Unlimited Travel Group UTG AB (publ) (UTG) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Unlimited Travel Group UTG AB (publ) stock SEK 41.18, price SEK 19.30, upside +113.4%, quality 55 out of 100. Rating: strongly undervalued. Calculated from audited financials with 24 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 3, 2026.
How to read this chart
60‑month range kr 6.22 – kr 26.70 · fair‑value band kr 28.23 – kr 53.54 · the kr 19.30 price screens below the kr 41.18 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. As of Nov 3, 2026.
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Unlimited Travel Group UTG AB (publ) operates as a travel company. It offers travel agency operations, travel arrangements, corporate events, packaged trips, Caribbean Specialist tailor trips, and related operations. The company was incorporated in 1988 and is based in Stockholm, Sweden.
Stock analysis
Unlimited Travel Group UTG AB (publ) (UTG) currently trades at kr 19.30, while our model-based Fair Value estimate is kr 41.18, implying the stock looks roughly 53% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of kr 51.65 per share, and 21 of the 24 models we run sit above the kr 19.30 price.
Bear case: the Dividend Discount group reads lowest at kr 6.74, and 3 of the 24 models stay below the price. Data coverage for this calculation is high.
Scenario range: kr 28.23 (bear) to kr 53.54 (bull), the price of kr 19.30 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 55/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Unlimited Travel Group UTG AB (publ) reported revenue of 955M SEK in FY2025 versus 200M SEK in FY2021, a compound +47.8%/yr. Reported net income was 20.5M SEK in FY2025.
Key figures
Market cap 226M SEK (≈ $22.8M) Micro · P/E ratio 11.6 · P/S ratio 0.21 · EPS (TTM) kr 1.66 · Dividend yield 2.0% · Net margin 1.8% · Return on equity 66.0% · Return on assets (EBIT) 6.1% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).
What moves the price
The share trades about 22% below its 52-week high and 21% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 13% fair-value upside, at 113%, UTG screens cheaper than that median.
Fair Value models
Bearkr 28.23Fair Value kr 41.18Bullkr 53.54
Price kr 19.30 · Upside +113.4%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (kr 1.42 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.82/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+12.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+11.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+44.7%
Start year 2020 (pandemic). Over 10 years: +7.7% a year
Revenue growth 18 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.3%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+8.4%
Earnings growth per share plus dividend.
Earnings per share, growth per year+6.4%
Dividend (yield on the price)2.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.6.4% vs 0.0%, picking up
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−25% → 4%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−0.8%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Sweden: IMF forecast 2.0% a year to 2030, 2.9% from 2016 to 2025) that is about −2.7% a year for the price.
Compare Unlimited Travel Group UTG AB (publ) with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Travel Services · 87 stocks
Beats the industry median on 9/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score55 · Above median
Fair Value upside+113.4% · Top 25%
Profitability
Return on equity (12 months)66.0% · Top 25%
Return on assets5.5% · Above median
Net margin (12 months)1.8% · Below median
Operating margin (12 months)0.8% · Below median
Growth and dividend
Revenue growth (quarter YoY)43.0% · Top 25%
Dividend yield (12 months)2.0% · Above median
Balance sheet
Debt / equity0.20× · Above median
Valuation Multiplesvs Travel Services median · lower = cheaper
P/E (12 months)11.6× · Cheaper than median
P/B5.10× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (12 months)0.21× · Cheapest 25%
Price / free cash flow (fiscal year)13.6× · Pricier than median
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Unlimited Travel Group UTG AB (publ) Fair Value". https://www.fairvalue-calculator.com/stock/UTG.ST
Frequently asked questions
Is Unlimited Travel Group UTG AB (publ) (UTG) overvalued or undervalued?
As of Nov 3, 2026, our model estimates a fair value of kr 41.18 versus a price of kr 19.30, about +113% upside (undervalued).
What is the fair value of UTG?
Our model-based fair value for Unlimited Travel Group UTG AB (publ) is kr 41.18 (as of Nov 3, 2026), built from audited fundamentals. The current price: kr 19.30.
What is the quality score of UTG?
Unlimited Travel Group UTG AB (publ) has a Quality Score of 55/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Unlimited Travel Group UTG AB (publ) (UTG)?
Our model-based price target is the fair value of kr 41.18 (as of Nov 3, 2026) from 24 valuation models. Cautious scenario kr 28.23, optimistic scenario kr 53.54. It is a calculation from audited fundamentals, not an analyst target.
What is the Unlimited Travel Group UTG AB (publ) stock forecast for 2026?
Our models put fair value at kr 41.18, about +113% upside versus a price of kr 19.30 (undervalued). Cautious scenario kr 28.23, optimistic scenario kr 53.54. The calculation is refreshed regularly with new filings.
What is the revenue of Unlimited Travel Group UTG AB (publ) (UTG)?
Unlimited Travel Group UTG AB (publ) reported trailing-twelve-month revenue of about 1.1B SEK (latest available figure, as of Nov 3, 2026).
Does Unlimited Travel Group UTG AB (publ) pay a dividend?
Unlimited Travel Group UTG AB (publ) currently shows a dividend yield of 2.03% relative to its recent price (as of Nov 3, 2026).
How much is the dividend of Unlimited Travel Group UTG AB (publ) (UTG)?
Unlimited Travel Group UTG AB (publ) has a dividend yield of 2.0%.
What growth is priced into Unlimited Travel Group UTG AB (publ) (UTG)?
For today's price to be fair in a discounted-cash-flow model, Unlimited Travel Group UTG AB (publ) would have to grow free cash flow by -0.8 % per year for five years (discount rate 9.3 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +44.7 % per year. As of Nov 3, 2026.
What discount rate (WACC) does the fair value of UTG use?
Our models discount Unlimited Travel Group UTG AB (publ) at 9.3 %: a base by market capitalisation (nano), damped by beta 0.91, country premium for Sweden. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Unlimited Travel Group UTG AB (publ) that is -0.8 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (9.3 %) and the same formula as our fair value.
How much growth has Unlimited Travel Group UTG AB (publ) (UTG) delivered so far?
Over the past 5 years revenue at Unlimited Travel Group UTG AB (publ) grew +44.7 % a year. The price currently implies free-cash-flow growth of -0.8 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Unlimited Travel Group UTG AB (publ) (UTG) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into Unlimited Travel Group UTG AB (publ) (-0.8 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Unlimited Travel Group UTG AB (publ) (UTG)?
The free-cash-flow yield on the price is 7.37 %: that much free cash flow Unlimited Travel Group UTG AB (publ) produces per unit of market value. When it exceeds the discount rate of our models (9.3 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Unlimited Travel Group UTG AB (publ) (UTG)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Unlimited Travel Group UTG AB (publ) it is kr 41.18 per share (as of Nov 3, 2026), against a price of kr 19.30. It is the blended result of 24 valuation models in 7 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Growth DCF, Economic Profit, Growth Earnings).
Is Unlimited Travel Group UTG AB (publ) stock overvalued or undervalued in 2026?
As of Nov 3, 2026, UTG trades below its calculated fair value: price kr 19.30, fair value kr 41.18, a gap of about +113% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of UTG?
No. The price is what the market pays today (kr 19.30); the fair value is what the company's own numbers justify (kr 41.18). For Unlimited Travel Group UTG AB (publ) the two are kr 21.88 per share apart. That gap is exactly why we show both numbers side by side.
How much is Unlimited Travel Group UTG AB (publ) worth?
The market values Unlimited Travel Group UTG AB (publ) at about 226M SEK (market capitalisation, as of Nov 3, 2026). Per share that is kr 19.30; our models calculate a fair value of kr 41.18 per share.
What do the bullish and bearish scenarios say about UTG?
Our models span a range for Unlimited Travel Group UTG AB (publ): cautious scenario kr 28.23, base kr 41.18, optimistic kr 53.54 per share (as of Nov 3, 2026, price kr 19.30). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of UTG?
Unlimited Travel Group UTG AB (publ) trades at a price-to-earnings ratio of 11.6 (as of Nov 3, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of kr 41.18 is built from several models across several years. Other multiples: P/B 5.1, P/S 0.2, EV/EBITDA 4.8.
How solid is the balance sheet of Unlimited Travel Group UTG AB (publ) (UTG)?
Balance-sheet figures for Unlimited Travel Group UTG AB (publ) (as of Nov 3, 2026): return on equity 66.0%, debt of 0.20 per unit of equity. They feed the Quality Score of 55/100, which measures business quality independently of the share price.
How far is UTG from its 52-week high?
Unlimited Travel Group UTG AB (publ) trades at kr 19.30, about 22% below its 52-week high of kr 24.80 and 21% above the low of kr 15.90 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of kr 41.18 is for.
Which stocks are comparable to Unlimited Travel Group UTG AB (publ)?
From the same area (Consumer Cyclical) we also value Booking Holdings, Airbnb, Inc, Royal Caribbean Cruises Ltd, Viking Holdings, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Unlimited Travel Group UTG AB (publ) stock attractive at the current price?
The data as of Nov 3, 2026: price kr 19.30, calculated fair value kr 41.18 (+113%), Quality Score 55/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of UTG calculated?
We run Unlimited Travel Group UTG AB (publ) through 24 models from 7 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of kr 41.18 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. Unlimited Travel Group UTG AB (publ) currently trades 53% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Unlimited Travel Group UTG AB (publ) (UTG)?
The closing price on Nov 6, 2026 was kr 19.30. Our model-based fair value is kr 41.18, about +113% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Unlimited Travel Group UTG AB (publ) right now?
The price is below even our cautious bear case (kr 28.23). The market is more pessimistic than our downside scenario. Solid quality (55/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (kr 28.23 to kr 53.54) leaves room in how you read the outcome.
Where does the earnings growth of Unlimited Travel Group UTG AB (publ) (UTG) come from?
Earnings per share at Unlimited Travel Group UTG AB (publ) grew +0.4 % a year from 2014 to 2025. Broken into its drivers: revenue per share +0.2 %, EBIT margin +1.5 %, tax rate +1.0 %, residual (interest, one-offs) −2.2 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Unlimited Travel Group UTG AB (publ)
How large is the market capitalisation of Unlimited Travel Group UTG AB (publ) (UTG)?
The market capitalisation of Unlimited Travel Group UTG AB (publ) is 226M SEK (≈ $22.8M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Unlimited Travel Group UTG AB (publ) (UTG)?
The price-to-sales ratio of Unlimited Travel Group UTG AB (publ) is 0.21 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Unlimited Travel Group UTG AB (publ) (UTG)?
Earnings per share at Unlimited Travel Group UTG AB (publ) are kr 1.66 (price ÷ EPS = P/E 11.6). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Unlimited Travel Group UTG AB (publ) (UTG)?
The dividend yield of Unlimited Travel Group UTG AB (publ) is 2.0% (payout 23.5%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Unlimited Travel Group UTG AB (publ) (UTG)?
The net margin of Unlimited Travel Group UTG AB (publ) is 1.8% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Unlimited Travel Group UTG AB (publ) (UTG)?
The return on equity (ROE) of Unlimited Travel Group UTG AB (publ) is 66.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Unlimited Travel Group UTG AB (publ) (UTG)?
On an EBIT basis the return on assets of Unlimited Travel Group UTG AB (publ) is 6.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Unlimited Travel Group UTG AB (publ) (UTG)?
The operating margin of Unlimited Travel Group UTG AB (publ) is 0.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Unlimited Travel Group UTG AB (publ) (UTG)?
Revenue at Unlimited Travel Group UTG AB (publ) is growing +43.0% versus a year earlier (3y avg +11.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Unlimited Travel Group UTG AB (publ) (UTG)?
Earnings per share at Unlimited Travel Group UTG AB (publ) are growing −7.0% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Unlimited Travel Group UTG AB (publ) (UTG) carry?
The net debt of Unlimited Travel Group UTG AB (publ) is 22.1M SEK (fiscal year 2025, ≈ 1.3 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Nov 3, 2026