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Shanghai Yaoji Technology Co (002605) Fair Value & Analysis

Consumer Cyclical · CN · Market cap 7.9B CNY

SY Shanghai Yaoji Technology Co 002605 · SHE
Price¥18.42
Fair Value¥20.30
Upside+10.2%
Quality63/100
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Healthy Growth
Solidly profitable · 17.3% net margin
Low debt · generates free cash flow
2.69% dividend yield
Ranks above peers (9/14)
Moderate moat 62/100
Evidence: High Range ¥12.72 – ¥25.14 Share as image

Fair value as of: Jul 22, 2026

From 26 valuation models · updated 19 days ago

Fair value updated Jul 22, 2026, revised from ¥21.31 to ¥20.30 (−4.7%) since Jun 25, 2026. Share price −9.5% over the past month.

A solid business, screening 10% undervalued on our models.

What matters now

  • A fairly wide model range (¥12.72 to ¥25.14) leaves room in how you read the outcome.
  • Our model range runs from ¥12.72 (bear) to ¥25.14 (bull), base ¥20.30. The closer the price sits to the lower half, the larger the margin of safety.
  • Quality 63/100 (solid quality) with high evidence: the data supports the verdict.
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Price vs Fair Value (5 years)

¥43.47 ¥11.19 Fair Value ¥20.30 Feb 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 22, 2026.

How to read this chart

60‑month range ¥11.19 – ¥43.47 · fair‑value band ¥12.72 – ¥25.14 · the ¥18.42 price screens below the ¥20.30 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 22, 2026.

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Analysis

Shanghai Yaoji Technology Co (002605) currently trades at ¥18.42, while our model-based Fair Value estimate is ¥20.30, implying the stock looks roughly 10.2% undervalued today. The Quality Score stands at 63/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.

Over the trailing twelve months, Shanghai Yaoji Technology Co generated revenue of 2.7B CNY at a net margin of 17.3%. Revenue grew 1.3% year over year. It earns a return on equity of 12.7%. The balance sheet holds a net cash position of 395M CNY. Fundamentals as of Jul 22, 2026

Our scenario range runs from ¥12.72 (bear case) to ¥25.14 (bull case); at ¥18.42, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 39% below its 52-week high and 3% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 2% fair-value upside, at 10%, 002605 screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth DCF ¥10.25 ¥16.01 ¥25.09 80
Residual Income ¥8.41 ¥9.80 ¥17.81 76
Rev-Margin DCF ¥7.98 ¥12.02 ¥17.13 74
All 26 models by family
DCF Models
FCF DCF ¥10.29 ¥16.53 ¥26.67 38
Owner Earnings ¥11.58 ¥18.74 ¥30.39 31
5Y Revenue Exit ¥7.98 ¥12.04 ¥17.39 39
5Y EBITDA Exit ¥13.23 ¥22.64 ¥34.32 41
5Y P/E Exit ¥15.60 ¥27.43 ¥40.80 38
10Y Revenue Exit ¥8.54 ¥12.57 ¥18.41 36
10Y EBITDA Exit ¥12.09 ¥20.07 ¥31.98 37
10Y P/E Exit ¥13.61 ¥23.46 ¥37.17 35
Earnings-Based
Graham-Dodd ¥7.61 ¥32.71 ¥44.70 54
Lynch FV ¥8.38 ¥11.97 ¥15.56 50
PEG = 1.0 ¥8.38 ¥11.97 ¥15.56 46
EPV ¥12.03 ¥13.69 ¥15.13 59
Dividend Discount
Gordon GGM ¥4.48 ¥8.93 ¥13.53 70
DDM Multi-Stage ¥4.48 ¥7.72 ¥9.43 61
Multiples
P/E Multiple ¥18.46 ¥24.61 ¥30.77 63
P/S Multiple ¥5.80 ¥7.73 ¥9.66 58
P/B Multiple ¥14.26 ¥19.02 ¥23.77 55
EV/EBIT ¥20.91 ¥27.39 ¥33.86 53
EV/EBITDA ¥16.02 ¥20.86 ¥25.70 54
EV/Revenue ¥6.91 ¥9.23 ¥11.55 43
Asset-Based
NCAV (Graham) ¥4.57 ¥6.13 ¥9.14 50
Growth DCF
Growth DCF ¥10.25 ¥16.01 ¥25.09 80
Rev-Margin DCF ¥7.98 ¥12.02 ¥17.13 74
Economic Profit
Residual Income ¥8.41 ¥9.80 ¥17.81 76
ROIC Compounder ¥13.01 ¥16.74 ¥21.66 72
Growth Earnings
Growth-Adj P/E ¥14.40 ¥20.57 ¥26.74 68

Widest divergence: Growth Earnings (¥20.57) versus Asset-Based (¥6.13). Highest evidence: Growth DCF (80).

Key figures & financial health

Revenue (TTM) 2.7B CNY
Revenue growth (YoY) +1.3%
Net margin 17.3%
Return on equity 12.7%
Free cash flow 308M CNY FY2025
P/E ratio 17.5
More key figures
Operating margin 22.2%
EPS (TTM) ¥1.08
Dividend yield 2.7%
EPS growth (YoY) -3.3%
Net cash 395M CNY FY2024

Figures from reported company fundamentals · as of Jul 22, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 63/100

Of which business quality 62 · Market factors (momentum, volatility) 29

Profitability 50
Margins and returns on capital today
Quality Growth 31
Are margins and returns improving?
Cashflow 51
Earnings quality: real cash, not paper profit
Fin. Strength 93
Balance sheet, leverage, solvency risk
Investment 59
Disciplined investing over empire-building
Low Volatility 74
Calm price path (market factor)
Momentum 15
Price trend over the last 3–12 months (market factor)
52W Momentum 2
Distance to the 52-week high (market factor)
Net Issuance 87
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Shanghai Yaoji Technology Co., Ltd., together with its subsidiaries, engages in mobile game, poker, and Internet marketing businesses in China and internationally. It operates through Playing Card Making Industry, Online Gaming Industry, and Internet Advertising Industry segments. The company produces and sells poker playing cards under the Yaoji brand.

Full company description

Shanghai Yaoji Technology Co., Ltd., together with its subsidiaries, engages in mobile game, poker, and Internet marketing businesses in China and internationally. It operates through Playing Card Making Industry, Online Gaming Industry, and Internet Advertising Industry segments. The company produces and sells poker playing cards under the Yaoji brand. It also develops and operates mobile game products in the field of leisure and puzzle games. In addition, the company offers information flow advertising marketing services, such as planning, creative advertising design, influencer development, content production, and brand communication. Further, it engages in cultural activities; and capital services, which include investing in a cell therapy center. The company serves the Internet service, game, Internet finance, e-commerce, fast-moving consumer goods, and other industries. Shanghai Yaoji Technology Co., Ltd. was founded in 1989 and is headquartered in Shanghai, China.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Shanghai Yaoji Technology Co reported revenue of ¥2.7B in FY2025 versus ¥3.8B in FY2021, a compound −8.3%/yr. Reported net income was ¥467M in FY2025, compounding −5.0%/yr from FY2021.

Growth Quality 100/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Latest Revenue (FY 2025)
2.7B CNY
Avg. growth/yr (3Y)
+18.9%
Avg. growth/yr (5Y)
+34.5%
Avg. growth/yr (15Y)
+17.8%
Revenue −8.3%/yr
FY21 ¥3.8B
FY22 ¥3.9B
FY23 ¥4.3B
FY24 ¥3.3B
FY25 ¥2.7B
Net income −5.0%/yr
FY21 ¥574M
FY22 ¥349M
FY23 ¥562M
FY24 ¥539M
FY25 ¥467M

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Cite: Fair Value Calculator (2026). "Shanghai Yaoji Technology Co Fair Value". https://www.fairvalue-calculator.com/stock/002605

Peer Group

Leisure · 192 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 63 · Top 25%
Fair Value upside +10% · Above median
Return on equity (TTM) 13% · Top 25%
Return on assets 7% · Top 25%
Net margin (TTM) 17% · Top 25%
Operating margin (TTM) 22% · Top 25%
Revenue growth 1% · Below median
Dividend yield (TTM) 2.7% · Above median
Debt / equity 0.15× · Higher than median

Valuation Multiples vs Leisure median · lower = cheaper

P/E (TTM) 17.5× · Cheaper than median
P/B 2.07× · Pricier than median
P/S (TTM) 2.93× · Pricier than 75% of peers
P/FCF 3.8× · Cheaper than median
EV/EBITDA 11.4× · Pricier than median

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 47 · sector 14
FUTURE 7 · sector 18
PAST 51 · sector 19
HEALTH 93 · sector 94
DIVIDEND 54 · sector 51

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Leisure stocks, each showing price versus our Fair Value estimate (as of Jul 22, 2026).

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Acushnet Holdings GOLF $114.78 $37.79 -67%
Li Ning Company 2331 HK$14.80 HK$29.26 +98%
Benefit Systems S.A BFT 5,255 PLN 3,714 PLN -29%
Ninebot Limited 689009 ¥37.82 ¥39.17 +4%
Asmodee Group ASMDEEB kr 145.70 kr 41.90 -71%

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Frequently asked questions

Is Shanghai Yaoji Technology Co (002605) overvalued or undervalued?
As of Jul 22, 2026, our model estimates a fair value of ¥20.30 versus a price of ¥18.42, about +10% (undervalued).
What is the fair value of 002605?
Our model-based fair value for Shanghai Yaoji Technology Co is ¥20.30 (as of Jul 22, 2026), built from audited fundamentals. The current price is ¥18.42.
What is the quality score of 002605?
Shanghai Yaoji Technology Co has a Quality Score of 63/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Shanghai Yaoji Technology Co (002605)?
Shanghai Yaoji Technology Co reported trailing-twelve-month revenue of about 2.7B CNY (latest available figure, as of Jul 22, 2026).
What is the net profit margin of 002605?
The net profit margin of Shanghai Yaoji Technology Co is about 17.3%, meaning it keeps roughly 17.3% of revenue as net income. Based on the latest reported figures.
Does Shanghai Yaoji Technology Co pay a dividend?
Shanghai Yaoji Technology Co currently shows a dividend yield of about 2.69% relative to its recent price (as of Jul 22, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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