Deluxe Corporation (DLX) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Deluxe Corporation stock $21.81, price $26.56, that is 17.9% below the price, quality 53 out of 100. Rating: overvalued. Calculated from audited financials with 10 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.
How to read this chart
60‑month range $11.22 – $31.77 · fair‑value band $12.81 – $34.04 · the $26.56 price screens above the $21.81 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 8, 2026.
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Deluxe Corporation provides technology-enabled solutions to small and medium-sized businesses, and financial institutions in the United States and Canada. The company operates through four segments: Merchant Services, B2B Payments, Data Solutions, and Print.
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It offers credit and debit card authorization and payment systems; processing services to small and medium-sized retail and service businesses, as well as nonprofit and government organizations; treasury management solutions, including remittance and lockbox processing, remote deposit capture, cash application, and payment acceptance solutions, as well as integrated accounts payable disbursements, such as eChecks, Medical Payment Exchange, and Deluxe Payment Exchange; and fraud and security services.
The company also provides data, analytics, and marketing services for both business-to-business and business-to-consumer marketing; financial institution profitability reporting and business incorporation services; printed personal and business checks, and business essentials comprising printed business forms and business accessories; and branded promotional, print, apparel, and digital storefront solutions.
It sells through financial institutions, small and medium-sized enterprises from a variety of industries, large multinational corporations, and scalable partnerships. The company was formerly known as Deluxe Check Printers, Incorporated and changed its name to Deluxe Corporation in 1988.
Deluxe Corporation was founded in 1915 and is headquartered in Minneapolis, Minnesota.
Stock analysis
Deluxe Corporation (DLX) currently trades at $26.56, while our model-based Fair Value estimate is $21.81, 18% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of $40.14 per share, and 3 of the 10 models we run sit above the $26.56 price.
Bear case: the Dividend Discount group reads lowest at $10.63, and 7 of the 10 models stay below the price. Data coverage for this calculation is high.
Scenario range: $12.81 (bear) to $34.04 (bull), the price of $26.56 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 53/100 (solid quality), in the Industrials sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Deluxe Corporation reported revenue of $2.1B in FY2025 versus $2.0B in FY2021, a compound +1.3%/yr. Reported net income was $82.1M in FY2025, compounding +7.0%/yr from FY2021.
Key figures
Market cap $1.2B Small · P/E ratio 12.2 · P/S ratio 0.59 · EPS (TTM) $2.18 · Dividend yield 4.5% · Net margin 4.8% · Return on equity 15.0% · Return on assets (EBIT) 6.2% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 45 out of 100 (medium confidence).
What moves the price
The share trades about 15% below its 52-week high and 48% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Industrials peers we cover trades at 10% fair-value upside, at −18%, DLX screens richer than that median.
Fair Value models
Bear$12.81Fair Value $21.81Bull$34.04
Price $26.56 · Downside -17.9%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then ($0.8377 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, no officer or director bought or sold shares on the open market.
BuyWilliam C ZintSVP, Chief Financial Officer175 shares at $21.44$3,752Dec 10, 202510b5-1 plan
Plus 8 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.70/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+0.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−1.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.6%
Start year 2020 (pandemic). Over 10 years: +1.9% a year
Revenue growth 24 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.2%
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What shareholders gained per year (last 5 years) (mathematically smoothed) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Smoothed = median of all growth paths between the years of the window (trend line on the logarithm of earnings per share): a single extreme year cannot distort the rate. The reported figure stays in the tooltip.
≈ +57.3%
Earnings growth per share plus dividend.
Earnings per share, growth per year≈ +52.8%
Dividend (yield on the price)4.5%
Per share before 2001divided by the spin-off factor 1.2508
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.base effect: 17.9% / −8.5%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.2% → 12%
2025 sits 53% above its own trend. The rate follows the median trend of the last 5 years, not that single year.
⚠ Base effect: the rate starts in the earnings trough around 2020 (starting value 0.79 per share, median 4.54 in 2015 to 2018). It measures the recovery from the trough, not lasting growth.
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+7.1%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+3.3%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +4.6% a year for the price and +0.9% for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Conglomerates · 305 stocks
Beats the industry median on 8/14 measures
A mixed picture versus its industry peers.
Valuation
Quality Score53 · Below median
Fair Value upside−17.9% · Below median
Profitability
Return on equity (12 months)15.0% · Top 25%
Return on assets2.9% · Below median
Net margin (12 months)4.8% · Below median
Operating margin (12 months)12.2% · Above median
Growth and dividend
Revenue growth (quarter YoY)−4.2% · Below median
Dividend yield (12 months)4.5% · Top 25%
Balance sheet
Debt / equity2.04× · Highest 25%
Valuation Multiplesvs Conglomerates median · lower = cheaper
P/E (12 months)12.2× · Cheaper than median
P/B1.81× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (12 months)0.59× · Cheaper than median
Price / free cash flow (fiscal year)7.1× · Cheaper than median
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Deluxe Corporation Fair Value". https://www.fairvalue-calculator.com/stock/DLX
Frequently asked questions
Is Deluxe Corporation (DLX) overvalued or undervalued?
As of Nov 8, 2026, our model estimates a fair value of $21.81 versus a price of $26.56, about 18% lower (overvalued).
What is the fair value of DLX?
Our model-based fair value for Deluxe Corporation is $21.81 (as of Nov 8, 2026), built from audited fundamentals. The current price: $26.56.
What is the quality score of DLX?
Deluxe Corporation has a Quality Score of 53/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Deluxe Corporation (DLX)?
Our model-based price target is the fair value of $21.81 (as of Nov 8, 2026) from 10 valuation models. Cautious scenario $12.81, optimistic scenario $34.04. It is a calculation from audited fundamentals, not an analyst target.
What is the Deluxe Corporation stock forecast for 2026?
Our models put fair value at $21.81, about 18% lower versus a price of $26.56 (overvalued). Cautious scenario $12.81, optimistic scenario $34.04. The calculation is refreshed regularly with new filings.
What is the revenue of Deluxe Corporation (DLX)?
Deluxe Corporation reported trailing-twelve-month revenue of about $2.1B (latest available figure, as of Nov 8, 2026).
Does Deluxe Corporation pay a dividend?
Deluxe Corporation currently shows a dividend yield of 4.52% relative to its recent price (as of Nov 8, 2026).
How much is the dividend of Deluxe Corporation (DLX) and when is the ex-dividend date?
Deluxe Corporation pays a dividend of $1.20 per share a year, a dividend yield of 4.5%. The last ex-dividend date was Aug 18, 2026. A dividend has been paid every year since at least 1986. The payout ratio is 55.0% of earnings. Free cash flow covers the dividend 3.19 times. Our assessment: Well covered. A low payout and the dividend is fully funded by free cash flow, a comfortable, sustainable dividend.
What growth is priced into Deluxe Corporation (DLX)?
For today's price to be fair in a discounted-cash-flow model, Deluxe Corporation would have to grow free cash flow by +7.1 % per year for five years (discount rate 12.0 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +3.6 % per year. As of Nov 8, 2026.
What discount rate (WACC) does the fair value of DLX use?
Our models discount Deluxe Corporation at 12.0 %: a base by market capitalisation (small), damped by beta 1.26, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Deluxe Corporation that is +7.1 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (12.0 %) and the same formula as our fair value.
How much growth has Deluxe Corporation (DLX) delivered so far?
Over the past 5 years revenue at Deluxe Corporation grew +3.6 % a year. The price currently implies free-cash-flow growth of +7.1 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Deluxe Corporation (DLX) growing?
The median revenue growth in the sector is +7.8 % a year. That is the yardstick for the growth priced into Deluxe Corporation (+7.1 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Deluxe Corporation (DLX)?
The free-cash-flow yield on the price is 14.17 %: that much free cash flow Deluxe Corporation produces per unit of market value. When it exceeds the discount rate of our models (12.0 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Deluxe Corporation (DLX)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Deluxe Corporation it is $21.81 per share (as of Nov 8, 2026), against a price of $26.56. It is the blended result of 10 valuation models in 6 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Growth DCF, Economic Profit).
Is Deluxe Corporation stock overvalued or undervalued in 2026?
As of Nov 8, 2026, DLX trades above its calculated fair value: price $26.56, fair value $21.81, a gap of about −18% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of DLX?
No. The price is what the market pays today ($26.56); the fair value is what the company's own numbers justify ($21.81). For Deluxe Corporation the two are $4.75 per share apart. That gap is exactly why we show both numbers side by side.
How much is Deluxe Corporation worth?
The market values Deluxe Corporation at about $1.2B (market capitalisation, as of Nov 8, 2026). Per share that is $26.56; our models calculate a fair value of $21.81 per share.
What do the bullish and bearish scenarios say about DLX?
Our models span a range for Deluxe Corporation: cautious scenario $12.81, base $21.81, optimistic $34.04 per share (as of Nov 8, 2026, price $26.56). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of DLX?
Deluxe Corporation trades at a price-to-earnings ratio of 12.2 (as of Nov 8, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $21.81 is built from several models across several years. Median P/E at fiscal year-end, 9 fiscal years (2016 to 2025), reported earnings: 16.2. Other multiples: PEG 0.5, P/B 1.8, P/S 0.6, EV/EBITDA 5.5.
What is the PEG ratio of DLX?
The PEG ratio of Deluxe Corporation is 0.46 (P/E divided by earnings growth, as of Nov 8, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Deluxe Corporation (DLX)?
Balance-sheet figures for Deluxe Corporation (as of Nov 8, 2026): return on equity 15.0%, debt of 2.04 per unit of equity. They feed the Quality Score of 53/100, which measures business quality independently of the share price.
How far is DLX from its 52-week high?
Deluxe Corporation trades at $26.56, about 15% below its 52-week high of $31.11 and 48% above the low of $17.97 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $21.81 is for.
Which stocks are comparable to Deluxe Corporation?
From the same area (Industrials) we also value 3M Company, Honeywell International Inc, Swire Pacific Limited, SGH Limited, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Deluxe Corporation stock attractive at the current price?
The data as of Nov 8, 2026: price $26.56, calculated fair value $21.81 (−18%), Quality Score 53/100, from 10 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of DLX calculated?
We run Deluxe Corporation through 10 models from 6 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Growth DCF, Economic Profit. Every model gets the same audited fundamentals; the fair value of $21.81 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. Deluxe Corporation itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Deluxe Corporation (DLX)?
The closing price on Nov 6, 2026 was $26.56. Our model-based fair value is $21.81, about 18% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Deluxe Corporation right now?
The model range is unusually wide ($12.81 to $34.04). The outcome hinges heavily on assumptions, so read the point estimate with caution. Solid but not exceptional quality (53/100) and above fair value, neither a clear bargain nor a standout compounder.
Where does the earnings growth of Deluxe Corporation (DLX) come from?
Earnings per share at Deluxe Corporation grew −13.3 % a year from 2014 to 2025. Broken into its drivers: revenue per share +3.4 %, EBIT margin −7.9 %, tax rate +0.2 %, residual (interest, one-offs) −9.2 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Deluxe Corporation
How large is the market capitalisation of Deluxe Corporation (DLX)?
The market capitalisation of Deluxe Corporation is $1.2B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Deluxe Corporation (DLX)?
The price-to-sales ratio of Deluxe Corporation is 0.59 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Deluxe Corporation (DLX)?
Earnings per share at Deluxe Corporation are $2.18 (price ÷ EPS = P/E 12.2). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Deluxe Corporation (DLX)?
The dividend yield of Deluxe Corporation is 4.5% (payout 55.0%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Deluxe Corporation (DLX)?
The net margin of Deluxe Corporation is 4.8% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Deluxe Corporation (DLX)?
The return on equity (ROE) of Deluxe Corporation is 15.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Deluxe Corporation (DLX)?
On an EBIT basis the return on assets of Deluxe Corporation is 6.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Deluxe Corporation (DLX)?
The operating margin of Deluxe Corporation is 12.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Deluxe Corporation (DLX)?
Revenue at Deluxe Corporation is growing −4.2% versus a year earlier (3y avg −1.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Deluxe Corporation (DLX)?
Earnings per share at Deluxe Corporation are growing −17.7% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Deluxe Corporation (DLX) carry?
The net debt of Deluxe Corporation is $1.2B (fiscal year 2025, ≈ 7.1 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Nov 8, 2026