Sonos Inc (SONO) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Sonos Inc stock $10.64, price $16.41, that is 35.2% below the price, quality 65 out of 100. Rating: strongly overvalued. Calculated from audited financials with 10 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 7, 2026.
How to read this chart
60‑month range $7.70 – $41.31 · fair‑value band $8.53 – $13.01 · the $16.41 price screens above the $10.64 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 7, 2026.
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Sonos, Inc., together with its subsidiaries, designs, develops, manufactures, and sells audio products and services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific.
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The company offers wireless, portable, plug-in, and home theater speakers; and headphones, soundbars, components, and accessories. It offers its products through physical stores, websites, online retailers, and custom installers.
The company was formerly known as Rincon Audio, Inc. and changed its name to Sonos, Inc. in May 2004. Sonos, Inc. was incorporated in 2002 and is based in Santa Barbara, California.
Stock analysis
Sonos Inc (SONO) currently trades at $16.41, while our model-based Fair Value estimate is $10.64, 35% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of $11.49 per share, and 0 of the 10 models we run sit above the $16.41 price.
Bear case: the Multiples group reads lowest at $7.52, and 10 of the 10 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $8.53 (bear) to $13.01 (bull), the price of $16.41 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 65/100 (solid quality), in the Technology sector.
Weak Growth: Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.
Sonos Inc reported revenue of $1.4B in FY2025 versus $1.7B in FY2021, a compound −4.2%/yr. Reported net income was −$61.1M in FY2025.
Key figures
Market cap $2.0B Small · P/E ratio 36.5 · P/S ratio 1.33 · EPS (TTM) $0.4500 · Net margin 3.8% · Return on equity 14.2% · Return on assets (EBIT) 1.5% (5-year average) · Operating margin 4.4%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 33 out of 100 (medium confidence).
What moves the price
The share trades about 14% below its 52-week high and 29% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Technology peers we cover trades at 5% fair-value upside, at −35%, SONO screens richer than that median.
Fair Value models
Bear$8.53Fair Value $10.64Bull$13.01
Price $16.41 · Downside -35.2%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 12 months old). Earnings retained since then ($0.4500 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, 2 officers or directors sold shares worth $1.7M and none bought.
SaleKaren BooneDirector2× since Sep 1, 2026: 56,766 shares, avg. $17.64$1.0MSep 25, 202610b5-1 plan
SaleJulius GenachowskiDirector39,710 shares at $16.75$665,143Jul 29, 202610b5-1 plan
BuyCarmine ArabiaDirector50 shares at $14.49$725May 6, 2026
BuyColiseum Capital Co-Invest IV, L.P.10% owner3× since Feb 4, 2026: 1,609,203 shares, avg. $15.41$24.8MMar 17, 2026
BuyColiseum Capital Management, LLC10% owner920,000 shares at $14.09$13.0MMar 11, 2026
BuyChristopher S Shackelton10% owner611,279 shares at $14.95$9.1MFeb 25, 2026
SaleEdward P LazarusChief Legal & Bus Dev Officer12,000 shares at $19.00$228,000Dec 4, 202510b5-1 plan
BuyThomas ConradChief Executive Officer, Director62,325 shares at $16.17$1.0MNov 17, 2025
Plus 8 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.37/100
Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.
Revenue growth 1 year
−4.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−6.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.7%
Start year 2020 (pandemic). Over 10 years: +5.5% a year
Revenue growth 10 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.5%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−2.1% (2020) → −3.5% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+11.0%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+5.8%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +8.4% a year for the price and +3.3% for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Consumer Electronics · 114 stocks
Beats the industry median on 7/13 measures
A mixed picture versus its industry peers.
Valuation
Quality Score65 · Top 25%
Fair Value upside−35.2% · Below median
Profitability
Return on equity (12 months)14.2% · Top 25%
Return on assets−7.4% · Bottom 25%
Net margin (12 months)3.8% · Above median
Operating margin (12 months)4.4% · Above median
Growth and dividend
Revenue growth (quarter YoY)8.8% · Above median
Balance sheet
Debt / equity0.05× · Below median
Valuation Multiplesvs Consumer Electronics median · lower = cheaper
P/E (12 months)36.5× · Priciest 25%
P/B5.59× · Priciest 25%
P/S (12 months)1.33× · Pricier than median
Price / free cash flow (fiscal year)18.4× · Cheaper than median
EV/EBITDA16.4× · Pricier than median
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 12
FUTURE (revenue growth)44· sector 27
PAST (return on equity)57· sector 24
HEALTH (low debt)97· sector 96
DIVIDEND (yield)0· sector 33
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Sonos Inc Fair Value". https://www.fairvalue-calculator.com/stock/SONO
Frequently asked questions
Is Sonos Inc (SONO) overvalued or undervalued?
As of Nov 7, 2026, our model estimates a fair value of $10.64 versus a price of $16.41, about 35% lower (overvalued).
What is the fair value of SONO?
Our model-based fair value for Sonos Inc is $10.64 (as of Nov 7, 2026), built from audited fundamentals. The current price: $16.41.
What is the quality score of SONO?
Sonos Inc has a Quality Score of 65/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Sonos Inc (SONO)?
Our model-based price target is the fair value of $10.64 (as of Nov 7, 2026) from 10 valuation models. Cautious scenario $8.53, optimistic scenario $13.01. It is a calculation from audited fundamentals, not an analyst target.
What is the Sonos Inc stock forecast for 2026?
Our models put fair value at $10.64, about 35% lower versus a price of $16.41 (overvalued). Cautious scenario $8.53, optimistic scenario $13.01. The calculation is refreshed regularly with new filings.
What is the revenue of Sonos Inc (SONO)?
Sonos Inc reported trailing-twelve-month revenue of about $1.5B (latest available figure, as of Nov 7, 2026).
What growth is priced into Sonos Inc (SONO)?
For today's price to be fair in a discounted-cash-flow model, Sonos Inc would have to grow free cash flow by +11.0 % per year for five years (discount rate 11.9 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +1.7 % per year. As of Nov 7, 2026.
What discount rate (WACC) does the fair value of SONO use?
Our models discount Sonos Inc at 11.9 %: a base by market capitalisation (mid), damped by beta 1.88, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Sonos Inc that is +11.0 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (11.9 %) and the same formula as our fair value.
How much growth has Sonos Inc (SONO) delivered so far?
Over the past 5 years revenue at Sonos Inc grew +1.7 % a year. The price currently implies free-cash-flow growth of +11.0 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Sonos Inc (SONO) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into Sonos Inc (+11.0 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Sonos Inc (SONO)?
The free-cash-flow yield on the price is 5.45 %: that much free cash flow Sonos Inc produces per unit of market value. When it exceeds the discount rate of our models (11.9 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Sonos Inc (SONO)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Sonos Inc it is $10.64 per share (as of Nov 7, 2026), against a price of $16.41. It is the blended result of 10 valuation models in 4 families (DCF Models, Multiples, Asset-Based, Growth DCF).
Is Sonos Inc stock overvalued or undervalued in 2026?
As of Nov 7, 2026, SONO trades above its calculated fair value: price $16.41, fair value $10.64, a gap of about −35% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SONO?
No. The price is what the market pays today ($16.41); the fair value is what the company's own numbers justify ($10.64). For Sonos Inc the two are $5.77 per share apart. That gap is exactly why we show both numbers side by side.
How much is Sonos Inc worth?
The market values Sonos Inc at about $2.0B (market capitalisation, as of Nov 7, 2026). Per share that is $16.41; our models calculate a fair value of $10.64 per share.
What do the bullish and bearish scenarios say about SONO?
Our models span a range for Sonos Inc: cautious scenario $8.53, base $10.64, optimistic $13.01 per share (as of Nov 7, 2026, price $16.41). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of SONO?
Sonos Inc trades at a price-to-earnings ratio of 36.5 (as of Nov 7, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $10.64 is built from several models across several years. Other multiples: P/B 5.6, P/S 1.3, EV/EBITDA 16.4.
How solid is the balance sheet of Sonos Inc (SONO)?
Balance-sheet figures for Sonos Inc (as of Nov 7, 2026): return on equity 14.2%, debt of 0.05 per unit of equity. They feed the Quality Score of 65/100, which measures business quality independently of the share price.
How far is SONO from its 52-week high?
Sonos Inc trades at $16.41, about 14% below its 52-week high of $19.16 and 29% above the low of $12.70 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $10.64 is for.
Which stocks are comparable to Sonos Inc?
From the same area (Technology) we also value Samsung Electronics Co, Sony Group, Xiaomi Corporation, LG Electronics Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Sonos Inc stock attractive at the current price?
The data as of Nov 7, 2026: price $16.41, calculated fair value $10.64 (−35%), Quality Score 65/100, from 10 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SONO calculated?
We run Sonos Inc through 10 models from 4 families: DCF Models, Multiples, Asset-Based, Growth DCF. Every model gets the same audited fundamentals; the fair value of $10.64 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Sonos Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Sonos Inc (SONO)?
The closing price on Nov 6, 2026 was $16.41. Our model-based fair value is $10.64, about 35% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Sonos Inc right now?
The price sits above even our optimistic bull case ($13.01). The favourable scenario is already priced in. Solid but not exceptional quality (65/100) and above fair value, neither a clear bargain nor a standout compounder.
Key figures of Sonos Inc
How large is the market capitalisation of Sonos Inc (SONO)?
The market capitalisation of Sonos Inc is $2.0B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Sonos Inc (SONO)?
The price-to-sales ratio of Sonos Inc is 1.33 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Sonos Inc (SONO)?
Earnings per share at Sonos Inc are $0.4500 (price ÷ EPS = P/E 36.5). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Sonos Inc (SONO)?
The net margin of Sonos Inc is 3.8% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Sonos Inc (SONO)?
The return on equity (ROE) of Sonos Inc is 14.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Sonos Inc (SONO)?
On an EBIT basis the return on assets of Sonos Inc is 1.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Sonos Inc (SONO)?
The operating margin of Sonos Inc is 4.4% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Sonos Inc (SONO)?
Revenue at Sonos Inc is growing +8.8% versus a year earlier (3y avg −6.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Sonos Inc (SONO)?
Earnings per share at Sonos Inc are growing +87.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Sonos Inc (SONO) hold?
Sonos Inc holds more cash than debt, $115M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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Nov 7, 2026