PT Sinar Eka Selaras Tbk (ERAL) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of PT Sinar Eka Selaras Tbk IDR 604, price IDR 316, upside +91.1%, quality 55 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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PT Sinar Eka Selaras Tbk
ERAL · JKClearly undervaluedStrong Fair Value upside, but quality is only moderate.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
38‑month range 185.18 IDR – 389.91 IDR · fair‑value band 422.01 IDR – 785.44 IDR · the 316.00 IDR price screens below the 603.72 IDR fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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Company profile
PT Sinar Eka Selaras Tbk distributes and retails lifestyle products and solutions of various brands in Indonesia. The company operates through Accessories, IoT and Others; Cellular Phones and Tablets; Computer & Other Electronic Devices; Fashion Apparel; and Automotive segments.
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PT Sinar Eka Selaras Tbk distributes and retails lifestyle products and solutions of various brands in Indonesia. The company operates through Accessories, IoT and Others; Cellular Phones and Tablets; Computer & Other Electronic Devices; Fashion Apparel; and Automotive segments. Its accessory products include casings and covers, earphones, chargers, data cables, power banks, protective skins, consoles, game accessories, and other peripherals; and IoT products comprise smart home appliances, such as robots, vacuum cleaners, smart air purifiers, smart CCTVs, smart door locks, etc., as well as smart watches, handheld navigation systems, electric scooters, Bluetooth speakers, and drones. The company also offers sneakers, running shoes, polo shirts, sports t-shirts and trousers, soccer equipment, hats, backpacks, and other products, as well as private label products. In addition, it engages in the assembling of automobiles and the battery for electricity motor vehicles. PT Sinar Eka Selaras Tbk was founded in 2009 and is headquartered in Jakarta Barat, Indonesia. PT Sinar Eka Selaras Tbk operates as a subsidiary of PT Erajaya Swasembada Tbk.
Stock analysis
PT Sinar Eka Selaras Tbk (ERAL) currently trades at 316.00 IDR, while our model-based Fair Value estimate is 603.72 IDR, implying the stock looks roughly 47.7% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of 1,212 IDR per share, and 11 of the 15 models we run sit above the 316.00 IDR price.
Bear case: the Dividend Discount group reads lowest at 88.52 IDR, and 4 of the 15 models stay below the price. Evidence for this calculation is low.
Scenario range: 422.01 IDR (bear) to 785.44 IDR (bull), the price of 316.00 IDR sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 55/100 (solid quality), in the Consumer Cyclical sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
PT Sinar Eka Selaras Tbk reported revenue of 6.5T IDR in FY2025 versus 2.2T IDR in FY2021, a compound +31.2%/yr. Reported net income was 169B IDR in FY2025, compounding −2.5%/yr from FY2021.
Key figures
Market cap 1.6T IDR (≈ $91.6M) · P/E ratio 9.6 · P/S ratio 0.25 · EPS (TTM) 32.94 IDR · Dividend yield 2.8% · Net margin 2.6% · Return on equity 9.8% · Return on assets (EBIT) 14.1%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).
What moves the price
The share trades about 18% below its 52-week high and 43% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 4% fair-value upside, at 91%, ERAL screens cheaper than that median.
Fair Value models
All 15 models by family
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Set up alert →Quality Score breakdown
Of which business quality 55 · Market factors (momentum, volatility) 53
Revenue & earnings trend
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Compare PT Sinar Eka Selaras Tbk with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Retail · 230 stocks
Valuation Multiplesvs Specialty Retail median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
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| Ulta Beauty, Inc ULTA | $543.81 | $647.05 | +19% |
| DICK'S Sporting Goods, Inc DKS | $133.94 | $177.50 | +33% |
| Best Buy Co BBY | $90.80 | $94.24 | +4% |
| China Tourism Group 601888 | ¥52.27 | ¥40.40 | −23% |
| Tractor Supply Company TSCO | $32.29 | $36.35 | +13% |
| Five Below, Inc FIVE | $232.28 | $184.19 | −21% |
| Murphy USA Inc MUSA | $508.14 | $358.33 | −29% |
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Key figures of PT Sinar Eka Selaras Tbk
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