media: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Shanghai Longyun Advg & Media Fair Value". https://www.fairvalue-calculator.com/stock/603729

Frequently asked questions

Is Shanghai Longyun Advg & Media (603729) overvalued or undervalued?
As of Nov 10, 2026, our estimate of fair value is ¥8.45 versus a price of ¥11.94, about 29% lower (overvalued).
What is the fair value of 603729?
Our estimate for Shanghai Longyun Advg & Media is ¥8.45 (as of Nov 10, 2026), built from audited fundamentals. The current price: ¥11.94.
What is the quality score of 603729?
Shanghai Longyun Advg & Media has a Quality Score of 32/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Shanghai Longyun Advg & Media (603729)?
Our calculated price target is the estimate of ¥8.45 (as of Nov 10, 2026). Cautious scenario ¥6.33, optimistic scenario ¥10.56. It is an estimate from revenue and assets compared with similar companies, because none of our valuation models currently carries, not an analyst target.
What is the Shanghai Longyun Advg & Media stock forecast for 2026?
Our estimate puts fair value at ¥8.45, about 29% lower versus a price of ¥11.94 (overvalued). Cautious scenario ¥6.33, optimistic scenario ¥10.56. The calculation is refreshed regularly with new filings.
What is the revenue of Shanghai Longyun Advg & Media (603729)?
Shanghai Longyun Advg & Media reported trailing-twelve-month revenue of about 299M CNY (latest available figure, as of Nov 10, 2026).
Does Shanghai Longyun Advg & Media pay a dividend?
Shanghai Longyun Advg & Media currently shows a dividend yield of 0.58% relative to its recent price (as of Nov 10, 2026).
How much is the dividend of Shanghai Longyun Advg & Media (603729)?
Shanghai Longyun Advg & Media has a dividend yield of 0.6%.
What is the intrinsic value of Shanghai Longyun Advg & Media (603729)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Shanghai Longyun Advg & Media it is ¥8.45 per share (as of Nov 10, 2026), against a price of ¥11.94.
Is Shanghai Longyun Advg & Media stock overvalued or undervalued in 2026?
As of Nov 10, 2026, 603729 trades above its calculated fair value: price ¥11.94, fair value ¥8.45, a gap of about −29% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 603729?
No. The price is what the market pays today (¥11.94); the fair value is what the company's own numbers justify (¥8.45). For Shanghai Longyun Advg & Media the two are ¥3.49 per share apart. That gap is exactly why we show both numbers side by side.
How much is Shanghai Longyun Advg & Media worth?
The market values Shanghai Longyun Advg & Media at about 1.1B CNY (market capitalisation, as of Nov 10, 2026). Per share that is ¥11.94; our models calculate a fair value of ¥8.45 per share.
What do the bullish and bearish scenarios say about 603729?
Our models span a range for Shanghai Longyun Advg & Media: cautious scenario ¥6.33, base ¥8.45, optimistic ¥10.56 per share (as of Nov 10, 2026, price ¥11.94). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Shanghai Longyun Advg & Media (603729)?
Balance-sheet figures for Shanghai Longyun Advg & Media (as of Nov 10, 2026): return on equity −31.7%, debt of 0.15 per unit of equity. They feed the Quality Score of 32/100, which measures business quality independently of the share price.
How far is 603729 from its 52-week high?
Shanghai Longyun Advg & Media trades at ¥11.94, about 50% below its 52-week high of ¥23.76 and 25% above the low of ¥9.58 (as of Nov 10, 2026). Distance from the high says nothing about value: that is what the fair value of ¥8.45 is for.
Which stocks are comparable to Shanghai Longyun Advg & Media?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Shanghai Longyun Advg & Media stock attractive at the current price?
The data as of Nov 10, 2026: price ¥11.94, calculated fair value ¥8.45 (−29%), Quality Score 32/100. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
Is it still worth investing in stocks now?
The global stock market currently sits 15.1% above its aggregate fair value. Shanghai Longyun Advg & Media itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Shanghai Longyun Advg & Media (603729)?
The closing price on Nov 10, 2026 was ¥11.94. Our estimate is ¥8.45, about 29% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Shanghai Longyun Advg & Media right now?
The price sits above even our optimistic bull case (¥10.56). The favourable scenario is already priced in. Weak quality (32/100) and above fair value at the same time, the margin of safety is missing on both counts. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.

Key figures of Shanghai Longyun Advg & Media

How large is the market capitalisation of Shanghai Longyun Advg & Media (603729)?
The market capitalisation of Shanghai Longyun Advg & Media is 1.1B CNY (≈ $167M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Shanghai Longyun Advg & Media (603729)?
The price-to-sales ratio of Shanghai Longyun Advg & Media is 3.45 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Shanghai Longyun Advg & Media (603729)?
Earnings per share at Shanghai Longyun Advg & Media are ¥−0.3300. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Shanghai Longyun Advg & Media (603729)?
The dividend yield of Shanghai Longyun Advg & Media is 0.6%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Shanghai Longyun Advg & Media (603729)?
The net margin of Shanghai Longyun Advg & Media is −31.8% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Shanghai Longyun Advg & Media (603729)?
The return on equity (ROE) of Shanghai Longyun Advg & Media is −31.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Shanghai Longyun Advg & Media (603729)?
On an EBIT basis the return on assets of Shanghai Longyun Advg & Media is −9.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Shanghai Longyun Advg & Media (603729)?
The operating margin of Shanghai Longyun Advg & Media is 11.4% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Shanghai Longyun Advg & Media (603729)?
Revenue at Shanghai Longyun Advg & Media is growing −30.5% versus a year earlier (3y avg −7.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Shanghai Longyun Advg & Media (603729)?
Earnings per share at Shanghai Longyun Advg & Media are growing +10.9% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Shanghai Longyun Advg & Media (603729) generate?
The free cash flow of Shanghai Longyun Advg & Media is −19.3M CNY (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Shanghai Longyun Advg & Media (603729) carry?
The net debt of Shanghai Longyun Advg & Media is 123M CNY (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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