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Sonos, Inc (SONO) Fair Value & Analysis

Technology · US · Market cap $1.7B

Price$14.16
Fair Value$10.15
Upside-28.3%
Quality95/100
Evidence: Medium Range $8.09 – $11.87

Fair value as of: Jun 24, 2026

Analysis

Sonos, Inc (SONO) currently trades at $14.16, while our model-based Fair Value estimate is $10.15 — implying the stock looks roughly 28.3% overvalued today. We read business quality at 95/100 (high quality), in the Technology sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: medium).

About the company

Sonos, Inc., together with its subsidiaries, designs, develops, manufactures, and sells audio products and services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company offers wireless, portable, plug-in, and home theater speakers; and headphones, soundbars, components, and accessories. It offers its products through physical stores, websites, online retailers, and custom installers. The company was formerly known as Rincon Audio, Inc. and changed its name to Sonos, Inc. in May 2004. Sonos, Inc. was incorporated in 2002 and is based in Santa Barbara, California.

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Frequently asked questions

Is Sonos, Inc (SONO) undervalued?
As of Jun 24, 2026, our model estimates a fair value of $10.15 versus a price of $14.16 — about −28% (overvalued). Model-based estimate, not financial advice.
What is the fair value of SONO?
Our 21-model fair value for Sonos, Inc is $10.15 (as of Jun 24, 2026), built from audited fundamentals. The current price is $14.16.
What is the quality score of SONO?
Sonos, Inc has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.