Rapala VMC Oyj (RAP1V) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Rapala VMC Oyj stock €2.40, price €1.57, upside +52.9%, quality 49 out of 100. Rating: strongly undervalued. Calculated from audited financials with 12 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 9, 2026.
How to read this chart
60‑month range €0.9480 – €9.88 · fair‑value band €1.21 – €4.07 · the €1.57 price screens below the €2.40 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 9, 2026.
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Rapala VMC Corporation, together with its subsidiaries, operates as a fishing tackle company in Finland, rest of Nordic countries, Russia, France, rest of European countries, the United States, rest of North America, and internationally.
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The company offers fishing lures, baits, hooks, reels, lines, rods, tools, and accessories. It also manufactures and distributes fishing tackle, outdoor, and winter sports equipment.
The company offers its products under the Rapala, Okuma, 13 Fishing, Strike Master, VMC, Sufix, Storm, Dynamite, Marttiini, Peltonen, Williamson, Blue Fox, Carp Spirit, Luhr-Jensen, Ragot, Terminator, Remen's, and Elbe brands.
Rapala VMC Corporation was founded in 1936 and is based in Helsinki, Finland.
Stock analysis
Rapala VMC Oyj (RAP1V) currently trades at €1.57, while our model-based Fair Value estimate is €2.40, implying the stock looks roughly 35% undervalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of €3.60 per share, and 7 of the 12 models we run sit above the €1.57 price.
Bear case: the Asset-Based group reads lowest at €0.2600, and 5 of the 12 models stay below the price. Data coverage for this calculation is medium.
Scenario range: €1.21 (bear) to €4.07 (bull), the price of €1.57 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 49/100 (below-average quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Rapala VMC Oyj reported revenue of €228M in FY2025 versus €294M in FY2021, a compound −6.2%/yr. Reported net income was −€4.9M in FY2025.
Key figures
Market cap €59.3M Micro · P/S ratio 0.27 · EPS (TTM) €−0.0600 · Net margin 0.6% · Return on equity 4.1% · Return on assets (EBIT) 4.6% (5-year average) · Operating margin 11.7% · Revenue (TTM) €237M.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 29 out of 100 (low confidence).
What moves the price
The share trades about 9% below its 52-week high and 66% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at 53%, RAP1V screens cheaper than that median.
Fair Value models
Bear€1.21Fair Value €2.40Bull€4.07
Price €1.57 · Upside +52.9%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.38/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+3.0%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−6.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−2.7%
Start year 2020 (pandemic). Over 10 years: −2.0% a year
Revenue growth 25 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.7%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
4.1% (2020) → 5.8% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+47.7%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (euro area: IMF forecast 2.2% a year to 2030, 2.6% from 2016 to 2025) that is about +44.6% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Leisure · 169 stocks
Beats the industry median on 6/13 measures
A mixed picture versus its industry peers.
Valuation
Quality Score49 · Below median
Fair Value upside+52.9% · Top 25%
Profitability
Return on equity (12 months)4.1% · Below median
Return on assets−1.8% · Bottom 25%
Net margin (12 months)0.6% · Below median
Operating margin (12 months)11.7% · Above median
Growth and dividend
Revenue growth (quarter YoY)7.4% · Above median
Balance sheet
Debt / equity0.57× · Highest 25%
Valuation Multiplesvs Leisure median · lower = cheaper
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Is Rapala VMC Oyj (RAP1V) overvalued or undervalued?
As of Nov 9, 2026, our model estimates a fair value of €2.40 versus a price of €1.57, about +53% upside (undervalued).
What is the fair value of RAP1V?
Our model-based fair value for Rapala VMC Oyj is €2.40 (as of Nov 9, 2026), built from audited fundamentals. The current price: €1.57.
What is the quality score of RAP1V?
Rapala VMC Oyj has a Quality Score of 49/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Rapala VMC Oyj (RAP1V)?
Our model-based price target is the fair value of €2.40 (as of Nov 9, 2026) from 12 valuation models. Cautious scenario €1.21, optimistic scenario €4.07. It is a calculation from audited fundamentals, not an analyst target.
What is the Rapala VMC Oyj stock forecast for 2026?
Our models put fair value at €2.40, about +53% upside versus a price of €1.57 (undervalued). Cautious scenario €1.21, optimistic scenario €4.07. The calculation is refreshed regularly with new filings.
What is the revenue of Rapala VMC Oyj (RAP1V)?
Rapala VMC Oyj reported trailing-twelve-month revenue of about €237M (latest available figure, as of Nov 9, 2026).
What growth is priced into Rapala VMC Oyj (RAP1V)?
For today's price to be fair in a discounted-cash-flow model, Rapala VMC Oyj would have to grow free cash flow by +47.7 % per year for five years (discount rate 11.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -2.7 % per year. As of Nov 9, 2026.
What discount rate (WACC) does the fair value of RAP1V use?
Our models discount Rapala VMC Oyj at 11.6 %: a base by market capitalisation (micro), damped by beta 0.60, country premium for Finland. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Rapala VMC Oyj that is +47.7 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (11.6 %) and the same formula as our fair value.
How much growth has Rapala VMC Oyj (RAP1V) delivered so far?
Over the past 5 years revenue at Rapala VMC Oyj grew -2.7 % a year. The price currently implies free-cash-flow growth of +47.7 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Rapala VMC Oyj (RAP1V) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into Rapala VMC Oyj (+47.7 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Rapala VMC Oyj (RAP1V)?
The free-cash-flow yield on the price is 2.00 %: that much free cash flow Rapala VMC Oyj produces per unit of market value. When it exceeds the discount rate of our models (11.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Rapala VMC Oyj (RAP1V)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Rapala VMC Oyj it is €2.40 per share (as of Nov 9, 2026), against a price of €1.57. It is the blended result of 12 valuation models in 6 families (DCF Models, Earnings-Based, Multiples, Asset-Based, Growth DCF, Economic Profit).
Is Rapala VMC Oyj stock overvalued or undervalued in 2026?
As of Nov 9, 2026, RAP1V trades below its calculated fair value: price €1.57, fair value €2.40, a gap of about +53% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of RAP1V?
No. The price is what the market pays today (€1.57); the fair value is what the company's own numbers justify (€2.40). For Rapala VMC Oyj the two are €0.8300 per share apart. That gap is exactly why we show both numbers side by side.
How much is Rapala VMC Oyj worth?
The market values Rapala VMC Oyj at about €59.3M (market capitalisation, as of Nov 9, 2026). Per share that is €1.57; our models calculate a fair value of €2.40 per share.
What do the bullish and bearish scenarios say about RAP1V?
Our models span a range for Rapala VMC Oyj: cautious scenario €1.21, base €2.40, optimistic €4.07 per share (as of Nov 9, 2026, price €1.57). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of RAP1V?
The PEG ratio of Rapala VMC Oyj is 1.59 (P/E divided by earnings growth, as of Nov 9, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Rapala VMC Oyj (RAP1V)?
Balance-sheet figures for Rapala VMC Oyj (as of Nov 9, 2026): return on equity 4.1%, debt of 0.57 per unit of equity. They feed the Quality Score of 49/100, which measures business quality independently of the share price.
How far is RAP1V from its 52-week high?
Rapala VMC Oyj trades at €1.57, about 9% below its 52-week high of €1.72 and 66% above the low of €0.9480 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of €2.40 is for.
Which stocks are comparable to Rapala VMC Oyj?
From the same area (Consumer Cyclical) we also value Pop Mart International Group, Amer Sports, Inc, Hasbro, Inc, Life Time Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Rapala VMC Oyj stock attractive at the current price?
The data as of Nov 9, 2026: price €1.57, calculated fair value €2.40 (+53%), Quality Score 49/100, from 12 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of RAP1V calculated?
We run Rapala VMC Oyj through 12 models from 6 families: DCF Models, Earnings-Based, Multiples, Asset-Based, Growth DCF, Economic Profit. Every model gets the same audited fundamentals; the fair value of €2.40 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Rapala VMC Oyj currently trades 35% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Rapala VMC Oyj (RAP1V)?
The closing price on Nov 6, 2026 was €1.57. Our model-based fair value is €2.40, about +53% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Rapala VMC Oyj right now?
The large discount to fair value meets weak quality (49/100). That raises the risk this is a value trap rather than a bargain. The model range is unusually wide (€1.21 to €4.07). The outcome hinges heavily on assumptions, so read the point estimate with caution.
Key figures of Rapala VMC Oyj
How large is the market capitalisation of Rapala VMC Oyj (RAP1V)?
The market capitalisation of Rapala VMC Oyj is €59.3M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Rapala VMC Oyj (RAP1V)?
The price-to-sales ratio of Rapala VMC Oyj is 0.27 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Rapala VMC Oyj (RAP1V)?
Earnings per share at Rapala VMC Oyj are €−0.0600. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Rapala VMC Oyj (RAP1V)?
The net margin of Rapala VMC Oyj is 0.6% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Rapala VMC Oyj (RAP1V)?
The return on equity (ROE) of Rapala VMC Oyj is 4.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Rapala VMC Oyj (RAP1V)?
On an EBIT basis the return on assets of Rapala VMC Oyj is 4.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Rapala VMC Oyj (RAP1V)?
The operating margin of Rapala VMC Oyj is 11.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Rapala VMC Oyj (RAP1V)?
Revenue at Rapala VMC Oyj is growing +7.4% versus a year earlier (3y avg −6.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Rapala VMC Oyj (RAP1V)?
Earnings per share at Rapala VMC Oyj are growing +978% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Rapala VMC Oyj (RAP1V) carry?
The net debt of Rapala VMC Oyj is €98.7M (fiscal year 2025, ≈ 82.3 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Some data
Nov 9, 2026