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Erajaya Swasembada Tbk (ERAA) fair value: what the stock is really worth

As of Nov 12, 2026: fair value (intrinsic value) of Erajaya Swasembada Tbk stock IDR 1,480, price IDR 500, upside +196.0%, quality 46 out of 100. Rating: strongly undervalued. Calculated from audited financials with 17 of our 26 valuation models and 37 quality factors, updated daily.

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Consumer Cyclical ID · ISIN ID1000121601

ES Erajaya Swasembada Tbk logo Thin data Nov 12, 2026

Erajaya Swasembada Tbk

ERAA · JK

Cheap (66% below fair value) and rising price, but weak company: meets 2 of 3 rules.

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Fair value 1,480 IDR · Strongly undervalued 
Rising price (uptrend) 
Low debt 
Generates free cash flow over the last twelve months 
Ranks above peers (10/13) 
Costs just 5.6 times its yearly profit. 
Quality 46/100 
Expensive Growth (revenue 5y +17.6 %/yr in IDR) 
Thin margins · 1.7% net margin (TTM) 
5.0% dividend yield · Watch coverage
Narrow moat 40/100 · thin data
Thin data 
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Price vs Fair Value

625.00 IDR 279.75 IDR Fair Value 1,480 IDR Jun 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 12, 2026.

How to read this chart

60‑month range 279.75 IDR – 625.00 IDR · fair‑value band 993.38 IDR – 1,967 IDR · the 500.00 IDR price screens below the 1,480 IDR fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 12, 2026.

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Company profile

PT Erajaya Swasembada Tbk, together with its subsidiaries, engages in the distribution and retail of mobile telecommunication devices in Indonesia, Singapore, Malaysia, and internationally.

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It operates through Cellular Phones and Tablets, Operator Products, Computer & Other Electronic Devices, and Accessories and Others segments.

The company offers consumer electronics, handsets, laptops, computers, operator business and vouchers under the Erafone store, iBox, Samsung, Mi-store, and other brands; and lifestyle-related products, such as accessories, Internet of Things, sport fashion apparel, and other outdoor activity-related products under the Urban Republic & JD Sports, ASICS, DJI, Garmin, Wilson, ANTA, and other brands.

It is also involved in food and beverage businesses comprising chain restaurants, cafes and bakeries, and grocery stores under the Paris Baguette, Bacha Coffee, Curry Up, CHAGEE, Wetzel's Pretzels, and GrandLucky Superstore brands; and medical equipment distribution.

In addition, the company provides cellular devices, information technology products and Apple's accessories products; cellular devices and prepaid, post-paid, and internet broadband services; SingTel products; skincare and beauty products; and electronic vouchers for telecommunication operators, PLN, and online games.

Further, it offers protection services for handset products through TecProtec products; management consulting, technology, and outsourcing services; and managing and customer relationship services. The company was founded in 1996 and is headquartered in Jakarta Barat, Indonesia.

PT Erajaya Swasembada Tbk operates as a subsidiary of PT Eralink International.

Stock analysis

Erajaya Swasembada Tbk (ERAA) currently trades at 500.00 IDR, while our model-based Fair Value estimate is 1,480 IDR, implying the stock looks roughly 66% undervalued today.

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Valuation

Bull case: the DCF Models group reads highest at a median of 2,197 IDR per share, and 14 of the 17 models we run sit above the 500.00 IDR price.

Bear case: the Dividend Discount group reads lowest at 231.71 IDR, and 3 of the 17 models stay below the price. Data coverage for this calculation is low.

Scenario range: 993.38 IDR (bear) to 1,967 IDR (bull), the price of 500.00 IDR sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 46/100 (below-average quality), in the Consumer Cyclical sector.

Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.

Erajaya Swasembada Tbk reported revenue of 76.6T IDR in FY2025 versus 43.5T IDR in FY2021, a compound +15.2%/yr. Reported net income was 1.2T IDR in FY2025, compounding +4.3%/yr from FY2021.

Key figures

Market cap 7.9T IDR (≈ $432M) Small · P/E ratio 5.6 · P/S ratio 0.09 · EPS (TTM) 89.48 IDR · Dividend yield 5.0% · Net margin 1.7% · Return on equity 15.5% · Return on assets (EBIT) 10.0% (5-year average).

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 40 out of 100 (low confidence).

What moves the price

The share trades about 20% below its 52-week high and 67% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at −6% fair-value upside, at 196%, ERAA screens cheaper than that median.

Fair Value models

Bear 993.38 IDR Fair Value 1,480 IDR Bull 1,967 IDR
Price 500.00 IDR · Upside +196.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (56.00 IDR per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
Residual Income 510.35 IDR 578.09 IDR 758.15 IDR 76
Owner Earnings 1,229 IDR 2,197 IDR 3,816 IDR 74
EPV 652.58 IDR 720.98 IDR 776.99 IDR 74
All 17 models by family
DCF Models
Owner Earnings 1,229 IDR 2,197 IDR 3,816 IDR 74
Earnings-Based
Graham-Dodd 522.71 IDR 3,239 IDR 4,522 IDR 63
Lynch FV 1,003 IDR 1,433 IDR 1,863 IDR 61
PEG = 1.0 1,003 IDR 1,433 IDR 1,863 IDR 57
EPV 652.58 IDR 720.98 IDR 776.99 IDR 74
Dividend Discount
Gordon GGM 139.45 IDR 239.22 IDR 316.27 IDR 68
DDM Multi-Stage 139.45 IDR 224.19 IDR 256.81 IDR 67
Multiples
P/E Multiple 1,268 IDR 1,691 IDR 2,114 IDR 63
P/S Multiple 980.08 IDR 1,307 IDR 1,633 IDR 58
P/B Multiple 404.54 IDR 539.38 IDR 674.23 IDR 55
EV/EBIT 993.38 IDR 1,480 IDR 1,967 IDR 65
EV/EBITDA 1,310 IDR 1,902 IDR 2,495 IDR 67
EV/Revenue 517.34 IDR 939.28 IDR 1,361 IDR 52
Asset-Based
NCAV (Graham) 7.61 IDR 11.52 IDR 14.40 IDR 55
Economic Profit
Residual Income 510.35 IDR 578.09 IDR 758.15 IDR 76
ROIC Compounder 687.39 IDR 859.78 IDR 1,027 IDR 72
Growth Earnings
Growth-Adj P/E 1,363 IDR 1,948 IDR 2,532 IDR 67

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Quality Score breakdown

Overall quality 46/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 52
How much profit the company makes from its sales and capital
Quality Growth 43
Are margins and returns getting better?
Cashflow 7
Do the profits arrive as real cash?
Financial strength 48
Debt, balance sheet and risk of trouble
Investment 50
Does it invest with discipline instead of growing at any price?
Low Volatility 69
How calm the share price moves, does not count
Price momentum 76
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 58
Distance to the 52-week high, does not count
New shares 83
Buys back shares or issues new ones?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 62/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+17.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+15.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+17.6%
Start year 2020 (pandemic). Over 10 years: +14.4% a year
Revenue growth 17 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+20.1%
What shareholders gained per year (last 5 years), in IDR ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in IDR: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+19.5%
Earnings growth per share plus dividend.
Earnings per share, growth per year+14.5%
Dividend (yield on the price)5.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.14.5% vs 17.1%, steady
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.3% → 2%
Pace: the 5-year rate starts in 2020 (pandemic)

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Retail · 215 stocks

Beats the industry median on 10/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score 46 · Bottom 25%
Fair Value upside +196.0% · Top 25%
Profitability
Return on equity (12 months) 15.5% · Above median
Return on assets 4.1% · Above median
Net margin (12 months) 1.7% · Below median
Operating margin (12 months) 2.8% · Below median
Growth and dividend
Revenue growth (quarter YoY) 6.9% · Above median
Dividend yield (12 months) 5.0% · Top 25%
Balance sheet
Debt / equity 0.05× · Below median

Valuation Multiplesvs Specialty Retail median · lower = cheaper

P/E (12 months) 5.6× · Cheapest 25%
P/B 0.86× · Cheapest 25%
P/S (12 months) 0.09× · Cheapest 25%
EV/EBITDA 2.0× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)100 · sector 45
FUTURE (revenue growth)35 · sector 26
PAST (return on equity)62 · sector 33
HEALTH (low debt)97 · sector 93
DIVIDEND (yield)100 · sector 53

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Specialty Retail stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
DICK'S Sporting Goods, Inc DKS $145.66 $201.62 +38% vs ERAA
Alimentation Couche-Tard Inc ATD C$82.48 C$106.98 +30% vs ERAA
Ulta Beauty, Inc ULTA $650.97 $650.56 +0% vs ERAA
Tractor Supply Company TSCO $36.63 $36.33 −1% vs ERAA
China Tourism Group 601888 ¥51.53 ¥48.19 −6% vs ERAA
Best Buy Co BBY $103.41 $94.70 −8% vs ERAA
Five Below, Inc FIVE $247.16 $184.99 −25% vs ERAA
Williams-Sonoma, Inc WSM $250.38 $164.11 −34% vs ERAA
Casey's General Stores, Inc CASY $706.63 $405.93 −43% vs ERAA
GameStop Corp GME $25.62 $11.87 −54% vs ERAA

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Erajaya Swasembada Tbk: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Erajaya Swasembada Tbk Fair Value". https://www.fairvalue-calculator.com/stock/ERAA

Frequently asked questions

Is Erajaya Swasembada Tbk (ERAA) overvalued or undervalued?
As of Nov 12, 2026, our model estimates a fair value of 1,480 IDR versus a price of 500.00 IDR, about +196% upside (undervalued).
What is the fair value of ERAA?
Our model-based fair value for Erajaya Swasembada Tbk is 1,480 IDR (as of Nov 12, 2026), built from audited fundamentals. The current price: 500.00 IDR.
What is the quality score of ERAA?
Erajaya Swasembada Tbk has a Quality Score of 46/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Erajaya Swasembada Tbk (ERAA)?
Our model-based price target is the fair value of 1,480 IDR (as of Nov 12, 2026) from 17 valuation models. Cautious scenario 993.38 IDR, optimistic scenario 1,967 IDR. It is a calculation from audited fundamentals, not an analyst target.
What is the Erajaya Swasembada Tbk stock forecast for 2026?
Our models put fair value at 1,480 IDR, about +196% upside versus a price of 500.00 IDR (undervalued). Cautious scenario 993.38 IDR, optimistic scenario 1,967 IDR. The calculation is refreshed regularly with new filings.
What is the revenue of Erajaya Swasembada Tbk (ERAA)?
Erajaya Swasembada Tbk reported trailing-twelve-month revenue of about 84.5T IDR (latest available figure, as of Nov 12, 2026).
Does Erajaya Swasembada Tbk pay a dividend?
Erajaya Swasembada Tbk currently shows a dividend yield of 5.00% relative to its recent price (as of Nov 12, 2026).
How much is the dividend of Erajaya Swasembada Tbk (ERAA) and when is the ex-dividend date?
Erajaya Swasembada Tbk pays a dividend of 25.00 IDR per share a year, a dividend yield of 5.0%. The last ex-dividend date was Jul 8, 2026. A dividend has been paid every year since 2021. The payout ratio is 27.9% of earnings. Our assessment: Watch coverage. The dividend isn’t fully covered by free cash flow or earnings, part of it is funded from reserves or debt. Fine for now, but worth watching: if it stays uncovered, the dividend could be cut.
What is the intrinsic value of Erajaya Swasembada Tbk (ERAA)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Erajaya Swasembada Tbk it is 1,480 IDR per share (as of Nov 12, 2026), against a price of 500.00 IDR. It is the blended result of 17 valuation models in 7 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Economic Profit, Growth Earnings).
Is Erajaya Swasembada Tbk stock overvalued or undervalued in 2026?
As of Nov 12, 2026, ERAA trades below its calculated fair value: price 500.00 IDR, fair value 1,480 IDR, a gap of about +196% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of ERAA?
No. The price is what the market pays today (500.00 IDR); the fair value is what the company's own numbers justify (1,480 IDR). For Erajaya Swasembada Tbk the two are 980.23 IDR per share apart. That gap is exactly why we show both numbers side by side.
How much is Erajaya Swasembada Tbk worth?
The market values Erajaya Swasembada Tbk at about 7.9T IDR (market capitalisation, as of Nov 12, 2026). Per share that is 500.00 IDR; our models calculate a fair value of 1,480 IDR per share.
What do the bullish and bearish scenarios say about ERAA?
Our models span a range for Erajaya Swasembada Tbk: cautious scenario 993.38 IDR, base 1,480 IDR, optimistic 1,967 IDR per share (as of Nov 12, 2026, price 500.00 IDR). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of ERAA?
Erajaya Swasembada Tbk trades at a price-to-earnings ratio of 5.6 (as of Nov 12, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 1,480 IDR is built from several models across several years. Median P/E at fiscal year-end, 5 fiscal years (2021 to 2025), reported earnings, FY2025 ex one-offs: 6.2. Other multiples: P/B 0.9, P/S 0.1, EV/EBITDA 2.0.
How solid is the balance sheet of Erajaya Swasembada Tbk (ERAA)?
Balance-sheet figures for Erajaya Swasembada Tbk (as of Nov 12, 2026): return on equity 15.5%, debt of 0.05 per unit of equity. They feed the Quality Score of 46/100, which measures business quality independently of the share price.
How far is ERAA from its 52-week high?
Erajaya Swasembada Tbk trades at 500.00 IDR, about 20% below its 52-week high of 625.00 IDR and 67% above the low of 300.01 IDR (as of Nov 12, 2026). Distance from the high says nothing about value: that is what the fair value of 1,480 IDR is for.
Which stocks are comparable to Erajaya Swasembada Tbk?
From the same area (Consumer Cyclical) we also value Alimentation Couche-Tard Inc, Williams-Sonoma, Inc, Ulta Beauty, Inc, Casey's General Stores, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Erajaya Swasembada Tbk stock attractive at the current price?
The data as of Nov 12, 2026: price 500.00 IDR, calculated fair value 1,480 IDR (+196%), Quality Score 46/100, from 17 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of ERAA calculated?
We run Erajaya Swasembada Tbk through 17 models from 7 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of 1,480 IDR builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.3% above its aggregate fair value. Erajaya Swasembada Tbk currently trades 66% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Erajaya Swasembada Tbk (ERAA)?
The closing price on Nov 12, 2026 was 500.00 IDR. Our model-based fair value is 1,480 IDR, about +196% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Erajaya Swasembada Tbk right now?
The large discount to fair value meets weak quality (46/100). That raises the risk this is a value trap rather than a bargain. The price is below even our cautious bear case (993.38 IDR). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. A fairly wide model range (993.38 IDR to 1,967 IDR) leaves room in how you read the outcome.
Where does the earnings growth of Erajaya Swasembada Tbk (ERAA) come from?
Earnings per share at Erajaya Swasembada Tbk grew +16.7 % a year from 2014 to 2025. Broken into its drivers: revenue per share +14.5 %, EBIT margin +0.4 %, tax rate −0.1 %, residual (interest, one-offs) +1.6 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.

Key figures of Erajaya Swasembada Tbk

How large is the market capitalisation of Erajaya Swasembada Tbk (ERAA)?
The market capitalisation of Erajaya Swasembada Tbk is 7.9T IDR (≈ $432M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Erajaya Swasembada Tbk (ERAA)?
The price-to-sales ratio of Erajaya Swasembada Tbk is 0.09 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Erajaya Swasembada Tbk (ERAA)?
Earnings per share at Erajaya Swasembada Tbk are 89.48 IDR (price ÷ EPS = P/E 5.6). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Erajaya Swasembada Tbk (ERAA)?
The dividend yield of Erajaya Swasembada Tbk is 5.0% (payout 27.9%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Erajaya Swasembada Tbk (ERAA)?
The net margin of Erajaya Swasembada Tbk is 1.7% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Erajaya Swasembada Tbk (ERAA)?
The return on equity (ROE) of Erajaya Swasembada Tbk is 15.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Erajaya Swasembada Tbk (ERAA)?
On an EBIT basis the return on assets of Erajaya Swasembada Tbk is 10.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Erajaya Swasembada Tbk (ERAA)?
The operating margin of Erajaya Swasembada Tbk is 2.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Erajaya Swasembada Tbk (ERAA)?
Revenue at Erajaya Swasembada Tbk is growing +6.9% versus a year earlier (3y avg +15.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Erajaya Swasembada Tbk (ERAA)?
Earnings per share at Erajaya Swasembada Tbk are growing −7.9% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Erajaya Swasembada Tbk (ERAA) generate?
The free cash flow of Erajaya Swasembada Tbk is −679B IDR (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Erajaya Swasembada Tbk (ERAA) carry?
The net debt of Erajaya Swasembada Tbk is 7.3T IDR (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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