Rojukiss International Public Company (KISS) Fair Value & Analysis
Consumer Defensive · TH · Market cap 2.1B THB
Fair value as of: Jul 11, 2026
From 26 valuation models · updated 30 days ago
Fair value updated Jul 11, 2026, revised from 5.94 THB to 5.76 THB (−3.0%) since Jun 24, 2026. Share price +3.4% over the past month.
A strong business, screening 56% undervalued on our models.
What matters now
- The rarer combination: high quality (82/100) AND below fair value. That earns a closer look rather than a quick verdict.
- The price is below even our cautious bear case (4.44 THB). The market is more pessimistic than our downside scenario.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 11, 2026.
How to read this chart
60‑month range 2.24 THB – 13.47 THB · fair‑value band 4.44 THB – 7.04 THB · the 3.70 THB price screens below the 5.76 THB fair value. Dashed = 300-day average. As of Jul 11, 2026.
Analysis
Rojukiss International Public Company (KISS) currently trades at 3.70 THB, while our model-based Fair Value estimate is 5.76 THB, implying the stock looks roughly 55.7% undervalued today. The Quality Score stands at 82/100 (high quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Rojukiss International Public Company generated revenue of 1.3B THB at a net margin of 13.6%. Revenue grew 35.2% year over year. It earns a return on equity of 16.6%. The balance sheet holds a net cash position of 374M THB. Fundamentals as of Jul 11, 2026
Our scenario range runs from 4.44 THB (bear case) to 7.04 THB (bull case); at 3.70 THB, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades near its 52-week high and 66% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at -26% fair-value upside, at 56%, KISS screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: DCF Models (5.95 THB) versus Asset-Based (1.15 THB). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 11, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 80 · Market factors (momentum, volatility) 78
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Rojukiss International Public Company Limited engages in the development, contract manufacturing, and distribution of skincare, cosmetics, and food supplements in Thailand, Indonesia, the Philippines, Vietnam, Cambodia, Myanmar, Laos, and internationally.
Full company description
Rojukiss International Public Company Limited engages in the development, contract manufacturing, and distribution of skincare, cosmetics, and food supplements in Thailand, Indonesia, the Philippines, Vietnam, Cambodia, Myanmar, Laos, and internationally. The company produces and packages medicines, medical supplies, and medical equipment; distributes pharmaceutical and medical products; and offers hair color products. It markets its products under the Rojukiss, PhD, Best Korea, Beauti Cute, and Sis2Sis brand names. The company was incorporated in 2007 and is headquartered in Bangkok, Thailand.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Rojukiss International Public Company reported revenue of 1.2B THB in FY2025 versus 772M THB in FY2021, a compound +11.8%/yr. Reported net income was 165M THB in FY2025, compounding +8.7%/yr from FY2021.
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Peer Group
Household & Personal Products · 244 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Household & Personal Products median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Insider activity: 40/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate (as of Jul 11, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The Procter & Gamble Company PG | $146.80 | $108.16 | -26% |
| Unilever PLC ULN | 1,080 MXN | 1,273 MXN | +18% |
| Hindustan Unilever Limited HINDUNILVR | ₹2,144 | ₹1,000 | -53% |
| Essity AB ESSITYA | kr 279.00 | kr 250.02 | -10% |
| Godrej Consumer Products Limited GODREJCP | ₹1,088 | ₹367.64 | -66% |
| Marico Limited MARICO | ₹846.75 | ₹233.05 | -72% |
| APR Co 278470 | 375,000 KRW | 151,222 KRW | -60% |
| Dabur India Limited DABUR | ₹429.45 | ₹181.60 | -58% |
| Kimberly-Clark de México, S. A. B. de C. V., KIMBERA | 38.07 MXN | 50.09 MXN | +32% |
| PT Unilever Indonesia Tbk UNVR | 1,730 IDR | 1,934 IDR | +12% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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