Sonos, Inc (SONO) Fair Value & Analysis
Technology · US · Market cap $1.7B
Sonos, Inc
SONO · US
Fair value as of: Jul 18, 2026
From 12 valuation models · updated 23 days ago
Fair value updated Jul 18, 2026, revised from $10.15 to $2.16 (−78.7%) since Jun 24, 2026. Share price +13.2% over the past month.
A solid business, but screening 86% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case ($2.46). The favourable scenario is already priced in.
- Solid but not exceptional quality (68/100) and above fair value, neither a clear bargain nor a standout compounder.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 18, 2026.
How to read this chart
60‑month range $7.70 – $41.31 · fair‑value band $1.86 – $2.46 · the $15.64 price screens above the $2.16 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 18, 2026.
Analysis
Sonos, Inc (SONO) currently trades at $15.64, while our model-based Fair Value estimate is $2.16, implying the stock looks roughly 86.2% overvalued today. The Quality Score stands at 68/100 (solid quality), in the Technology sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).
Over the trailing twelve months, Sonos, Inc generated revenue of $1.5B at a net margin of 1.6%. Revenue grew 8.4% year over year. It earns a return on equity of 6.2%. The balance sheet holds a net cash position of $115M. Fundamentals as of Jul 18, 2026
Our scenario range runs from $1.86 (bear case) to $2.46 (bull case); at $15.64, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 21% below its 52-week high and 55% above its 52-week low, currently below its 200-day average. For context, the median of 10 Technology peers we cover trades at -16% fair-value upside, at -86%, SONO screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 12 models by family
Widest divergence: Dividend Discount ($12.68) versus Asset-Based ($2.00). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 18, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 66 · Market factors (momentum, volatility) 47
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Sonos, Inc., together with its subsidiaries, designs, develops, manufactures, and sells audio products and services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company offers wireless, portable, plug-in, and home theater speakers; and headphones, soundbars, components, and accessories.
Full company description
Sonos, Inc., together with its subsidiaries, designs, develops, manufactures, and sells audio products and services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company offers wireless, portable, plug-in, and home theater speakers; and headphones, soundbars, components, and accessories. It offers its products through physical stores, websites, online retailers, and custom installers. The company was formerly known as Rincon Audio, Inc. and changed its name to Sonos, Inc. in May 2004. Sonos, Inc. was incorporated in 2002 and is based in Santa Barbara, California.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Sonos, Inc reported revenue of $1.4B in FY2025 versus $1.7B in FY2021, a compound −4.2%/yr. Reported net income was −$61.1M in FY2025.
SONO screens 86% overvalued. Compare with Apple Inc →
Recent news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- From App Disaster to Growth Engine: How Sonos Found Its Groove Again
- Sonos Q3 Earnings Beat on Broad-Based Growth and Cost Control
- Sonos Q3 Earnings Call Highlights
- OpenAI Hardware Pivot Sends Blunt Warning to Audio Giant. How to Play Hard-Hit Sonos Stock Here.
Peer Group
Consumer Electronics · 129 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Consumer Electronics median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Insider activity: 66/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Consumer Electronics stocks, each showing price versus our Fair Value estimate (as of Jul 18, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Apple Inc AAPL | $313.33 | $122.91 | -61% |
| Samsung Electronics Co 005930 | 255,000 KRW | 138,019 KRW | -46% |
| Sony Group SONYN | 366.00 MXN | 468.94 MXN | +28% |
| Xiaomi Corporation 1810 | HK$26.88 | HK$39.84 | +48% |
| LG Electronics Inc 066570 | 179,000 KRW | 101,531 KRW | -43% |
| Sharetronic Data Technology Co 300857 | ¥277.96 | ¥35.89 | -87% |
| Huaqin Co 603296 | ¥78.20 | ¥65.69 | -16% |
| Goertek Inc 002241 | ¥22.25 | ¥18.86 | -15% |
| LG Corp 003550 | 102,400 KRW | 93,881 KRW | -8% |
| Anker Innovations Limited 300866 | ¥105.92 | ¥78.52 | -26% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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