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Shanghai LongYun Cultural Creation & Technology Group (603729) Fair Value & Analysis

Communication Services · CN · Market cap 1.1B CNY

Price¥11.43
Fair Value¥10.40
Upside-9.0%
Quality94/100
Evidence: Low Range ¥7.80 – ¥13.00

Fair value as of: Jun 24, 2026

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Analysis

Shanghai LongYun Cultural Creation & Technology Group (603729) currently trades at ¥11.43, while our model-based Fair Value estimate is ¥10.40 — implying the stock looks roughly 9.0% overvalued today. We read business quality at 94/100 (high quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: low).

About the company

Shanghai LongYun Cultural Creation & Technology Group Co., Ltd. provides advertising services in the People's Republic of China. It offers market research, brand management, creative design, video production, advertising strategy, advertising execution, advertising evaluation, and other marketing services. Shanghai LongYun Cultural Creation & Technology Group Co., Ltd. was formerly known as Shanghai LongYun Advertising & Media Co., Ltd. and changed its name to Shanghai LongYun Media Group Co., Ltd. in February 2019. The company was founded in 2003 and is headquartered in Shanghai, the People's Republic of China.

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Frequently asked questions

Is Shanghai LongYun Cultural Creation & Technology Group (603729) undervalued?
As of Jun 24, 2026, our model estimates a fair value of ¥10.40 versus a price of ¥11.43 — about −9% (overvalued). Model-based estimate, not financial advice.
What is the fair value of 603729?
Our 21-model fair value for Shanghai LongYun Cultural Creation & Technology Group is ¥10.40 (as of Jun 24, 2026), built from audited fundamentals. The current price is ¥11.43.
What is the quality score of 603729?
Shanghai LongYun Cultural Creation & Technology Group has a Quality Score of 94/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.