Erajaya Swasembada Tbk (ERAA) fair value: what the stock is really worth
As of Nov 12, 2026: fair value (intrinsic value) of Erajaya Swasembada Tbk stock IDR 1,480, price IDR 500, upside +196.0%, quality 46 out of 100. Rating: strongly undervalued. Calculated from audited financials with 17 of our 26 valuation models and 37 quality factors, updated daily.
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Erajaya Swasembada Tbk
ERAA · JKCheap (66% below fair value) and rising price, but weak company: meets 2 of 3 rules.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 12, 2026.
How to read this chart
60‑month range 279.75 IDR – 625.00 IDR · fair‑value band 993.38 IDR – 1,967 IDR · the 500.00 IDR price screens below the 1,480 IDR fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 12, 2026.
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Company profile
PT Erajaya Swasembada Tbk, together with its subsidiaries, engages in the distribution and retail of mobile telecommunication devices in Indonesia, Singapore, Malaysia, and internationally.
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It operates through Cellular Phones and Tablets, Operator Products, Computer & Other Electronic Devices, and Accessories and Others segments.
The company offers consumer electronics, handsets, laptops, computers, operator business and vouchers under the Erafone store, iBox, Samsung, Mi-store, and other brands; and lifestyle-related products, such as accessories, Internet of Things, sport fashion apparel, and other outdoor activity-related products under the Urban Republic & JD Sports, ASICS, DJI, Garmin, Wilson, ANTA, and other brands.
It is also involved in food and beverage businesses comprising chain restaurants, cafes and bakeries, and grocery stores under the Paris Baguette, Bacha Coffee, Curry Up, CHAGEE, Wetzel's Pretzels, and GrandLucky Superstore brands; and medical equipment distribution.
In addition, the company provides cellular devices, information technology products and Apple's accessories products; cellular devices and prepaid, post-paid, and internet broadband services; SingTel products; skincare and beauty products; and electronic vouchers for telecommunication operators, PLN, and online games.
Further, it offers protection services for handset products through TecProtec products; management consulting, technology, and outsourcing services; and managing and customer relationship services. The company was founded in 1996 and is headquartered in Jakarta Barat, Indonesia.
PT Erajaya Swasembada Tbk operates as a subsidiary of PT Eralink International.
Stock analysis
Erajaya Swasembada Tbk (ERAA) currently trades at 500.00 IDR, while our model-based Fair Value estimate is 1,480 IDR, implying the stock looks roughly 66% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of 2,197 IDR per share, and 14 of the 17 models we run sit above the 500.00 IDR price.
Bear case: the Dividend Discount group reads lowest at 231.71 IDR, and 3 of the 17 models stay below the price. Data coverage for this calculation is low.
Scenario range: 993.38 IDR (bear) to 1,967 IDR (bull), the price of 500.00 IDR sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 46/100 (below-average quality), in the Consumer Cyclical sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Erajaya Swasembada Tbk reported revenue of 76.6T IDR in FY2025 versus 43.5T IDR in FY2021, a compound +15.2%/yr. Reported net income was 1.2T IDR in FY2025, compounding +4.3%/yr from FY2021.
Key figures
Market cap 7.9T IDR (≈ $432M) Small · P/E ratio 5.6 · P/S ratio 0.09 · EPS (TTM) 89.48 IDR · Dividend yield 5.0% · Net margin 1.7% · Return on equity 15.5% · Return on assets (EBIT) 10.0% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 40 out of 100 (low confidence).
What moves the price
The share trades about 20% below its 52-week high and 67% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −6% fair-value upside, at 196%, ERAA screens cheaper than that median.
Fair Value models
All 17 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
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Compare Erajaya Swasembada Tbk with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Retail · 215 stocks
Valuation Multiplesvs Specialty Retail median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- EV/EBITDA by industry
- Dividend yield by industry
- Stock screener with 62 metrics
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Specialty Retail stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| DICK'S Sporting Goods, Inc DKS | $145.66 | $201.62 | +38% | vs ERAA |
| Alimentation Couche-Tard Inc ATD | C$82.48 | C$106.98 | +30% | vs ERAA |
| Ulta Beauty, Inc ULTA | $650.97 | $650.56 | +0% | vs ERAA |
| Tractor Supply Company TSCO | $36.63 | $36.33 | −1% | vs ERAA |
| China Tourism Group 601888 | ¥51.53 | ¥48.19 | −6% | vs ERAA |
| Best Buy Co BBY | $103.41 | $94.70 | −8% | vs ERAA |
| Five Below, Inc FIVE | $247.16 | $184.99 | −25% | vs ERAA |
| Williams-Sonoma, Inc WSM | $250.38 | $164.11 | −34% | vs ERAA |
| Casey's General Stores, Inc CASY | $706.63 | $405.93 | −43% | vs ERAA |
| GameStop Corp GME | $25.62 | $11.87 | −54% | vs ERAA |
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Key figures of Erajaya Swasembada Tbk
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