White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
HITEJINRO Co., Ltd. manufactures and sells alcoholic beverages in South Korea. It provides beer, soju, bottled water, and other products. The company was formerly known as Jinro Ltd and changed its name to HITEJINRO Co., Ltd. in September 2011. HITEJINRO Co., Ltd. is headquartered in Seoul, South Korea.
Hite Jinro (000080) currently trades at 15,030 KRW, while our model-based Fair Value estimate is 12,693 KRW, implying the stock looks roughly 18.4% overvalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of 19,253 KRW per share, and 13 of the 22 models we run sit above the 15,030 KRW price.
Bear case: the Earnings-Based group reads lowest at 8,285 KRW, and 9 of the 22 models stay below the price. Evidence for this calculation is medium.
Scenario range: 11,625 KRW (bear) to 15,866 KRW (bull), the price of 15,030 KRW sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 50/100 (solid quality), in the Consumer Defensive sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Hite Jinro reported revenue of 2.5T KRW in FY2025 versus 2.2T KRW in FY2021, a compound +3.2%/yr. Reported net income was 41.5B KRW in FY2025, compounding −12.8%/yr from FY2021.
Key figures
Market cap 1.0T KRW (≈ $734M) · P/S ratio 0.42 · Dividend yield 4.7% · Net margin 1.7% · Return on equity 3.4% · Return on assets (EBIT) 5.1% · Operating margin 9.5% · Revenue (TTM) 2.5T KRW.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 32 out of 100 (medium confidence).
What moves the price
The share trades about 22% below its 52-week high and 5% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at 25% fair-value upside, at −16%, 000080 screens richer than that median.
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.
Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.
Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF
14,468 KRW
19,248 KRW
25,430 KRW
82
Growth DCF
14,804 KRW
19,253 KRW
24,744 KRW
80
Owner Earnings
8,983 KRW
12,074 KRW
16,073 KRW
77
All 22 models by family
DCF Models
FCF DCF
14,468 KRW
19,248 KRW
25,430 KRW
82
Owner Earnings
8,983 KRW
12,074 KRW
16,073 KRW
77
5Y Revenue Exit
17,766 KRW
27,274 KRW
39,250 KRW
72
5Y EBITDA Exit
28,261 KRW
45,507 KRW
65,208 KRW
75
5Y P/E Exit
10,269 KRW
14,250 KRW
18,239 KRW
72
10Y Revenue Exit
15,663 KRW
23,297 KRW
32,399 KRW
67
10Y EBITDA Exit
22,143 KRW
34,421 KRW
49,117 KRW
68
10Y P/E Exit
11,951 KRW
15,351 KRW
18,866 KRW
65
Earnings-Based
Graham-Dodd
4,110 KRW
8,285 KRW
10,422 KRW
66
EPV
14,995 KRW
17,185 KRW
19,009 KRW
74
Multiples
P/E Multiple
9,519 KRW
12,693 KRW
15,866 KRW
63
P/S Multiple
7,706 KRW
10,275 KRW
12,844 KRW
58
P/B Multiple
7,706 KRW
10,275 KRW
12,844 KRW
55
EV/EBIT
30,948 KRW
41,617 KRW
52,286 KRW
66
EV/EBITDA
44,357 KRW
59,496 KRW
74,635 KRW
67
EV/Revenue
21,785 KRW
31,575 KRW
41,366 KRW
53
Asset-Based
NCAV (Graham)
8,165 KRW
10,942 KRW
16,331 KRW
54
Growth DCF
Growth DCF
14,804 KRW
19,253 KRW
24,744 KRW
80
Rev-Margin DCF
17,766 KRW
27,498 KRW
37,966 KRW
73
Economic Profit
Residual Income
11,336 KRW
10,889 KRW
8,875 KRW
76
ROIC Compounder
14,995 KRW
17,357 KRW
19,863 KRW
72
Growth Earnings
Growth-Adj P/E
6,913 KRW
9,876 KRW
12,838 KRW
67
Open the full fair value analysis →
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Is Hite Jinro (000080) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 12,693 KRW versus a price of 15,030 KRW, about −16% upside (overvalued).
What is the fair value of 000080?
Our model-based fair value for Hite Jinro is 12,693 KRW (as of Sep 24, 2026), built from audited fundamentals. The current price: 15,030 KRW.
What is the quality score of 000080?
Hite Jinro has a Quality Score of 50/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Hite Jinro (000080)?
Our model-based price target is the fair value of 12,693 KRW (as of Sep 24, 2026) from 22 valuation models. Cautious scenario 11,625 KRW, optimistic scenario 15,866 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the Hite Jinro stock forecast for 2026?
Our models put fair value at 12,693 KRW, about −16% upside versus a price of 15,030 KRW (overvalued). Cautious scenario 11,625 KRW, optimistic scenario 15,866 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of Hite Jinro (000080)?
Hite Jinro reported trailing-twelve-month revenue of about 2.5T KRW (latest available figure, as of Sep 24, 2026).
Does Hite Jinro pay a dividend?
Hite Jinro currently shows a dividend yield of about 4.66% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Hite Jinro (000080)?
For today's price to be fair in a discounted-cash-flow model, Hite Jinro would have to grow free cash flow by +11.0 % per year for five years (discount rate 10.2 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +2.1 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 000080 use?
Our models discount Hite Jinro at 10.2 %: a base by market capitalisation (small), damped by beta 0.29, country premium for South Korea. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Hite Jinro that is +11.0 % per year a year over ten years, using the same discount rate (10.2 %) and the same formula as our fair value.
How much growth has Hite Jinro (000080) delivered so far?
Over the past 5 years revenue at Hite Jinro grew +2.1 % a year. The price currently implies +11.0 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Hite Jinro (000080) growing?
The median revenue growth in the sector is +2.8 % a year. That is the yardstick for the growth priced into Hite Jinro (+11.0 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Hite Jinro (000080)?
The free-cash-flow yield on the price is 8.29 %: that much free cash flow Hite Jinro produces per unit of market value. When it exceeds the discount rate of our models (10.2 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Hite Jinro (000080)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Hite Jinro it is 12,693 KRW per share (as of Sep 24, 2026), against a price of 15,030 KRW. It is the blended result of 22 valuation models (cash flow, earnings, asset, dividend).
Is Hite Jinro stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 000080 trades above its calculated fair value: price 15,030 KRW, fair value 12,693 KRW, a gap of about −16% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 000080?
No. The price is what the market pays today (15,030 KRW); the fair value is what the company's own numbers justify (12,693 KRW). For Hite Jinro the two are 2,337 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is Hite Jinro worth?
The market values Hite Jinro at about 1.0T KRW (market capitalisation, as of Sep 24, 2026). Per share that is 15,030 KRW; our models calculate a fair value of 12,693 KRW per share.
What do the bullish and bearish scenarios say about 000080?
Our models span a range for Hite Jinro: cautious scenario 11,625 KRW, base 12,693 KRW, optimistic 15,866 KRW per share (as of Sep 24, 2026, price 15,030 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Hite Jinro (000080)?
Balance-sheet figures for Hite Jinro (as of Sep 24, 2026): return on equity 3.4%, debt of 0.28 per unit of equity. They feed the Quality Score of 50/100, which measures business quality independently of the share price.
How far is 000080 from its 52-week high?
Hite Jinro trades at 15,030 KRW, about 22% below its 52-week high of 19,270 KRW and 5% above the low of 14,260 KRW (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of 12,693 KRW is for.
Which stocks are comparable to Hite Jinro?
From the same area (Consumer Defensive) we also value Kweichow Moutai Co, Wuliangye Yibin Co, Shanxi Xinghuacun Fen Wine Factory Co, Pernod Ricard SA, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Hite Jinro stock attractive at the current price?
The data as of Sep 24, 2026: price 15,030 KRW, calculated fair value 12,693 KRW (−16%), Quality Score 50/100, from 22 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 000080 calculated?
We run Hite Jinro through 22 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 12,693 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Hite Jinro itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on
is it worth investing now.
What is the share price of Hite Jinro (000080)?
The closing price on Sep 23, 2026 was 15,030 KRW. Our model-based fair value is 12,693 KRW, about −16% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Hite Jinro right now?
Solid but not exceptional quality (50/100) and above fair value, neither a clear bargain nor a standout compounder. The price sits in the upper half of our model range, so the margin of safety is thin. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.
Key figures of Hite Jinro
How large is the market capitalisation of Hite Jinro (000080)?
The market capitalisation of Hite Jinro is 1.0T KRW (≈ $734M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Hite Jinro (000080)?
The price-to-sales ratio of Hite Jinro is 0.42 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the dividend yield of Hite Jinro (000080)?
The dividend yield of Hite Jinro is 4.7%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Hite Jinro (000080)?
The net margin of Hite Jinro is 1.7% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Hite Jinro (000080)?
The return on equity (ROE) of Hite Jinro is 3.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Hite Jinro (000080)?
On an EBIT basis the return on assets of Hite Jinro is 5.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Hite Jinro (000080)?
The operating margin of Hite Jinro is 9.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Hite Jinro (000080)?
Revenue at Hite Jinro is growing −3.6% versus a year earlier (3y avg +0.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Hite Jinro (000080)?
Earnings per share at Hite Jinro are growing −5.2% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Hite Jinro (000080) carry?
The net debt of Hite Jinro is 713B KRW (fiscal year 2025, ≈ 8.2 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.