New Bubbleroom Sweden AB (BBROOM) fair value: what the stock is really worth
As of Sep 25, 2026: fair value of New Bubbleroom Sweden AB SEK 1.80, price SEK 9.75, upside -81.5%, quality 53 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
58‑month range kr 2.94 – kr 39.00 · fair‑value band kr 1.19 – kr 2.24 · the kr 9.75 price screens above the kr 1.80 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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New Bubbleroom Sweden AB (publ) operates as an e-commerce store in women's fashion in the Nordic region and rest of Europe. The company engages in the design and sale of clothing, lingerie, shoes, and accessories. New Bubbleroom Sweden AB (publ) was founded in 2005 and is headquartered in Borås, Sweden.
Stock analysis
New Bubbleroom Sweden AB (BBROOM) currently trades at kr 9.75, while our model-based Fair Value estimate is kr 1.80, implying the stock looks roughly 441.7% overvalued today.
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Valuation
How firm this estimate is: it rests on 1 models at a data quality of 95/100, which puts the evidence level at low.
Scenario range: kr 1.19 (bear) to kr 2.24 (bull), the price of kr 9.75 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 53/100 (solid quality), in the Consumer Cyclical sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
New Bubbleroom Sweden AB reported revenue of 425M SEK in FY2025 versus 399M SEK in FY2021, a compound +1.6%/yr. Reported net income was −23.5M SEK in FY2025.
Key figures
Market cap 216M SEK (≈ $21.8M) · P/S ratio 0.51 · EPS (TTM) kr −1.34 · Net margin −5.5% · Return on equity −24.7% · Return on assets (EBIT) −8.2% · Operating margin −3.8% · Revenue (TTM) 423M SEK.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 46 out of 100 (low confidence).
What moves the price
The share trades about 33% below its 52-week high and 151% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at −82%, BBROOM screens richer than that median.
Fair Value models
Bear kr 1.19Fair Value kr 1.80Bull kr 2.24
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.10/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
−3.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−1.4%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.0%
Start year 2020 (pandemic)
Revenue growth 6 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−0.2%
’19
’20
’21
’22
’23
’24
’25
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−2.1% (2020) → −4.9% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
Compare New Bubbleroom Sweden AB with another stock
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Retail · 107 stocks
Beats the industry median on 3/9 measures
Overall it trails its industry peers.
Valuation
Quality Score53 · Above median
Fair Value upside−81.5% · Bottom 25%
Profitability
Return on assets−5.5% · Bottom 25%
Net margin (TTM)−4.9% · Bottom 25%
Operating margin (TTM)−3.8% · Bottom 25%
Growth and dividend
Revenue growth−1.4% · Bottom 25%
Balance sheet
Debt / equity0.18× · Above median
Valuation Multiplesvs Internet Retail median · lower = cheaper
P/B0.28× · Cheapest 25%
P/S (TTM)0.05× · Cheapest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 47
FUTURE (revenue growth)0· sector 56
PAST (return on equity)0· sector 13
HEALTH (low debt)91· sector 92
DIVIDEND (yield)0· sector 34
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "New Bubbleroom Sweden AB Fair Value". https://www.fairvalue-calculator.com/stock/BBROOM
Frequently asked questions
Is New Bubbleroom Sweden AB (BBROOM) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of kr 1.80 versus a price of kr 9.75, about −82% upside (overvalued).
What is the fair value of BBROOM?
Our model-based fair value for New Bubbleroom Sweden AB is kr 1.80 (as of Sep 24, 2026), built from audited fundamentals. The current price: kr 9.75.
What is the quality score of BBROOM?
New Bubbleroom Sweden AB has a Quality Score of 53/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for New Bubbleroom Sweden AB (BBROOM)?
Our model-based price target is the fair value of kr 1.80 (as of Sep 24, 2026) from 1 valuation models. Cautious scenario kr 1.19, optimistic scenario kr 2.24. It is a calculation from audited fundamentals, not an analyst target.
What is the New Bubbleroom Sweden AB stock forecast for 2026?
Our models put fair value at kr 1.80, about −82% upside versus a price of kr 9.75 (overvalued). Cautious scenario kr 1.19, optimistic scenario kr 2.24. The calculation is refreshed regularly with new filings.
What is the revenue of New Bubbleroom Sweden AB (BBROOM)?
New Bubbleroom Sweden AB reported trailing-twelve-month revenue of about 423M SEK (latest available figure, as of Sep 24, 2026).
What is the intrinsic value of New Bubbleroom Sweden AB (BBROOM)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For New Bubbleroom Sweden AB it is kr 1.80 per share (as of Sep 24, 2026), against a price of kr 9.75. It is the blended result of 1 valuation models (cash flow, earnings, asset, dividend).
Is New Bubbleroom Sweden AB stock overvalued or undervalued in 2026?
As of Sep 24, 2026, BBROOM trades above its calculated fair value: price kr 9.75, fair value kr 1.80, a gap of about −82% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of BBROOM?
No. The price is what the market pays today (kr 9.75); the fair value is what the company's own numbers justify (kr 1.80). For New Bubbleroom Sweden AB the two are kr 7.95 per share apart. That gap is exactly why we show both numbers side by side.
How much is New Bubbleroom Sweden AB worth?
The market values New Bubbleroom Sweden AB at about 216M SEK (market capitalisation, as of Sep 24, 2026). Per share that is kr 9.75; our models calculate a fair value of kr 1.80 per share.
What do the bullish and bearish scenarios say about BBROOM?
Our models span a range for New Bubbleroom Sweden AB: cautious scenario kr 1.19, base kr 1.80, optimistic kr 2.24 per share (as of Sep 24, 2026, price kr 9.75). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of New Bubbleroom Sweden AB (BBROOM)?
Balance-sheet figures for New Bubbleroom Sweden AB (as of Sep 24, 2026): return on equity −24.7%, debt of 0.18 per unit of equity. They feed the Quality Score of 53/100, which measures business quality independently of the share price.
How far is BBROOM from its 52-week high?
New Bubbleroom Sweden AB trades at kr 9.75, about 33% below its 52-week high of kr 14.60 and 151% above the low of kr 3.88 (as of Sep 25, 2026). Distance from the high says nothing about value: that is what the fair value of kr 1.80 is for.
Which stocks are comparable to New Bubbleroom Sweden AB?
From the same area (Consumer Cyclical) we also value Amazon.com, Inc, Alibaba Group, MercadoLibre, Inc, DoorDash, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is New Bubbleroom Sweden AB stock attractive at the current price?
The data as of Sep 24, 2026: price kr 9.75, calculated fair value kr 1.80 (−82%), Quality Score 53/100, from 1 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of BBROOM calculated?
We run New Bubbleroom Sweden AB through 1 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 1.80, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.9 % above its aggregate fair value. New Bubbleroom Sweden AB itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of New Bubbleroom Sweden AB (BBROOM)?
The closing price on Sep 25, 2026 was kr 9.75. Our model-based fair value is kr 1.80, about −82% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with New Bubbleroom Sweden AB right now?
The price sits above even our optimistic bull case (kr 2.24). The favourable scenario is already priced in. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid but not exceptional quality (53/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range (kr 1.19 to kr 2.24) leaves room in how you read the outcome.
Key figures of New Bubbleroom Sweden AB
How large is the market capitalisation of New Bubbleroom Sweden AB (BBROOM)?
The market capitalisation of New Bubbleroom Sweden AB is 216M SEK (≈ $21.8M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of New Bubbleroom Sweden AB (BBROOM)?
The price-to-sales ratio of New Bubbleroom Sweden AB is 0.51 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of New Bubbleroom Sweden AB (BBROOM)?
Earnings per share at New Bubbleroom Sweden AB are kr −1.34. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of New Bubbleroom Sweden AB (BBROOM)?
The net margin of New Bubbleroom Sweden AB is −5.5% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of New Bubbleroom Sweden AB (BBROOM)?
The return on equity (ROE) of New Bubbleroom Sweden AB is −24.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of New Bubbleroom Sweden AB (BBROOM)?
On an EBIT basis the return on assets of New Bubbleroom Sweden AB is −8.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of New Bubbleroom Sweden AB (BBROOM)?
The operating margin of New Bubbleroom Sweden AB is −3.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at New Bubbleroom Sweden AB (BBROOM)?
Revenue at New Bubbleroom Sweden AB is growing −1.4% versus a year earlier (3y avg −1.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at New Bubbleroom Sweden AB (BBROOM)?
Earnings per share at New Bubbleroom Sweden AB are growing −27.8% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does New Bubbleroom Sweden AB (BBROOM) generate?
The free cash flow of New Bubbleroom Sweden AB is −15.0M SEK (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does New Bubbleroom Sweden AB (BBROOM) hold?
New Bubbleroom Sweden AB holds more cash than debt, 22.8M SEK net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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