Betterware de México, S.A.P.I. de C.V. (BWMX) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Betterware de México, S.A.P.I. de C.V. stock $42.44, price $16.59, upside +155.8%, quality 63 out of 100. Rating: strongly undervalued. Calculated from audited financials with 24 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 7, 2026.
How to read this chart
60‑month range $4.68 – $27.92 · fair‑value band $26.62 – $55.17 · the $16.59 price screens below the $42.44 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 7, 2026.
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Betterware de México, S.A.P.I. de C.V. operates as a direct-to-consumer selling company in the United States and Mexico. It operates through Home Organization Products; and Beauty and Personal Care Products segments.
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The Home Organization Products segment provides a portfolio of products comprising kitchen and food preservation; home solutions; bedroom; bathroom; laundry and cleaning; wellness; and technology and mobility.
The Beauty and Personal Care Products segment offers fragrances, color, skin care products, and toiletries. It sells its products through catalogues, as well as distributes through a network of distributors, associates, leaders, and consultants to the end customers.
Betterware de México, S.A.P.I. de C.V. company is headquartered in El Arenal, Mexico. The company operates as a subsidiary of Campalier S.A. de C.V.
Stock analysis
Betterware de México, S.A.P.I. de C.V. (BWMX) currently trades at $16.59, while our model-based Fair Value estimate is $42.44, implying the stock looks roughly 61% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $50.44 per share, and 21 of the 24 models we run sit above the $16.59 price.
Bear case: the Dividend Discount group reads lowest at $15.06, and 3 of the 24 models stay below the price. Data coverage for this calculation is high.
Scenario range: $26.62 (bear) to $55.17 (bull), the price of $16.59 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 63/100 (solid quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Betterware de México, S.A.P.I. de C.V. reported revenue of 14.2B MXN in FY2025 versus 10.1B MXN in FY2021, a compound +9.1%/yr. Reported net income was 1.1B MXN in FY2025, compounding −11.8%/yr from FY2021.
Key figures
Market cap $655M Small · P/E ratio 8.2 · P/S ratio 0.61 · EPS (TTM) $2.02 · Dividend yield 8.0% · Net margin 7.4% · Return on equity 71.7% · Return on assets (EBIT) 25.4% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 62 out of 100 (medium confidence).
What moves the price
The share trades about 12% below its 52-week high and 27% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −5% fair-value upside, at 156%, BWMX screens cheaper than that median.
Fair Value models
Bear$26.62Fair Value $42.44Bull$55.17
Price $16.59 · Upside +155.8%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then ($0.6008 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
BuyFernando SalazarSTRATEGY OFFICE SENIOR MANAGER159 shares at $16.96$2,690Apr 30, 2026
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.95/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+1.0%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.4%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+14.5%
Start year 2020 (pandemic)
Revenue growth 8 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+33.1%
’17
’18
’19
’20
’21
’22
’23
’24
’25
What shareholders gained per year (last 5 years), in MXN ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: adjusted. Measured in MXN: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+18.5%
Earnings growth per share plus dividend.
Earnings per share, growth per year+10.5%
Dividend (yield on the price)8.0%
Profit margin 2019 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.0% → 16%
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−0.4%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+14.6%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in MXN, Mexico: IMF forecast 3.3% a year to 2030, 4.8% from 2016 to 2025) that is about −3.6% a year for the price and +11.0% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (99 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Hype
Recent news coverage is unusually upbeat, far more positive than stocks are typically covered.
AI conclusion: High ROE and margins indicate efficiency from the Tupperware acquisition and local manufacturing, yet the lack of a clear moat leaves the business exposed to retail competition and execution risks.
Main risk: Uneven execution when scaling multiple direct-selling brands across Latin America could undermine the efficiency gains and margin protection from local manufacturing.
Tupperware brings local manufacturing in Mexico and Brazil that can shield margins, unlike the China sourcing that has pressured Betterware's costs. The recent earnings show the acquisition driving strong top-line growth while Jafra Mexico still needs a turnaround. We see the business as undervalued in our models, yet will the benefits of scaling multiple direct-selling brands across Latin America exceed the risks of uneven execution?
Compare Betterware de México, S.A.P.I. de C.V. with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Retail · 203 stocks
Beats the industry median on 11/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score63 · Above median
Fair Value upside+155.8% · Top 25%
Profitability
Return on equity (12 months)71.7% · Top 25%
Return on assets11.0% · Top 25%
Net margin (12 months)8.2% · Top 25%
Operating margin (12 months)18.2% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)43.1% · Top 25%
Dividend yield (12 months)8.0% · Top 25%
Balance sheet
Debt / equity2.29× · Highest 25%
Valuation Multiplesvs Specialty Retail median · lower = cheaper
P/E (12 months)8.2× · Cheapest 25%
P/B9.07× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (12 months)0.75× · Pricier than median
Price / free cash flow (fiscal year)7.5× · Cheaper than median
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Betterware de México, S.A.P.I. de C.V. Fair Value". https://www.fairvalue-calculator.com/stock/BWMX
Frequently asked questions
Is Betterware de México, S.A.P.I. de C.V. (BWMX) overvalued or undervalued?
As of Nov 7, 2026, our model estimates a fair value of $42.44 versus a price of $16.59, about +156% upside (undervalued).
What is the fair value of BWMX?
Our model-based fair value for Betterware de México, S.A.P.I. de C.V. is $42.44 (as of Nov 7, 2026), built from audited fundamentals. The current price: $16.59.
What is the quality score of BWMX?
Betterware de México, S.A.P.I. de C.V. has a Quality Score of 63/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Betterware de México, S.A.P.I. de C.V. (BWMX)?
Our model-based price target is the fair value of $42.44 (as of Nov 7, 2026) from 24 valuation models. Cautious scenario $26.62, optimistic scenario $55.17. It is a calculation from audited fundamentals, not an analyst target.
What is the Betterware de México, S.A.P.I. de C.V. stock forecast for 2026?
Our models put fair value at $42.44, about +156% upside versus a price of $16.59 (undervalued). Cautious scenario $26.62, optimistic scenario $55.17. The calculation is refreshed regularly with new filings.
What is the revenue of Betterware de México, S.A.P.I. de C.V. (BWMX)?
Betterware de México, S.A.P.I. de C.V. reported trailing-twelve-month revenue of about 16.3B MXN (latest available figure, as of Nov 7, 2026).
Does Betterware de México, S.A.P.I. de C.V. pay a dividend?
Betterware de México, S.A.P.I. de C.V. currently shows a dividend yield of 7.95% relative to its recent price (as of Nov 7, 2026).
How much is the dividend of Betterware de México, S.A.P.I. de C.V. (BWMX) and when is the ex-dividend date?
Betterware de México, S.A.P.I. de C.V. pays a dividend of $1.32 per share a year, a dividend yield of 8.0%. The last ex-dividend date was Nov 5, 2026. A dividend has been paid every year since at least 2020. The payout ratio is 86.4% of earnings. Free cash flow covers the dividend 1.79 times. Our assessment: Sustainable. Payout and cash coverage both look sustainable.
What growth is priced into Betterware de México, S.A.P.I. de C.V. (BWMX)?
For today's price to be fair in a discounted-cash-flow model, Betterware de México, S.A.P.I. de C.V. would have to grow free cash flow by -0.4 % per year for five years (discount rate 11.2 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +14.5 % per year. As of Nov 7, 2026.
What discount rate (WACC) does the fair value of BWMX use?
Our models discount Betterware de México, S.A.P.I. de C.V. at 11.2 %: a base by market capitalisation (small), damped by beta 0.99, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Betterware de México, S.A.P.I. de C.V. that is -0.4 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (11.2 %) and the same formula as our fair value.
How much growth has Betterware de México, S.A.P.I. de C.V. (BWMX) delivered so far?
Over the past 5 years revenue at Betterware de México, S.A.P.I. de C.V. grew +14.5 % a year. The price currently implies free-cash-flow growth of -0.4 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Betterware de México, S.A.P.I. de C.V. (BWMX) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into Betterware de México, S.A.P.I. de C.V. (-0.4 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Betterware de México, S.A.P.I. de C.V. (BWMX)?
The free-cash-flow yield on the price is 13.44 %: that much free cash flow Betterware de México, S.A.P.I. de C.V. produces per unit of market value. When it exceeds the discount rate of our models (11.2 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Betterware de México, S.A.P.I. de C.V. (BWMX)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Betterware de México, S.A.P.I. de C.V. it is $42.44 per share (as of Nov 7, 2026), against a price of $16.59. It is the blended result of 24 valuation models in 7 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Growth DCF, Economic Profit, Growth Earnings).
Is Betterware de México, S.A.P.I. de C.V. stock overvalued or undervalued in 2026?
As of Nov 7, 2026, BWMX trades below its calculated fair value: price $16.59, fair value $42.44, a gap of about +156% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of BWMX?
No. The price is what the market pays today ($16.59); the fair value is what the company's own numbers justify ($42.44). For Betterware de México, S.A.P.I. de C.V. the two are $25.85 per share apart. That gap is exactly why we show both numbers side by side.
How much is Betterware de México, S.A.P.I. de C.V. worth?
The market values Betterware de México, S.A.P.I. de C.V. at about $655M (market capitalisation, as of Nov 7, 2026). Per share that is $16.59; our models calculate a fair value of $42.44 per share.
What do the bullish and bearish scenarios say about BWMX?
Our models span a range for Betterware de México, S.A.P.I. de C.V.: cautious scenario $26.62, base $42.44, optimistic $55.17 per share (as of Nov 7, 2026, price $16.59). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of BWMX?
Betterware de México, S.A.P.I. de C.V. trades at a price-to-earnings ratio of 8.2 (as of Nov 7, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $42.44 is built from several models across several years. Other multiples: P/B 9.1, P/S 0.7, EV/EBITDA 5.1.
How solid is the balance sheet of Betterware de México, S.A.P.I. de C.V. (BWMX)?
Balance-sheet figures for Betterware de México, S.A.P.I. de C.V. (as of Nov 7, 2026): return on equity 71.7%, debt of 2.29 per unit of equity. They feed the Quality Score of 63/100, which measures business quality independently of the share price.
How far is BWMX from its 52-week high?
Betterware de México, S.A.P.I. de C.V. trades at $16.59, about 12% below its 52-week high of $18.85 and 27% above the low of $13.08 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $42.44 is for.
Which stocks are comparable to Betterware de México, S.A.P.I. de C.V.?
From the same area (Consumer Cyclical) we also value Alimentation Couche-Tard Inc, Williams-Sonoma, Inc, Ulta Beauty, Inc, Casey's General Stores, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Betterware de México, S.A.P.I. de C.V. stock attractive at the current price?
The data as of Nov 7, 2026: price $16.59, calculated fair value $42.44 (+156%), Quality Score 63/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of BWMX calculated?
We run Betterware de México, S.A.P.I. de C.V. through 24 models from 7 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of $42.44 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Betterware de México, S.A.P.I. de C.V. currently trades 61% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Betterware de México, S.A.P.I. de C.V. (BWMX)?
The closing price on Nov 6, 2026 was $16.59. Our model-based fair value is $42.44, about +156% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Betterware de México, S.A.P.I. de C.V. right now?
The price is below even our cautious bear case ($26.62). The market is more pessimistic than our downside scenario. Solid quality (63/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range ($26.62 to $55.17) leaves room in how you read the outcome.
Key figures of Betterware de México, S.A.P.I. de C.V.
How large is the market capitalisation of Betterware de México, S.A.P.I. de C.V. (BWMX)?
The market capitalisation of Betterware de México, S.A.P.I. de C.V. is $655M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Betterware de México, S.A.P.I. de C.V. (BWMX)?
The price-to-sales ratio of Betterware de México, S.A.P.I. de C.V. is 0.61 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Betterware de México, S.A.P.I. de C.V. (BWMX)?
Earnings per share at Betterware de México, S.A.P.I. de C.V. are $2.02 (price ÷ EPS = P/E 8.2). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Betterware de México, S.A.P.I. de C.V. (BWMX)?
The dividend yield of Betterware de México, S.A.P.I. de C.V. is 8.0% (payout 65.3%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Betterware de México, S.A.P.I. de C.V. (BWMX)?
The net margin of Betterware de México, S.A.P.I. de C.V. is 7.4% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Betterware de México, S.A.P.I. de C.V. (BWMX)?
The return on equity (ROE) of Betterware de México, S.A.P.I. de C.V. is 71.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Betterware de México, S.A.P.I. de C.V. (BWMX)?
On an EBIT basis the return on assets of Betterware de México, S.A.P.I. de C.V. is 25.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Betterware de México, S.A.P.I. de C.V. (BWMX)?
The operating margin of Betterware de México, S.A.P.I. de C.V. is 18.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Betterware de México, S.A.P.I. de C.V. (BWMX)?
Revenue at Betterware de México, S.A.P.I. de C.V. is growing +43.1% versus a year earlier (3y avg +7.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Betterware de México, S.A.P.I. de C.V. (BWMX)?
Earnings per share at Betterware de México, S.A.P.I. de C.V. are growing +17.4% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Betterware de México, S.A.P.I. de C.V. (BWMX) carry?
The net debt of Betterware de México, S.A.P.I. de C.V. is 4.1B MXN (fiscal year 2025, ≈ 2.5 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Nov 7, 2026