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Rojukiss International Public Company (KISS) Fair Value & Analysis

Consumer Defensive · TH · Market cap 2.0B THB

Price3.56 THB
Fair Value5.94 THB
Upside+66.9%
Quality95/100
Evidence: High Range 4.14 THB – 7.42 THB

Fair value as of: Jun 24, 2026

Analysis

Rojukiss International Public Company (KISS) currently trades at 3.56 THB, while our model-based Fair Value estimate is 5.94 THB — implying the stock looks roughly 66.9% undervalued today. We read business quality at 95/100 (high quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

Rojukiss International Public Company Limited engages in the development, contract manufacturing, and distribution of skincare, cosmetics, and food supplements in Thailand, Indonesia, the Philippines, Vietnam, Cambodia, Myanmar, Laos, and internationally. The company produces and packages medicines, medical supplies, and medical equipment; distributes pharmaceutical and medical products; and offers hair color products. It markets its products under the Rojukiss, PhD, Best Korea, Beauti Cute, and Sis2Sis brand names. The company was incorporated in 2007 and is headquartered in Bangkok, Thailand.

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Frequently asked questions

Is Rojukiss International Public Company (KISS) undervalued?
As of Jun 24, 2026, our model estimates a fair value of 5.94 THB versus a price of 3.56 THB — about +67% (undervalued). Model-based estimate, not financial advice.
What is the fair value of KISS?
Our 21-model fair value for Rojukiss International Public Company is 5.94 THB (as of Jun 24, 2026), built from audited fundamentals. The current price is 3.56 THB.
What is the quality score of KISS?
Rojukiss International Public Company has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.