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De Rucci Healthy Sleep Co (001323) Fair Value & Analysis

Consumer Cyclical · CN · Market cap 8.0B CNY

DR De Rucci Healthy Sleep Co 001323 · SHE
Price¥16.90
Fair Value¥14.83
Upside-12.3%
Quality57/100
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Mixed Growth
Thin margins · 9.6% net margin
Low debt · generates free cash flow
7.78% dividend yield
Ranks above peers (9/14)
Moderate moat 45/100
Evidence: High Range ¥11.06 – ¥26.13 Share as image

Fair value as of: Jul 21, 2026

From 22 valuation models · updated 20 days ago

Share price +3.0% over the past month.

A solid business, but screening 12% overvalued on our models.

What matters now

  • Solid but not exceptional quality (57/100) and above fair value, neither a clear bargain nor a standout compounder.
  • A fairly wide model range (¥11.06 to ¥26.13) leaves room in how you read the outcome.
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Price vs Fair Value (4 years)

¥41.37 ¥15.39 Fair Value ¥14.83 Jun 2022 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 21, 2026.

How to read this chart

49‑month range ¥15.39 – ¥41.37 · fair‑value band ¥11.06 – ¥26.13 · the ¥16.90 price screens above the ¥14.83 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 21, 2026.

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Analysis

De Rucci Healthy Sleep Co (001323) currently trades at ¥16.90, while our model-based Fair Value estimate is ¥14.83, implying the stock looks roughly 12.3% overvalued today. The Quality Score stands at 57/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).

Over the trailing twelve months, De Rucci Healthy Sleep Co generated revenue of 5.3B CNY at a net margin of 9.6%. Revenue grew 5.9% year over year. It earns a return on equity of 10.8%. The balance sheet holds a net cash position of 301M CNY. Fundamentals as of Jul 21, 2026

Our scenario range runs from ¥11.06 (bear case) to ¥26.13 (bull case); at ¥16.90, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 42% below its 52-week high, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 16% fair-value upside, at -12%, 001323 screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth DCF ¥6.23 ¥7.43 ¥9.45 80
Residual Income ¥9.32 ¥10.88 ¥20.54 76
Rev-Margin DCF ¥9.58 ¥13.80 ¥18.90 74
All 22 models by family
DCF Models
FCF DCF ¥6.09 ¥7.33 ¥9.60 38
Owner Earnings ¥14.95 ¥19.37 ¥27.41 31
5Y Revenue Exit ¥9.58 ¥13.72 ¥19.78 39
5Y EBITDA Exit ¥12.28 ¥18.37 ¥26.47 41
5Y P/E Exit ¥14.49 ¥22.17 ¥31.36 38
10Y Revenue Exit ¥7.89 ¥10.86 ¥14.16 36
10Y EBITDA Exit ¥9.74 ¥13.70 ¥18.06 37
10Y P/E Exit ¥11.05 ¥16.02 ¥20.91 35
Earnings-Based
Graham-Dodd ¥8.37 ¥10.81 ¥12.35 54
EPV ¥10.15 ¥11.34 ¥12.36 59
Multiples
P/E Multiple ¥20.31 ¥27.08 ¥33.85 63
P/S Multiple ¥10.81 ¥14.42 ¥18.02 58
P/B Multiple ¥15.69 ¥20.92 ¥26.16 55
EV/EBIT ¥18.50 ¥23.79 ¥29.08 53
EV/EBITDA ¥18.66 ¥24.00 ¥29.35 54
EV/Revenue ¥12.71 ¥17.04 ¥21.36 43
Asset-Based
NCAV (Graham) ¥5.10 ¥6.84 ¥10.21 50
Growth DCF
Growth DCF ¥6.23 ¥7.43 ¥9.45 80
Rev-Margin DCF ¥9.58 ¥13.80 ¥18.90 74
Economic Profit
Residual Income ¥9.32 ¥10.88 ¥20.54 76
ROIC Compounder ¥10.15 ¥11.48 ¥12.92 72
Growth Earnings
Growth-Adj P/E ¥14.32 ¥20.45 ¥26.59 68

Widest divergence: Multiples (¥20.92) versus Asset-Based (¥6.84). Highest evidence: Growth DCF (80).

Key figures & financial health

Revenue (TTM) 5.3B CNY
Revenue growth (YoY) +5.9%
Net margin 9.6%
Return on equity 10.8%
Free cash flow 162M CNY FY2025
P/E ratio 16.0
More key figures
Operating margin 8.6%
EPS (TTM) ¥1.15
Dividend yield 7.8%
EPS growth (YoY) -24.1%
Net cash 301M CNY FY2024

Figures from reported company fundamentals · as of Jul 21, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 57/100

Of which business quality 57 · Market factors (momentum, volatility) 27

Profitability 52
Margins and returns on capital today
Quality Growth 34
Are margins and returns improving?
Cashflow 22
Earnings quality: real cash, not paper profit
Fin. Strength 83
Balance sheet, leverage, solvency risk
Investment 79
Disciplined investing over empire-building
Low Volatility 83
Calm price path (market factor)
Momentum 6
Price trend over the last 3–12 months (market factor)
52W Momentum 0
Distance to the 52-week high (market factor)
Net Issuance 81
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

De Rucci Healthy Sleep Co., Ltd., together with its subsidiaries, engages in the research, design, development, production, and sale of healthy sleep systems in China and internationally.

Full company description

De Rucci Healthy Sleep Co., Ltd., together with its subsidiaries, engages in the research, design, development, production, and sale of healthy sleep systems in China and internationally. The company offers mattresses, bed frames, sofas, beddings, and its supporting home furnishings under the DeRUCCI, CALIAITALIA, CALIA, V6 Home Furnishings, and SleepDesigns brands. It also engages in the provision of delivery, installation, repair, and maintenance; consulting; research and development; and investing services. The company sells its products through its online store. De Rucci Healthy Sleep Co., Ltd. was founded in 2004 and is headquartered in Dongguan, China.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

De Rucci Healthy Sleep Co reported revenue of ¥5.2B in FY2025 versus ¥6.5B in FY2021, a compound −5.2%/yr. Reported net income was ¥536M in FY2025, compounding −6.0%/yr from FY2021.

Growth Quality 45/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Latest Revenue (FY 2025)
5.2B CNY
Latest YoY
−6.7%
Avg. growth/yr (3Y)
−3.5%
Avg. growth/yr (5Y)
+3.3%
Avg. growth/yr (7Y)
+7.3%
Revenue −5.2%/yr
FY21 ¥6.5B
FY22 ¥5.8B
FY23 ¥5.6B
FY24 ¥5.6B
FY25 ¥5.2B
Net income −6.0%/yr
FY21 ¥686M
FY22 ¥708M
FY23 ¥802M
FY24 ¥767M
FY25 ¥536M

001323 screens 12% overvalued. Compare with Midea Group →

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Cite: Fair Value Calculator (2026). "De Rucci Healthy Sleep Co Fair Value". https://www.fairvalue-calculator.com/stock/001323

Peer Group

Furnishings, Fixtures & Appliances · 311 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 57 · Above median
Fair Value upside −12% · Below median
Return on equity (TTM) 11% · Above median
Return on assets 3% · Above median
Net margin (TTM) 10% · Top 25%
Operating margin (TTM) 9% · Above median
Revenue growth 6% · Above median
Dividend yield (TTM) 7.8% · Top 25%
Debt / equity 0.01× · Lower than median

Valuation Multiples vs Furnishings, Fixtures & Appliances median · lower = cheaper

P/E (TTM) 16.0× · Cheaper than median
P/B 1.80× · Pricier than median
P/S (TTM) 1.51× · Pricier than median
P/FCF 7.3× · Pricier than median
EV/EBITDA 10.9× · Pricier than median

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 17 · sector 26
FUTURE 30 · sector 0
PAST 43 · sector 19
HEALTH 100 · sector 98
DIVIDEND 100 · sector 55

Insider activity: 40/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Furnishings, Fixtures & Appliances stocks, each showing price versus our Fair Value estimate (as of Jul 21, 2026).

Stock Price Fair Value vs Fair Value
Midea Group 000333 ¥82.71 ¥107.22 +30%
Gree Electric Appliances, Inc 000651 ¥38.25 ¥88.02 +130%
Haier Smart Home Co 600690 ¥21.46 ¥36.04 +68%
King Slide Works Co 2059 8,655 TWD 1,917 TWD -78%
Guangdong Songfa Ceramics Co 603268 ¥155.59 ¥38.95 -75%
SharkNinja, Inc SN $154.53 $89.07 -42%
Hisense Home Appliances Group 000921 ¥26.33 ¥48.03 +82%
Zhejiang Supor Co 002032 ¥43.85 ¥44.84 +2%
COWAY Co 021240 96,700 KRW 112,530 KRW +16%
Ecovacs Robotics Co 603486 ¥50.13 ¥54.11 +8%

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Frequently asked questions

Is De Rucci Healthy Sleep Co (001323) overvalued or undervalued?
As of Jul 21, 2026, our model estimates a fair value of ¥14.83 versus a price of ¥16.90, about −12% (overvalued).
What is the fair value of 001323?
Our model-based fair value for De Rucci Healthy Sleep Co is ¥14.83 (as of Jul 21, 2026), built from audited fundamentals. The current price is ¥16.90.
What is the quality score of 001323?
De Rucci Healthy Sleep Co has a Quality Score of 57/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of De Rucci Healthy Sleep Co (001323)?
De Rucci Healthy Sleep Co reported trailing-twelve-month revenue of about 5.3B CNY (latest available figure, as of Jul 21, 2026).
What is the net profit margin of 001323?
The net profit margin of De Rucci Healthy Sleep Co is about 9.6%, meaning it keeps roughly 9.6% of revenue as net income. Based on the latest reported figures.
Does De Rucci Healthy Sleep Co pay a dividend?
De Rucci Healthy Sleep Co currently shows a dividend yield of about 7.78% relative to its recent price (as of Jul 21, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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