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Hite Jinro (000080) fair value: what the stock is really worth

As of Sep 23, 2026: fair value of Hite Jinro KRW 12,693, price KRW 15,030, upside -15.6%, quality 50 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? Yes
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Consumer Defensive · KR · ISIN KR7000080002

HJ Some data Sep 24, 2026

Hite Jinro

000080 · KO

Weak valuationQuality is weak on top of the rich price.

!Fair value 12,693 KRW · Overvalued (−16%)
!Quality 50/100
!Mixed Growth (revenue 5y +2.1 %/yr)
!Thin margins · 1.6% net margin (TTM)
Low debt · generates free cash flow
!Mixed vs. peers (4/10)
!Narrow moat 29/100
!Evidence only medium, so the estimate is less certain
!Weak on valuation: 13 out of 100
!Weak on past: 14 out of 100

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

34,952 KRW 14,260 KRW Fair Value 12,693 KRW Apr 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.

How to read this chart

60‑month range 14,260 KRW – 34,952 KRW · fair‑value band 11,625 KRW – 15,866 KRW · the 15,030 KRW price screens above the 12,693 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.

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Company profile

HITEJINRO Co., Ltd. manufactures and sells alcoholic beverages in South Korea. It provides beer, soju, bottled water, and other products. The company was formerly known as Jinro Ltd and changed its name to HITEJINRO Co., Ltd. in September 2011. HITEJINRO Co., Ltd. is headquartered in Seoul, South Korea.

Stock analysis

Hite Jinro (000080) currently trades at 15,030 KRW, while our model-based Fair Value estimate is 12,693 KRW, implying the stock looks roughly 18.4% overvalued today.

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Valuation

Bull case: the Growth DCF group reads highest at a median of 19,253 KRW per share, and 13 of the 22 models we run sit above the 15,030 KRW price.

Bear case: the Earnings-Based group reads lowest at 8,285 KRW, and 9 of the 22 models stay below the price. Evidence for this calculation is medium.

Scenario range: 11,625 KRW (bear) to 15,866 KRW (bull), the price of 15,030 KRW sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 50/100 (solid quality), in the Consumer Defensive sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

Hite Jinro reported revenue of 2.5T KRW in FY2025 versus 2.2T KRW in FY2021, a compound +3.2%/yr. Reported net income was 41.5B KRW in FY2025, compounding −12.8%/yr from FY2021.

Key figures

Market cap 1.0T KRW (≈ $734M) · P/S ratio 0.42 · Dividend yield 4.7% · Net margin 1.7% · Return on equity 3.4% · Return on assets (EBIT) 5.1% · Operating margin 9.5% · Revenue (TTM) 2.5T KRW.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 32 out of 100 (medium confidence).

What moves the price

The share trades about 22% below its 52-week high and 5% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Defensive peers we cover trades at 25% fair-value upside, at −16%, 000080 screens richer than that median.

Fair Value models

Bear 11,625 KRW Fair Value 12,693 KRW Bull 15,866 KRW
Model Each model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence Evidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF 14,468 KRW 19,248 KRW 25,430 KRW 82
Growth DCF 14,804 KRW 19,253 KRW 24,744 KRW 80
Owner Earnings 8,983 KRW 12,074 KRW 16,073 KRW 77
All 22 models by family
DCF Models
FCF DCF 14,468 KRW 19,248 KRW 25,430 KRW 82
Owner Earnings 8,983 KRW 12,074 KRW 16,073 KRW 77
5Y Revenue Exit 17,766 KRW 27,274 KRW 39,250 KRW 72
5Y EBITDA Exit 28,261 KRW 45,507 KRW 65,208 KRW 75
5Y P/E Exit 10,269 KRW 14,250 KRW 18,239 KRW 72
10Y Revenue Exit 15,663 KRW 23,297 KRW 32,399 KRW 67
10Y EBITDA Exit 22,143 KRW 34,421 KRW 49,117 KRW 68
10Y P/E Exit 11,951 KRW 15,351 KRW 18,866 KRW 65
Earnings-Based
Graham-Dodd 4,110 KRW 8,285 KRW 10,422 KRW 66
EPV 14,995 KRW 17,185 KRW 19,009 KRW 74
Multiples
P/E Multiple 9,519 KRW 12,693 KRW 15,866 KRW 63
P/S Multiple 7,706 KRW 10,275 KRW 12,844 KRW 58
P/B Multiple 7,706 KRW 10,275 KRW 12,844 KRW 55
EV/EBIT 30,948 KRW 41,617 KRW 52,286 KRW 66
EV/EBITDA 44,357 KRW 59,496 KRW 74,635 KRW 67
EV/Revenue 21,785 KRW 31,575 KRW 41,366 KRW 53
Asset-Based
NCAV (Graham) 8,165 KRW 10,942 KRW 16,331 KRW 54
Growth DCF
Growth DCF 14,804 KRW 19,253 KRW 24,744 KRW 80
Rev-Margin DCF 17,766 KRW 27,498 KRW 37,966 KRW 73
Economic Profit
Residual Income 11,336 KRW 10,889 KRW 8,875 KRW 76
ROIC Compounder 14,995 KRW 17,357 KRW 19,863 KRW 72
Growth Earnings
Growth-Adj P/E 6,913 KRW 9,876 KRW 12,838 KRW 67

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Quality Score breakdown

Overall quality 50/100

Of which business quality 48 · Market factors (momentum, volatility) 42

Profitability 37
Margins and returns on capital today
Quality Growth 40
Are margins and returns improving?
Cashflow 43
Earnings quality: real cash, not paper profit
Fin. Strength 31
Balance sheet, leverage, solvency risk
Investment 93
Disciplined investing over empire-building
Low Volatility 92
Calm price path (market factor)
Momentum 27
Price trend over the last 3–12 months (market factor)
52W Momentum 12
Distance to the 52-week high (market factor)
Net Issuance 71
Share count: buybacks or dilution?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality Growth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 51/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−3.9%
Revenue growth 3 years Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.0%
Revenue growth 5 years Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.1%
Start year 2020 (pandemic). Over 10 years: +2.7% a year
Revenue growth 16 years Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.0%
What shareholders gained per year (last 5 years), in KRW What the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: EBIT basis. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+4.2%
Earnings growth per share plus dividend.
Earnings per share, growth per year−0.5%
Dividend (yield on the price)4.7%
Profit margin 2020 to 2025 Operating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.9% → 7%

Growth Forecast

A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes This turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+11.0%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect Analysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+3.3%
Yearly sales growth analysts expect, extended to five years.
After inflation (South Korea: IMF forecast 2.1% a year to 2030, 2.1% from 2016 to 2025) that is about +8.7% a year for the price and +1.2% for the forecasts.
Forecast 2026 (sales)−1.2%
Forecast 2027 (sales)+5.0%
Projected 2028 (sales)+4.7%
Projected 2029 (sales)+4.3%
Projected 2030 (sales)+3.9%

000080 screens 18% overvalued. Compare with Kweichow Moutai Co →

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Peer GroupHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Beverages - Wineries & Distilleries · 98 stocks

Beats the industry median on 4/10 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 50 · Below median
Fair Value upside −16% · Below median
Profitability
Return on equity (TTM) 3% · Below median
Return on assets 3% · Above median
Net margin (TTM) 2% · Below median
Operating margin (TTM) 9% · Above median
Growth and dividend
Revenue growth −4% · Below median
Dividend yield (TTM) 4.7% · Above median
Balance sheet
Debt / equity 0.28× · Above median

Valuation Multiplesvs Beverages - Wineries & Distilleries median · lower = cheaper

P/FCF 0.0× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)13 · sector 28
FUTURE (revenue growth)0 · sector 0
PAST (return on equity)14 · sector 17
HEALTH (low debt)86 · sector 96
DIVIDEND (yield)93 · sector 62

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

Alcohol

Similar stocks

10 more Beverages - Wineries & Distilleries stocks, each showing price versus our Fair Value estimate.

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Wuliangye Yibin Co 000858 ¥70.54 ¥77.59 +10%
Shanxi Xinghuacun Fen Wine Factory Co 600809 ¥113.20 ¥209.69 +85%
Pernod Ricard SA RI €60.64 €75.66 +25%
Luzhou Laojiao Co 000568 ¥71.48 ¥149.17 +109%
United Spirits Limited UNITDSPR ₹1,441 ₹381.82 −74%
Thai Beverage Public Company Y92 0.4350 SGD 0.7300 SGD +68%
Jiangsu Yanghe Distillery Co 002304 ¥38.35 ¥24.22 −37%
Davide Campari-Milano N.V CPR €6.08 €4.53 −25%
Radico Khaitan Limited RADICO ₹4,602 ₹947.44 −79%

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Cite: Fair Value Calculator (2026). "Hite Jinro Fair Value". https://www.fairvalue-calculator.com/stock/000080

Frequently asked questions

Is Hite Jinro (000080) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 12,693 KRW versus a price of 15,030 KRW, about −16% upside (overvalued).
What is the fair value of 000080?
Our model-based fair value for Hite Jinro is 12,693 KRW (as of Sep 24, 2026), built from audited fundamentals. The current price: 15,030 KRW.
What is the quality score of 000080?
Hite Jinro has a Quality Score of 50/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Hite Jinro (000080)?
Our model-based price target is the fair value of 12,693 KRW (as of Sep 24, 2026) from 22 valuation models. Cautious scenario 11,625 KRW, optimistic scenario 15,866 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the Hite Jinro stock forecast for 2026?
Our models put fair value at 12,693 KRW, about −16% upside versus a price of 15,030 KRW (overvalued). Cautious scenario 11,625 KRW, optimistic scenario 15,866 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of Hite Jinro (000080)?
Hite Jinro reported trailing-twelve-month revenue of about 2.5T KRW (latest available figure, as of Sep 24, 2026).
Does Hite Jinro pay a dividend?
Hite Jinro currently shows a dividend yield of about 4.66% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Hite Jinro (000080)?
For today's price to be fair in a discounted-cash-flow model, Hite Jinro would have to grow free cash flow by +11.0 % per year for five years (discount rate 10.2 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +2.1 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 000080 use?
Our models discount Hite Jinro at 10.2 %: a base by market capitalisation (small), damped by beta 0.29, country premium for South Korea. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Hite Jinro that is +11.0 % per year a year over ten years, using the same discount rate (10.2 %) and the same formula as our fair value.
How much growth has Hite Jinro (000080) delivered so far?
Over the past 5 years revenue at Hite Jinro grew +2.1 % a year. The price currently implies +11.0 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Hite Jinro (000080) growing?
The median revenue growth in the sector is +2.8 % a year. That is the yardstick for the growth priced into Hite Jinro (+11.0 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Hite Jinro (000080)?
The free-cash-flow yield on the price is 8.29 %: that much free cash flow Hite Jinro produces per unit of market value. When it exceeds the discount rate of our models (10.2 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Hite Jinro (000080)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Hite Jinro it is 12,693 KRW per share (as of Sep 24, 2026), against a price of 15,030 KRW. It is the blended result of 22 valuation models (cash flow, earnings, asset, dividend).
Is Hite Jinro stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 000080 trades above its calculated fair value: price 15,030 KRW, fair value 12,693 KRW, a gap of about −16% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 000080?
No. The price is what the market pays today (15,030 KRW); the fair value is what the company's own numbers justify (12,693 KRW). For Hite Jinro the two are 2,337 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is Hite Jinro worth?
The market values Hite Jinro at about 1.0T KRW (market capitalisation, as of Sep 24, 2026). Per share that is 15,030 KRW; our models calculate a fair value of 12,693 KRW per share.
What do the bullish and bearish scenarios say about 000080?
Our models span a range for Hite Jinro: cautious scenario 11,625 KRW, base 12,693 KRW, optimistic 15,866 KRW per share (as of Sep 24, 2026, price 15,030 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Hite Jinro (000080)?
Balance-sheet figures for Hite Jinro (as of Sep 24, 2026): return on equity 3.4%, debt of 0.28 per unit of equity. They feed the Quality Score of 50/100, which measures business quality independently of the share price.
How far is 000080 from its 52-week high?
Hite Jinro trades at 15,030 KRW, about 22% below its 52-week high of 19,270 KRW and 5% above the low of 14,260 KRW (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of 12,693 KRW is for.
Which stocks are comparable to Hite Jinro?
From the same area (Consumer Defensive) we also value Kweichow Moutai Co, Wuliangye Yibin Co, Shanxi Xinghuacun Fen Wine Factory Co, Pernod Ricard SA, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Hite Jinro stock attractive at the current price?
The data as of Sep 24, 2026: price 15,030 KRW, calculated fair value 12,693 KRW (−16%), Quality Score 50/100, from 22 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 000080 calculated?
We run Hite Jinro through 22 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 12,693 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Hite Jinro itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Hite Jinro (000080)?
The closing price on Sep 23, 2026 was 15,030 KRW. Our model-based fair value is 12,693 KRW, about −16% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Hite Jinro right now?
Solid but not exceptional quality (50/100) and above fair value, neither a clear bargain nor a standout compounder. The price sits in the upper half of our model range, so the margin of safety is thin. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.

Key figures of Hite Jinro

How large is the market capitalisation of Hite Jinro (000080)?
The market capitalisation of Hite Jinro is 1.0T KRW (≈ $734M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Hite Jinro (000080)?
The price-to-sales ratio of Hite Jinro is 0.42 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the dividend yield of Hite Jinro (000080)?
The dividend yield of Hite Jinro is 4.7%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Hite Jinro (000080)?
The net margin of Hite Jinro is 1.7% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Hite Jinro (000080)?
The return on equity (ROE) of Hite Jinro is 3.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Hite Jinro (000080)?
On an EBIT basis the return on assets of Hite Jinro is 5.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Hite Jinro (000080)?
The operating margin of Hite Jinro is 9.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Hite Jinro (000080)?
Revenue at Hite Jinro is growing −3.6% versus a year earlier (3y avg +0.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Hite Jinro (000080)?
Earnings per share at Hite Jinro are growing −5.2% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Hite Jinro (000080) carry?
The net debt of Hite Jinro is 713B KRW (fiscal year 2025, ≈ 8.2 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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