PT Sinar Eka Selaras Tbk (ERAL) Fair Value & Analysis
Consumer Cyclical · ID · Market cap 1.5T IDR
Fair value as of: Jul 16, 2026
From 15 valuation models · updated 25 days ago
Share price +8.5% over the past month.
A solid business, screening 96% undervalued on our models.
What matters now
- The price is below even our cautious bear case (422.01 IDR). The market is more pessimistic than our downside scenario.
- Solid quality (55/100) at a price below fair value, the discount is the argument here, not the business quality.
- A fairly wide model range (422.01 IDR to 785.44 IDR) leaves room in how you read the outcome.
Price vs Fair Value (3 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 16, 2026.
How to read this chart
36‑month range 185.18 IDR – 389.91 IDR · fair‑value band 422.01 IDR – 785.44 IDR · the 308.00 IDR price screens below the 603.72 IDR fair value. Dashed = 300-day average. As of Jul 16, 2026.
Analysis
PT Sinar Eka Selaras Tbk (ERAL) currently trades at 308.00 IDR, while our model-based Fair Value estimate is 603.72 IDR, implying the stock looks roughly 96.0% undervalued today. The Quality Score stands at 55/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, PT Sinar Eka Selaras Tbk generated revenue of 6.8T IDR at a net margin of 2.5%. Revenue grew 24.2% year over year. It earns a return on equity of 9.8%. Net debt stands at 10.3B IDR. Fundamentals as of Jul 16, 2026
Our scenario range runs from 422.01 IDR (bear case) to 785.44 IDR (bull case); at 308.00 IDR, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 25% below its 52-week high and 40% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -24% fair-value upside, at 96%, ERAL screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 15 models by family
Widest divergence: Growth Earnings (1,212 IDR) versus Dividend Discount (137.62 IDR). Highest evidence: Residual Income (76).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 16, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 55 · Market factors (momentum, volatility) 45
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
PT Sinar Eka Selaras Tbk distributes and retails lifestyle products and solutions of various brands in Indonesia. The company operates through Accessories, IoT and Others; Cellular Phones and Tablets; Computer & Other Electronic Devices; Fashion Apparel; and Automotive segments.
Full company description
PT Sinar Eka Selaras Tbk distributes and retails lifestyle products and solutions of various brands in Indonesia. The company operates through Accessories, IoT and Others; Cellular Phones and Tablets; Computer & Other Electronic Devices; Fashion Apparel; and Automotive segments. Its accessory products include casings and covers, earphones, chargers, data cables, power banks, protective skins, consoles, game accessories, and other peripherals; and IoT products comprise smart home appliances, such as robots, vacuum cleaners, smart air purifiers, smart CCTVs, smart door locks, etc., as well as smart watches, handheld navigation systems, electric scooters, Bluetooth speakers, and drones. The company also offers sneakers, running shoes, polo shirts, sports t-shirts and trousers, soccer equipment, hats, backpacks, and other products, as well as private label products. In addition, it engages in the assembling of automobiles and the battery for electricity motor vehicles. PT Sinar Eka Selaras Tbk was founded in 2009 and is headquartered in Jakarta Barat, Indonesia. PT Sinar Eka Selaras Tbk operates as a subsidiary of PT Erajaya Swasembada Tbk.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
PT Sinar Eka Selaras Tbk reported revenue of 6.5T IDR in FY2025 versus 2.2T IDR in FY2021, a compound +31.2%/yr. Reported net income was 169B IDR in FY2025, compounding −2.5%/yr from FY2021.
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Peer Group
Specialty Retail · 221 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Specialty Retail median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Specialty Retail stocks, each showing price versus our Fair Value estimate (as of Jul 16, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Casey's General Stores, Inc CASY | $827.04 | $405.44 | -51% |
| Williams-Sonoma, Inc WSM | $222.84 | $164.16 | -26% |
| Ulta Beauty, Inc ULTA | $479.57 | $488.39 | +2% |
| DICK'S Sporting Goods, Inc DKS | $208.89 | $181.10 | -13% |
| Best Buy Co BBY | $83.98 | $109.12 | +30% |
| China Tourism Group 601888 | ¥52.90 | ¥40.40 | -24% |
| Tractor Supply Company TSCO | $31.01 | $35.52 | +15% |
| Murphy USA Inc MUSA | $618.57 | $423.35 | -32% |
| Five Below, Inc FIVE | $197.71 | $117.29 | -41% |
| Taiwan Mobile Co 3045 | 110.50 TWD | 80.98 TWD | -27% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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