Beijing Sanfo Outdoor Products Co Ltd (002780) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Beijing Sanfo Outdoor Products Co Ltd ¥7.10, price ¥14.91, upside -52.4%, quality 61 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range ¥8.26 – ¥22.22 · fair‑value band ¥5.22 – ¥8.93 · the ¥14.91 price screens above the ¥7.10 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 2 fiscal years are left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Sep 24, 2026.
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Beijing Sanfo Outdoor Products Co., Ltd engages in the retail of outdoor sporting goods in China. It is also involved in organizing events and camp training activities. The company sells its products through online and offline retail channels. The company was founded in 1997 and is based in Beijing, China.
Stock analysis
Beijing Sanfo Outdoor Products Co Ltd (002780) currently trades at ¥14.91, while our model-based Fair Value estimate is ¥7.10, implying the stock looks roughly 110.0% overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of ¥9.37 per share, and 1 of the 26 models we run sit above the ¥14.91 price.
Bear case: the Asset-Based group reads lowest at ¥3.20, and 25 of the 26 models stay below the price. Evidence for this calculation is high.
Scenario range: ¥5.22 (bear) to ¥8.93 (bull), the price of ¥14.91 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 61/100 (solid quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Beijing Sanfo Outdoor Products Co Ltd reported revenue of 956M CNY in FY2025 versus 556M CNY in FY2021, a compound +14.5%/yr. Reported net income was 53.4M CNY in FY2025.
Key figures
Market cap 2.5B CNY (≈ $368M) · P/E ratio 33.1 · P/S ratio 1.85 · EPS (TTM) ¥0.4500 · Dividend yield 0.4% · Net margin 5.6% · Return on equity 9.1% · Return on assets (EBIT) 0.2%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 53 out of 100 (low confidence).
What moves the price
The share trades about 22% below its 52-week high and 29% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 4% fair-value upside, at −52%, 002780 screens richer than that median.
Fair Value models
Bear ¥5.22Fair Value ¥7.10Bull ¥8.93
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (¥0.3304 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.85/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+19.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+19.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+15.4%
Start year 2020 (pandemic). Over 10 years: +11.3% a year
Revenue growth 14 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+11.2%
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What shareholders gained per year (last 3 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 3 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+12.3%
Earnings growth per share plus dividend.
Earnings per share, growth per year+11.9%
Dividend (yield on the price)0.4%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−14% → 13%
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+28.9%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (China: IMF forecast 1.7% a year to 2030, 1.4% from 2016 to 2025) that is about +26.7% a year for the price.
Compare Beijing Sanfo Outdoor Products Co Ltd with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Retail · 230 stocks
Beats the industry median on 7/14 measures
A mixed picture versus its industry peers.
Valuation
Quality Score61 · Above median
Fair Value upside−52% · Bottom 25%
Profitability
Return on equity (TTM)9% · Above median
Return on assets8% · Top 25%
Net margin (TTM)7% · Top 25%
Operating margin (TTM)17% · Top 25%
Growth and dividend
Revenue growth36% · Top 25%
Dividend yield (TTM)0.4% · Bottom 25%
Balance sheet
Debt / equity0.00× · Below median
Valuation Multiplesvs Specialty Retail median · lower = cheaper
P/E (TTM)33.1× · Priciest 25%
P/B3.12× · Priciest 25%
P/S (TTM)2.40× · Priciest 25%
P/FCF6.4× · Pricier than median
EV/EBITDA14.4× · Priciest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 45
FUTURE (revenue growth)100· sector 25
PAST (return on equity)37· sector 27
HEALTH (low debt)100· sector 94
DIVIDEND (yield)7· sector 63
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Beijing Sanfo Outdoor Products Co Ltd Fair Value". https://www.fairvalue-calculator.com/stock/002780
Frequently asked questions
Is Beijing Sanfo Outdoor Products Co Ltd (002780) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of ¥7.10 versus a price of ¥14.91, about −52% upside (overvalued).
What is the fair value of 002780?
Our model-based fair value for Beijing Sanfo Outdoor Products Co Ltd is ¥7.10 (as of Sep 24, 2026), built from audited fundamentals. The current price: ¥14.91.
What is the quality score of 002780?
Beijing Sanfo Outdoor Products Co Ltd has a Quality Score of 61/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Beijing Sanfo Outdoor Products Co Ltd (002780)?
Our model-based price target is the fair value of ¥7.10 (as of Sep 24, 2026) from 26 valuation models. Cautious scenario ¥5.22, optimistic scenario ¥8.93. It is a calculation from audited fundamentals, not an analyst target.
What is the Beijing Sanfo Outdoor Products Co Ltd stock forecast for 2026?
Our models put fair value at ¥7.10, about −52% upside versus a price of ¥14.91 (overvalued). Cautious scenario ¥5.22, optimistic scenario ¥8.93. The calculation is refreshed regularly with new filings.
What is the revenue of Beijing Sanfo Outdoor Products Co Ltd (002780)?
Beijing Sanfo Outdoor Products Co Ltd reported trailing-twelve-month revenue of about 1.0B CNY (latest available figure, as of Sep 24, 2026).
Does Beijing Sanfo Outdoor Products Co Ltd pay a dividend?
Beijing Sanfo Outdoor Products Co Ltd currently shows a dividend yield of about 0.37% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Beijing Sanfo Outdoor Products Co Ltd (002780)?
For today's price to be fair in a discounted-cash-flow model, Beijing Sanfo Outdoor Products Co Ltd would have to grow free cash flow by +28.9 % per year for five years (discount rate 11.2 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +15.4 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 002780 use?
Our models discount Beijing Sanfo Outdoor Products Co Ltd at 11.2 %: a base by market capitalisation (small), damped by beta 0.75, country premium for China. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Beijing Sanfo Outdoor Products Co Ltd that is +28.9 % per year a year over ten years, using the same discount rate (11.2 %) and the same formula as our fair value.
How much growth has Beijing Sanfo Outdoor Products Co Ltd (002780) delivered so far?
Over the past 5 years revenue at Beijing Sanfo Outdoor Products Co Ltd grew +15.4 % a year. The price currently implies +28.9 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Beijing Sanfo Outdoor Products Co Ltd (002780) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Beijing Sanfo Outdoor Products Co Ltd (+28.9 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Beijing Sanfo Outdoor Products Co Ltd (002780)?
The free-cash-flow yield on the price is 2.31 %: that much free cash flow Beijing Sanfo Outdoor Products Co Ltd produces per unit of market value. When it exceeds the discount rate of our models (11.2 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Beijing Sanfo Outdoor Products Co Ltd (002780)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Beijing Sanfo Outdoor Products Co Ltd it is ¥7.10 per share (as of Sep 24, 2026), against a price of ¥14.91. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is Beijing Sanfo Outdoor Products Co Ltd stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 002780 trades above its calculated fair value: price ¥14.91, fair value ¥7.10, a gap of about −52% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 002780?
No. The price is what the market pays today (¥14.91); the fair value is what the company's own numbers justify (¥7.10). For Beijing Sanfo Outdoor Products Co Ltd the two are ¥7.81 per share apart. That gap is exactly why we show both numbers side by side.
How much is Beijing Sanfo Outdoor Products Co Ltd worth?
The market values Beijing Sanfo Outdoor Products Co Ltd at about 2.5B CNY (market capitalisation, as of Sep 24, 2026). Per share that is ¥14.91; our models calculate a fair value of ¥7.10 per share.
What do the bullish and bearish scenarios say about 002780?
Our models span a range for Beijing Sanfo Outdoor Products Co Ltd: cautious scenario ¥5.22, base ¥7.10, optimistic ¥8.93 per share (as of Sep 24, 2026, price ¥14.91). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 002780?
Beijing Sanfo Outdoor Products Co Ltd trades at a price-to-earnings ratio of 33.1 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of ¥7.10 is built from several models across several years. Other multiples: P/B 3.1, P/S 2.4, EV/EBITDA 14.4.
How solid is the balance sheet of Beijing Sanfo Outdoor Products Co Ltd (002780)?
Balance-sheet figures for Beijing Sanfo Outdoor Products Co Ltd (as of Sep 24, 2026): return on equity 9.1%, debt of 0.00 per unit of equity. They feed the Quality Score of 61/100, which measures business quality independently of the share price.
How far is 002780 from its 52-week high?
Beijing Sanfo Outdoor Products Co Ltd trades at ¥14.91, about 22% below its 52-week high of ¥19.13 and 29% above the low of ¥11.58 (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of ¥7.10 is for.
Which stocks are comparable to Beijing Sanfo Outdoor Products Co Ltd?
From the same area (Consumer Cyclical) we also value Alimentation Couche-Tard Inc, Casey's General Stores, Inc, Williams-Sonoma, Inc, Ulta Beauty, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Beijing Sanfo Outdoor Products Co Ltd stock attractive at the current price?
The data as of Sep 24, 2026: price ¥14.91, calculated fair value ¥7.10 (−52%), Quality Score 61/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 002780 calculated?
We run Beijing Sanfo Outdoor Products Co Ltd through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of ¥7.10, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. Beijing Sanfo Outdoor Products Co Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Beijing Sanfo Outdoor Products Co Ltd (002780)?
The closing price on Sep 24, 2026 was ¥14.91. Our model-based fair value is ¥7.10, about −52% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Beijing Sanfo Outdoor Products Co Ltd right now?
The price sits above even our optimistic bull case (¥8.93). The favourable scenario is already priced in. Solid but not exceptional quality (61/100) and above fair value, neither a clear bargain nor a standout compounder.
Key figures of Beijing Sanfo Outdoor Products Co Ltd
How large is the market capitalisation of Beijing Sanfo Outdoor Products Co Ltd (002780)?
The market capitalisation of Beijing Sanfo Outdoor Products Co Ltd is 2.5B CNY (≈ $368M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Beijing Sanfo Outdoor Products Co Ltd (002780)?
The price-to-sales ratio of Beijing Sanfo Outdoor Products Co Ltd is 1.85 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Beijing Sanfo Outdoor Products Co Ltd (002780)?
Earnings per share at Beijing Sanfo Outdoor Products Co Ltd are ¥0.4500 (price ÷ EPS = P/E 33.1). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Beijing Sanfo Outdoor Products Co Ltd (002780)?
The dividend yield of Beijing Sanfo Outdoor Products Co Ltd is 0.4% (payout 12.3%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Beijing Sanfo Outdoor Products Co Ltd (002780)?
The net margin of Beijing Sanfo Outdoor Products Co Ltd is 5.6% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Beijing Sanfo Outdoor Products Co Ltd (002780)?
The return on equity (ROE) of Beijing Sanfo Outdoor Products Co Ltd is 9.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Beijing Sanfo Outdoor Products Co Ltd (002780)?
On an EBIT basis the return on assets of Beijing Sanfo Outdoor Products Co Ltd is 0.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Beijing Sanfo Outdoor Products Co Ltd (002780)?
The operating margin of Beijing Sanfo Outdoor Products Co Ltd is 17.4% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Beijing Sanfo Outdoor Products Co Ltd (002780)?
Revenue at Beijing Sanfo Outdoor Products Co Ltd is growing +36.0% versus a year earlier (3y avg +19.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Beijing Sanfo Outdoor Products Co Ltd (002780)?
Earnings per share at Beijing Sanfo Outdoor Products Co Ltd are growing +136% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Beijing Sanfo Outdoor Products Co Ltd (002780) carry?
The net debt of Beijing Sanfo Outdoor Products Co Ltd is 12.7M CNY (fiscal year 2025, ≈ 0.2 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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