GrowGeneration Corp (GRWG) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of GrowGeneration Corp stock $0.92, price $1.50, that is 38.7% below the price, quality 49 out of 100. Rating: strongly overvalued. Calculated from audited financials with one of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 2, 2026.
How to read this chart
60‑month range $0.8690 – $43.59 · fair‑value band $0.6100 – $1.15 · the $1.50 price screens above the $0.9200 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 2, 2026.
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GrowGeneration Corp., through its subsidiaries, operates as a developer, marketer, retailer, and distributor of products for both indoor and outdoor hydroponic and organic gardening in the United States. It operates in two segments, Cultivation and Gardening, and Storage Solutions.
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The company sells hydroponic and organic gardening related products, including nutrients, additives, growing media, lighting, environmental control systems, and other products for indoor and outdoor cultivation through hydroponic retail locations, commercial sales, wholesale, and an online platform at growgeneration.com under the Charcoir, Drip Hydro, Power Si, Ion lights, The Harvest Company, Viagrow, and other brands.
It also provides customized storage solutions, such as high-density mobile storage systems, and static shelving, as well as other accessories such as desks, lockers, safes, and secured storage; and various services, including site surveys, floor plan designs, capacity analysis, seismic calculations, permitting, and installation under the Mobile Media or MMI brand for agriculture, retail, warehousing, office and administrative, food service, hospitality, golf and country clubs, and other markets.
The company was formerly known as Easylife Corp. GrowGeneration Corp. was founded in 2008 and is based in Greenwood Village, Colorado.
Stock analysis
GrowGeneration Corp (GRWG) currently trades at $1.50, while our model-based Fair Value estimate is $0.9200, 39% below the price, so the stock looks overvalued today.
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Valuation
How firm this estimate is: it rests on 1 models at a data quality of 96/100, which puts the data coverage at low.
Scenario range: $0.6100 (bear) to $1.15 (bull), the price of $1.50 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 49/100 (below-average quality), in the Consumer Cyclical sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
GrowGeneration Corp reported revenue of $162M in FY2025 versus $422M in FY2021, a compound −21.3%/yr. Reported net income was −$24.0M in FY2025.
Key figures
Market cap $89.7M Micro · P/S ratio 0.51 · EPS (TTM) $−0.2800 · Net margin −10.1% · Return on equity −17.1% · Return on assets (EBIT) −24.2% (5-year average) · Operating margin −4.9% · Revenue (TTM) $167M.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 5 out of 100 (low confidence).
What moves the price
The share trades about 32% below its 52-week high and 44% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −5% fair-value upside, at −39%, GRWG screens richer than that median.
Fair Value models
Bear$0.6100Fair Value $0.9200Bull$1.15
Price $1.50 · Downside -38.7%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, 2 officers or directors bought shares worth $106,032, most recently on May 20, 2026. Buying cluster
BuyEula L AdamsDirector4,000 shares at $1.67$6,680May 20, 2026
BuyDarren LampertCEO, Director64,098 shares at $1.55$99,352May 18, 2026
SaleDarren LampertCEO, Director126,820 shares at $1.68$213,317Nov 13, 2025
Plus 6 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.0/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−14.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−16.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−3.5%
Start year 2020 (pandemic). Over 10 years: +46.9% a year
Revenue growth 11 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+53.6%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
4.4% (2020) → −15.0% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
News mood ⓘNews mood, the average tone of recent news (97 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Positive
Recent news coverage is more positive than average.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Retail · 203 stocks
Beats the industry median on 4/9 measures
A mixed picture versus its industry peers.
Valuation
Quality Score49 · Below median
Fair Value upside−38.7% · Bottom 25%
Profitability
Return on assets−16.4% · Bottom 25%
Net margin (12 months)−10.1% · Bottom 25%
Operating margin (12 months)−4.9% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY)5.5% · Above median
Balance sheet
Debt / equity0.00× · Lowest 25%
Valuation Multiplesvs Specialty Retail median · lower = cheaper
P/B0.92× · Cheapest 25%
P/S (12 months)0.54× · Cheaper than median
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 51
FUTURE (revenue growth)28· sector 25
PAST (return on equity)0· sector 33
HEALTH (low debt)100· sector 93
DIVIDEND (yield)0· sector 54
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "GrowGeneration Corp Fair Value". https://www.fairvalue-calculator.com/stock/GRWG
Frequently asked questions
Is GrowGeneration Corp (GRWG) overvalued or undervalued?
As of Nov 2, 2026, our model estimates a fair value of $0.9200 versus a price of $1.50, about 39% lower (overvalued).
What is the fair value of GRWG?
Our model-based fair value for GrowGeneration Corp is $0.9200 (as of Nov 2, 2026), built from audited fundamentals. The current price: $1.50.
What is the quality score of GRWG?
GrowGeneration Corp has a Quality Score of 49/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for GrowGeneration Corp (GRWG)?
Our model-based price target is the fair value of $0.9200 (as of Nov 2, 2026) from 1 valuation models. Cautious scenario $0.6100, optimistic scenario $1.15. It is a calculation from audited fundamentals, not an analyst target.
What is the GrowGeneration Corp stock forecast for 2026?
Our models put fair value at $0.9200, about 39% lower versus a price of $1.50 (overvalued). Cautious scenario $0.6100, optimistic scenario $1.15. The calculation is refreshed regularly with new filings.
What is the revenue of GrowGeneration Corp (GRWG)?
GrowGeneration Corp reported trailing-twelve-month revenue of about $167M (latest available figure, as of Nov 2, 2026).
What is the intrinsic value of GrowGeneration Corp (GRWG)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For GrowGeneration Corp it is $0.9200 per share (as of Nov 2, 2026), against a price of $1.50. It is the blended result of 1 valuation models in 1 family (Asset-Based).
Is GrowGeneration Corp stock overvalued or undervalued in 2026?
As of Nov 2, 2026, GRWG trades above its calculated fair value: price $1.50, fair value $0.9200, a gap of about −39% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of GRWG?
No. The price is what the market pays today ($1.50); the fair value is what the company's own numbers justify ($0.9200). For GrowGeneration Corp the two are $0.5800 per share apart. That gap is exactly why we show both numbers side by side.
How much is GrowGeneration Corp worth?
The market values GrowGeneration Corp at about $89.7M (market capitalisation, as of Nov 2, 2026). Per share that is $1.50; our models calculate a fair value of $0.9200 per share.
What do the bullish and bearish scenarios say about GRWG?
Our models span a range for GrowGeneration Corp: cautious scenario $0.6100, base $0.9200, optimistic $1.15 per share (as of Nov 2, 2026, price $1.50). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of GrowGeneration Corp (GRWG)?
Balance-sheet figures for GrowGeneration Corp (as of Nov 2, 2026): return on equity −17.1%, debt of 0.00 per unit of equity. They feed the Quality Score of 49/100, which measures business quality independently of the share price.
How far is GRWG from its 52-week high?
GrowGeneration Corp trades at $1.50, about 32% below its 52-week high of $2.20 and 44% above the low of $1.04 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $0.9200 is for.
Which stocks are comparable to GrowGeneration Corp?
From the same area (Consumer Cyclical) we also value Alimentation Couche-Tard Inc, Williams-Sonoma, Inc, Ulta Beauty, Inc, Casey's General Stores, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is GrowGeneration Corp stock attractive at the current price?
The data as of Nov 2, 2026: price $1.50, calculated fair value $0.9200 (−39%), Quality Score 49/100, from 1 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of GRWG calculated?
We run GrowGeneration Corp through 1 models from 1 family: Asset-Based. Every model gets the same audited fundamentals; the fair value of $0.9200 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. GrowGeneration Corp itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of GrowGeneration Corp (GRWG)?
The closing price on Nov 6, 2026 was $1.50. Our model-based fair value is $0.9200, about 39% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with GrowGeneration Corp right now?
The price sits above even our optimistic bull case ($1.15). The favourable scenario is already priced in. Weak quality (49/100) and above fair value at the same time, the margin of safety is missing on both counts. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. A fairly wide model range ($0.6100 to $1.15) leaves room in how you read the outcome.
Key figures of GrowGeneration Corp
How large is the market capitalisation of GrowGeneration Corp (GRWG)?
The market capitalisation of GrowGeneration Corp is $89.7M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of GrowGeneration Corp (GRWG)?
The price-to-sales ratio of GrowGeneration Corp is 0.51 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of GrowGeneration Corp (GRWG)?
Earnings per share at GrowGeneration Corp are $−0.2800. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of GrowGeneration Corp (GRWG)?
The net margin of GrowGeneration Corp is −10.1% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of GrowGeneration Corp (GRWG)?
The return on equity (ROE) of GrowGeneration Corp is −17.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of GrowGeneration Corp (GRWG)?
On an EBIT basis the return on assets of GrowGeneration Corp is −24.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of GrowGeneration Corp (GRWG)?
The operating margin of GrowGeneration Corp is −4.9% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at GrowGeneration Corp (GRWG)?
Revenue at GrowGeneration Corp is growing +5.5% versus a year earlier (3y avg −16.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at GrowGeneration Corp (GRWG)?
Earnings per share at GrowGeneration Corp are growing +14.7% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does GrowGeneration Corp (GRWG) generate?
The free cash flow of GrowGeneration Corp is −$10.0M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does GrowGeneration Corp (GRWG) hold?
GrowGeneration Corp holds more cash than debt, $929K net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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Thin data
Nov 2, 2026
