Sportsoul Co (001300) Fair Value & Analysis
Consumer Cyclical · CN · Market cap 3.7B CNY
Fair value as of: Jul 21, 2026
From 3 valuation models · updated 20 days ago
Fair value updated Jul 21, 2026, revised from ¥15.93 to ¥2.88 (−81.9%) since Jun 25, 2026. Share price −7.7% over the past month.
Below-average quality, and screening another 73% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (¥3.60). The favourable scenario is already priced in.
- Weak quality (40/100) and above fair value at the same time, the margin of safety is missing on both counts.
- The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
- A fairly wide model range (¥1.90 to ¥3.60) leaves room in how you read the outcome.
Price vs Fair Value (4 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 21, 2026.
How to read this chart
46‑month range ¥9.53 – ¥28.34 · fair‑value band ¥1.90 – ¥3.60 · the ¥10.52 price screens above the ¥2.88 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 21, 2026.
Analysis
Sportsoul Co (001300) currently trades at ¥10.52, while our model-based Fair Value estimate is ¥2.88, implying the stock looks roughly 72.6% overvalued today. The Quality Score stands at 40/100 (below-average quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: low).
Over the trailing twelve months, Sportsoul Co generated revenue of 474M CNY at a net margin of -17.4%. Revenue grew 11.7% year over year. It earns a return on equity of -8.4%. The balance sheet holds a net cash position of 260M CNY. Fundamentals as of Jul 21, 2026
Our scenario range runs from ¥1.90 (bear case) to ¥3.60 (bull case); at ¥10.52, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 45% below its 52-week high, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 2% fair-value upside, at -73%, 001300 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 3 models by family
Widest divergence: Asset-Based (¥2.67) versus Dividend Discount (¥0.1200). Highest evidence: Gordon GGM (70).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 21, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 42 · Market factors (momentum, volatility) 26
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Sportsoul Co.,Ltd. engages in research, development, design, production, and sale of leisure sports and fitness equipment in China. The company's products portfolio include trampoline, treadmills, elliptical machines, exercise bikes, comprehensive training machines and barbell racks, etc.
Full company description
Sportsoul Co.,Ltd. engages in research, development, design, production, and sale of leisure sports and fitness equipment in China. The company's products portfolio include trampoline, treadmills, elliptical machines, exercise bikes, comprehensive training machines and barbell racks, etc. It offers its products under the Skywalker, SPORTSOUL, and Techplus brands. The company also exports its products to the United States, France, Canada, the United Kingdom, and other regions. Sportsoul Co.,Ltd. was founded in 2004 and is based in Qingdao, China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Sportsoul Co reported revenue of ¥458M in FY2025 versus ¥1.2B in FY2021, a compound −21.5%/yr. Reported net income was −¥69.5M in FY2025.
001300 screens 73% overvalued. Compare with ANTA Sports Products Limited →
Peer Group
Leisure · 192 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Leisure median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Leisure stocks, each showing price versus our Fair Value estimate (as of Jul 21, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| ANTA Sports Products Limited 2020 | HK$74.15 | HK$119.29 | +61% |
| Pop Mart International Group 9992 | HK$160.20 | HK$227.30 | +42% |
| Amer Sports, Inc AS | $36.44 | $16.16 | -56% |
| Hasbro, Inc HAS | $81.55 | $83.38 | +2% |
| Life Time Group LTH | $42.15 | $16.15 | -62% |
| Acushnet Holdings GOLF | $114.78 | $37.79 | -67% |
| Li Ning Company 2331 | HK$14.80 | HK$29.26 | +98% |
| Benefit Systems S.A BFT | 5,255 PLN | 3,714 PLN | -29% |
| Ninebot Limited 689009 | ¥37.82 | ¥39.17 | +4% |
| Asmodee Group ASMDEEB | kr 145.70 | kr 41.90 | -71% |
Compare Sportsoul Co with another stock
Price, fair value, quality and upside side by side.
Explore undervalued stocks
More undervalued Consumer Cyclical stocks →
Frequently asked questions
Is Sportsoul Co (001300) overvalued or undervalued?
What is the fair value of 001300?
What is the quality score of 001300?
What is the revenue of Sportsoul Co (001300)?
What is the net profit margin of 001300?
How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
Track Sportsoul Co and try Pro for 14 days
One email gets you 14 days of full Pro (review alerts, the 35,000+ stock screener, the diversification check) plus the monthly Top-25 report of the most undervalued quality stocks. No card, cancel anytime.
Zero risk: nothing is ever charged. After 14 days you decide whether to stay.