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New Bubbleroom Sweden AB (BBROOM) fair value: what the stock is really worth

As of Nov 10, 2026: fair value (intrinsic value) of New Bubbleroom Sweden AB stock SEK 8.66, price SEK 9.50, that is 8.8% below the price, quality 52 out of 100. Rating: fairly valued. The value is an estimate: none of our valuation models currently carries, it draws on revenue and assets compared with similar companies. Updated daily.

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Consumer Cyclical SE · ISIN SE0016288476

NB New Bubbleroom Sweden AB logo Thin data Nov 10, 2026

New Bubbleroom Sweden AB

BBROOM · ST
Fairly valued, in an uptrend

The stock costs about what our calculation considers fair.

Low debt
Generates free cash flow over the last twelve months
Last quarter vs. a year ago: revenue +44%, profit +105%.
Fair value kr 8.66 · Fairly valued
Quality 52/100
Expensive Growth (revenue 5y +2.0 %/yr in SEK)
Thin margins · 0.6% net margin (TTM)
Mixed vs. peers (6/11)
Narrow moat 28/100 · thin data
Thin data
Estimate
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26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

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Price vs Fair Value

kr 39.00 kr 2.94 Fair Value kr 8.66 Nov 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 10, 2026.

How to read this chart

60‑month range kr 2.94 – kr 39.00 · fair‑value band kr 6.50 – kr 10.83 · the kr 9.50 price screens above the kr 8.66 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 10, 2026.

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Company profile

New Bubbleroom Sweden AB (publ) operates as an e-commerce store in women's fashion in the Nordic region and rest of Europe. The company engages in the design and sale of clothing, lingerie, shoes, and accessories.

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New Bubbleroom Sweden AB (publ) was founded in 2005 and is headquartered in Borås, Sweden.

Stock analysis

New Bubbleroom Sweden AB (BBROOM) currently trades at kr 9.50, while our estimate is kr 8.66, so the stock looks roughly fairly valued today (gap 9.7%).

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Valuation

None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Scenario range: kr 6.50 (bear) to kr 10.83 (bull), the price of kr 9.50 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 52/100 (solid quality), in the Consumer Cyclical sector.

Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.

New Bubbleroom Sweden AB reported revenue of 425M SEK in FY2025 versus 399M SEK in FY2021, a compound +1.6%/yr. Reported net income was −23.5M SEK in FY2025.

Key figures

Market cap 148M SEK (≈ $15.0M) Micro · P/S ratio 0.32 · EPS (TTM) kr −1.17 · Net margin −5.5% · Return on equity 3.3% · Return on assets (EBIT) −8.2% (5-year average) · Operating margin 7.1% · Revenue (TTM) 483M SEK.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 28 out of 100 (low confidence).

What moves the price

The share trades about 35% below its 52-week high and 145% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at 23% fair-value upside, at −9%, BBROOM screens richer than that median.

Fair Value

Bear kr 6.50 Fair Value kr 8.66 Bull kr 10.83
Price kr 9.50 · Downside -8.8%
Estimate. None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Quality Score breakdown

Overall quality 52/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 40
How much profit the company makes from its sales and capital
Quality Growth 36
Are margins and returns getting better?
Cashflow 4
Do the profits arrive as real cash?
Financial strength 80
Debt, balance sheet and risk of trouble
Investment 100
Does it invest with discipline instead of growing at any price?
Low Volatility 27
How calm the share price moves, does not count
Price momentum 73
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 76
Distance to the 52-week high, does not count
New shares 79
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 24/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
−3.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−1.4%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.0%
Start year 2020 (pandemic)
Revenue growth 6 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−0.2%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−2.1% (2020) → −4.9% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Retail · 119 stocks

Beats the industry median on 6/11 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 52 · Below median
Fair Value upside −8.8% · Below median
Profitability
Return on equity (12 months) 3.3% · Above median
Return on assets −12.8% · Bottom 25%
Net margin (12 months) 0.6% · Below median
Operating margin (12 months) 7.1% · Above median
Growth and dividend
Revenue growth (quarter YoY) 44.3% · Top 25%
Balance sheet
Debt / equity 0.18× · Above median

Valuation Multiplesvs Internet Retail median · lower = cheaper

P/B 1.90× · Cheaper than median
P/S (12 months) 0.31× · Cheapest 25%
EV/EBITDA 9.1× · Cheaper than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)22 · sector 40
FUTURE (revenue growth)100 · sector 58
PAST (return on equity)13 · sector 8
HEALTH (low debt)91 · sector 92
DIVIDEND (yield)0 · sector 63

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Internet Retail stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
PDD Holdings PDD $79.40 $238.20 +200% vs BBROOM
Sea Limited SE $76.80 $129.32 +68% vs BBROOM
Prosus N.V PRX €37.49 €52.04 +39% vs BBROOM
JD.com, Inc 9618 HK$112.10 HK$150.10 +34% vs BBROOM
MercadoLibre, Inc MELI $1,490 $1,830 +23% vs BBROOM
Alibaba Group BABA $102.72 $120.46 +17% vs BBROOM
DoorDash, Inc DASH $178.25 $199.06 +12% vs BBROOM
Meituan 3690 HK$75.50 HK$60.39 −20% vs BBROOM
Amazon.com, Inc AMZN $270.87 $140.05 −48% vs BBROOM
eBay Inc EBAY $123.52 $60.00 −51% vs BBROOM

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New Bubbleroom Sweden AB: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "New Bubbleroom Sweden AB Fair Value". https://www.fairvalue-calculator.com/stock/BBROOM

Frequently asked questions

Is New Bubbleroom Sweden AB (BBROOM) overvalued or undervalued?
As of Nov 10, 2026, our estimate of fair value is kr 8.66 versus a price of kr 9.50, about 9% lower (fairly valued).
What is the fair value of BBROOM?
Our estimate for New Bubbleroom Sweden AB is kr 8.66 (as of Nov 10, 2026), built from audited fundamentals. The current price: kr 9.50.
What is the quality score of BBROOM?
New Bubbleroom Sweden AB has a Quality Score of 52/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for New Bubbleroom Sweden AB (BBROOM)?
Our calculated price target is the estimate of kr 8.66 (as of Nov 10, 2026). Cautious scenario kr 6.50, optimistic scenario kr 10.83. It is an estimate from revenue and assets compared with similar companies, because none of our valuation models currently carries, not an analyst target.
What is the New Bubbleroom Sweden AB stock forecast for 2026?
Our estimate puts fair value at kr 8.66, about 9% lower versus a price of kr 9.50 (fairly valued). Cautious scenario kr 6.50, optimistic scenario kr 10.83. The calculation is refreshed regularly with new filings.
What is the revenue of New Bubbleroom Sweden AB (BBROOM)?
New Bubbleroom Sweden AB reported trailing-twelve-month revenue of about 483M SEK (latest available figure, as of Nov 10, 2026).
What is the intrinsic value of New Bubbleroom Sweden AB (BBROOM)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For New Bubbleroom Sweden AB it is kr 8.66 per share (as of Nov 10, 2026), against a price of kr 9.50.
Is New Bubbleroom Sweden AB stock overvalued or undervalued in 2026?
As of Nov 10, 2026, BBROOM trades above its calculated fair value: price kr 9.50, fair value kr 8.66, a gap of about −9% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of BBROOM?
No. The price is what the market pays today (kr 9.50); the fair value is what the company's own numbers justify (kr 8.66). For New Bubbleroom Sweden AB the two are kr 0.8400 per share apart. That gap is exactly why we show both numbers side by side.
How much is New Bubbleroom Sweden AB worth?
The market values New Bubbleroom Sweden AB at about 148M SEK (market capitalisation, as of Nov 10, 2026). Per share that is kr 9.50; our models calculate a fair value of kr 8.66 per share.
What do the bullish and bearish scenarios say about BBROOM?
Our models span a range for New Bubbleroom Sweden AB: cautious scenario kr 6.50, base kr 8.66, optimistic kr 10.83 per share (as of Nov 10, 2026, price kr 9.50). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of New Bubbleroom Sweden AB (BBROOM)?
Balance-sheet figures for New Bubbleroom Sweden AB (as of Nov 10, 2026): return on equity 3.3%, debt of 0.18 per unit of equity. They feed the Quality Score of 52/100, which measures business quality independently of the share price.
How far is BBROOM from its 52-week high?
New Bubbleroom Sweden AB trades at kr 9.50, about 35% below its 52-week high of kr 14.60 and 145% above the low of kr 3.88 (as of Nov 10, 2026). Distance from the high says nothing about value: that is what the fair value of kr 8.66 is for.
Which stocks are comparable to New Bubbleroom Sweden AB?
From the same area (Consumer Cyclical) we also value Amazon.com, Inc, Alibaba Group, PDD Holdings, Prosus N.V, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is New Bubbleroom Sweden AB stock attractive at the current price?
The data as of Nov 10, 2026: price kr 9.50, calculated fair value kr 8.66 (−9%), Quality Score 52/100. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
Is it still worth investing in stocks now?
The global stock market currently sits 15.1% above its aggregate fair value. New Bubbleroom Sweden AB itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of New Bubbleroom Sweden AB (BBROOM)?
The closing price on Nov 10, 2026 was kr 9.50. Our estimate is kr 8.66, about 9% lower (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with New Bubbleroom Sweden AB right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.

Key figures of New Bubbleroom Sweden AB

How large is the market capitalisation of New Bubbleroom Sweden AB (BBROOM)?
The market capitalisation of New Bubbleroom Sweden AB is 148M SEK (≈ $15.0M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of New Bubbleroom Sweden AB (BBROOM)?
The price-to-sales ratio of New Bubbleroom Sweden AB is 0.32 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of New Bubbleroom Sweden AB (BBROOM)?
Earnings per share at New Bubbleroom Sweden AB are kr −1.17. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of New Bubbleroom Sweden AB (BBROOM)?
The net margin of New Bubbleroom Sweden AB is −5.5% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of New Bubbleroom Sweden AB (BBROOM)?
The return on equity (ROE) of New Bubbleroom Sweden AB is 3.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of New Bubbleroom Sweden AB (BBROOM)?
On an EBIT basis the return on assets of New Bubbleroom Sweden AB is −8.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of New Bubbleroom Sweden AB (BBROOM)?
The operating margin of New Bubbleroom Sweden AB is 7.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at New Bubbleroom Sweden AB (BBROOM)?
Revenue at New Bubbleroom Sweden AB is growing +44.3% versus a year earlier (3y avg −1.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at New Bubbleroom Sweden AB (BBROOM)?
Earnings per share at New Bubbleroom Sweden AB are growing +105% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does New Bubbleroom Sweden AB (BBROOM) generate?
The free cash flow of New Bubbleroom Sweden AB is −15.0M SEK (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does New Bubbleroom Sweden AB (BBROOM) hold?
New Bubbleroom Sweden AB holds more cash than debt, 22.8M SEK net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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