GrowGeneration Corp (GRWG) Fair Value & Analysis
Consumer Cyclical · US · Market cap $95.5M
Fair value as of: Jun 25, 2026
Analysis
GrowGeneration Corp (GRWG) currently trades at $1.34, while our model-based Fair Value estimate is $0.2500 — implying the stock looks roughly 81.3% overvalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: low).
About the company
GrowGeneration Corp., through its subsidiaries, operates as a developer, marketer, retailer, and distributor of products for both indoor and outdoor hydroponic and organic gardening in the United States. It operates in two segments, Cultivation and Gardening, and Storage Solutions. The company sells hydroponic and organic gardening related products, including nutrients, additives, growing media, lighting, environmental control systems, and other products for indoor and outdoor cultivation through hydroponic retail locations, commercial sales, wholesale, and an online platform at growgeneration.com under the Charcoir, Drip Hydro, Power Si, Ion lights, The Harvest Company, Viagrow, and other brands. It also provides customized storage solutions, such as high-density mobile storage systems, and static shelving, as well as other accessories such as desks, lockers, safes, and secured storage; and various services, including site surveys, floor plan designs, capacity analysis, seismic cal…
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.