EN DE
Watch Mcphersons Ltd for free: we tell you when fair value or trend changes.
Data-driven stock valuation

Mcphersons Ltd (MCP) fair value: what the stock is really worth

As of Nov 6, 2026: fair value (intrinsic value) of Mcphersons Ltd stock A$0.13, price A$0.13, that is 1.5% below the price, quality 47 out of 100. Rating: fairly valued. Calculated from audited financials with one of our 26 valuation models and 37 quality factors, updated daily.

  1. Keep an eye on it?Free in your watchlist: 5 stocks without an account, 10 with one Yes, for free

Consumer Defensive AU · ISIN AU000000MCP2

ML Mcphersons Ltd logo Thin data Nov 5, 2026

Mcphersons Ltd

MCP · AU
Fairly valued, weak quality

The stock costs about what our calculation considers fair.

Low debt
Fair value A$0.1300 · Fairly valued
Quality 47/100
Revenue last quarter 23% below a year ago.
Weak Growth (revenue 5y −10.0 %/yr in AUD)
Loss-making · -17.1% net margin (TTM)
Negative free cash flow
Trails peers (3/11)
Narrow moat 14/100 · thin data
Thin data
Watch Mcphersons Ltd for free: we tell you when fair value or trend changes. Watch for free

What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

A$0.9638 A$0.1150 Fair Value A$0.1300 Aug 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 5, 2026.

How to read this chart

60‑month range A$0.1150 – A$0.9638 · fair‑value band A$0.0800 – A$0.1600 · the A$0.1320 price screens above the A$0.1300 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 5, 2026.

Follow Mcphersons in your weekly email

Every Wednesday you see whether Mcphersons is on track or worth a review, plus price against fair value. Free, up to 3 stocks.

We send you a confirmation link. Unsubscribe with one click.

Which stocks are undervalued right now? Check free Discover now →

Company profile

McPherson's Limited provides health, wellness, and beauty products in Australia, New Zealand, Asia, and internationally.

Show moreShow less

The company offers beauty care, hair care, skin care, and personal care items, including facial wipes, cotton pads, and foot comfort products; and vitamins and supplements, as well as fragrance and nutrition products.

It sells its products under Dr. LeWinn's, A'kin, Manicare, Lady Jayne, Swisspers, Fusion Health, Bondi fragrances, Oriental Botanicals, Maseur, Glam by Manicare, Revitanail, Footcare by Maseur, and Stratton. The company was founded in 1860 and is headquartered in Sydney, Australia.

Stock analysis

Mcphersons Ltd (MCP) currently trades at A$0.1320, while our model-based Fair Value estimate is A$0.1300, so the stock looks roughly fairly valued today (gap 1.5%).

Show more

Valuation

How firm this estimate is: it rests on 1 models at a data quality of 96/100, which puts the data coverage at low.

Scenario range: A$0.0800 (bear) to A$0.1600 (bull), the price of A$0.1320 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 47/100 (below-average quality), in the Consumer Defensive sector.

Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.

Mcphersons Ltd reported revenue of A$118M in FY2026 versus A$214M in FY2022, a compound −13.8%/yr. Reported net income was −A$20.3M in FY2026.

Key figures

Market cap A$18.9M (≈ $13.0M) Micro · P/S ratio 0.16 · EPS (TTM) A$−0.1400 · Net margin −17.1% · Return on equity −32.5% · Return on assets (EBIT) −3.2% (5-year average) · Operating margin −7.8% · Revenue (TTM) A$118M.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 14 out of 100 (low confidence).

What moves the price

The share trades about 47% below its 52-week high and 15% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Defensive peers we cover trades at −26% fair-value upside, at −2%, MCP screens cheaper than that median.

Fair Value models

Bear A$0.0800 Fair Value A$0.1300 Bull A$0.1600
Price A$0.1320 · Downside -1.5%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
NCAV (Graham) A$0.0800 A$0.1300 A$0.1600 54
All 1 models by family
Asset-Based
NCAV (Graham) A$0.0800 A$0.1300 A$0.1600 54

Open the full fair value analysis →

Quality Score breakdown

Overall quality 47/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 34
How much profit the company makes from its sales and capital
Quality Growth 32
Are margins and returns getting better?
Cashflow 11
Do the profits arrive as real cash?
Financial strength 49
Debt, balance sheet and risk of trouble
Investment 100
Does it invest with discipline instead of growing at any price?
Low Volatility 52
How calm the share price moves, does not count
Price momentum 23
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 6
Distance to the 52-week high, does not count
New shares 87
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 0/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−14.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−8.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−10.0%
Start year 2021 (pandemic). Over 10 years: −9.3% a year
Revenue growth 26 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−2.6%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
0.4% (2021) → −4.1% (2026)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2026 is a loss year, no rate is defined from a loss
not computed

Watch MCP, get fair value alerts →

Compare Mcphersons Ltd with another stock

Price, fair value, quality and upside side by side.

Free, no sign-up

Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Household & Personal Products · 230 stocks

Beats the industry median on 2/9 measures
Overall it trails its industry peers.
Valuation
Quality Score 47 · Bottom 25%
Fair Value upside −1.5% · Below median
Profitability
Return on assets −20.9% · Bottom 25%
Net margin (12 months) −17.1% · Bottom 25%
Operating margin (12 months) −7.8% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) −23.3% · Bottom 25%

Valuation Multiplesvs Household & Personal Products median · lower = cheaper

P/B 0.36× · Cheapest 25%
P/S (12 months) 0.16× · Cheapest 25%
PEG 3.44× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)31 · sector 36
FUTURE (revenue growth)0 · sector 20
PAST (return on equity)0 · sector 31
HEALTH (low debt)100 · sector 98
DIVIDEND (yield)0 · sector 53

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Godrej Consumer Products Limited GODREJCP ₹851.00 ₹1,146 +35% vs MCP
Puig Brands, S.A PUIG €19.84 €24.28 +22% vs MCP
Henkel AG HEN €74.85 €82.55 +10% vs MCP
Beiersdorf Aktiengesellschaft, BEI €85.26 €69.09 −19% vs MCP
The Clorox Company CLX $99.96 $74.29 −26% vs MCP
Church & Dwight Co CHD $109.33 $65.04 −41% vs MCP
Colgate-Palmolive Company CL $96.56 $56.16 −42% vs MCP
Marico Limited MARICO ₹897.75 ₹493.84 −45% vs MCP
The Estée Lauder Companies Inc EL $110.06 $44.21 −60% vs MCP
Hindustan Unilever Limited HINDUNILVR ₹1,998 ₹775.25 −61% vs MCP

Explore undervalued stocks

More undervalued Consumer Defensive stocks →

All undervalued stocks TechnologyFinancial ServicesHealthcareConsumer CyclicalConsumer DefensiveCommunication ServicesIndustrialsEnergyBasic MaterialsReal EstateUtilities Deeply Undervalued StocksUndervalued High-Quality StocksUndervalued Blue-Chip StocksUndervalued Small-Cap StocksUndervalued Dividend StocksUndervalued 52-Week Low Stocks

Try a ready-made strategy

Pick a strategy and jump into the live analysis with that exact screen applied.

🥇 Backtested Best 🏆 Big Names 💎 Quality on Sale 🚀 Profitable Growth 🧊 Quality Compounders 💵 Dividend Stars 📈 Strong Momentum 📉 Fallen Angels ⚖️ Deeply Undervalued 🔍 Small-Cap Gems 🏰 Moat at a Fair Price 💼 Insider Buying 🎩 Buffett-Style Quality 📚 Peter Lynch GARP 🧮 Greenblatt Magic Formula 🛡️ Graham Defensive

Discover tools

Stock screenerFilter by region, size and sector Compare toolTwo stocks side by side Extrinsic Value Calculator…Free calculator Peter Lynch Fair Value Formula &…Free calculator
Run the numbers yourself: free valuation calculators
DCF CalculatorP/E Ratio CalculatorPEG Ratio CalculatorGraham NumberPeter Lynch FormulaDDM CalculatorIntrinsic ValueIntrinsic vs Extrinsic ValueP/E Ratio by Sector
For bloggers & editors: embed code + live data

For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.

Mcphersons Ltd: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Mcphersons Ltd Fair Value". https://www.fairvalue-calculator.com/stock/MCP

Frequently asked questions

Is Mcphersons Ltd (MCP) overvalued or undervalued?
As of Nov 5, 2026, our model estimates a fair value of A$0.1300 versus a price of A$0.1320, about 2% lower (fairly valued).
What is the fair value of MCP?
Our model-based fair value for Mcphersons Ltd is A$0.1300 (as of Nov 5, 2026), built from audited fundamentals. The current price: A$0.1320.
What is the quality score of MCP?
Mcphersons Ltd has a Quality Score of 47/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Mcphersons Ltd (MCP)?
Our model-based price target is the fair value of A$0.1300 (as of Nov 5, 2026) from 1 valuation models. Cautious scenario A$0.0800, optimistic scenario A$0.1600. It is a calculation from audited fundamentals, not an analyst target.
What is the Mcphersons Ltd stock forecast for 2026?
Our models put fair value at A$0.1300, about 2% lower versus a price of A$0.1320 (fairly valued). Cautious scenario A$0.0800, optimistic scenario A$0.1600. The calculation is refreshed regularly with new filings.
What is the revenue of Mcphersons Ltd (MCP)?
Mcphersons Ltd reported trailing-twelve-month revenue of about A$118M (latest available figure, as of Nov 5, 2026).
What is the intrinsic value of Mcphersons Ltd (MCP)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Mcphersons Ltd it is A$0.1300 per share (as of Nov 5, 2026), against a price of A$0.1320. It is the blended result of 1 valuation models in 1 family (Asset-Based).
Is Mcphersons Ltd stock overvalued or undervalued in 2026?
As of Nov 5, 2026, MCP trades above its calculated fair value: price A$0.1320, fair value A$0.1300, a gap of about −2% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of MCP?
No. The price is what the market pays today (A$0.1320); the fair value is what the company's own numbers justify (A$0.1300). For Mcphersons Ltd the two are A$0.0020 per share apart. That gap is exactly why we show both numbers side by side.
How much is Mcphersons Ltd worth?
The market values Mcphersons Ltd at about A$18.9M (market capitalisation, as of Nov 5, 2026). Per share that is A$0.1320; our models calculate a fair value of A$0.1300 per share.
What do the bullish and bearish scenarios say about MCP?
Our models span a range for Mcphersons Ltd: cautious scenario A$0.0800, base A$0.1300, optimistic A$0.1600 per share (as of Nov 5, 2026, price A$0.1320). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of MCP?
The PEG ratio of Mcphersons Ltd is 3.44 (P/E divided by earnings growth, as of Nov 5, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Mcphersons Ltd (MCP)?
Balance-sheet figures for Mcphersons Ltd (as of Nov 5, 2026): return on equity −32.5%. They feed the Quality Score of 47/100, which measures business quality independently of the share price.
How far is MCP from its 52-week high?
Mcphersons Ltd trades at A$0.1320, about 47% below its 52-week high of A$0.2500 and 15% above the low of A$0.1150 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of A$0.1300 is for.
Which stocks are comparable to Mcphersons Ltd?
From the same area (Consumer Defensive) we also value Colgate-Palmolive Company, Hindustan Unilever Limited, The Estée Lauder Companies Inc, Henkel AG, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Mcphersons Ltd stock attractive at the current price?
The data as of Nov 5, 2026: price A$0.1320, calculated fair value A$0.1300 (−2%), Quality Score 47/100, from 1 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of MCP calculated?
We run Mcphersons Ltd through 1 models from 1 family: Asset-Based. Every model gets the same audited fundamentals; the fair value of A$0.1300 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Mcphersons Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Mcphersons Ltd (MCP)?
The closing price on Nov 6, 2026 was A$0.1320. Our model-based fair value is A$0.1300, about 2% lower (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Mcphersons Ltd right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. A fairly wide model range (A$0.0800 to A$0.1600) leaves room in how you read the outcome. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.

Key figures of Mcphersons Ltd

How large is the market capitalisation of Mcphersons Ltd (MCP)?
The market capitalisation of Mcphersons Ltd is A$18.9M (≈ $13.0M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Mcphersons Ltd (MCP)?
The price-to-sales ratio of Mcphersons Ltd is 0.16 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Mcphersons Ltd (MCP)?
Earnings per share at Mcphersons Ltd are A$−0.1400. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Mcphersons Ltd (MCP)?
The net margin of Mcphersons Ltd is −17.1% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Mcphersons Ltd (MCP)?
The return on equity (ROE) of Mcphersons Ltd is −32.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Mcphersons Ltd (MCP)?
On an EBIT basis the return on assets of Mcphersons Ltd is −3.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Mcphersons Ltd (MCP)?
The operating margin of Mcphersons Ltd is −7.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Mcphersons Ltd (MCP)?
Revenue at Mcphersons Ltd is growing −23.3% versus a year earlier (3y avg −8.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Mcphersons Ltd (MCP)?
Earnings per share at Mcphersons Ltd are growing +1,000% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Mcphersons Ltd (MCP) generate?
The free cash flow of Mcphersons Ltd is −A$49.0K (fiscal year 2026). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Mcphersons Ltd (MCP) carry?
The net debt of Mcphersons Ltd is A$1.1M (fiscal year 2026). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
Free · no account needed

Watch Mcphersons Ltd in the live analysis

One click puts Mcphersons Ltd on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 27,000+ stock screener.

Watch for free →

Zero risk: nothing is ever charged. Your watchlist is yours, with or without an account.