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PT Sinar Eka Selaras Tbk (ERAL) fair value: what the stock is really worth

As of Nov 6, 2026: fair value (intrinsic value) of PT Sinar Eka Selaras Tbk stock IDR 717, price IDR 292, upside +145.5%, quality 54 out of 100. Rating: strongly undervalued. Calculated from audited financials with 15 of our 26 valuation models and 37 quality factors, updated daily.

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Consumer Cyclical ID

PS PT Sinar Eka Selaras Tbk logo Thin data Nov 9, 2026

PT Sinar Eka Selaras Tbk

ERAL · JK
Meets all rules

The stock costs 59% less than our calculation considers fair.

Fair value 716.87 IDR · Strongly undervalued
Low debt
Ranks above peers (9/13)
Last quarter vs. a year ago: revenue +59%, profit +69%.
Quality 54/100
Expensive Growth (revenue 5y +26.9 %/yr in IDR)
Thin margins · 2.6% net margin (TTM)
Negative free cash flow
Narrow moat 41/100 · thin data
Thin data
⚠ Small free float
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What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

389.91 IDR 185.18 IDR Fair Value 716.87 IDR Aug 2023 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 9, 2026.

How to read this chart

39‑month range 185.18 IDR – 389.91 IDR · fair‑value band 537.65 IDR – 896.09 IDR · the 292.00 IDR price screens below the 716.87 IDR fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 9, 2026.

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Company profile

PT Sinar Eka Selaras Tbk distributes and retails lifestyle products and solutions of various brands in Indonesia. The company operates through Accessories, IoT and Others; Cellular Phones and Tablets; Computer & Other Electronic Devices; Fashion Apparel; and Automotive segments.

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Its accessory products include casings and covers, earphones, chargers, data cables, power banks, protective skins, consoles, game accessories, and other peripherals; and IoT products comprise smart home appliances, such as robots, vacuum cleaners, smart air purifiers, smart CCTVs, smart door locks, etc., as well as smart watches, handheld navigation systems, electric scooters, Bluetooth speakers, and drones.

The company also offers sneakers, running shoes, polo shirts, sports t-shirts and trousers, soccer equipment, hats, backpacks, and other products, as well as private label products. In addition, it engages in the assembling of automobiles and the battery for electricity motor vehicles.

PT Sinar Eka Selaras Tbk was founded in 2009 and is headquartered in Jakarta Barat, Indonesia. PT Sinar Eka Selaras Tbk operates as a subsidiary of PT Erajaya Swasembada Tbk.

Stock analysis

PT Sinar Eka Selaras Tbk (ERAL) currently trades at 292.00 IDR, while our model-based Fair Value estimate is 716.87 IDR, implying the stock looks roughly 59% undervalued today.

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Valuation

Bull case: the Growth Earnings group reads highest at a median of 1,212 IDR per share, and 11 of the 15 models we run sit above the 292.00 IDR price.

Bear case: the Dividend Discount group reads lowest at 82.90 IDR, and 4 of the 15 models stay below the price. Data coverage for this calculation is low.

Scenario range: 537.65 IDR (bear) to 896.09 IDR (bull), the price of 292.00 IDR sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 54/100 (solid quality), in the Consumer Cyclical sector.

Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.

PT Sinar Eka Selaras Tbk reported revenue of 6.5T IDR in FY2025 versus 2.2T IDR in FY2021, a compound +31.2%/yr. Reported net income was 169B IDR in FY2025, compounding −2.5%/yr from FY2021.

Key figures

Market cap 1.5T IDR (≈ $84.1M) Micro · P/E ratio 6.7 · P/S ratio 0.20 · EPS (TTM) 43.63 IDR · Dividend yield 2.6% · Net margin 2.6% · Return on equity 11.2% · Return on assets (EBIT) 14.1% (5-year average).

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 41 out of 100 (low confidence).

What moves the price

The share trades about 24% below its 52-week high and 32% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at −5% fair-value upside, at 146%, ERAL screens cheaper than that median.

Fair Value models

Bear 537.65 IDR Fair Value 716.87 IDR Bull 896.09 IDR
Price 292.00 IDR · Upside +145.5%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (37.41 IDR per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
Residual Income 255.24 IDR 267.27 IDR 297.74 IDR 76
ROIC Compounder 277.82 IDR 305.24 IDR 327.19 IDR 72
EPV 277.82 IDR 305.24 IDR 327.19 IDR 71
All 15 models by family
Earnings-Based
Graham-Dodd 221.58 IDR 1,545 IDR 2,169 IDR 63
Lynch FV 677.67 IDR 968.10 IDR 1,259 IDR 61
PEG = 1.0 677.67 IDR 968.10 IDR 1,259 IDR 57
EPV 277.82 IDR 305.24 IDR 327.19 IDR 71
Dividend Discount
Gordon GGM 52.26 IDR 84.34 IDR 106.53 IDR 69
DDM Multi-Stage 52.26 IDR 81.45 IDR 91.00 IDR 67
Multiples
P/E Multiple 537.65 IDR 716.87 IDR 896.09 IDR 63
P/S Multiple 415.46 IDR 553.94 IDR 692.43 IDR 58
P/B Multiple 978.80 IDR 1,305 IDR 1,631 IDR 55
EV/EBIT 627.02 IDR 836.69 IDR 1,046 IDR 66
EV/Revenue 422.01 IDR 603.72 IDR 785.44 IDR 53
Asset-Based
NCAV (Graham) 87.25 IDR 132.20 IDR 165.25 IDR 54
Economic Profit
Residual Income 255.24 IDR 267.27 IDR 297.74 IDR 76
ROIC Compounder 277.82 IDR 305.24 IDR 327.19 IDR 72
Growth Earnings
Growth-Adj P/E 848.58 IDR 1,212 IDR 1,576 IDR 67

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Quality Score breakdown

Overall quality 54/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 54
How much profit the company makes from its sales and capital
Quality Growth 71
Are margins and returns getting better?
Cashflow 13
Do the profits arrive as real cash?
Financial strength 80
Debt, balance sheet and risk of trouble
Investment 31
Does it invest with discipline instead of growing at any price?
Low Volatility 65
How calm the share price moves, does not count
Price momentum 42
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 41
Distance to the 52-week high, does not count
New shares 82
Buys back shares or issues new ones?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 58/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+34.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+28.8%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+26.9%
Start year 2020 (pandemic)
What shareholders gained per year (last 5 years), in IDR ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in IDR: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+8.0%
Earnings growth per share plus dividend.
Earnings per share, growth per year+5.4%
Dividend (yield on the price)2.6%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.6% → 4%

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Retail · 203 stocks

Beats the industry median on 8/12 measures
Overall it ranks above its industry peers.
Valuation
Quality Score 54 · Below median
Fair Value upside +145.5% · Top 25%
Profitability
Return on equity (12 months) 11.2% · Above median
Return on assets 5.5% · Above median
Net margin (12 months) 2.6% · Below median
Operating margin (12 months) 4.8% · Below median
Growth and dividend
Revenue growth (quarter YoY) 59.4% · Top 25%
Dividend yield (12 months) 2.6% · Below median

Valuation Multiplesvs Specialty Retail median · lower = cheaper

P/E (12 months) 6.7× · Cheapest 25%
P/B 0.87× · Cheapest 25%
P/S (12 months) 0.20× · Cheapest 25%
EV/EBITDA 3.4× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)100 · sector 50
FUTURE (revenue growth)100 · sector 25
PAST (return on equity)45 · sector 33
HEALTH (low debt)100 · sector 93
DIVIDEND (yield)53 · sector 54

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Specialty Retail stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
DICK'S Sporting Goods, Inc DKS $140.82 $201.62 +43% vs ERAL
Alimentation Couche-Tard Inc ATD C$83.20 C$106.00 +27% vs ERAL
Ulta Beauty, Inc ULTA $644.76 $650.56 +1% vs ERAL
Tractor Supply Company TSCO $36.35 $36.33 +0% vs ERAL
Best Buy Co BBY $99.63 $94.70 −5% vs ERAL
China Tourism Group 601888 ¥54.22 ¥48.19 −11% vs ERAL
Five Below, Inc FIVE $240.30 $184.99 −23% vs ERAL
Williams-Sonoma, Inc WSM $254.06 $164.11 −35% vs ERAL
Casey's General Stores, Inc CASY $687.64 $405.93 −41% vs ERAL
GameStop Corp GME $25.12 $11.87 −53% vs ERAL

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PT Sinar Eka Selaras Tbk: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "PT Sinar Eka Selaras Tbk Fair Value". https://www.fairvalue-calculator.com/stock/ERAL

Frequently asked questions

Is PT Sinar Eka Selaras Tbk (ERAL) overvalued or undervalued?
As of Nov 9, 2026, our model estimates a fair value of 716.87 IDR versus a price of 292.00 IDR, about +146% upside (undervalued).
What is the fair value of ERAL?
Our model-based fair value for PT Sinar Eka Selaras Tbk is 716.87 IDR (as of Nov 9, 2026), built from audited fundamentals. The current price: 292.00 IDR.
What is the quality score of ERAL?
PT Sinar Eka Selaras Tbk has a Quality Score of 54/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for PT Sinar Eka Selaras Tbk (ERAL)?
Our model-based price target is the fair value of 716.87 IDR (as of Nov 9, 2026) from 15 valuation models. Cautious scenario 537.65 IDR, optimistic scenario 896.09 IDR. It is a calculation from audited fundamentals, not an analyst target.
What is the PT Sinar Eka Selaras Tbk stock forecast for 2026?
Our models put fair value at 716.87 IDR, about +146% upside versus a price of 292.00 IDR (undervalued). Cautious scenario 537.65 IDR, optimistic scenario 896.09 IDR. The calculation is refreshed regularly with new filings.
What is the revenue of PT Sinar Eka Selaras Tbk (ERAL)?
PT Sinar Eka Selaras Tbk reported trailing-twelve-month revenue of about 7.6T IDR (latest available figure, as of Nov 9, 2026).
Does PT Sinar Eka Selaras Tbk pay a dividend?
PT Sinar Eka Selaras Tbk currently shows a dividend yield of 2.63% relative to its recent price (as of Nov 9, 2026).
How much is the dividend of PT Sinar Eka Selaras Tbk (ERAL)?
PT Sinar Eka Selaras Tbk has a dividend yield of 2.6%.
What is the intrinsic value of PT Sinar Eka Selaras Tbk (ERAL)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For PT Sinar Eka Selaras Tbk it is 716.87 IDR per share (as of Nov 9, 2026), against a price of 292.00 IDR. It is the blended result of 15 valuation models in 6 families (Earnings-Based, Dividend Discount, Multiples, Asset-Based, Economic Profit, Growth Earnings).
Is PT Sinar Eka Selaras Tbk stock overvalued or undervalued in 2026?
As of Nov 9, 2026, ERAL trades below its calculated fair value: price 292.00 IDR, fair value 716.87 IDR, a gap of about +146% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of ERAL?
No. The price is what the market pays today (292.00 IDR); the fair value is what the company's own numbers justify (716.87 IDR). For PT Sinar Eka Selaras Tbk the two are 424.87 IDR per share apart. That gap is exactly why we show both numbers side by side.
How much is PT Sinar Eka Selaras Tbk worth?
The market values PT Sinar Eka Selaras Tbk at about 1.5T IDR (market capitalisation, as of Nov 9, 2026). Per share that is 292.00 IDR; our models calculate a fair value of 716.87 IDR per share.
What do the bullish and bearish scenarios say about ERAL?
Our models span a range for PT Sinar Eka Selaras Tbk: cautious scenario 537.65 IDR, base 716.87 IDR, optimistic 896.09 IDR per share (as of Nov 9, 2026, price 292.00 IDR). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of ERAL?
PT Sinar Eka Selaras Tbk trades at a price-to-earnings ratio of 6.7 (as of Nov 9, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 716.87 IDR is built from several models across several years. Other multiples: P/B 0.9, P/S 0.2, EV/EBITDA 3.4.
How solid is the balance sheet of PT Sinar Eka Selaras Tbk (ERAL)?
Balance-sheet figures for PT Sinar Eka Selaras Tbk (as of Nov 9, 2026): return on equity 11.2%. They feed the Quality Score of 54/100, which measures business quality independently of the share price.
How far is ERAL from its 52-week high?
PT Sinar Eka Selaras Tbk trades at 292.00 IDR, about 24% below its 52-week high of 384.09 IDR and 32% above the low of 221.14 IDR (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of 716.87 IDR is for.
Which stocks are comparable to PT Sinar Eka Selaras Tbk?
From the same area (Consumer Cyclical) we also value Alimentation Couche-Tard Inc, Williams-Sonoma, Inc, Ulta Beauty, Inc, Casey's General Stores, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is PT Sinar Eka Selaras Tbk stock attractive at the current price?
The data as of Nov 9, 2026: price 292.00 IDR, calculated fair value 716.87 IDR (+146%), Quality Score 54/100, from 15 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of ERAL calculated?
We run PT Sinar Eka Selaras Tbk through 15 models from 6 families: Earnings-Based, Dividend Discount, Multiples, Asset-Based, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of 716.87 IDR builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. PT Sinar Eka Selaras Tbk currently trades 59% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of PT Sinar Eka Selaras Tbk (ERAL)?
The closing price on Nov 6, 2026 was 292.00 IDR. Our model-based fair value is 716.87 IDR, about +146% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with PT Sinar Eka Selaras Tbk right now?
The price is below even our cautious bear case (537.65 IDR). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (54/100) at a price below fair value, the discount is the argument here, not the business quality.

Key figures of PT Sinar Eka Selaras Tbk

How large is the market capitalisation of PT Sinar Eka Selaras Tbk (ERAL)?
The market capitalisation of PT Sinar Eka Selaras Tbk is 1.5T IDR (≈ $84.1M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of PT Sinar Eka Selaras Tbk (ERAL)?
The price-to-sales ratio of PT Sinar Eka Selaras Tbk is 0.20 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of PT Sinar Eka Selaras Tbk (ERAL)?
Earnings per share at PT Sinar Eka Selaras Tbk are 43.63 IDR (price ÷ EPS = P/E 6.7). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of PT Sinar Eka Selaras Tbk (ERAL)?
The dividend yield of PT Sinar Eka Selaras Tbk is 2.6% (payout 17.6%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of PT Sinar Eka Selaras Tbk (ERAL)?
The net margin of PT Sinar Eka Selaras Tbk is 2.6% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of PT Sinar Eka Selaras Tbk (ERAL)?
The return on equity (ROE) of PT Sinar Eka Selaras Tbk is 11.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of PT Sinar Eka Selaras Tbk (ERAL)?
On an EBIT basis the return on assets of PT Sinar Eka Selaras Tbk is 14.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of PT Sinar Eka Selaras Tbk (ERAL)?
The operating margin of PT Sinar Eka Selaras Tbk is 4.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at PT Sinar Eka Selaras Tbk (ERAL)?
Revenue at PT Sinar Eka Selaras Tbk is growing +59.4% versus a year earlier (3y avg +28.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at PT Sinar Eka Selaras Tbk (ERAL)?
Earnings per share at PT Sinar Eka Selaras Tbk are growing +68.9% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does PT Sinar Eka Selaras Tbk (ERAL) generate?
The free cash flow of PT Sinar Eka Selaras Tbk is −80.5B IDR (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does PT Sinar Eka Selaras Tbk (ERAL) carry?
The net debt of PT Sinar Eka Selaras Tbk is 10.3B IDR (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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