Emei Shan Tourism Co (000888) Fair Value & Analysis
Consumer Cyclical · CN · Market cap 5.2B CNY
Fair value as of: Jul 21, 2026
From 24 valuation models · updated 20 days ago
Share price +4.4% over the past month.
A solid business, currently priced close to our fair value.
What matters now
- The price sits close to our fair value, market and models broadly agree here, little valuation tension.
- Our model range runs from ¥6.89 (bear) to ¥11.48 (bull), base ¥9.19. The closer the price sits to the lower half, the larger the margin of safety.
- Quality 74/100 (solid quality) with medium evidence: read the verdict with care.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 21, 2026.
How to read this chart
60‑month range ¥5.43 – ¥15.32 · fair‑value band ¥6.89 – ¥11.48 · the ¥9.64 price screens above the ¥9.19 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 21, 2026.
Analysis
Emei Shan Tourism Co (000888) currently trades at ¥9.64, while our model-based Fair Value estimate is ¥9.19, implying the stock looks roughly 4.7% fairly valued today. The Quality Score stands at 74/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).
Over the trailing twelve months, Emei Shan Tourism Co generated revenue of 928M CNY at a net margin of 23.7%. Revenue declined 2.4% year over year. It earns a return on equity of 5.4%. The balance sheet holds a net cash position of 1.0B CNY. Fundamentals as of Jul 21, 2026
Our scenario range runs from ¥6.89 (bear case) to ¥11.48 (bull case); at ¥9.64, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 37% below its 52-week high and 1% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -16% fair-value upside, at -5%, 000888 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: DCF Models (¥11.79) versus Earnings-Based (¥3.07). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 21, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 73 · Market factors (momentum, volatility) 28
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Emei Shan Tourism Co.,Ltd engages in the tourism business. The company provides ticket booking and cableway services. It also engages in hotel-related business. In addition, the company is involved in the tea production and sales, big data, performing arts, and other businesses.
Full company description
Emei Shan Tourism Co.,Ltd engages in the tourism business. The company provides ticket booking and cableway services. It also engages in hotel-related business. In addition, the company is involved in the tea production and sales, big data, performing arts, and other businesses. Emei Shan Tourism Co.,Ltd was founded in 1997 and is headquartered in Emeishan City, China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Emei Shan Tourism Co reported revenue of ¥933M in FY2025 versus ¥629M in FY2021, a compound +10.4%/yr. Reported net income was ¥220M in FY2025, compounding +86.8%/yr from FY2021.
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Peer Group
Travel Services · 90 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Travel Services median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Travel Services stocks, each showing price versus our Fair Value estimate (as of Jul 21, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Booking Holdings BKNG | $182.80 | $152.94 | -16% |
| Airbnb, Inc ABNB | $148.62 | $57.47 | -61% |
| Royal Caribbean Cruises Ltd RCL | $286.96 | $215.19 | -25% |
| Viking Holdings VIK | $100.69 | $43.51 | -57% |
| Carnival Corporation CCL | $26.41 | $31.36 | +19% |
| Expedia Group EXPE | $268.77 | $248.63 | -7% |
| Trip.com Group TCOM | $42.45 | $88.82 | +109% |
| Norwegian Cruise Line Holdings NCLH | $19.46 | $20.28 | +4% |
| Global Business Travel Group GBTG | $9.40 | $4.17 | -56% |
| Travel + Leisure Co TNL | $73.27 | $27.29 | -63% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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