Rojukiss International Public Company Limited (KISS) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Rojukiss International Public Company Limited stock THB 4.81, price THB 3.56, upside +35.1%, quality 83 out of 100. Rating: undervalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 9, 2026.
How to read this chart
60‑month range 2.20 THB – 11.26 THB · fair‑value band 3.50 THB – 6.54 THB · the 3.56 THB price screens below the 4.81 THB fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 9, 2026.
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Rojukiss International Public Company Limited engages in the development, contract manufacturing, and distribution of skincare, cosmetics, and food supplements in Thailand, Indonesia, the Philippines, Vietnam, Cambodia, Myanmar, Laos, and internationally.
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The company produces and packages medicines, medical supplies, and medical equipment; distributes pharmaceutical and medical products; and offers hair color products. It markets its products under the Rojukiss, PhD, Best Korea, Beauti Cute, and Sis2Sis brand names.
The company was incorporated in 2007 and is headquartered in Bangkok, Thailand.
Stock analysis
Rojukiss International Public Company Limited (KISS) currently trades at 3.56 THB, while our model-based Fair Value estimate is 4.81 THB, implying the stock looks roughly 26% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of 5.29 THB per share, and 17 of the 26 models we run sit above the 3.56 THB price.
Bear case: the Asset-Based group reads lowest at 1.62 THB, and 9 of the 26 models stay below the price. Data coverage for this calculation is low.
Scenario range: 3.50 THB (bear) to 6.54 THB (bull), the price of 3.56 THB sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 83/100 (high quality), in the Consumer Defensive sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Rojukiss International Public Company Limited reported revenue of 1.2B THB in FY2025 versus 772M THB in FY2021, a compound +11.8%/yr. Reported net income was 165M THB in FY2025, compounding +8.7%/yr from FY2021.
Key figures
Market cap 2.1B THB (≈ $62.3M) Micro · P/E ratio 11.5 · P/S ratio 1.57 · EPS (TTM) 0.3100 THB · Dividend yield 5.9% · Net margin 13.9% · Return on equity 18.6% · Return on assets (EBIT) 14.4% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 66 out of 100 (low confidence).
What moves the price
The share trades about 4% below its 52-week high and 62% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −26% fair-value upside, at 35%, KISS screens cheaper than that median.
Fair Value models
Bear3.50 THBFair Value 4.81 THBBull6.54 THB
Price 3.56 THB · Upside +35.1%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (0.0858 THB per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.78/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+3.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.6%
Start year 2020 (pandemic)
Revenue growth 9 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.1%
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What shareholders gained per year (last 5 years), in THB ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in THB: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+6.4%
Earnings growth per share plus dividend.
Earnings per share, growth per year+0.5%
Dividend (yield on the price)5.9%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.0.5% vs 10.3%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.25% → 18%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
Price in line with expectations
The price assumes about as much growth as the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+1.9%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Thailand: IMF forecast 1.2% a year to 2030, 1.1% from 2016 to 2025) that is about +0.7% a year for the price.
Compare Rojukiss International Public Company Limited with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Household & Personal Products · 230 stocks
Beats the industry median on 12/14 measures
Overall it ranks above its industry peers.
Valuation
Quality Score83 · Top 25%
Fair Value upside+35.1% · Above median
Profitability
Return on equity (12 months)18.6% · Top 25%
Return on assets12.9% · Top 25%
Net margin (12 months)13.9% · Top 25%
Operating margin (12 months)15.0% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)11.6% · Above median
Dividend yield (12 months)5.9% · Top 25%
Balance sheet
Debt / equity0.03× · Below median
Valuation Multiplesvs Household & Personal Products median · lower = cheaper
P/E (12 months)11.5× · Cheaper than median
P/B2.07× · Pricier than median
P/S (12 months)1.57× · Pricier than median
Price / free cash flow (fiscal year)10.3× · Cheaper than median
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Rojukiss International Public Company Limited Fair Value". https://www.fairvalue-calculator.com/stock/KISS
Frequently asked questions
Is Rojukiss International Public Company Limited (KISS) overvalued or undervalued?
As of Nov 9, 2026, our model estimates a fair value of 4.81 THB versus a price of 3.56 THB, about +35% upside (undervalued).
What is the fair value of KISS?
Our model-based fair value for Rojukiss International Public Company Limited is 4.81 THB (as of Nov 9, 2026), built from audited fundamentals. The current price: 3.56 THB.
What is the quality score of KISS?
Rojukiss International Public Company Limited has a Quality Score of 83/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Rojukiss International Public Company Limited (KISS)?
Our model-based price target is the fair value of 4.81 THB (as of Nov 9, 2026) from 26 valuation models. Cautious scenario 3.50 THB, optimistic scenario 6.54 THB. It is a calculation from audited fundamentals, not an analyst target.
What is the Rojukiss International Public Company Limited stock forecast for 2026?
Our models put fair value at 4.81 THB, about +35% upside versus a price of 3.56 THB (undervalued). Cautious scenario 3.50 THB, optimistic scenario 6.54 THB. The calculation is refreshed regularly with new filings.
What is the revenue of Rojukiss International Public Company Limited (KISS)?
Rojukiss International Public Company Limited reported trailing-twelve-month revenue of about 1.3B THB (latest available figure, as of Nov 9, 2026).
Does Rojukiss International Public Company Limited pay a dividend?
Rojukiss International Public Company Limited currently shows a dividend yield of 5.90% relative to its recent price (as of Nov 9, 2026).
How much is the dividend of Rojukiss International Public Company Limited (KISS) and when is the ex-dividend date?
Rojukiss International Public Company Limited pays a dividend of 0.21 THB per share a year, a dividend yield of 5.9%. The last ex-dividend date was Aug 24, 2026. A dividend has been paid every year since at least 2021. The payout ratio is 67.7% of earnings. Free cash flow covers the dividend 1.64 times. Our assessment: Sustainable. Payout and cash coverage both look sustainable.
What growth is priced into Rojukiss International Public Company Limited (KISS)?
For today's price to be fair in a discounted-cash-flow model, Rojukiss International Public Company Limited would have to grow free cash flow by +1.9 % per year for five years (discount rate 13.1 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +4.6 % per year. As of Nov 9, 2026.
What discount rate (WACC) does the fair value of KISS use?
Our models discount Rojukiss International Public Company Limited at 13.1 %: a base by market capitalisation (micro), damped by beta 0.07, country premium for Thailand. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Rojukiss International Public Company Limited that is +1.9 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (13.1 %) and the same formula as our fair value.
How much growth has Rojukiss International Public Company Limited (KISS) delivered so far?
Over the past 5 years revenue at Rojukiss International Public Company Limited grew +4.6 % a year. The price currently implies free-cash-flow growth of +1.9 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Rojukiss International Public Company Limited (KISS) growing?
The median revenue growth in the sector is +3.6 % a year. That is the yardstick for the growth priced into Rojukiss International Public Company Limited (+1.9 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Rojukiss International Public Company Limited (KISS)?
The free-cash-flow yield on the price is 9.68 %: that much free cash flow Rojukiss International Public Company Limited produces per unit of market value. When it exceeds the discount rate of our models (13.1 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Rojukiss International Public Company Limited (KISS)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Rojukiss International Public Company Limited it is 4.81 THB per share (as of Nov 9, 2026), against a price of 3.56 THB. It is the blended result of 26 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is Rojukiss International Public Company Limited stock overvalued or undervalued in 2026?
As of Nov 9, 2026, KISS trades below its calculated fair value: price 3.56 THB, fair value 4.81 THB, a gap of about +35% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of KISS?
No. The price is what the market pays today (3.56 THB); the fair value is what the company's own numbers justify (4.81 THB). For Rojukiss International Public Company Limited the two are 1.25 THB per share apart. That gap is exactly why we show both numbers side by side.
How much is Rojukiss International Public Company Limited worth?
The market values Rojukiss International Public Company Limited at about 2.1B THB (market capitalisation, as of Nov 9, 2026). Per share that is 3.56 THB; our models calculate a fair value of 4.81 THB per share.
What do the bullish and bearish scenarios say about KISS?
Our models span a range for Rojukiss International Public Company Limited: cautious scenario 3.50 THB, base 4.81 THB, optimistic 6.54 THB per share (as of Nov 9, 2026, price 3.56 THB). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of KISS?
Rojukiss International Public Company Limited trades at a price-to-earnings ratio of 11.5 (as of Nov 9, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 4.81 THB is built from several models across several years. Median P/E at fiscal year-end, 5 fiscal years (2021 to 2025), reported earnings: 20.3. Other multiples: P/B 2.1, P/S 1.6, EV/EBITDA 6.7.
How solid is the balance sheet of Rojukiss International Public Company Limited (KISS)?
Balance-sheet figures for Rojukiss International Public Company Limited (as of Nov 9, 2026): return on equity 18.6%, debt of 0.03 per unit of equity. They feed the Quality Score of 83/100, which measures business quality independently of the share price.
How far is KISS from its 52-week high?
Rojukiss International Public Company Limited trades at 3.56 THB, about 4% below its 52-week high of 3.72 THB and 62% above the low of 2.20 THB (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of 4.81 THB is for.
Which stocks are comparable to Rojukiss International Public Company Limited?
From the same area (Consumer Defensive) we also value Colgate-Palmolive Company, Hindustan Unilever Limited, The Estée Lauder Companies Inc, Henkel AG, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Rojukiss International Public Company Limited stock attractive at the current price?
The data as of Nov 9, 2026: price 3.56 THB, calculated fair value 4.81 THB (+35%), Quality Score 83/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of KISS calculated?
We run Rojukiss International Public Company Limited through 26 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of 4.81 THB builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Rojukiss International Public Company Limited currently trades 26% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Rojukiss International Public Company Limited (KISS)?
The closing price on Nov 6, 2026 was 3.56 THB. Our model-based fair value is 4.81 THB, about +35% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Rojukiss International Public Company Limited right now?
The rarer combination: high quality (83/100) AND below fair value. That earns a closer look rather than a quick verdict. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. A fairly wide model range (3.50 THB to 6.54 THB) leaves room in how you read the outcome.
Key figures of Rojukiss International Public Company Limited
How large is the market capitalisation of Rojukiss International Public Company Limited (KISS)?
The market capitalisation of Rojukiss International Public Company Limited is 2.1B THB (≈ $62.3M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Rojukiss International Public Company Limited (KISS)?
The price-to-sales ratio of Rojukiss International Public Company Limited is 1.57 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Rojukiss International Public Company Limited (KISS)?
Earnings per share at Rojukiss International Public Company Limited are 0.3100 THB (price ÷ EPS = P/E 11.5). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Rojukiss International Public Company Limited (KISS)?
The dividend yield of Rojukiss International Public Company Limited is 5.9% (payout 67.7%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Rojukiss International Public Company Limited (KISS)?
The net margin of Rojukiss International Public Company Limited is 13.9% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Rojukiss International Public Company Limited (KISS)?
The return on equity (ROE) of Rojukiss International Public Company Limited is 18.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Rojukiss International Public Company Limited (KISS)?
On an EBIT basis the return on assets of Rojukiss International Public Company Limited is 14.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Rojukiss International Public Company Limited (KISS)?
The operating margin of Rojukiss International Public Company Limited is 15.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Rojukiss International Public Company Limited (KISS)?
Revenue at Rojukiss International Public Company Limited is growing +11.6% versus a year earlier (3y avg +9.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Rojukiss International Public Company Limited (KISS)?
Earnings per share at Rojukiss International Public Company Limited are growing +43.1% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Rojukiss International Public Company Limited (KISS) hold?
Rojukiss International Public Company Limited holds more cash than debt, 374M THB net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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Thin data
Nov 9, 2026